Captain Cruise

What Captain Cruise does

Captain Cruise B.V. is a privately held Dutch cruise booking agency headquartered in Havenstraat 21, Schiedam, Netherlands, operating primarily under the domain captaincruise.nl with localized extensions captaincruise.be and captaincruise.be/fr for the Dutch- and French-speaking Belgian markets. The company was founded in 2008 and has operated for more than 17 years, growing to a team of 1–10 employees. Its platform aggregates more than 40,000 cruises across 52 cruise line partnerships spanning mainstream, premium, luxury, expedition, river, and yacht brands (Holland America Line, MSC, Royal Caribbean, Oceania, Regent Seven Seas, Silversea, Ritz-Carlton Yacht Collection, Hurtigruten, Amawaterways, etc.), supported by digital brochures, a YouTube channel, the Captain Cruise App, a free Cruise Handbook 2.0 e-book, and a Dutch-language blog.

Captain Cruise sells through a multi-channel GTM combining phone consultation (088-501-8-501), appointment-only in-office sales in Schiedam, and a self-serve website, supplemented by a B2B travel-agent portal (login.captaincruise.nl) for professional resellers. Marketing combines content (blog, ship virtual tours), email newsletter (with a €40 discount code incentive), Facebook/Instagram social presence, and live events such as the Captain Cruise Event on 7 November. Customer satisfaction stands at 9.5/10 from 1,131 reviews, and the company is SGR Gecertificeerd, the Dutch travel guarantee fund that protects consumer payments against operator insolvency.

The business model is commission-based: Captain Cruise earns affiliate/referral commissions from cruise lines and complements cruise bookings with add-ons including flights, hotels, excursions, transfers, and curated drink packages. Pricing is quote-based, varying by cruise line, ship, cabin type, itinerary, and season. The customer base is a long tail of Dutch and Belgian individual travelers — families, couples, solo travelers, group bookers, luxury and expedition cruisers — plus a smaller segment of corporate/group bookings; no enterprise customer concentration is disclosed.

Name

Captain Cruise

Legal name

Captain Cruise B.V.

Website

https://captaincruise.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Captain Cruise B.V. is a privately held Dutch cruise booking agency, headquartered in Schiedam, Netherlands, that aggregates more than 40,000 cruises from 52 partner cruise lines for individual and group travelers in the Netherlands and Belgium, generating revenue through affiliate commissions on bookings supported by phone, in-office, and online channels.

Ownership category

akta.pro rank

Product category

Cruise Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Cruise Planning & Booking (HSACAKAE)

akta.pro secondary industry

Cruise Booking Platforms (THALAFAG)

Keywords

• Cruise booking agency
• Ocean cruises
• River cruises
• Cruise travel packages
• Cruise line partnerships

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Travel Agency Commissions: Captain Cruise earns commissions from cruise lines (rederijen) for bookings made through their platform. They offer cruises from 52 different cruise lines including Holland America Line, MSC Cruises, AIDA Cruises, Costa Cruises, Norwegian Cruise Line, Royal Caribbean, Oceania Cruises, and many more premium and luxury cruise brands.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Captain Cruise is a Dutch and Belgian cruise booking agency that aggregates more than 40,000 cruise itineraries from 52 cruise lines through its online platform, mobile app, phone sales desk, and in-person Schiedam office. Customers receive expert consultation and can add flights, hotels, excursions, and transfers to their cruise booking. The company positions itself as "het grootste cruise aanbod van Nederland" (the largest cruise offering in the Netherlands) and is SGR-certified for consumer financial protection.

Product overview

Captain Cruise operates as an online cruise booking platform (het grootste cruise aanbod van Nederland - the largest cruise offering in the Netherlands) with over 17 years of experience. The platform aggregates cruises from 52 cruise lines offering more than 40,000 cruise options. Core services include the online booking platform and mobile app, supplemented by add-on services such as drink packages, flights, hotels, excursions, and transfers. The company also offers themed cruise categories, digital brochures, and educational content through their free Cruise Handbook, targeting Dutch and Belgian cruise travelers seeking comprehensive cruise booking services.

Differentiator

Problem solved

Functional benefit

Products and services

• Captain Cruise Online Booking Platform

Quantifiable outcome

• Customer satisfaction rating of 9.5/10 based on 1131 reviews
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

49 partnerships are on record, tiered core and minor.

