Vetrya
- Company typePrivate
- Founded2010
- HeadquartersOrvieto, Italy
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
Vetrya firmographics
Firmographics- Name
- Vetrya
- Website
- https://vetrya.com
- Company type
- Private
- Founded year
- 2010
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Where Vetrya is headquartered
LocationHeadquarters
- HQ city
- Orvieto
- HQ country
- Italy
- HQ region
- Europe
Markets served
Vetrya business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Vetrya product offering
Product offeringCore offering
Vetrya S.p.A. provides digital innovation services and platforms targeted at the Italian mobile, telecommunications, television, and broadband sectors. The company is positioned as an innovation partner for operators and media players in these verticals, with its capabilities expanded by the 2019 acquisition of Viralize, a video advertising technology company.
Differentiator
Problem solved
Functional benefit
Companies that use Vetrya
Customer profileIdeal customer profiles1 record
Vetrya technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vetrya competitors and assessment
Company assessmentEmerging players
- Buzzoole: Italian influencer marketing and content platform with overlap to digital advertising technology. Comparable as a mid-sized Italian ad-tech adjacent peer.
Regional players
- Sublime (Ogury): European digital advertising technology company focused on alternative-ID and contextual targeting. Comparable as a European-headquartered ad-tech player of similar mid-market scale.
- Webedia: European digital media group operating vertical content and OTT brands across multiple countries. Comparable in its portfolio approach to digital media and entertainment, though geographically broader than Vetrya.
Direct peers
- Tiscali: Italian broadband ISP and digital services operator. Overlaps with Vetrya's broadband services ambition and represents a mid-sized Italian alternative telco comparable in geography and customer segments.
- Buongiorno (now part of NTT DoCoMo / Doji): Historic Italian mobile content and digital services company, originally a direct competitor in mobile value-added services for telcos. Closest historical analogue to Vetrya's mobile/telecom services positioning.
- Italiaonline: Italy's largest internet company, offering portals, broadband, advertising and digital services. Most directly comparable to Vetrya's stated ambition in mobile/telecom/TV/broadband digital services within Italy.
- MainAd: Italian-headquartered programmatic and digital advertising technology company. Directly comparable to the video advertising capabilities Vetrya acquired through Viralize in 2019.
- Banzai (ePrice): Italian digital media and e-commerce group that previously operated a portfolio of vertical internet brands. Comparable in scale (mid-sized Italian digital house) and historical ambition to be a multi-vertical digital player.
Broad incumbents
- Criteo: Global leader in digital retargeting and programmatic advertising. Comparable to the Viralize-era advertising technology Vetrya operated, but at vastly larger scale and with established global telco/OTT partnerships.
- FreeWheel (Comcast): Premium video advertising platform serving broadcasters and OTT operators. Comparable to the intersection of TV/video and digital advertising that Vetrya targeted, but at incumbent scale.
Market position
Customer concentration
Vetrya social profiles
Digital presenceVetrya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vetrya leadership team
Management profileNumber of profiles
Profiles2 records
Vetrya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vetrya M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vetrya
What does Vetrya do?
Vetrya S.p.A. provides digital innovation services and platforms targeted at the Italian mobile, telecommunications, television, and broadband sectors. The company is positioned as an innovation partner for operators and media players in these verticals, with its capabilities expanded by the 2019 acquisition of Viralize, a video advertising technology company.
When was Vetrya founded?
Vetrya was founded in 2010. It employs 51 to 100 people.
Where is Vetrya based?
Vetrya is headquartered in Orvieto, Italy, in the Europe region.
Who are Vetrya's main competitors?
Buzzoole is listed as an emerging player. Regional players are Sublime (Ogury) and Webedia. Direct peers are Tiscali, Buongiorno (now part of NTT DoCoMo / Doji), Italiaonline, MainAd and Banzai (ePrice). Broad incumbents are Criteo and FreeWheel (Comcast).
Does Vetrya have an API?
No public API is recorded for Vetrya.