What Wildflour Bakery does

Wild Flour Bakery is a privately-held, founder-owned custom bakery founded in 1994 by Sue Johansen, originally in Cleveland's historic Old Arcade and now operating from a single retail storefront at 20111 Lake Road, Rocky River, Ohio. The company specializes in custom-designed celebration cakes — primarily tiered wedding cakes (delivered and pickup), occasion cakes, and a Signature Cake Collection — supported by dessert tables, dessert trays, cupcakes, smash cakes, cake stand rentals, and hands-on baking classes. The service is grounded in skilled cake decorating, in-house techniques such as signature whipped icing and Swiss meringue buttercream, and a distinctive 8-flavor/8-filling at-home tasting program for wedding clients.

The business runs on a traditional artisanal model with no proprietary technology platform. Production is handled by a small named team of decorators, bakers, a pastry chef, a kitchen manager, a wedding coordinator, and customer service staff, working within limited storefront hours (Tuesday–Friday 10am–5pm, Saturday 9am–2pm). Wedding cake sales are consultative rather than transactional, with virtual consultations via Google Meet and 8–12 month booking lead times for delivered cakes; signature and occasion cakes can be ordered online, by phone, by email, or in person with one-to-two week notice.

Revenue is generated entirely through one-time B2C transactions: wedding couples (delivered cakes at $4–$5/serving, fondant upgrades from $7/serving), occasion/event buyers (one-tier cakes from $45, multi-tier from $139), retail walk-in customers (cupcakes from $2.50, grab-and-go pastries), and event hosts (dessert tables from $10/guest with a 100-guest minimum, dessert trays $40–$60). The customer base is geographically concentrated to downtown and west side Cleveland, with marketing reliant on the company website, Instagram (@wildflourbakery), email newsletter, local community events, baking classes, and wedding vendor referrals.

Name

Wildflour Bakery

Legal name

Wild Flour Bakery

Website

https://wildflourbakery.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Wild Flour Bakery is a privately-held, founder-owned custom bakery founded in 1994 in Rocky River, Ohio, serving Cleveland-area consumers with custom wedding cakes, occasion cakes, a signature cake collection, dessert tables, and baking classes through a single retail storefront and online ordering.

Ownership category

akta.pro rank

Product category

Custom Bakery & Cake Design

NAICS

Retail Bakeries (311811), Baked Goods Retailers (445291)

SIC

Bakery Products (2050)

akta.pro primary industry

Retail Bakeries (Bread & Daily Bakery) (THAFAFAA)

akta.pro secondary industries

Bakery Grab-and-Go (Pastries, Packaged Desserts, Takeaway Bread) (CRAHAKAJ), Baking & Pastry Classes (THAJAGAJ)

Keywords

• Custom wedding cakes
• Celebration cake design
• Dessert catering
• Bakery baked goods
• Custom cake decorating

Headquarters

HQ city

Ohio

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Custom Wedding Cakes: Tiered wedding cakes priced per serving ($4-$5 for delivered cakes, $4 for pickup). Custom designs with various tiers and decorations. Revenue is project-based and transaction-specific.
2. Occasion Cakes: Birthday, shower, religious event, and celebration cakes available in various shapes and sizes. One-tier cakes starting at $45, multi-tier cakes starting at $139.
3. Signature/Ready-Made Cakes: Pre-designed signature cake collection available for direct online ordering, starting at $49.
4. Retail Grab-and-Go: Daily availability of cupcakes, brownies, cookies, bars, cheesecakes, and mini cakes for walk-in customers.
5. Dessert Trays: Pre-assembled trays of pastries, brownies, lemon bars, and cookies for events, priced at $40-$60 per tray.
6. Dessert Tables: Full dessert table displays for weddings and events with delivery and setup included, starting at $10 per guest with 100 guest minimum.
7. Cake Stand Rentals: Rental of decorative cake stands for weddings, with fees ranging from $25-$100 plus security deposit.
8. Baking Classes: Cookie classes ($320 per person) and sweet roll classes ($220 per person) taught on-site, providing hands-on instruction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wild Flour Bakery is a custom bakery that designs, bakes, and decorates tiered wedding cakes (delivered and pickup), custom occasion cakes for birthdays, showers, religious events, and graduations, and a signature pre-designed cake collection. Supplementary offerings include dessert tables, dessert trays, cupcakes, smash cakes, in-store grab-and-go pastries and baked goods, cake stand rentals, and hands-on cookie and sweet roll baking classes.