• Holland America LinecoreChannel Partner/ Reseller/ DistributorPremium cruise line partnership featuring traditional cruising with elegant dining and live entertainment. Captain Cruise offers accompanied cruises with Dutch travel guidance from Holland America Line departing from the Netherlands.
• MSC CruisescoreChannel Partner/ Reseller/ DistributorItalian cruise line with modern ships, Mediterranean cuisine, and family-friendly amenities. Offers attractive rates for children.
• AIDA CruisescoreChannel Partner/ Reseller/ DistributorGerman cruise line with informal atmosphere, sports facilities, and no dress code. Suitable for families with buffet and à la carte restaurants.
• Costa CruisescoreChannel Partner/ Reseller/ DistributorItalian cruise line with colorful interiors and typical Italian atmosphere. Features slow-cruising with multiple days in port.
• Norwegian Cruise LinecoreChannel Partner/ Reseller/ DistributorFreestyle cruising with flexibility in dining and entertainment. Known for Free At Sea drink packages.
• Royal Caribbean InternationalcoreChannel Partner/ Reseller/ DistributorLarge cruise ships with extensive entertainment including surfing, zip lines, and water parks. Icon of the Seas and Wonder of the Seas featured.
• Oceania CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line focused on elegant dining, personal service, and refined cuisine ('The Finest Cuisine at Sea').
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorModern premium cruise line with contemporary design and exceptional service.
• CunardcoreChannel Partner/ Reseller/ DistributorTraditional British cruise line with classic elegance and formal cruising traditions.
• Princess CruisescoreChannel Partner/ Reseller/ DistributorPremium cruise line with diverse dining options and worldwide itineraries. Features Plus & Premier packages.
• Regent Seven Seas CruisescoreChannel Partner/ Reseller/ DistributorUltra-luxury all-inclusive cruising with all tips, drinks, excursions, internet and specialty dining included. Small to mid-size ships with all-suite accommodations.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorLuxury expedition and expedition-style cruising with intimate ships and all-inclusive experiences.
• SeabourncoreChannel Partner/ Reseller/ DistributorUltra-luxury small ship cruise line with yacht-like experience and all-suite accommodations.
• Virgin VoyagescoreChannel Partner/ Reseller/ DistributorAdult-only cruise line with modern, design-focused ships and 'Always Included' pricing (wifi, drinks, tips).
• Explora JourneyscoreChannel Partner/ Reseller/ DistributorLuxury lifestyle cruise brand offering ocean journeys with ocean-inspired design and curated experiences.
• Ritz Carlton Yacht CollectioncoreChannel Partner/ Reseller/ DistributorUltra-luxury yacht cruising combining refined luxury with yachting freedom. Ships Evrima, Ilma, and Luminara feature all-suite accommodations with butler service.
• HurtigrutencoreChannel Partner/ Reseller/ DistributorNorwegian expedition cruise line specializing in coastal Norway voyages and polar region expeditions.
• Rivage du MondeminorChannel Partner/ Reseller/ DistributorSpecialized in river, coastal and sea cruises with fewer than 200 passengers. Offers luxury cruising with Dutch travel leadership and cultural lectures.
• Plantours KreuzfahrtenminorChannel Partner/ Reseller/ DistributorGerman cruise line since 1989 offering sea and river cruises targeting young-at-heart couples and individual travelers. German-speaking only.
• TUI Cruises (Mein Schiff)coreChannel Partner/ Reseller/ DistributorGerman cruise line with all-inclusive concept. Mein Schiff fleet includes Mein Schiff Flow, Mein Schiff 3, and Mein Schiff Relax.
• Hapag-Lloyd CruisescoreChannel Partner/ Reseller/ DistributorGerman luxury and expedition cruise line with premium service and worldwide itineraries.
• Ponant Yacht CruisescoreChannel Partner/ Reseller/ DistributorFrench luxury expedition cruise line with intimate yacht-like ships exploring polar regions and exotic destinations.
• Star ClipperscoreChannel Partner/ Reseller/ DistributorSailing cruise ships offering tall ship sailing experiences with classic yacht ambiance.
• Windstar CruisescoreChannel Partner/ Reseller/ DistributorLuxury sailing and motor yacht cruising with intimate ships and ports larger ships cannot access.
• Emerald CruisescoreChannel Partner/ Reseller/ DistributorRiver cruise line offering contemporary river voyages in Europe with innovative ships and modern amenities.
• AmawaterwayscoreChannel Partner/ Reseller/ DistributorPremium river cruise line with award-winning ships and worldwide river cruise destinations.
• SceniccoreChannel Partner/ Reseller/ DistributorLuxury river cruise line with all-inclusive experiences and ultra-luxury space ships in Europe.
• Azamara CruisescoreChannel Partner/ Reseller/ DistributorBoutique cruise line with immersive port experiences and destination-focused itineraries.
• Viva CruisesminorChannel Partner/ Reseller/ DistributorRiver cruise line offering contemporary voyages on European rivers with modern river ships.
• Phoenix ReisenminorChannel Partner/ Reseller/ DistributorGerman cruise line offering worldwide sea and river cruise programs with German-speaking service.
• CroisiEuropeminorChannel Partner/ Reseller/ DistributorEuropean river and sea cruise operator with diverse river fleet and competitive pricing.
• Fred Olsen Cruise LinesminorChannel Partner/ Reseller/ DistributorTraditional British cruise line with intimate ships and traditional cruise experience.
• Havila VoyagesminorChannel Partner/ Reseller/ DistributorNorwegian coastal voyage operator along the scenic Norwegian coastline.
• Katarina LineminorChannel Partner/ Reseller/ DistributorCroatian cruise line offering coastal and island-hopping cruises in the Adriatic Sea.
• Nicko CruisesminorChannel Partner/ Reseller/ DistributorGerman cruise line with worldwide river and sea cruise offerings.
• Paul Gauguin CruisesminorChannel Partner/ Reseller/ DistributorSmall ship cruise line specializing in Tahiti and French Polynesia cruising.
• P&O CruisescoreChannel Partner/ Reseller/ DistributorBritish cruise line with traditional approach and family-friendly offerings.
• Swan HellenicminorChannel Partner/ Reseller/ DistributorCultural expedition cruise line exploring remote destinations worldwide.
• SeaDream Yacht ClubcoreChannel Partner/ Reseller/ DistributorUltra-luxury yacht-style cruising with intimate ships and inclusive amenities.
• Variety CruisesminorChannel Partner/ Reseller/ DistributorGreek cruise line offering cultural and historical voyages in the Mediterranean and beyond.
• Atlas Ocean VoyagesminorChannel Partner/ Reseller/ DistributorExpedition cruise line offering adventurous voyages to polar and exotic destinations.
• Celebrity CruisescoreChannel Partner/ Reseller/ DistributorModern luxury cruise line with innovative ships and destination experiences.
• Crystal CruisescoreChannel Partner/ Reseller/ DistributorUltra-luxury cruise line offering ocean, river, and expedition voyages.
• Disney Cruise LinecoreChannel Partner/ Reseller/ DistributorFamily-focused cruise line with Disney-themed entertainment and characters.
• Four Seasons YachtsminorChannel Partner/ Reseller/ DistributorUltra-luxury yacht cruising from the Four Seasons hotel group.
• Riverside Luxury CruisesminorChannel Partner/ Reseller/ DistributorLuxury river cruise line with all-inclusive European river voyages.
• A-ROSAminorChannel Partner/ Reseller/ DistributorGerman river cruise line offering cruises on European rivers with modern ships.
• Celestyal CruisesminorChannel Partner/ Reseller/ DistributorGreek cruise line specializing in Greek Islands and Eastern Mediterranean itineraries.
• Ambassador Cruise LineminorChannel Partner/ Reseller/ DistributorBritish cruise line offering traditional value cruising experiences.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Booking.com: A broad online travel marketplace that increasingly surfaces cruise and package experiences; overlaps with Captain Cruise on consumer cruise demand and on the NL/BE traveler.
• TUI Nederland: Major Dutch tour operator carrying cruises (including its own Mein Schiff/TUI Cruises line) within a large multi-product leisure offering, comparable as a distribution channel for cruise inventory in the NL market.
• ANWB Reizen: The travel arm of Dutch mobility/consumer association ANWB, offering cruises alongside a much broader package holiday portfolio; comparable on travel-agency distribution and Dutch consumer base.
• Corendon: A large Dutch travel operator selling packaged holidays including cruise options to Dutch/Belgian consumers, comparable in segment and distribution mechanism to Captain Cruise.

