Outcome Media
- Company typePrivate
- Founded1975
- HeadquartersBoca Raton, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
Outcome Media firmographics
Firmographics- Name
- Outcome Media
- Legal name
- Outcome Media (a division of Worldata Inc.)
- Website
- https://outcomemedia.com
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Outcome Media industry classification
Industry- Product category
- Direct Marketing & Data Services
- NAICS
- Direct Mail Advertising (54186), Advertising Agencies (54181)
- SIC
- Services-Direct Mail Advertising Services (7331), Services-Advertising (7310)
- akta.pro primary industry
- Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs) (MPAAAFAH)
- akta.pro secondary industries
- Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights) (MPAAALAM), Event Marketing & Audience Development Services (MPAGAJAD)
Keywords
Where Outcome Media is headquartered
LocationHeadquarters
- HQ city
- Boca Raton
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Outcome Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Marketing Data Services: Outcome Media provides data gathering, management, analytics, and marketing services including direct mail, inserts, email, digital, mobile, and social media campaign support. The company helps marketing partners direct relevant, data-driven marketing communications to customers and prospects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Outcome Media product offering
Product offeringCore offering
Outcome Media is a marketing services division of Worldata Inc. that deploys data gathering, management, analytics, and marketing campaign services to help marketing partners direct relevant, data-driven communications—including direct mail, inserts, email, digital, mobile, and social media campaigns—to their customers and prospects based on consumer interests, activities, and demographics. The company offers Email Production Services, Data Services, Marketing Insights, and New Customer Acquisition services to B2B marketing partners.
Product overview
Outcome Media is a marketing services division of Worldata Inc., offering a unified suite of services rather than a modular platform. The portfolio includes Email Production Services, Data Services, Marketing Insights, and New Customer Acquisition services. Together, these offerings enable marketing partners to execute data-driven marketing communications across direct mail, inserts, email, digital, mobile, and social media channels, based on consumer interests, activities, and demographics.
Differentiator
Problem solved
Functional benefit
Brands
- GURU Media Hub: Media hub platform founded by Jay Schwedelson, linked as a related brand.
- SubjectLine
- Eventastic
- Delivered
- Do This Not That (DTNT) Marketing Tips Podcast
- Jay's Scoop Email Newsletter
- Certified Guru
- GURU Podcast Network
Products and services
- New Customer Acquisition Service focused on acquiring new customers for B2B marketing partners through targeted, data-driven direct mail, email, digital, mobile, and social media campaigns.
- Email Production Services Email campaign production and deployment services for B2B marketing partners' marketing communications.
- Data Services Data gathering, management, and analytics services that support targeted marketing campaigns for B2B marketing partners.
- Marketing Insights Analytic services providing intelligence and insights to inform marketing strategies and campaign optimization for B2B marketing partners.
Companies that use Outcome Media
Customer profileSegments1 record
Ideal customer profiles1 record
Outcome Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Outcome Media partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Worldata Inc. (Parent Company)coreOutcome Media is a division of Worldata Inc., a long-established data marketing company. Worldata provides the infrastructure, brand reputation, and regulatory framework including ANA membership and EU-U.S. Data Privacy Framework certifications for Outcome Media's operations.
Scale indicators1 record
Outcome Media competitors and assessment
Company assessmentDirect peers
- Klaviyo: Klaviyo is a data-driven email and SMS marketing platform serving primarily B2C and DTC brands. While more productized/SaaS than Outcome Media, both compete for marketers' email-driven customer-acquisition spend and emphasize data-driven targeting.
- Listrak: Listrak is an email marketing and customer data platform for retailers and brands. Overlaps with Outcome Media's email production and marketing insights services, particularly for retail and DTC customer-acquisition use cases.
- Yes Lifecycle Marketing: Yes Lifecycle Marketing provides direct mail, email, fulfillment, and omnichannel marketing services to B2B marketers—a closely comparable service mix to Outcome Media, particularly for new customer acquisition programs.
- Harte Hanks: Harte Hanks is a multi-channel marketing services company offering direct mail, email, and data-driven customer acquisition—directly comparable in service mix, target customer (B2B marketers), and operating model to Outcome Media.
- American List Counsel: American List Counsel is a direct marketing list and data services provider supporting direct mail, email, and customer acquisition. Directly comparable in targeting data and direct mail execution capabilities for B2B marketers.
Broad incumbents
- Zeta Global: Zeta Global is a data-driven marketing technology company combining consumer data, email, and programmatic channels. Operates at greater scale but mirrors Outcome Media's positioning of "data + multi-channel execution" for marketers.
- Epsilon (Publicis Groupe): Epsilon is a large data-driven marketing services platform under Publicis offering direct mail, email, and audience targeting capabilities. Overlaps with Outcome Media on every major channel but operates at much greater scale as part of a global holding company.
- Acxiom (IPG): Acxiom is a large data services and marketing services company under IPG, focused on audience data, identity resolution, and customer acquisition—comparable to Outcome Media's data services business on a much larger scale.
- Dun & Bradstreet: Dun & Bradstreet provides business data, B2B marketing data, and audience targeting services. Adjacent to Outcome Media's data services and direct mail / email prospecting offerings, especially for B2B marketing-partner use cases.
- Merkle (Dentsu): Merkle is a leading data-driven customer experience management firm with deep roots in direct mail list services and now spans email, digital, and analytics. A broad incumbent that competes with Outcome Media on data, identity, and multi-channel execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Outcome Media social profiles
Digital presenceOutcome Media compliance and trust
Trust signalCompliance5 records
Outcome Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outcome Media leadership team
Management profileNumber of profiles
Profiles1 record
Outcome Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outcome Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outcome Media
What does Outcome Media do?
Outcome Media is a marketing services division of Worldata Inc. that deploys data gathering, management, analytics, and marketing campaign services to help marketing partners direct relevant, data-driven communications—including direct mail, inserts, email, digital, mobile, and social media campaigns—to their customers and prospects based on consumer interests, activities, and demographics. The company offers Email Production Services, Data Services, Marketing Insights, and New Customer Acquisition services to B2B marketing partners.
Is Outcome Media a public or private company?
Outcome Media is a private company. It is classified as corporate owned and is currently operating.
When was Outcome Media founded?
Outcome Media was founded in 1975. It employs 51 to 100 people.
Where is Outcome Media based?
Outcome Media is headquartered in Boca Raton, United States, in the North America region.
How does Outcome Media make money?
One revenue line is on record: marketing Data Services.
Who are Outcome Media's main competitors?
Direct peers on record are Klaviyo, Listrak, Yes Lifecycle Marketing, Harte Hanks and American List Counsel. Broad incumbents are Zeta Global, Epsilon (Publicis Groupe), Acxiom (IPG), Dun & Bradstreet and Merkle (Dentsu).
Does Outcome Media have an API?
No public API is recorded for Outcome Media.
What industry is Outcome Media in?
Outcome Media's product category is Direct Marketing & Data Services. Its primary akta.pro industry code is MPAAAFAH, Marketing Analytics & Measurement Strategy (Attribution, MMM, KPIs), with a secondary code of MPAAALAM, Audience Measurement & Media Research (Ratings, Attribution, Media Mix Insights). Its NAICS code is 54186 and its SIC code is 7331.