UDIMA

What UDIMA does

UDIMA (Universidad a Distancia de Madrid) is Spain's first private online university, founded in 2007 and headquartered in Collado Villalba, Madrid. It operates under the Grupo CEF.- UDIMA educational group and delivers fully accredited undergraduate degrees (Grados), master's programs (Másteres Universitarios), and doctoral programs (Doctorados) across four faculties: Education Sciences, Business and Technology, Legal Sciences, and Psychology and Health Sciences. Instruction is delivered entirely through its Aula Virtual LMS with 24/7 access to live and recorded classes, supplemented by proprietary simulators (business, marketing, and hotel management with 150+ variables each), industry software integrations (Power BI, Python, HubSpot, Class One, Shopify), and embedded AI workshops using generative AI tools (ChatGPT, MidJourney, Stable Diffusion). Differentiated methodologies include the Opositora teaching-exam-aligned pedagogy and the Raise Your Skills career development program featuring psychometric assessments and individualized career plans.

UDIMA serves primarily working adults in Spain — and to a lesser extent international students via Erasmus+ — who require flexible, remote access to official state-recognized degrees, professional certifications (Meta Digital Marketing, PMI Project Management Ready, CNMV, Banco de España), and employer-connected internship pipelines. The university's revenue model is subscription-style tuition billed annually per program, with no public pricing — prospective students submit information requests. Direct-to-consumer enrollment through udima.es is the primary GTM channel, augmented by SEO-driven thematic blogs (accounting, tax, labor law), webinar events, and earned media from U-Ranking and QS Stars recognition. Corporate training is delivered through a separate "Formación para Empresas" B2B line, while a network of 3,300+ brand-name internship partners (BBVA, Deloitte, Accenture, Santander, Siemens Healthineers, Ogilvy, Renfe, Barceló, Ford, Alstom) supports employability outcomes cited at 90% with 77.2% of graduates in indefinite contracts — the highest rate among Spanish online universities per INE.

Name

UDIMA

Legal name

Universidad a Distancia de Madrid

Website

https://udima.es

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

251–500 employees

Short description

UDIMA is Spain's first private online university, offering fully accredited undergraduate, master's, and doctoral degree programs across education, business, technology, law, and psychology faculties to working adults in Spain via its Aula Virtual platform, supported by employer-linked internship pipelines and AI-integrated curricula.

Ownership category

akta.pro rank

Headquarters

HQ city

Collado-villalba

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Tuition and Enrollment Fees: UDIMA generates revenue primarily through tuition and enrollment fees charged for its official degree programs (Grados, Másters, Doctorados), adaptation courses, professional titles, and micro-credentials. Students pay per academic year or course, with pricing varying by program type and enrollment cycle. The revenue model is subscription-like (annual billing cycles) with one-time per-course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

UDIMA is Spain's first private online university delivering official state-recognized undergraduate (Grados), master's (Másteres Universitarios), and doctoral (Doctorados) degree programs entirely through a 24/7 virtual classroom platform. It serves working adults and professionals seeking flexible distance learning, with supplementary offerings including adaptation courses, professional titles, summer courses, and corporate training (Formación para Empresas). The institution combines official qualifications with simulators, AI-integrated workshops, professional certifications (Meta, Google Ads, PMI, CNMV), and a career development program (Raise Your Skills).