Direct peers

• Traveldeal.nl: Dutch online travel agency selling package holidays and cruise deals with promotional discounts, closely comparable on online cruise distribution and price-led positioning in the NL market.
• Cruisewinkel.nl: A Dutch online cruise booking agency offering comparison across multiple cruise lines with a sales-assisted model, the closest direct competitor to Captain Cruise in the Netherlands on product, customer, and GTM.
• Stip Reizen: A Dutch online tour operator focused on package and city-trip bookings with growing cruise exposure; comparable to Captain Cruise as a NL consumer-focused online TA competing for the same discretionary spend.
• Cruisereizen.nl: A Netherlands-based cruise-specialist travel agency competing head-to-head with Captain Cruise on cruise aggregation, personal consultation, and Dutch/Belgian customer base.

Emerging players

• Holland America Line: Core supplier of Captain Cruise but also operates its own Dutch-language direct bookings, representing the cruise-line-disintermediation vector Captain Cruise must defend against.

Regional players

• Zeetours: A German-language cruise specialist tour operator with comparable cruise-aggregation, sales-led, and themed-cruise merchandising; relevant as a regional peer in the DACH cruise-TA segment adjacent to Captain Cruise's market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@CaptaincruiseNLBE
• Facebookfacebook.com/CaptainCruise
• Instagraminstagram.com/captaincruise.nl
• LinkedInlinkedin.com/company/captaincruise-nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Cruise