OzCar

What OzCar does

OzCar is a privately held Australian automotive retail group operating 17 owned and franchised dealerships across New South Wales (11 locations), the Australian Capital Territory (1), Queensland (3), Victoria (1) and the Northern Territory (1). The company sells both new vehicles through franchise agreements with KGM (Torres, Rexton, Musso, Musso EV, Actyon), JAC Motors (T9 Tradepro, Oasis, Osprey, Haven, Hunter PHEV) and Mahindra (Scorpio, XUV700, XUV3X0), and used vehicles across hatch, sedan, SUV, people-mover, ute, customs, imports and sport categories. Customer-facing operations are consolidated at ozcar.com.au, with online vehicle search by make/model/year/body type, a 15-minute Equifax-powered credit pre-approval flow backed by DocuSign digital signatures, an SMS-delivered 'Price My Car' trade-in valuation tool, a $299 fixed-price minor service bookable across 16 service centres, and a tiered OzCar Vehicle Warranty Plan (up to 36 or 60 months) bundled with Australia Wide Roadside Assistance through AWA.

The group is structured as a multi-entity private limited company group headed by OzCar Pty Ltd (ABN 98 052 221 299) at Lansvale NSW, with franchised dealerships operated through OC Car Pty Ltd (Campbelltown, Kempsey, Rutherford), Coal Nest Pty Ltd (Wodonga), Grapnel Pty Ltd (Darwin), KF Motors Pty Ltd (Moorooka) and SM Barratt Pty Ltd (Bayside, Rockhampton). Revenue is generated from vehicle sales (new and used, including resale of trade-ins), finance broking commissions on consumer loans arranged via Secure Funding Pty Ltd (ACL 388133, indicative 9.25% APR / 10.83% comparison), OzCar Connect private-seller advertising fees, warranty and roadside subscription sales, and fixed-price servicing. Supporting modules include the free OzClub loyalty program with weekly Friday giveaways, the OzCar Connect marketplace for private (non-commercial) sellers, and a related-party affiliate channel through sister brand Oz Off Road. The operating model is direct-to-consumer with event-driven promotional levers (e.g., the June 2026 '4 Day Marathon' warranty/service bundle promotion across Dubbo, Tamworth, Queanbeyan and Cardiff).

Name

OzCar

Legal name

OzCar Pty Ltd

Website

https://ozcar.com.au

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

OzCar is a privately held Australian automotive retail group operating 17 owned and franchised dealerships across NSW, ACT, QLD, VIC and NT, selling new vehicles (KGM, JAC, Mahindra franchises) and used vehicles to mass-market consumers via an integrated online platform offering finance broking, fixed-price servicing, warranty plans, trade-in valuation, and the OzCar Connect private-seller marketplace.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New and Used Vehicle Sales: Primary revenue stream generated through retail sale of new vehicles (KGM, JAC, Mahindra franchises) and used vehicles (including private seller cars listed via OzCar Connect) across 17 Australian dealerships. Vehicles are sold ex-government charges or drive-away depending on state.
2. Finance Broking Commission: Revenue earned by arranging consumer car loans on behalf of customers through credit providers (e.g., Secure Funding Pty Ltd ABN 25 081 982 872, ACL 388133). Indicative rate: 9.25% APR (10.83% comparison) over 84 months with 0% deposit, subject to credit approval.
3. Vehicle Warranty Plans: Sale of OzCar promotional and standard Vehicle Warranty Plans (up to 36 or 60 months, depending on vehicle age/kms). Promotional bundle includes 3 Years Warranty (excludes vehicles over 10 years old or over 160,000 kms), 3 Years Roadside with AWA, and 3 Years Service (6 minor services, max $195 each).
4. Fixed-Price Servicing: Revenue from OzCar's standardised $299 minor service offering booked online and delivered at any of 16 OzCar service centres across Australia.
5. OzCar Connect Advertising Fees: Fee paid by private sellers to OzCar Connect Pty Ltd (ACN 631 464 278) at the time of submitting an Advertising Request for publication of their vehicle advertisement on the OzCar website.
6. Trade-In Vehicle Resale: OzCar purchases trade-in vehicles based on its online 'Price My Car' valuation guide (subject to inspection/testing), then on-sells them through its dealership network.
7. Related-Party Retail (Oz Off Road): Cross-promotion and sale of camping, cooking, storage, recovery and survival products via associated sister brand Oz Off Road (ozoffroad.com.au).

