What BodyTree Group does

BodyTree Group is a Singapore-headquartered holding company founded in 2012 that operates across sports, fitness, and movement health. It is structured around three subsidiaries: Pilates BodyTree (PBT) for studio operations, BodyTree Academy (BTA) for teacher training, and BodyTree Ballet (BB) for the dance vertical. The group also functions as the exclusive Singapore distributor for Naboso Technology's textured sensory stimulation products and PowerPlate vibration training equipment, and holds a patent-pending position tied to Naboso Sensory Stimulation Texture technology.

The company's revenue stack comprises four streams. First, direct-to-consumer e-commerce sales of hardware ranging from SGD 17 accessories up to SGD 3,700 premium equipment. Second, in-clinic therapy services including Manual Lymphatic Drainage at SGD 150 per 60-minute session and Proprioceptive Deep Tendon Reflex (P-DTR) therapy. Third, B2B reseller distribution to a network of 11+ physiotherapy clinics and fitness studios. Fourth, education and workshop revenue through BodyTree Academy, which delivers credentialing programs in Pilates and related disciplines, often in partnership with bodies such as EBFA Global.

Geographic focus is concentrated in Singapore, with selective expansion into Malaysia via partners including The Stretch Clinic. The group has executed a series of product launches including a 2022 Limited Edition Pilates BodyTree Release Ball (breast cancer awareness) and a 2025 Essential Recovery Kit for the Mother's Day gifting occasion. The integrated model combines equipment distribution, professional services, and instructor training into a single movement-health ecosystem, though financial scale remains undisclosed.

Name

BodyTree Group

Legal name

BodyTree Group

Website

https://bodytreegroup.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

BodyTree Group is a Singapore-based holding company operating Pilates BodyTree, BodyTree Academy, and BodyTree Ballet; it exclusively distributes Naboso and PowerPlate products, delivers therapy services, and trains movement professionals across Singapore and Malaysia.

Ownership category

akta.pro rank

Product category

Fitness and Recovery Equipment

akta.pro primary industry

Fitness Equipment & Performance Accessories Retail (CRAMABAD)

akta.pro secondary industries

Yoga, Pilates & Mind-Body Accessories Retail (Mats, Blocks, Reformers, Rings) (CRAMADAE), Fitness, Exercise & Gym Equipment Distribution (CRAOAJAG)

Keywords

• Sports and fitness equipment
• Vibration therapy devices
• Sensory stimulation products
• Physiotherapy and rehabilitation
• Pilates and wellness services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Product Sales (E-commerce): Direct online sales of Naboso Technology and PowerPlate products to consumers through their Singapore-based e-commerce store. Products include insoles, socks, balls, mats, massage tools, and vibration equipment with prices ranging from SGD 17 to SGD 3,700.
2. Therapy Sessions: Manual Lymphatic Drainage (MLD) therapy sessions at SGD 150 per 60-minute session, and P-DTR (Proprioceptive Deep Tendon Reflex) therapy offered by trained practitioners.
3. Reseller Distribution: Distribution of Naboso Technology and PowerPlate products through a network of resellers including physiotherapy clinics, fitness studios, and individual practitioners who purchase at wholesale rates.
4. Education and Workshops: BodyTree Academy provides teacher training and educational courses, including EBFA Global and Naboso Technology certifications. Workshops like Lymphatic Self Care are offered to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

BodyTree Group is the exclusive Singapore distributor of Naboso Technology sensory stimulation products and PowerPlate whole-body vibration equipment, selling barefoot insoles, socks, balls, mats, training tools, and vibrating platforms through its own e-commerce store and reseller network. The company also sells its own BTG-branded fitness accessories (sliders, tubing, release ball) and delivers Manual Lymphatic Drainage and P-DTR therapy sessions, plus teacher training through BodyTree Academy and partner EBFA Global certifications.

Product overview

BodyTree Group operates as a Singapore distributor of two specialized wellness brands—Naboso Technology and PowerPlate—alongside its own branded fitness equipment. The portfolio includes PowerPlate vibrating massage devices (Mini Roller, Dualsphere, Mini+, and Personal platform) for muscle recovery and whole-body vibration training, and Naboso sensory stimulation products (insoles, balls, mats, socks, and training tools) designed to activate foot and hand nerve endings. The company also offers branded BTG release tools (sliders, tubing, release ball), therapy services including Manual Lymphatic Drainage and P-DTR, educational resources, and sells through an online store with physical stockists across Singapore.

