Nytt Hem

What Nytt Hem does

Nytt Hem Sverige AB is a Swedish real estate brokerage firm founded in 2009 and headquartered in Stockholm, with a second sales office in Gothenburg. The company operates exclusively in the new construction segment, providing brokerage services that connect residential property developers with individual homebuyers across pre-construction, under-construction, and move-in-ready phases. The firm positions itself as Sweden's leading broker for newly produced homes, with cumulative metrics of 20,500+ apartments sold, 259 completed projects, and 74 billion SEK (~$6.7B USD) in total transaction value handled since inception.

Nytt Hem runs a hybrid B2C and B2B2C model. For individual buyers, it provides advisory and transaction services delivered through dedicated licensed agents (Fastighetsmäklare) at office locations and on-site project showrooms. For developers, it offers an integrated service spanning market analysis at land acquisition, product development consultation, pricing strategy, and full sales execution, often with a head broker leading a dedicated team per project. Developer clients include most of Sweden's major residential builders, including JM (Flagship), Skanska, Besqab, Ikano Bostad, Nordr, Balder, Bonava, Folkhem, and others. Pricing is transaction-based commission negotiated with developers; buyers do not pay separate brokerage fees as the developer covers the mäklare cost.

Underlying technology is a website-centric platform (nytthem.se) with property listings, floor plans, pricing, virtual viewing references, and agent contact integration. The firm distributes monthly market reports via email subscription as a content-led demand generation channel. It operates within the Erik Olsson group of companies alongside sister entity Nyproduktion Väst AB. Revenue is commission-based and not publicly disclosed; the firm is privately held with no disclosed external funding.

Name

Nytt Hem

Legal name

Nytt Hem Sverige AB

Website

https://nytthem.se

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Nytt Hem is a Swedish real estate brokerage founded in 2009 that exclusively brokers newly constructed residential properties, connecting major developers (JM, Skanska, Bonava, Folkhem and others) with individual buyers across Stockholm and Gothenburg.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

SIC

Real Estate (6500)

akta.pro primary industry

New Construction & Builder Sales (BPAJAAAB)

Keywords

• New construction brokerage
• Real estate advisory
• Residential property sales
• Housing market reports
• Developer marketing services

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Nytt Hem earns commission on successful property sales. The company acts as intermediary between property developers and buyers for new construction properties, facilitating transactions from early interest registration through final completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Nytt Hem is a Swedish real estate brokerage that exclusively intermediates newly produced (new-build) residential properties. The firm connects property developers with prospective homebuyers, providing listing exposure, advisory, and sales execution for new construction projects across Sweden. It also publishes market intelligence on the Swedish new-build housing market.

Product overview

Nytt Hem operates as a unified real estate brokerage platform focused exclusively on new construction properties in Sweden. The core offering is their brokerage service connecting property developers with buyers. Their portfolio includes newly produced housing in various stages: pre-construction projects (Nybyggnadsprojekt), upcoming developments, and move-in ready properties (Inflyttningsklara bostäder). Beyond the core brokerage, they provide monthly market reports (Marknadsrapporter) analyzing the Swedish housing market across Stockholm, Gothenburg, and other regions. For developers, they offer advisory services covering market analysis, product development, and sales strategy. The platform showcases residential projects across multiple Swedish cities including Stockholm, Gothenburg, and surrounding municipalities.

Differentiator

Problem solved

Functional benefit

Products and services

• New-Construction Brokerage Services End-to-end intermediation of new-build homes for Swedish property developers and individual buyers, including project listing, buyer matching, advisory, and sales execution.
• Developer Marketing and Sales Services

Quantifiable outcome

• 20,500+ new construction units sold since 2009
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

18 partnerships are on record, tiered core, flagship and minor.