Pricing tiers

Go-to-market motion4 records

Core offering

OzCar operates a multi-channel new and used vehicle retail business across 17 owned and franchised Australian dealerships in NSW, ACT, QLD, VIC and NT, supported by new-car franchises for KGM, JAC Motors and Mahindra. The core retail proposition is bundled with in-house finance broking (credit provided by Secure Funding Pty Ltd), a 15-minute Equifax-backed credit pre-approval flow, a $299 fixed-price minor service, OzCar Vehicle Warranty Plans, Australia Wide Roadside Assistance, and a 30-day money-back guarantee. The OzCar Connect private-seller marketplace and the OzClub free loyalty program extend the offering into classifieds advertising and repeat-customer engagement.

Product overview

OzCar operates an integrated used- and new-vehicle retail platform built around a single customer-facing website (ozcar.com.au) plus a multi-entity dealership network (17+ locations across NSW, ACT, QLD, VIC and NT). The core product is the OzCar dealership network offering new cars (KGM, JAC, Mahindra franchises) and used vehicles across hatchback, sedan, SUV, people-mover, ute, customs, imports and sports categories, supported by a suite of add-on modules: OzCar Connect (private-seller listing marketplace by OzCar Connect Pty Ltd), OzClub (free loyalty/membership program with weekly giveaways), the $299 OzCar Service, the OzCar Vehicle Warranty Plan, Australia Wide Roadside Assistance, a 191-point Quality Inspection, a 30-day Money Back Guarantee, Finance Broking (credit provided by Secure Funding Pty Ltd), the 15 Minute Pre Approval & Credit Score (via Equifax and DocuSign), and the Price My Car instant trade-in valuation tool.

Differentiator

Problem solved

Functional benefit

Brands

• OzClub: OzCar's free membership/loyalty program offering discount pricing on cars and servicing, free REGO inspections, exclusive sales events and weekly Friday prize giveaways.
• OzCar Connect

Products and services

• OzCar Dealerships (New and Used Vehicle Retail) Multi-channel retail of new and used passenger and light commercial vehicles across 17+ Australian dealerships, with new-car franchises for KGM (Torres, Rexton, Musso, Musso EV, Actyon), JAC Motors (Tradepro, Oasis, Haven, Osprey, Osprey X, Hunter PHEV) and Mahindra (Scorpio, XUV700, XUV3X0). Used inventory is searchable online by make, model, variant, series, year, body type, transmission, colour, price, kilometres and dealership location.
• OzCar Connect (Private-Seller Marketplace) Online marketplace that lets private (non-commercial) sellers advertise and list their vehicles on the OzCar website by submitting an Advertising Request and paying a fee, with the ability to host Private Car Transactions at OzCar-designated Connect Point locations. Operated by OzCar Connect Pty Ltd (ACN 631 464 278); fees are refunded if OzCar Connect declines the request.
• OzClub Loyalty Program Free loyalty membership program that gives members discount pricing on cars, an optional online buy with full refund, discounted servicing from $299, free REGO inspections, exclusive sale events and entries into weekly Friday prize giveaways. Operated under NSW Trade Promotion authority TP/00588.
• 15 Minute Pre Approval and Credit Check Online finance pre-approval flow that retrieves the customer's credit score from Equifax in approximately 15 minutes, after a DocuSign-based digital signature of the OzCar privacy document, supporting same-day vehicle finance applications.
• Vehicle Finance Broking Vehicle finance brokerage arranging consumer car loans for OzCar customers. Indicative loan example: 84-month term at 9.25% APR (10.83% comparison rate) with 0% deposit, credit provided by Secure Funding Pty Ltd (ABN 25 081 982 872, ACL 388133), subject to credit approval.
• Price My Car (Instant Trade-in Valuation) Online tool that captures registration state, vehicle details and contact information to deliver an instant indicative trade-in price guide via SMS. Vehicles must be under 14 years old, under 220,000 km, and valued under $50,000; final valuation is subject to inspection and testing.
• $299 OzCar Service Standardised minor vehicle service offered at a fixed $299 price, bookable online and delivered at any of the 16 OzCar service centres across NSW, QLD, VIC and NT.
• OzCar Vehicle Warranty Plan Manufacturer-style vehicle warranty plan sold with vehicles purchased at OzCar dealerships, with promotional 5-year/60-month coverage and standard 3-year coverage. Excludes vehicles over 10 years old or over 160,000 km and vehicles purchased via OzCar Connect private-seller listings.
• Australia Wide Roadside Assistance Roadside assistance package bundled with OzCar Vehicle Warranty Plans and delivered through AWA (Australia Wide Assistance). Promotional bundles include 3 years of roadside cover alongside warranty and minor service.