Product overview

UDIMA (Universidad a Distancia de Madrid) is Spain's first online private university offering a comprehensive portfolio of official undergraduate degrees (Grados), master's programs (Másteres Universitarios), and doctoral programs (Doctorados) across four faculties: Faculty of Education Sciences, Faculty of Business Sciences and Technology, Faculty of Legal Sciences, and Faculty of Psychology and Health Sciences. The institution operates through its virtual learning platform (Aula Virtual), virtual student services (Secretaría Virtual), and professional development services (Desarrollo Profesional). Core academic offerings include teaching degrees (Magisterio de Educación Infantil y Primaria), business programs (ADE, Economía, Marketing, Empresa y Tecnología), legal studies (Derecho), psychology, tourism, and corporate communication. The university distinguishes itself through innovative methodologies including business simulators with 150+ variables, AI-integrated workshops across business programs, Meta and Google Ads certifications for marketing students, PMI certifications for project management, and specialized AI education through dedicated master's programs. The product portfolio is unified through shared infrastructure (virtual classroom, professional development services) while individual programs maintain specialized tools such as Class One hotel management software for tourism students and specialized AI platforms for business programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Grado en Magisterio de Educación Infantil Official undergraduate degree (240 ECTS, 4 years) preparing students for teaching in Early Childhood Education (ages 0–6) using innovative methodologies including Montessori, Reggio Emilia, Waldorf, and Pikler approaches.
• Grado en Magisterio de Educación Primaria Official undergraduate degree (240 ECTS, 4 years) preparing students for Primary Education teaching (ages 6–12) with specializations in Hearing and Language, Therapeutic Pedagogy, English, and Educational Technology.
• Grado en Administración y Dirección de Empresas (ADE) Official undergraduate degree in Business Administration and Management integrating AI, digital marketing, and business intelligence with traditional areas like finance, marketing, and law. Includes business simulator with 150+ variables and AI-applied workshops.
• Grado en Economía Official undergraduate degree in Economics with international perspective covering macroeconomics, international finance, and economic policy. Includes economic policy simulator and workshops on AI and Power BI for economic decision-making.
• Grado en Marketing Official undergraduate degree in Marketing focusing on digital campaigns, consumer behavior analysis, and brand management. Includes Meta Certified Digital Marketing Associate certification and tools like Google Ads, HubSpot, and Shopify.
• Grado en Empresa y Tecnología Official undergraduate degree in Business and Technology (Digital Business) combining technological skills (Python, SQL, AI) with business management. Includes PMI Project Management Ready certification and hackathons with companies like Alstom and Ineco.
• Grado en Turismo y Empresas Turísticas Official undergraduate degree in Tourism and Tourism Enterprises focusing on tourism management, event planning, and hotel direction with emphasis on Smart Tourism Destinations (DTI), sustainability, and AI applications.
• Grado en Comunicación Corporativa Official undergraduate degree in Corporate Communication combining journalism, strategic management, and digital communication for organizational reputation and stakeholder relations management.
• Grado en Derecho Official undergraduate degree in Law preparing students for legal advisory, legislation interpretation, and conflict resolution across various legal practice areas.
• Grado en Psicología Official undergraduate degree in Psychology covering human behavior analysis, psychological intervention, and mental health across clinical, educational, and organizational contexts.
• Máster Universitario en Inteligencia Artificial Aplicada a la Educación Official master's degree focused on AI applications in educational settings, preparing educators to integrate AI tools and methodologies into teaching practices.
• Máster Universitario en Dirección y Administración de Empresas (MBA) Official master's degree in Business Administration and Management providing advanced business leadership training.
• Máster Universitario en Transformación Digital con Inteligencia Artificial Official master's degree in Digital Transformation with AI, training professionals in AI-driven business transformation.
• Doctorado en Educación y Tecnología Official doctoral program in Education and Technology training researchers in educational technology with rigorous quality standards addressing current educational and social challenges.
• Formación para Empresas (Corporate Training) Tailored corporate training and professional development programs for businesses, leveraging official and proprietary degree programs to address skills alignment and talent pipeline needs.

Quantifiable outcome

• 77.2% of UDIMA's online university graduates hold indefinite contracts — the highest among online universities in Spain.
• +6 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability8 records

Feature8 records

Partnerships

32 partnerships are on record, tiered minor and core.