• Erik Olsson GroupcoreStrategic or Co-development Partner · 1 January 2009Parent company/sister company relationship. Nytt Hem operates within the Erik Olsson group of companies alongside Nyproduktion Väst AB and other real estate service companies.
• JMflagshipStrategic or Co-development PartnerMajor developer partner for whom Nytt Hem handles new construction sales. JM is one of Sweden's largest residential developers, with multiple ongoing projects including Kvarnholmens Brygga, Vyn, Utblicken, and others listed on the platform.
• SkanskacoreStrategic or Co-development PartnerMajor Swedish developer partner. Skanska is one of the world's largest construction and development companies.
• BesqabcoreStrategic or Co-development PartnerDeveloper partner for new construction projects including Nivå in Mariehäll and Legera projects.
• NordrcoreStrategic or Co-development PartnerDeveloper partner listed in company logos.
• Ikano BostadcoreStrategic or Co-development PartnerDeveloper partner for projects including Vandra in Nacka and Trivas in Årsta.
• ByggvestacoreStrategic or Co-development PartnerDeveloper partner listed in company logos.
• Birger BostadcoreStrategic or Co-development PartnerDeveloper partner for Albertina and Ingetora projects in Haga Norra, Solna.
• SeniorgårdencoreStrategic or Co-development PartnerDeveloper partner specializing in senior housing, for projects including Kvastmakaren on Södermalm.
• BorättcoreStrategic or Co-development PartnerDeveloper partner for Väverskan and Sander projects.
• BaldercoreStrategic or Co-development PartnerDeveloper partner listed in company logos.
• SverigehusetcoreStrategic or Co-development PartnerDeveloper partner for Järntorgsgatan X Brogatan project in Gothenburg.
• FolkhemcoreStrategic or Co-development PartnerDeveloper partner for Cederhusen (mass timber construction) and Sjöhusen i Klockelund projects.
• MagnoliacoreStrategic or Co-development PartnerDeveloper partner listed in company logos.
• TositocoreStrategic or Co-development PartnerDeveloper partner for Atmosfär project in Karlastaden, Gothenburg.
• Vitec Software GroupcoreTechnology or IntegrationIT service provider for property management system. Handles data processing for property listings, buyer registrations, and sales tracking.
• MäklarsamfundetminorOthersReal estate broker industry association partnership for professional standards and industry representation.
• ValueguardminorOthersMarket data and analytics provider for housing market intelligence.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Booli: Swedish property listing and data platform owned by SBAB. Adjacent ecosystem participant that powers new construction project listings for many Swedish brokerages, including some of Nytt Hem's competitors.

Direct peers

• Länsförsäkringar Fastighetsförmedling: Sweden's largest real estate brokerage chain, tied to the Länsförsäkringar banking and insurance group. Comparable in scale and full-service residential brokerage, including new construction mandates.
• Erik Olsson Fastighetsförmedling: Sister company within the Erik Olsson real estate group network, offering general residential brokerage in Sweden. Highly comparable operating model and group affiliation, though broader in scope than Nytt Hem's new-construction-only focus.
• HusmanHagberg: Swedish real estate brokerage chain with a strong presence in Stockholm and other major metros. Comparable agent-led model with both new construction and resale property sales.
• SkandiaMäklarna: Swedish residential real estate brokerage chain with national presence. Comparable service offering for new construction and resale properties in the Swedish market.
• Notar: Swedish real estate brokerage chain owned by Sparbanken. Comparable in delivering agent-led residential brokerage and new construction sales in major Swedish cities.
• Bjurfors: Swedish real estate brokerage group active in Stockholm, Gothenburg, and other major Swedish cities. Comparable agent-driven residential brokerage model with developer project sales.
• Mäklarhuset: Swedish residential real estate brokerage chain with operations across multiple cities. Directly comparable in providing agent-led brokerage services to Swedish property buyers and developers.

Broad incumbents

• Fastighetsbyrån: Large Swedish real estate franchise with broad residential and new construction coverage. Comparable in brokerage service delivery to Swedish consumers, though spans both resale and new construction rather than specializing in new builds.
• Svensk Fastighetsförmedling: One of Sweden's largest residential real estate brokerage chains with national coverage. Comparable in serving Swedish property buyers and sellers, including new construction, but operates as a broad incumbent rather than a new-construction specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/nytthemnyproduktion
• LinkedInlinkedin.com/company/nytt-hem

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nytt Hem