Product overview

Wild Flour Bakery is a custom bakery offering a comprehensive range of celebratory baked goods and services. The core product offering centers on custom cakes for weddings, occasions, and special events, available in tiered (1-3 tier) and single-layer configurations. The bakery operates through two primary channels: delivered wedding cakes serving 100+ guests with full setup service, and pickup options for smaller celebrations. Supplementary offerings include Signature pre-designed cakes (online ordering), dessert tables (full display service), dessert trays (grab-and-go), cupcakes, smash cakes, sample/tasting boxes, and cake stand rentals. The bakery also hosts seasonal classes and events. The product architecture is a single-location bakery with modular add-on services centered around the custom cake category.

Differentiator

Problem solved

Functional benefit

Products and services

• Wedding Cakes (Delivered) Custom tiered wedding cakes that serve 100+ guests, decorated in signature whipped icing with options for Swiss meringue buttercream or fondant finishes. Includes delivery and setup by the Wild Flour team; primarily serves downtown and west side Cleveland. Priced $4-$5 per serving.
• Pick Up Wedding Cakes Custom 1 to 3 tier wedding cakes for intimate weddings under 100 guests, available for pickup at the bakery. One-tier cakes start at $45; two-tier cakes start at $139; three-tier cakes start at $210.
• Signature Cake Collection Pre-designed celebration cakes available for online ordering with no additional design fee, starting at $49. Includes 10 designs such as Wild Flour, Filigree, Vintage, Candles, Mini Rosettes, Dots, Ombre, Stripes, Sprinkles, and Abstract. Requires 1-week advance notice.
• Occasion Cakes Custom cakes for birthdays, religious events, baby showers, bridal showers, graduations, and sculpted/groom's cakes in various sizes and designs, including round, square, mini cakes, sheet cakes, and smash cakes starting at $25.
• Cupcakes Cupcakes available in white, chocolate, marble, lemon, orange, strawberry, banana, spice, red velvet, almond, coconut, date nut, apple, and carrot flavors. White and chocolate available daily; other flavors start at $2.50 each with a 1 dozen minimum. Cupcake fillings available for +$0.25 per cupcake (minimum 6 cupcakes per filling).
• Dessert Tables Full-service custom dessert displays for weddings and events featuring assorted pastries, bars, tarts, cookies, and mini tumblers. Includes 3 pieces per guest, a 6-inch cutting cake, delivery, setup, and stand retrieval. Starts at $10 per guest with a 100 guest minimum.
• Dessert Trays Ready-to-serve trays including Pastry Tray ($60, 50 pieces of opera cake, cheesecake, cream puffs, cannoli, and tarts), Brownie and Lemon Bar Tray ($55, 60 pieces), and Cookie Tray ($40). Require 3 days advance notice.
• In-Store Desserts (Grab-and-Go) Daily grab-and-go items available at the Rocky River storefront including cupcakes, brownies, cookie sandwiches, lemon bars, carrot cakes, mostess cakes, seasonal tarts, pecan bars, brownie 4-packs, crumb bars, mini cakes, case cakes (6-8 inches), cheesecakes, and various cookies.
• Wedding Cake Sample Boxes Take-home wedding cake tasting boxes containing 8 cake flavors and 8 fillings. Should be ordered at least one week in advance.
• Cake Stand Rentals Rental of decorative cake stands including Gold Pedestal, Gold Scrollwork, Square Gold, Rustic Crate, Silver Pedestal, Art Nouveau, Lotus, Silver Scrollwork, Ornate Silver, Silver Vertical Channel, Silver Mirrored, Silver Fluted, Square Silver, Curly Q, Tree Slice, and Marble Lazy Susan. Rental fees range from $25-$100 plus a security deposit.
• Cookie Classes Hands-on baking class teaching participants to make 10 types of holiday cookies in the Wild Flour kitchen. Class runs from 9am-3pm and costs $320 per person; participants take home over 700 cookies. Non-refundable upon booking.
• Sweet Roll Classes Hands-on class teaching 7 pastries made from one sweet dough. Classes run from 9am-3pm at $220 per person with lunch provided. Non-refundable.