• Ministerio del InteriorminorOthersThe Grado en Educación Social collaborates with the Spanish Ministry of the Interior for student internship placements, providing practical experience in government and public sector settings related to social education.
• Fundación Secretariado GitanominorOthersCollaboration with the Fundación Secretariado Gitano (Gitano Secretariat Foundation) for student internships in social education settings, particularly in inclusion and anti-discrimination programs.
• AchalayminorOthersCollaboration with Achalay association for social education internships, supporting community development and social inclusion initiatives.
• AfagaminorOthersCollaboration with Afaga (Alzheimer's association) for student internships in social education related to elderly care and cognitive health.
• AsindownminorOthersCollaboration with Asindown (Down syndrome association) for student internships supporting inclusive social education programs.
• AccenturecoreStrategic or Co-development PartnerAccenture collaborates with UDIMA's Grado en ADE for student internship placements, providing real-world business experience in a leading global professional services firm.
• AccionacoreStrategic or Co-development PartnerAcciona partners with UDIMA for student internships in the ADE program, offering practical experience in infrastructure and renewable energy sectors.
• CabifyminorStrategic or Co-development PartnerCabify collaborates with UDIMA for internship opportunities in the mobility and technology sector for ADE students.
• ElecnorminorStrategic or Co-development PartnerElecnor partners with UDIMA for student internship placements in infrastructure and energy project management.
• CecotecminorStrategic or Co-development PartnerCecotec collaborates with UDIMA for internships in consumer electronics and technology innovation for ADE students.
• AuxadiminorStrategic or Co-development PartnerAuxadi partners with UDIMA for professional services and international business internship opportunities.
• BBVAcoreStrategic or Co-development PartnerBBVA collaborates with UDIMA's Grado en Economía for student internship placements, providing exposure to banking and financial services sectors.
• BankintercoreStrategic or Co-development PartnerBankinter partners with UDIMA for internship opportunities in banking and financial advisory for economics students.
• DeloittecoreStrategic or Co-development PartnerDeloitte collaborates with UDIMA for professional services and consulting internship placements for economics students.
• Grant ThorntonminorStrategic or Co-development PartnerGrant Thornton partners with UDIMA for auditing and accounting internship opportunities in the Grado en Economía.
• VolvominorStrategic or Co-development PartnerVolvo collaborates with UDIMA for automotive industry internship placements for economics students.
• RenfecoreStrategic or Co-development PartnerRenfe partners with UDIMA for student internships in rail transportation and tourism management in the Grado en Turismo y Empresas Turísticas.
• Barceló Hotel GroupcoreStrategic or Co-development PartnerBarceló Hotel Group collaborates with UDIMA for hotel management internships in the tourism degree program, providing practical experience in a leading international hotel chain.
• SodexominorStrategic or Co-development PartnerSodexo partners with UDIMA for food services and hospitality internships in the tourism degree.
• AEDH (Asociación Española de Directores de Hotel)minorStrategic or Co-development PartnerAEDH collaborates with UDIMA's tourism program, providing professional networking and industry insight for students.
• AEPT (Asociación Española de Profesionales del Turismo)minorStrategic or Co-development PartnerAEPT partners with UDIMA to connect tourism students with professional development and industry events.
• Siemens HealthineerscoreStrategic or Co-development PartnerSiemens Healthineers partners with UDIMA for student internship placements in the Grado en Empresa y Tecnología, providing experience in healthcare technology innovation.
• FordminorStrategic or Co-development PartnerFord partners with UDIMA for automotive industry internships in the technology and business degree.
• AlstomminorStrategic or Co-development PartnerAlstom co-organizes the annual Hackathon Tech Universitario with UDIMA, providing real business challenges for students in the Grado en Empresa y Tecnología.
• InecominorStrategic or Co-development PartnerIneco co-organizes the annual Hackathon Tech Universitario with UDIMA, engaging students in infrastructure and engineering technology challenges.
• LLYCcoreStrategic or Co-development PartnerLLYC (communication and public affairs consultancy) collaborates with UDIMA's Grado en Comunicación Corporativa for internships and industry insights in corporate communication.
• OgilvyStrategic or Co-development PartnerOgilvy, a leading global advertising and marketing agency, partners with UDIMA for corporate communication student internships and masterclasses.
• Omnicom GroupminorStrategic or Co-development PartnerOmnicom Group collaborates with UDIMA for communication and marketing internship opportunities for students.
• DIRCOM (Asociación de Directivos de Comunicación)coreStrategic or Co-development PartnerCEF.- UDIMA is a Protective Partner (Socio Protector) of DIRCOM, Spain's leading association of communication executives, providing networking, events, and professional development for communication students.
• Erasmus+ ProgrammecoreOthersUDIMA participates in the Erasmus+ program through its International Mobility Office, enabling student and faculty exchanges with European universities and expanding international reach.
• European University Association (EUA)minorOthersUDIMA is a member of the European University Association (EUA), contributing to and benefiting from European higher education policy and best practice networks.
• Crue Universidades EspañaminorOthersUDIMA is affiliated with Crue Universidades España, the conference of Spanish university rectors, participating in national higher education policy and quality initiatives.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• VIU (Universidad Internacional de Valencia): Private online university headquartered in Valencia offering official online degrees in education, business, health, and technology. VIU competes directly with UDIMA for the same Spanish online degree-seeking adult segment and is part of the Planeta Formación y Universidades group.
• UOC (Universitat Oberta de Catalunya): Catalonia-based public online university offering official degrees entirely online in Catalan, Spanish, and English. UOC competes directly with UDIMA in the Spanish online higher education market, with strong brand recognition in business, law, and psychology programs.
• UNIR (Universidad Internacional de La Rioja): Spain's leading private online university, founded in 2008, offering official undergraduate, master's, and doctoral programs fully online. UNIR is the closest direct competitor to UDIMA, targeting the same Spanish working-adult segment with comparable online degree portfolios across business, education, and technology.
• OBS Business School: Online business school affiliated with Universidad de Barcelona offering master's and postgraduate programs in business, marketing, and technology. OBS competes directly with UDIMA's MBA and business master's programs, targeting Spanish-speaking professionals internationally.
• Universidad Europea Online: Private Spanish university with a dedicated online division offering official degrees in business, education, health, and engineering. Universidad Europea Online competes with UDIMA across multiple faculties, leveraging a strong parent brand and physical-campus credibility.
• ESIC Online: Spanish business school offering online master's and undergraduate programs in marketing, business, and digital transformation. ESIC Online competes with UDIMA's business and marketing programs, particularly for students seeking recognized marketing and digital credentials.

Broad incumbents

• The Open University (UK): The UK's largest academic institution and a global benchmark for distance learning, offering fully online undergraduate and postgraduate degrees. The Open University serves as an international model and indirect competitor for working adults considering online higher education.
• UNED (Universidad Nacional de Educación a Distancia): Spain's largest public distance university, with decades of operating history and a comprehensive portfolio of official online degrees. UNED competes with UDIMA across nearly every program area but at typically lower price points, representing the public-sector benchmark for online higher education in Spain.
• IE University Online: Premium Spanish private university with a growing portfolio of online and hybrid master's and executive programs. While positioned more upmarket than UDIMA, IE University overlaps in business, technology, and education master's programs and represents a prestige competitor for the same working-adult student.

Emerging players

• edX (online learning platform): Global online learning platform offering university-level courses, micro-credentials, and degree pathways from top universities. edX is an indirect competitor and potential ecosystem partner for UDIMA, providing alternative credentialing options for the same adult-learner audience.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/UDIMA
• Facebookfacebook.com/udima

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UDIMA