NiceTry
NiceTry (Nice Try GmbH) is a Swiss full-service podcast agency that produces video-first corporate podcasts and converts each production day into a multi-channel content system for B2B clients across Switzerland.
- Company typePrivate
- Founded2023
- HeadquartersBern, Switzerland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What NiceTry does
NiceTry (legally Nice Try GmbH) is a Swiss full-service podcast agency specializing in corporate podcasts and content systems for B2B clients. Founded in 2023 and headquartered in Münsingen in the canton of Bern, the agency operates as a subsidiary of Tasty Tunes Capital Company with a small core team of approximately five people (CEO Dario Hitz, CFO Elias Gutscher, COO Simon Stalder, Senior Content Creator, Chief Happiness Officer) supplemented by a network of roughly twenty freelance podcast hosts.
The company's core offering centers on video-first podcast production — concept development, in-studio recording, professional audio and video post-production, and multi-platform distribution to Spotify, Apple Podcasts, YouTube, and Amazon Music. A distinguishing operational element is its content repurposing system: a single production day yields multiple podcast episodes plus derivative assets including LinkedIn and Instagram snippets, blog articles generated from transcripts, newsletter copy, and quote graphics. Proprietary offerings include "Voice Match," a host-casting methodology pairing brand identity to speaker profiles, and AI-driven multilingual capabilities spanning speech translation (Swiss German to High German and English) and voice-cloned video dubbing across German, French, and Italian.
Commercial model combines recurring monthly retainer packages priced at CHF 3,500-7,000 (minimum six-month term, three-month cancellation notice) with project-based one-time fees (CHF 3,000-10,000 setup plus CHF 3,000-6,000 per episode) and a Voice Match referral commission on freelance host fees at CHF 600 per episode. Go-to-market is consultative B2B direct sales targeting Swiss enterprises across finance, technology, healthcare, tourism, and the public sector, anchored by named clients including Comet X-Ray, Physioswiss, Berufsbildung Stadt Bern, Stiftung Tier im Recht, and GEWA Stiftung.
NiceTry firmographics
Firmographics- Name
- NiceTry
- Legal name
- Nice Try GmbH
- Website
- https://nicetry.ch
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NiceTry (Nice Try GmbH) is a Swiss full-service podcast agency that produces video-first corporate podcasts and converts each production day into a multi-channel content system for B2B clients across Switzerland.
- Ownership category
- akta.pro rank
NiceTry industry classification
Industry- Product category
- Corporate Podcast Production Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Podcast Transcription, Captioning & Accessibility Services (MPACADAK)
- akta.pro secondary industry
- Podcast Measurement, Attribution & Audience Insights (MPACADAI)
Keywords
Where NiceTry is headquartered
LocationHeadquarters
- HQ city
- Bern
- HQ country
- Switzerland
- HQ region
- Europe
Offices2 records
Markets served
NiceTry business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Others
Revenue model
- Podcast Production Retainers: Monthly retainer packages (Podcast Paket) with minimum 6-month terms, providing ongoing production, distribution, and content repurposing services. Billed monthly in advance at flat rates.
- Project-Based Production: Fixed-scope podcast production projects including concept development, branding, pilot episodes, and seasonal productions. 50% upfront payment with remainder invoiced over project duration.
- Host Referral/Voice Match: Facilitation of freelance podcast hosts to clients, earning a referral commission on host fees. Hosts paid 600 CHF per episode.
- Concept and Consulting: Strategy development, concept work, and advisory services for podcast launch and content strategy. May include presentation fees for pitch work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Per-episode production: CHF 3,000-6,000 |
| One time/ perpetual license | Pay-as-you-go | One-time starting costs: CHF 3,000-10,000 |
| Subscription | Monthly | Monthly recurring: CHF 200-800 |
| Subscription | Monthly | Full-service monthly package: CHF 3,500-7,000 |
| Unit Pricing | Pay-as-you-go | Host compensation: 600 CHF per episode |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
NiceTry product offering
Product offeringCore offering
NiceTry is a Swiss full-service corporate podcast agency that produces video-first corporate and personal brand podcasts, then repurposes each production day into a multi-channel content system (LinkedIn/Instagram video snippets, blog articles from transcripts, newsletters, quote graphics). The agency delivers strategy consulting, concept development, studio recording, high-end post-production, and multi-platform distribution to Spotify, Apple Podcasts, YouTube, and Amazon Music for Swiss corporations and organizations.