Segments5 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor.

• Lake Road Shops (Annual Holiday Walk)minorGTM or Marketing Partner · 14 November 2025Wild Flour participates in the annual Lake Road Holiday Walk, an event organized by local businesses on Lake Road in Rocky River. Participating businesses include Tart Boutique, River Plant Co., Simply Kitchens and Bath, Emily Millay Photography, Deborah Cunningham Interiors, Bearden's, Danny Boys, Gather Food + Drink, and Lake Road Market. The event features samples, sales, discounts, and community engagement.
• Urban OrchidminorOthersFlorist mentioned in wedding cake information for coordination on floral placement. Flowers are not included with cakes but can be placed during setup if florist sets them aside and coordinates placement with wedding coordinator.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• Charm City Cakes: Baltimore-based custom cake studio specializing in sculpted, themed, and wedding cakes. Comparable as a craft-focused, design-led custom cake operation serving event and celebration occasions with bespoke design consultations.
• Baked by Melissa: NYC-based bite-size cupcake and mini-cake specialist with online ordering and event catering. Comparable in pre-designed signature collections, online direct ordering, and event/gift dessert tray offerings, though serving a different geography.
• Georgetown Cupcake: Washington DC-based specialty cupcake and cake bakery with daily retail walk-in traffic and custom celebration orders. Comparable in premium-priced cupcakes, daily storefront retail, and custom event cake offerings for similar wedding/birthday use cases.
• Tiffany's Bakery: Ohio-based multi-location bakery offering custom wedding cakes, cupcakes, and pastries. Comparable as a regional Midwest custom cake competitor serving similar wedding and celebration occasions at comparable price points.
• Luna Bakery & Cafe: Cleveland Heights-based bakery specializing in custom cakes, pastries, and wedding cakes for the greater Cleveland market. Directly comparable as a local custom-cake competitor serving overlapping wedding clientele.

Broad incumbents

• Carlo's Bakery: Iconic Hoboken, NJ-based custom cake and pastry shop famous for elaborate wedding and specialty cakes. Comparable in custom cake craftsmanship, multi-tier wedding offerings, and celebrity-driven brand positioning, though at significantly larger scale.
• Milk Bar: Multi-location bakery known for signature layer cakes, cookies, and custom celebration cakes. Comparable in offering pre-designed signature cake collections alongside custom event cakes, with strong brand-led direct-to-consumer ordering.
• Magnolia Bakery: NYC-founded bakery with multiple locations known for cupcakes, custom cakes, and wedding/event cakes. Comparable product mix (signature cupcakes, custom occasion cakes, event dessert services) and direct-to-consumer retail model, though at much larger multi-location scale.

Regional players

• SusieCakes: Multi-location California-based bakery offering cupcakes, custom celebration cakes, and dessert tables. Comparable product mix (custom cakes, dessert trays, daily retail baked goods) but operates primarily on the West Coast rather than in the Midwest.
• Larder Delicatessen & Bakery: Cleveland-based delicatessen with a notable in-house bakery program serving the local market. Comparable as a Cleveland-area food business with daily retail baked goods and catering/event services, though bread/deli-led rather than cake-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/wildflourbakery
• Xx.com/wildflourcakes
• Facebookfacebook.com/WildFlourBakeryRockyRiver

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wildflour Bakery