Working Style

Name

Working Style

Legal name

Working Style

Website

https://workingstyle.co.nz

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

11–50 employees

Short description

Working Style is a New Zealand menswear retailer operating six stores across NZ and an e-commerce site, selling ready-to-wear and made-to-measure suits, shirts, and accessories to professional men, wedding parties, and value-conscious shoppers.

Ownership category

akta.pro rank

Product category

Menswear Retail

NAICS

Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Men’s Apparel Retail (CRAAABAC)

akta.pro secondary industries

Luxury Menswear (CRAAAFAF), Formalwear Alterations (Bridal, Bridesmaid, Prom, Tuxedo) (HSAJAFAJ)

Keywords

• Menswear retail
• Made-to-measure tailoring
• Luxury menswear
• Wedding suiting
• Menswear accessories

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Revenue primarily from selling men's suits, shirts, jackets, trousers, knitwear, outerwear, footwear, and accessories at retail price points. Both ready-to-wear and made-to-measure/custom options are available.
2. Made-to-Measure Tailoring: Hand-tailored custom suiting and shirting service with pricing based on fabric selection and garment type. Suits from $1499, jackets from $1199, shirts from $399.
3. Alterations and Tailoring Services: In-store alteration services for ready-to-wear garments, including sleeve adjustments, trouser alterations, and waist modifications. Charged in addition to garment price.
4. Gift Cards: Gift card sales provide another revenue stream for the business.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Working Style is a New Zealand menswear retailer selling ready-to-wear clothing (suits, shirts, jackets, trousers, knitwear, outerwear, footwear) alongside hand-tailored made-to-measure suiting and shirting services with 6-8 week lead times. The company operates six physical stores across New Zealand and an e-commerce platform, also offering Pronto expedited made-to-order, wedding suit and groomsmen packages, accessories, and curated third-party brands including Naked & Famous denim, Blunt Umbrellas, and Triumph & Disaster grooming.

Product overview

Working Style is a New Zealand luxury menswear retailer operating six physical stores (Parnell, Shortland Street, Wellington, Christchurch, Dress Smart Auckland Outlet, Barrys Point Road Outlet). The company offers a three-tier product strategy: (1) Ready-to-Wear Clothing spanning suits, jackets, shirts, trousers, knitwear, outerwear, footwear, and accessories; (2) Made to Measure and Pronto Made to Order custom tailoring services for suits, jackets, and shirts; and (3) specialized Wedding Suits & Packages. The portfolio also includes curated third-party brands (Triumph & Disaster grooming, Naked & Famous denim, Blunt Umbrellas), an Undie Club loyalty programme, and gift cards. Delivery spans New Zealand (free over $300, 2-4 days) and Australia ($50 flat rate, up to 14 days), with free click & collect at main stores.

Differentiator

Problem solved

Functional benefit

Products and services

• Ready-to-Wear Clothing Pre-made menswear including suits, shirts, trousers, knitwear, outerwear, t-shirts, polos, denim, jackets, blazers, utility wear, and footwear (loafers, boots, lace-ups), available in standard sizes across six New Zealand stores and online.
• Made to Measure Hand-tailored custom suiting and shirting service where a base pattern is adjusted to individual measurements, with garments typically taking 6-8 weeks to produce. Covers suits (from $1499), jackets (from $1199), shirts (from $399), trousers, overcoats, and waistcoats.
• Pronto Made to Order Expedited made-to-order service for suits, jackets, and shirts with faster turnaround than the standard Made to Measure programme.
• Wedding Suits & Packages Specialised wedding suit collection featuring classic tuxedos, contemporary slim-fit designs, and tailored suits for grooms and groomsmen, with personalised service and wedding packages.
• Accessories Menswear accessories including bags and wallets, belts, cuff links, ties and bow ties, pocket squares, umbrellas, socks and underwear, and grooming products.
• Naked & Famous Denim Japanese selvedge denim jeans and denim apparel from the Naked & Famous brand, known for premium quality raw denim.
• Blunt Umbrellas Stylish and durable umbrellas from the Blunt brand, designed for superior wind resistance and weather protection.
• Triumph & Disaster Curated grooming products from the Triumph & Disaster brand, including skincare and grooming essentials for men.
• Undie Club Loyalty Programme Customer loyalty programme offering exclusive benefits, deals, and VIP perks to registered members to support repeat purchases.
• Gift Cards Digital and physical gift cards available in variable denominations for gifting purposes.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered minor.