Product overview
NiceTry operates as a full-service corporate podcast agency offering a modular portfolio centered on strategic podcast production. The core offering comprises Corporate Podcast and Personal Brand Podcast services, supplemented by Voice Match (host matching), Konzept & Beratung (strategy consulting), and Multi-Channel Content System (repurposing). Video-First Production is the standard recording approach, with Smart Distribution handling multi-platform publishing. The agency also offers subscription packages (Podcast Paket, Social Media Paket) for ongoing clients. All services are delivered with Swiss-based production in Bern/Münsingen.
Differentiator
Problem solved
Functional benefit
Products and services
- Corporate Podcast
- Personal Brand Podcast
- Voice Match
- Konzept & Beratung
- Monetization & Brand Value Consulting
Quantifiable outcome
- One production day yields weeks of multi-channel content (episodes, snippets, articles, newsletter, social posts)
- +1 more outcomes
Companies that use NiceTry
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
NiceTry technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature3 records
NiceTry partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
NiceTry competitors and assessment
Company assessmentDirect peers
- Quill: Corporate podcast agency producing branded podcasts for global brands such as Coca-Cola, BP, and HSBC. Direct peer to NiceTry in the strategy-plus-production-plus-distribution model for enterprise clients.
- The Podcast Agency: UK audio and podcast production agency serving brands and agencies. Comparable to NiceTry as a dedicated B2B podcast production competitor with similar concept-to-distribution services.
- Podstars by OMR: German podcast production agency offering end-to-end corporate podcast services including concept, production, and distribution. Comparable to NiceTry as a full-service DACH podcast agency serving B2B clients, though OMR backing gives it a larger scale and reach.
- Pacific Content: Canadian B2B podcast agency that produces branded podcasts for enterprise and media brands. Directly comparable to NiceTry's Corporate Podcast and Personal Brand Podcast offerings, with a similar end-to-end production model.
- Lower Street: UK-based podcast agency producing award-winning B2B podcasts for global brands. Comparable to NiceTry as a service-led podcast production house with multi-channel content repurposing for enterprise clients.
- Audeo: German podcast agency specializing in corporate and B2B podcasts. Comparable to NiceTry's DACH-focused, video-first approach and end-to-end podcast production service.
Emerging players
- Podigee: German podcast hosting and analytics platform used by many European productions. Comparable to NiceTry's distribution and analytics layer, addressing a similar European podcasting ecosystem.
Broad incumbents
- Audioboom: UK-listed podcast hosting and monetization platform. Overlaps with NiceTry's Smart Distribution offering but operates at a different scale as a platform rather than a bespoke agency.
- Acast: Swedish podcast hosting, monetization, and distribution platform serving global creators and brands. Comparable to NiceTry's distribution capability but at a vastly larger scale as a public platform.
- Jung von Matt: Large Swiss/German creative agency with podcast and content production arms. Comparable to NiceTry as a Switzerland-based creative services provider for enterprise brand communication, though operating at a much larger scale across many channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
NiceTry social profiles
Digital presenceNiceTry financial estimates
Financial estimateRevenue estimate
Valuation estimate
NiceTry leadership team
Management profileNumber of profiles
Profiles6 records
NiceTry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NiceTry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NiceTry
What does NiceTry do?
NiceTry is a Swiss full-service corporate podcast agency that produces video-first corporate and personal brand podcasts, then repurposes each production day into a multi-channel content system (LinkedIn/Instagram video snippets, blog articles from transcripts, newsletters, quote graphics). The agency delivers strategy consulting, concept development, studio recording, high-end post-production, and multi-platform distribution to Spotify, Apple Podcasts, YouTube, and Amazon Music for Swiss corporations and organizations.
Is NiceTry a public or private company?
NiceTry is a private company. It is classified as corporate owned and is currently operating.
When was NiceTry founded?
NiceTry was founded in 2023. It employs 1 to 10 people.
Where is NiceTry based?
NiceTry is headquartered in Bern, Switzerland, in the Europe region.
How does NiceTry make money?
Four revenue lines are on record. Podcast Production Retainers are the primary driver. The others are project-Based Production, host Referral/Voice Match and concept and Consulting.
Who are NiceTry's main competitors?
Direct peers on record are Quill, The Podcast Agency, Podstars by OMR, Pacific Content, Lower Street and Audeo. Podigee is listed as an emerging player. Broad incumbents are Audioboom, Acast and Jung von Matt.
Does NiceTry have an API?
No public API is recorded for NiceTry.
What industry is NiceTry in?
NiceTry's product category is Corporate Podcast Production Services. Its primary akta.pro industry code is MPACADAK, Podcast Transcription, Captioning & Accessibility Services, with a secondary code of MPACADAI, Podcast Measurement, Attribution & Audience Insights. Its NAICS code is 541810 and its SIC code is 7812.