Differentiator

Problem solved

Functional benefit

Products and services

• Limited Edition Pilates BodyTree Release Ball A release ball designed for muscle tension relief and massage therapy. Limited edition pink variant created for breast cancer awareness month.
• BTG Sliders Sliding exercise equipment for core strengthening and full-body workouts, sold as a single unit.
• BTG Tubing Resistance tubing for strength training and rehabilitation exercises, sold as a single unit.
• PowerPlate Mini Roller Portable vibrating foam roller with three vibration modes for muscle relaxation, fascia release, and improved blood flow. Weighs under 3lbs with 3-hour battery life. Distributed brand.
• PowerPlate Dualsphere Contoured vibrating massage ball for targeting hard-to-reach areas including feet, neck, and back. Weighs under 2lbs with 3-hour battery life. Distributed brand.
• PowerPlate Mini+ Ultracompact handheld massager weighing under 1lb for muscle relaxation and recovery. Includes two attachments for versatile use on back, legs, and arms. Distributed brand.
• Personal PowerPlate Compact vibrating exercise platform with 35Hz frequency for whole-body vibration training. Includes strap set, rubber mat, power cord, and remote control. Distributed brand; SGD 3,700 (self-collection only).
• Naboso Standing Mat Sensory stimulation mat (21" x 24") with highest level texture for foot activation. Designed for use under standing desks or in studios. Distributed brand.
• Naboso Mind Body Mat Lightweight exercise mat (72" x 24") with light stimulation texture for barre, yoga, and Pilates practice. Weighs 6 lbs with travel-friendly design. Distributed brand.
• Naboso Neuro Ball Versatile massage ball with patent-pending sensory texture. Split-in-half design for stationary exercises with bonus Micro Round for detail work. Made from food-grade silicone. Available in blue and green. Distributed brand.
• Naboso Splay Toe Spacer Toe spacer designed to restore natural toe range of motion, improve foot function, and support toe alignment. Made from medical grade gel with carrying bag and video series included. Distributed brand.
• Naboso Activation Insoles Mid-level stimulation insoles for everyday use to activate foot nerves, strengthen feet, and improve posture. 3mm thickness, trimmable to fit any shoe. Distributed brand.
• Naboso Neuro Insoles Highest stimulation insoles designed for neurological issues and chronic foot pain. Helps restore proprioception and improve balance for conditions like Parkinson's and MS. Distributed brand.
• Naboso Performance Insoles Lowest stimulation insoles for dynamic movements. Designed for athletes to enhance foot awareness and improve speed and reaction time during sports. Distributed brand.
• Naboso Duo Insoles Double-sided insole with Activation-level stimulation on one side and Performance-level on the other. Allows users to switch stimulation levels by flipping the insole. Distributed brand.
• Naboso Ankle Recovery Socks Recovery socks with patent-pending neuro-stimulating texture inside. Designed to release foot muscles, enhance circulation, and reduce fatigue. Distributed brand.
• Naboso Knee High Recovery Socks Graduated compressive socks with stimulating texture for leg and foot circulation support. Combines compression with neuro-stimulating texture. Distributed brand.
• Naboso Studio Socks High-performance socks with neuro-stimulating texture inside and grip on outside for enhanced foot awareness during Pilates and barre practice. Distributed brand.
• Naboso Toes Socks Toe socks combined with patented texture for individual toe engagement, toe alignment support, and improved balance. Distributed brand.
• Naboso Neuro Stick Handheld sensory massage stick for circulation enhancement and neural recovery. Made from medical grade silicone for easy cleaning. Distributed brand.
• Naboso Hand Activation Kit Set of 3 balls with varying resistance for hand and finger release, strengthening, and sensation enhancement. Includes ergonomic design for rehab and dexterity improvement. Distributed brand.
• Naboso Sensory Sticks Lightly weighted (2 lbs each) hand massage sticks that stimulate palm nerves and joints. Includes 3 workouts for shoulder, core, and feet strengthening. Distributed brand.
• Naboso Foot Wedges Foot positioning wedges combining biomechanics with barefoot stimulation. Includes 25-degree toe wedges and 10-degree heel wedges for proper foot alignment. Distributed brand.
• Kinesis Board Balance training board with micro-wobble system, dual sensory stimulation texture, and single-leg platform design for ankle nerve stimulation and proprioceptive training. Distributed brand.
• Barefoot Strong Book (by Dr. Emily Splichal) Book by Dr. Emily Splichal exploring barefoot science, fascial fitness, and neuromuscular conditioning for movement optimization. Distributed brand.
• Manual Lymphatic Drainage Therapy Session 60-minute therapeutic massage using gentle rhythmic techniques to move lymph fluid, reduce swelling, enhance immunity, and support detoxification. Priced at SGD 150 per session.
• P-DTR Therapy (Proprioceptive Deep Tendon Reflex) Functional neurology therapy delivered by YingBin for chronic pain, muscle firing issues, and sensory dysfunction following injury. Leverages practitioner with Master of Science in Kinesiology expertise.
• BodyTree Academy Teacher Training Teacher training and educational courses for fitness professionals, including EBFA Global certification and Naboso Technology certifications, delivered via BodyTree Academy.