• BlackpepperminorOthersBlackpepper appears as the technology/platform provider for Working Style's e-commerce website. The partnership provides the underlying website infrastructure and online retail platform.
• AfterpayminorGTM or Marketing PartnerWorking Style offers Afterpay as a buy now, pay later payment option, allowing customers to spread payments over time. This partnership supports sales conversion and customer acquisition.
• NZ PostminorChannel Partner/ Reseller/ DistributorNZ Post handles all Working Style deliveries within New Zealand and for international orders to Australia. This partnership ensures reliable shipping and delivery operations.
• Naked & FamousminorChannel Partner/ Reseller/ DistributorNaked & Famous is a menswear brand carried in Working Style stores. The brand specialises in premium denim and is part of Working Style's curated men's brands selection.
• Blunt UmbrellasminorChannel Partner/ Reseller/ DistributorBlunt Umbrellas is a New Zealand brand for durable, stylish umbrellas sold through Working Style as part of their accessories collection.
• Triumph & DisasterminorChannel Partner/ Reseller/ DistributorTriumph & Disaster is a men's grooming brand whose products are sold through Working Style stores as part of their accessories and grooming range.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Emerging players

• Dom Bagnato: Australian menswear designer focused on tailored suiting and formal/event wear. Comparable to Working Style's wedding/formal suiting category with a designer-led brand angle.
• P. Johnson Tailors: Australian bespoke and made-to-measure tailor with showrooms in Sydney and London. Comparable to Working Style's premium tailored suiting offering, with a more international luxury clientele.

Direct peers

• Rodd & Gunn: New Zealand-founded premium menswear brand with stores across Australasia offering tailored shirts, suiting, and refined casual wear. Comparable to Working Style in heritage, customer base, and category focus.
• Indochino: Made-to-measure menswear brand with showrooms worldwide and online ordering. Comparable to Working Style's made-to-measure tailoring value proposition, with faster turnaround times and a tech-led fitting model.
• Suitsupply: Global made-to-measure and ready-to-wear menswear specialist with showroom-based retail model. Direct competitor to Working Style's made-to-measure and suiting category, especially via online shipping to Australasia.
• Trent Nathan: Australian/NZ menswear specialist offering custom and ready-to-wear suits with a focus on tailored fit. Comparable to Working Style's made-to-measure and formal occasion categories.
• Hallensteins: New Zealand menswear retailer with national store footprint and formal/business attire offering. Comparable to Working Style in product mix (suits, workwear, footwear) and similar mid-market price positioning.
• Barkers Men: New Zealand-owned menswear retailer offering suits, business attire, and made-to-measure services across multiple NZ stores. Direct competitor to Working Style in NZ with comparable positioning and price points.

Broad incumbents

• David Jones (menswear): Iconic Australian premium department store with extensive menswear floor including suits, tailoring, and luxury brands. Comparable to Working Style's luxury brand curation and formal menswear offering at a broader retail scale.
• Cricket New Zealand / Country Road ( menswear): Leading Australasian premium apparel retailer with strong menswear collection across suits, workwear, and casual wear. Comparable to Working Style in customer demographic and category mix, broader in scale and product breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@workingstyle2996
• Facebookfacebook.com/workingstylenz
• Instagraminstagram.com/workingstylenz/?hl=en
• Xx.com/workingstyle

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Working Style