Drive Hellas

What Drive Hellas does

Drive Hellas (legal name: DRIVE ΑΝΩΝΥΜΗ ΕΤΑΙΡΙΑ ΜΙΣΘΩΣΕΩΝ ΑΥΤΟΚΙΝΗΤΩΝ, also trading as DRIVE Α.Ε. Grental, GRental, and Drive S.A.) is a privately held Greek vehicle rental and operating leasing company headquartered near Macedonia Airport in Thessaloniki, with operations across mainland Greece and the major islands. Founded in 1995 and operating for over 30 years, the company runs a network of 30+ branch locations at airports, ports, and city centers serving tourists, corporate clients, and domestic consumers. Its service portfolio spans short-term daily rentals (mini through full-size cars, SUVs, convertibles, passenger and cargo vans), a monthly subscription rental program branded 'Drive More', and operating leasing for cars and vans for both B2B and B2C customers.

The technology backbone is a centralized online booking platform at booking.drive-hellas.com that supports reservation across all pickup/return locations, supplemented by a call center (+30 2310 472600), walk-in branches, and a partner/franchise program ('Be Our Partner'). Website infrastructure is cloud-hosted (DigitalOcean, Netherlands) with TLS/SSL encryption and GDPR-compliant data handling; analytics tools include Google Analytics, Google Tag Manager, and Google Optimize. Payment processing is integrated with Alpha Bank, Nexi, PayPal, and IRIS, with PSD2-compliant 3D Secure authentication. No API, developer portal, or AI/ML capabilities are disclosed.

Revenue is generated through Pay-as-you-go short-term rentals (TPL insurance up to €1,000,000 included; CDW and add-ons like GPS, child seats, snow chains priced separately), monthly subscription rentals under Drive More (Basic Package with 2,500 km/month, maintenance, 24/7 roadside assistance, replacement vehicle; Drive+ add-on reducing deposit and adding an extra driver), and operating leasing for cars and vans. Distribution is omnichannel (direct-to-consumer rentals, B2B corporate leasing, partner/franchise program) with active social media presence across Facebook, Instagram, TikTok, LinkedIn, and YouTube. The company maintains strategic partnerships with leading international car rental agencies to extend inbound reach.

Name

Drive Hellas

Legal name

DRIVE ΑΝΩΝΥΜΗ ΕΤΑΙΡΙΑ ΜΙΣΘΩΣΕΩΝ ΑΥΤΟΚΙΝΗΤΩΝ

Website

https://drive-hellas.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Drive Hellas is a privately held Greek vehicle rental and operating leasing company operating 30+ airport, port, and city branches across Greece, serving tourists, corporate clients, and domestic consumers with short-term rentals, monthly subscriptions, and leasing.

Ownership category

akta.pro rank

Product category

Vehicle Rental and Leasing Services

NAICS

Passenger Car Rental (532111), Passenger Car Leasing (532112), Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Self-Drive Car Rental (THADAAAF)

akta.pro secondary industries

Light-Duty Cargo Van Rentals (THADAJAA), Convertible & Roadster Luxury Rentals (THADAMAE)

Keywords

• Vehicle rental services
• Operating leasing
• Monthly car rental
• Passenger van rental
• Cargo van leasing

Headquarters

HQ city

Thessaloníki

HQ country

Greece

HQ region

Europe

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Short-term Vehicle Rental: Daily vehicle rentals across all vehicle categories (mini, compact, medium, large, SUV, convertible, vans) for tourists and travelers across Greece. Revenue generated per rental day with minimum 24-hour rental period.
2. Operating Leasing (Long-term Rental): Monthly and annual vehicle leasing programs branded 'Drive More', offering vehicles at monthly rates that include vehicle registration tax, maintenance, roadside assistance, and 24/7 support. Revenue is prepaid monthly per the rental period.
3. Van Rental and Leasing: Separate rental and leasing programs for cargo vans and passenger vans (7s/9s) targeting both consumers and business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Drive Hellas is a Greece-based vehicle rental and operating leasing company that rents passenger vehicles, passenger vans, and cargo vans to individuals and businesses across more than 30 airport, port, and city branch locations nationwide. The company offers short-term daily rentals (minimum 24 hours), prepaid monthly rental subscriptions under the Drive More sub-brand, and operating leasing for cars and commercial vans, with optional insurance and accessory upgrades.

Product overview

Drive Hellas is a vehicle rental and leasing company operating across Greece with over 30 years of experience. The company offers a unified portfolio combining short-term car rental, monthly rental programs (Drive More), and operating leasing services for both passenger vehicles and commercial vans. The product suite includes rental across multiple vehicle categories (small, medium, large, SUVs, convertibles, passenger vans, cargo vans) and leasing for cars and vans, all accessible through a network of 30+ branch locations covering major airports, ports, and cities throughout Greece including Athens, Thessaloniki, and all major islands.