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Naboso TechnologycoreChannel Partner/ Reseller/ DistributorBodyTree Group is the exclusive distributor of Naboso Technology products in Singapore. Naboso Technology, founded by Dr. Emily Splichal, specializes in sensory stimulation products for feet and hands, including patent-pending textured insoles, balls, socks, and mats. The partnership enables BodyTree Group to distribute these evidence-based products throughout Singapore.
• PowerPlatecoreChannel Partner/ Reseller/ DistributorBodyTree Group is the exclusive distributor of PowerPlate whole body vibration equipment in Singapore. PowerPlate, with over 20 years of experience, provides vibrating platforms and massagers that are used by professional sports teams, medical facilities, and fitness studios worldwide. The partnership brings PowerPlate products to the Singapore market through BodyTree Group's e-commerce and reseller network.
• EBFA GlobalminorStrategic or Co-development PartnerBodyTree Academy offers preferred rates on educational courses by EBFA Global (Evidence-Based Fitness Academy) in partnership with Naboso Technology. This provides reseller access to professional education and certification in barefoot training and rehabilitation.

Scale indicators2 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gaiam: Broad lifestyle yoga, fitness, and wellness brand retailing mats, blocks, and recovery accessories. Comparable in the yoga/Pilates accessories retail category though at much larger mass-market scale.
• Therabody: Premium recovery technology brand best known for Theragun percussion devices. Overlaps with BodyTree Group in distributing evidence-based recovery equipment to fitness professionals and physiotherapy clinics.
• Hyperice: Global leader in recovery and performance technology (vibration, percussion, compression). Comparable as a premium branded recovery and fitness equipment brand served to athletes, clinics, and consumers, though at much larger scale.

Direct peers

• Manduka: Premium yoga and Pilates accessories brand (mats, props, towels). Directly comparable to BodyTree Group's Pilates BodyTree subsidiary and Naboso mat products serving the mind-body and barre market.
• TriggerPoint: Performance and recovery products brand (foam rollers, massage balls, vibrating tools) sold to fitness professionals and consumers. Direct category peer to BodyTree Group's BTG and PowerPlate product lines.
• Merrithew: Pilates and movement education company (STOTT PILATES) operating equipment sales and teacher training. Direct comparable to BodyTree Group's Pilates BodyTree studio and BodyTree Academy training businesses.
• Rehband: Sports and rehabilitation support products brand (knee sleeves, supports, recovery tools) sold to professional athletes, clinics, and consumers. Comparable in the rehab/recovery product category and clinical channel distribution.
• PowerPlate International: Core principal brand partner. PowerPlate manufactures whole body vibration equipment that BodyTree Group distributes in Singapore; both compete in the recovery and vibration training equipment category.
• Naboso Technology: Direct principal brand partner. Naboso manufactures the patent-pending textured sensory stimulation products that BodyTree Group distributes in Singapore; they share product science and customer base in the foot/hand neuro-stimulation category.

Regional players

• PhysioRoom: UK-based online retailer of physiotherapy, rehabilitation, and sports recovery products. Comparable business model of distributing clinical-grade recovery and rehabilitation equipment to physiotherapy clinics and consumers, but focused on UK/Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BodyTreeGroup
• LinkedInlinkedin.com/company/bodytree-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BodyTree Group