Pure Communication

What Pure Communication does

Pure Communication is a Portuguese public relations and communications consultancy founded in 2007 and operating as a privately held, 100% nationally capitalized firm. Headquartered in Carnaxide (Lisbon metropolitan area) with a second office in Porto, the company is staffed by 11-50 employees, described as ex-journalists and senior communications professionals, and operates within the 3AW international communications network, which spans more than 20 countries.

Name

Pure Communication

Legal name

Pure Communication

Website

https://pure.pt

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Portuguese PR and communications consultancy founded in 2007, serving public and private organizations with media relations, crisis communications, digital, influencer marketing, branded content, and media training services across two domestic offices.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Public Relations Agencies (541820)

SIC

Services-Advertising (7310)

akta.pro primary industry

Media Relations & Press Office Services (BPAFADAF)

akta.pro secondary industry

Media Relations, Monitoring & Rapid Response (MPAAAOAK)

Keywords

• Public relations services
• Crisis communication
• Media relations
• Influencer marketing
• Branded content production

Headquarters

HQ city

Linda-a-velha

HQ country

Portugal

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Communication and Public Relations Consulting Services: As a communication and PR consultancy founded in 2007, Pure generates revenue through advisory and consulting fees for services including Public Relations, Crisis Communication, Digital/Social Media, Influencer Marketing, Branded Content, and Media Training. The firm serves both public and private organizations, positioning itself as an agent of economic and social development through strategic communication.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Pure Communication is a Portuguese communication and public relations consultancy that delivers strategic and tactical communication services to public and private organizations. Its service portfolio covers public relations and press office work, crisis communication, digital and social media strategy, influencer marketing programs, branded content production, and media training for spokespersons. The firm advises clients on building, improving, and protecting corporate reputation through planned communication that appears organic.

Product overview

Pure Communication is a communication and public relations consultancy founded in 2007 that offers a unified suite of specialized services rather than a software product platform. The service portfolio includes: Relations Publiques e Assessoria de Imprensa (core PR and press office), Comunicação de Crise (crisis communication), Digital/Redes Sociais (digital and social media strategy), Influencer Marketing, Branded Content (offline and online content production), and Media Training. These services are delivered as integrated consultancy offerings to help organizations build, protect, and enhance their reputation through strategic communication.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations and Press Office (Relações Públicas e Assessoria de Imprensa) Strategic public relations and press office service that builds, improves, and protects organizational reputation by crafting newsworthy narratives through media relations and other PR tactics. Delivered by a team combining ex-journalists and marketing communication specialists for public and private organizations.
• Crisis Communication (Comunicação de Crise) Crisis communication service that includes audit of potential crises, definition of protocols for each crisis scenario, and planning of crisis management and impact monitoring tools. Targets organizations needing to prepare for or respond to reputational threats.
• Digital and Social Media Communication (Comunicação Digital) Digital presence service including diagnosis of the client's digital footprint, competitor benchmarking, strategy development, and content planning. Aimed at B2B and B2C brands seeking to convert always-on social media access into measurable results.
• Influencer Marketing Influencer marketing service offering an influencer database spanning KOLs, bloggers, celebrities, and athletes, plus the design of one-off actions and ongoing influencer programs to drive visibility, credibility, and sales.
• Branded Content Content production service for offline and online platforms including magazines, books, blog posts, websites, and social media with SEO optimization. Targets organizations needing editorial-quality content aligned with channel selection and SEO.
• Media Training Media training service to improve spokesperson performance in journalistic interviews, increasing dynamism and confidence through simulations led by experienced journalists and tailored interview setups.

Quantifiable outcome

• Over 49.1 billion euros in economic impact communicated over 10 years

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 3AW NetworkcoreStrategic or Co-development PartnerPure Communication is integrated into the 3AW Network, an international network of communication agencies present in more than 20 countries worldwide. This partnership enables Pure to serve international clients and extend their reach beyond Portugal, positioning the firm to advise organizations with cross-border communication needs.

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Jorge PPG: Portuguese integrated communications agency offering PR, advertising, and digital services — comparable mid-sized competitor in the Lisbon market.
• Goody: Portuguese creative communications and PR agency combining brand, content, and media relations work — comparable offering for consumer and lifestyle clients.
• LPM: Long-standing Lisbon-based PR and communications agency offering press office, crisis, and event services to corporate and institutional clients — direct domestic competitor.
• Lift Consulting: Portuguese communications and public affairs consultancy with comparable service scope in PR, digital, and influencer marketing, targeting similar public and private-sector clients.
• LLYC (formerly Llorente y Cuenca): Large Iberian-origin PR and communications consultancy with a strong Portugal office. Closest direct competitor to Pure given overlapping service portfolio (corporate communications, crisis, digital) and Iberian market focus.
• Atelier de Comunicação: Portuguese PR agency specialising in press relations and corporate communications for B2B and consumer brands, with comparable client base and service offering to Pure.

Broad incumbents

• FleishmanHillard: Global PR network with deep corporate communications and crisis capabilities — competes for cross-border mandates where Pure positions itself through the 3AW Network.
• Burson Cohn & Wolfe (BCW): Large global communications group offering PR, public affairs, and crisis services — competes with Pure for premium Iberian corporate mandates.
• Edelman: Global public relations leader with established Lisbon presence; competes for the same multinational and Portuguese enterprise clients with broader geographic and capability footprint.
• Hill+Knowlton: Global public relations firm with established Iberian operations, providing corporate communications and crisis advisory comparable to Pure's premium offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pure Communication