Differentiator

Problem solved

Functional benefit

Brands

• Drive More: Monthly rental program offering flexible long-term vehicle rentals in Greece.

Products and services

• Car Rental (Short-term Vehicle Rental) Short-term and long-term rental of passenger vehicles across Greece, with categories including small, medium, large, mini SUV, SUV, and convertible vehicles. Available at over 30 locations including airports, ports, and city offices for tourists, travelers, and business customers.
• Passenger Van Rental Rental of 7-seater and 9-seater passenger vans for group and family transportation needs across Greece.
• Cargo Van Rental Rental of commercial cargo vans for business logistics and transportation purposes across Greece.
• Drive More (Monthly Rental Subscription) Monthly rental subscription program offering flexible long-term vehicle use with packages that include 2,500 km/month, vehicle registration tax, maintenance, 24-hour roadside assistance, replacement vehicle, and an optional Drive+ protection package. Available at Athens, Thessaloniki, Ioannina, Santorini, Kalamata, Crete, and Rhodes.
• Car Leasing (Operating Leasing) Operating leasing services for passenger vehicles with monthly payments, maintenance included, and flexible terms for businesses and individuals.
• Van Leasing (Operating Leasing) Operating leasing services for commercial vans, available at Athens and Thessaloniki branches for business logistics customers.

Quantifiable outcome

• Third Party Liability Insurance coverage up to €1,000,000
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature2 records

Partnerships

One partnership is on record.

• Leading International Car Rental AgenciescoreStrategic or Co-development PartnerDrive Hellas maintains strategic partnerships with leading international car rental agencies. Through these partnerships, the company says it 'remains at the forefront of developments in mobility services' and aims to deliver safe, competitive, and well-organized services. The company also operates a 'Be Our Partner' program inviting car rental businesses to join its expanding network.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Europcar Greece: Europcar operates a wide Greek rental network across airports and cities, offering short-term and longer-term rentals. It directly competes with Drive Hellas for mass-market tourist and corporate customers at overlapping airport locations.
• Thrifty Car Rental Greece: Thrifty offers self-drive rental across Greek airports and cities via licensee partners, competing directly with Drive Hellas in the value leisure and business traveler segments at the same locations.
• Goldcar: Goldcar is a large European leisure-focused rental brand with significant presence in Southern Europe and Mediterranean destinations including Greece. It competes with Drive Hellas for price-sensitive tourists at Greek airports and tourist hotspots.
• Hertz Greece: Hertz operates a major car rental network across Greek airports and cities, including the islands. It competes directly with Drive Hellas for tourist and corporate customers at the same airports, ports, and city locations, with a similar self-drive rental product and broader international fleet.
• Centauro Rent a Car: Centauro is a Spain-headquartered car rental company with a particularly strong Mediterranean footprint, including Greece. It serves similar tourist-driven demand at Greek airports and competes with Drive Hellas on price and fleet variety in the same destinations.
• Avis Greece: Avis operates rental counters at Greek airports and major cities, offering short-term rental services directly comparable to Drive Hellas. It targets the same business and leisure travelers and competes at the same airport locations.
• Enterprise Rent-A-Car Greece: Enterprise provides car rental across Greek airports and cities with a similar broad product portfolio. It is a direct competitor for tourists, domestic consumers, and corporate customers at many of the same locations Drive Hellas serves.
• Sixt Greece: Sixt offers premium and broad-market car rental across Greek airports and cities. It is a direct competitor at high-traffic tourist entry points and serves a similar mix of leisure and corporate customers with a comparable fleet range.
• Budget Rent a Car Greece: Budget offers self-drive rental at Greek airports and cities with a value-oriented product comparable to Drive Hellas' standard car categories. It is a direct competitor at major tourist entry points and city locations.
• Auto Hellas: Auto Hellas is one of Greece's largest domestic vehicle rental and leasing companies, operating across mainland Greece and islands with a combined short-term rental and operating leasing model nearly identical to Drive Hellas. It is the closest comparable in terms of product mix, geography, and customer segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@drivehellas353
• Facebookfacebook.com/drivehellaspage
• LinkedInlinkedin.com/company/80734583/admin/dashboard
• Instagraminstagram.com/drivehellas
• TikToktiktok.com/@drivehellas?is_from_webapp=1&sender_device=pc
• Xx.com/drivehellas

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drive Hellas