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Recent moves6 records

Expansion highlights3 records

Emerging players

• Cars & Cars / carsguide: Major Australian online car listing and research platform (owned by Nine Entertainment). Comparable to OzCar Connect as a private-seller and dealer listing destination, but operates as a content-and-listing-led platform rather than a transactional dealer.
• Carma: Australia-based online used-car retailer and marketplace offering inspection, finance and home delivery. Comparable to OzCar's used-vehicle and OzCar Connect offering as a digital-first used-car platform targeting a similar customer experience, though with a different inventory and delivery model.

Broad incumbents

• Bapcor Limited: ASX-listed (BAP) Australian automotive aftermarket leader (parts, accessories, service networks including Autobarn, Burson, Midas). Comparable to OzCar as a listed Australian automotive ecosystem player with adjacent service economics, though focused on aftermarket rather than new/used vehicle retail.
• carsales.com: ASX-listed (CAR) dominant Australian online automotive marketplace. Comparable to OzCar Connect as a private-seller listing platform, but operates as a broad incumbent marketplace with vastly larger audience, dealer SaaS, and adjacent finance and insurance verticals.

Regional players

• John Hughes Automotive: Large privately held automotive dealer group headquartered in Perth, WA. Comparable to OzCar on multi-brand franchised retail and in-house service, but operates primarily in Western Australia and therefore does not directly compete in OzCar's core NSW/ACT/QLD footprint.

Direct peers

• Eagers Automotive: Australia's largest listed automotive retailer (~11B AUD revenue, 200+ dealerships) operating across all major states. Directly comparable to OzCar as a multi-brand new/used vehicle retailer with in-house finance, service and warranty offerings, but at significantly greater scale and geographic reach.
• Peter Warren Automotive Group: ASX-listed (PWR) multi-brand automotive retailer with ~10-12 dealerships across NSW and QLD. Closely comparable to OzCar on geography, multi-brand franchise model, in-house finance and used-car operations, though smaller in dealership count.
• Suttons: Long-standing Australian family-owned automotive dealer group (since 1940s) with multi-brand new/used vehicle retail and service across Sydney and NSW. Direct comparable to OzCar on multi-brand retail, in-house finance and service-centred model in the same NSW market.
• Trivett Classic: Privately held multi-brand Australian automotive retail group (BMW, MINI, Mercedes-Benz, Volvo, Jaguar Land Rover, Rolls-Royce, Honda) operating dealerships in NSW, ACT and VIC. Comparable to OzCar as a multi-brand franchised dealer group with service and finance attach.

Others

• MotorOne: Australian provider of finance, insurance, warranty and aftermarket products sold through dealer channels. Comparable to OzCar's finance broking, warranty and roadside offering as a dealer-attach financial product provider, but supplies the dealer channel rather than competing with it.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/OzCarDaily
• Instagraminstagram.com/ozcar.com.au

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OzCar