Eurogroup

What Eurogroup does

Eurogroup is a Spanish supplier of fresh and organic fruits and vegetables, headquartered in Paterna (Valencia), that operates as a wholly-owned subsidiary of REWE Group, the German retail and tourism conglomerate. The company was formed in 2023 from the merger of Campiña Verde, a Córdoba-based pioneer in international marketing of organic produce, and Eurogroup España, a Valencia-based specialist in conventional produce and logistics. Eurogroup sources from major production areas in Spain, Portugal, France, and Morocco, and works with leading growers in South America, supplying ultra-fresh conventional and organic produce to REWE Group's private label brands across approximately 10,000 supermarket points of sale in Germany, Austria, Central and Eastern Europe, and France.

The company's product portfolio spans conventional fresh produce, certified organic produce, frozen fruit and vegetable products, and processed produce, complemented by integrated logistics services (transport, quality control, picking, traceability) from field to retail shelf. Eurogroup holds a portfolio of certifications including GLOBALG.A.P., IFS Food, IFS Logistics, IFS Broker, EU Regulation 834/2007 for organic, Fair Trade, Rainforest Alliance, and an ISO 27001-aligned Information Security Management System. It also operates the Crop Manager supplier portal for crop planning and weekly offers, and implements a digital grievance system to comply with the German Supply Chain Due Diligence Act (LkSG).

Eurogroup generates revenue as a B2B strategic procurement entity within REWE Group's distribution network, with no direct consumer-facing operations and no publicly disclosed pricing. Revenue is derived from supplying fresh, frozen, and processed produce under REWE Group private labels, with the company acting as an integrated extension of REWE's value chain for sourcing, quality assurance, logistics, customer service, and sustainability. There is no publicly disclosed revenue, no headcount data, and no indication of external funding or independent go-to-market activity.

Name

Eurogroup

Legal name

Eurogroup España Frutas y Verduras S.A.U.

Website

https://eurogroupsa.es

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Eurogroup is a Spanish supplier of fresh and organic fruits and vegetables, operating as a wholly-owned subsidiary of REWE Group to source, pack, and distribute private label produce to approximately 10,000 retail points of sale across Germany, Austria, Central and Eastern Europe, and France.

Ownership category

akta.pro rank

Product category

Fresh Produce Distribution

NAICS

Fresh Fruit and Vegetable Merchant Wholesalers (424480), General Line Grocery Merchant Wholesalers (42441)

SIC

Wholesale-Groceries, General Line (5141), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Fresh Produce Distribution (CRAOABAB)

akta.pro secondary industries

Natural, Organic & Health Foods Wholesale Distribution (CRAOAAAK), Health, Organic & Natural Grocery Wholesale (AFAIABAI)

Keywords

• Fresh produce distribution
• Organic fruit supply
• B2B produce sourcing
• Private label produce
• Frozen vegetable supply

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Fresh Produce Distribution: Eurogroup generates revenue through supplying fresh, frozen, and processed fruits and vegetables—both conventional and organic—to the REWE Group retail network across Europe. The company acts as a strategic procurement entity within the REWE Group, providing integrated sourcing, logistics, and quality control services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Eurogroup sources and distributes fresh, frozen, and processed fruits and vegetables—both conventional and organic—from growers in Spain, Portugal, France, Morocco and South America to the REWE Group retail network across Europe. The company bundles procurement, quality control, logistics, picking, traceability, and customer service into a single integrated supply offering for REWE Group's private label fresh produce programs.

Product overview

Eurogroup is a fruit and vegetable distribution company formed from the merger of Campiña Verde (organic produce pioneer) and Eurogroup España (conventional produce and logistics specialist). The company operates as a unified distribution platform offering conventional and organic fresh produce, frozen products, and processed goods, complemented by logistics and quality control services. As a strategic supplier to REWE Group, Eurogroup integrates sourcing, quality assurance, logistics, customer service, and sustainability across its product portfolio, supplying approximately 10,000 retail points of sale across Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Produce Distribution (Conventional) Distribution of conventional fresh fruits and vegetables to retail markets across Germany, Austria, Central and Eastern Europe, and France, integrated into REWE Group's supply chain and sold under REWE Group private labels.
• Organic Produce Distribution Distribution of certified organic fruits and vegetables sourced from certified growers in Spain, Portugal, France, Morocco, and South America, serving REWE Group's organic private label products under EU Regulation 834/2007.
• Frozen Produce Supply of frozen fruit and vegetable products as part of the full-service product range offered alongside fresh produce to REWE Group retailers.
• Processed Produce Supply of processed fruit and vegetable products (fresh cooked, prepared, or elaborated items) as part of Eurogroup's integrated product range for REWE Group retail.
• Logistics and Quality Control Services End-to-end logistics, quality control, picking, and traceability services from field to store shelf, including transport, food safety monitoring, daily supplier audits, and analytical quality testing for REWE Group retailers.

Quantifiable outcome

• Supplies fresh produce to approximately 10,000 supermarket points of sale across Europe
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• REWE GroupcoreStrategic or Co-development PartnerEurogroup is a fully integrated subsidiary of REWE Group, one of Europe's leading retail and tourism organizations. As the strategic procurement entity for REWE Group's private label fresh produce, Eurogroup supplies fruits and vegetables to approximately 10,000 REWE Group supermarket points of sale across Europe. The company operates as an extension of REWE Group's value chain, managing sourcing, quality control, logistics, and sustainability for fresh produce requirements.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Fyffes: Irish-headquartered tropical fruit and fresh produce distributor with European retail supply relationships, directly comparable as a fresh-produce-focused wholesaler serving grocery chains.
• SVZ International: European fruit and vegetable ingredient processor supplying food manufacturers and retailers with juices, purees, and frozen products, overlapping with Eurogroup's processed produce category.
• Dole plc: Global fresh produce company (formed via Total Produce/Dole combination) that supplies fresh fruit and vegetables to European retailers, directly comparable in core product category and B2B grocery distribution.
• Greenyard: Belgian long-term fresh and frozen produce supplier to major European retailers, with comparable multi-country sourcing, private label focus, and broad product portfolio. Closest direct peer to Eurogroup's wholesale/distribution business model.
• Bakkavor: UK-headquartered fresh prepared food supplier to major grocery retailers, comparable in B2B private-label fresh product supply model and retailer concentration profile.

Broad incumbents

• Bonduelle: French global leader in processed vegetables (canned, frozen, fresh-ready), serving European retail private label. Comparable product mix and customer base, though more focused on processed than fresh distribution.
• Fresh Del Monte Produce: Vertically integrated global producer-distributor of fresh fruits and vegetables, supplying European retailers through its fresh-cut and distribution operations — overlapping with Eurogroup's wholesale and value-added produce offering.
• Schwarz Group (Lidl/Kaufland): European discount and hypermarket retail group with its own large-scale fresh produce procurement organization, a structural comparable as a major buyer of fresh produce at scale in Europe.
• Edeka Zentrale: Germany's largest supermarket group with significant own fresh-produce procurement operations. Comparable as a vertically integrated fresh produce retail buyer and a structural counterparty for independent produce wholesalers.

Regional players

• Berry Gardens: UK soft fruit (berries) grower-marketer cooperative supplying major UK retailers with premium fresh berries. Comparable in fresh-produce private label supply to retailers but geographically limited to the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eurogroup