Alpirsbacher Klosterbräu

What Alpirsbacher Klosterbräu does

Alpirsbacher Klosterbräu is a family-owned German brewery headquartered in Alpirsbach in the Black Forest region, operating under the legal entity Alpirsbacher Klosterbräu Glauner GmbH since its 1880 founding. The company's core business is brewing and selling traditional German beers — including Pils, Spezial, Schwarzwald Michel, and Helles varieties — alongside an alcohol-free line, using traditional Black Forest brewing methods. The product portfolio has been deliberately expanded beyond beer into adjacent categories: KlosterDestille spirits, KlosterGarten juice spritzers, KlosterLimo soft drinks, KlosterVital functional beverages, and KlosterKüche food products, all marketed under a unifying 'Kloster' (monastery) brand architecture.

Name

Alpirsbacher Klosterbräu

Legal name

Alpirsbacher Klosterbräu Glauner GmbH

Website

https://alpirsbacher.de

Company type

Private

Founded year

1880

Operating status

Operating

Headcount range

51–100 employees

Short description

Alpirsbacher Klosterbräu is a family-owned Black Forest brewery founded in 1880, producing traditional German beers, spirits, soft drinks, and food products under the Kloster sub-brand portfolio, and selling directly to German consumers through e-commerce, a retail dealer network, and on-site brewery experiences.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Distilleries (31214), Drinking Places (Alcoholic Beverages) (7224)

SIC

Malt Beverages (2082), Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer, Brewery & Craft Beverage Tastings (THAJAGAE), Craft Beer Retail & Bottle Shops (Off-Premise) (CRANAAAC), Low/No-Alcohol Fermented Beverage Production (Hard Kombucha Base, Dealcoholized) (AFAFAHAI), Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Spirits/Cocktail Bars Operated by Producers (THAFALAJ)

Keywords

• Traditional German brewery
• Craft beer production
• Non-alcoholic beverages
• Brewery visitor experiences
• Branded merchandise sales

Headquarters

HQ city

Alpirsbach

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Beer and beverage sales: Direct sales of proprietary beer products including Pils, Spezial, Schwarzwald Michel, alcohol-free variants, and seasonal offerings. Multiple product lines including beer in bottles, cans, and on-tap.
2. Non-alcoholic beverages: Sales of KlosterGarten (juice spritzers), KlosterLimo (soft drinks), and other non-alcoholic beverages.
3. Spirits and distillery products: KlosterDestille spirits division offering their own distilled products.
4. Merchandise and accessories: Sales of branded merchandise including clothing, glasses, fan articles, and other branded items.
5. Experiences and events: Revenue from museum tours, beer seminars, event venue rentals, wedding ceremonies in historic brewing facilities, and tickets to events.
6. Club membership subscriptions: Spezialisten Club membership program offering recurring benefits including exclusive products, free shipping, birthday gifts, and annual meeting access.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Alpirsbacher Klosterbräu is a family-owned German brewery producing traditional Black Forest beers (Pils, Helles, Spezial, Schwarzwald Michel) along with a diversified portfolio of non-alcoholic beverages (KlosterGarten juice spritzers, KlosterLimo, KlosterVital), spirits (KlosterDestille), food products (KlosterKüche), and branded merchandise. The company also operates on-site visitor experiences including museum tours, beer seminars, a brewery shop, event spaces, and restaurants, supplemented by a subscription-based Spezialisten Club fan membership.

Product overview

Alpirsbacher Klosterbräu is a family-owned brewery from the Black Forest founded in 1880, brewing beer specialties for over 900 years of monastic tradition. The product portfolio centers on traditional German beers (Biere) including Pils, Helles, Spezial, and Schwarzwald Michel varieties as the core offering. This is complemented by non-alcoholic beverages (KlosterGarten juice spritzers, KlosterLimo soft drinks, KlosterVital functional drinks) and food products (KlosterKüche culinary items). The KlosterDestille produces spirits. Beyond beverages, the company operates visitor experiences including museum tours, beer seminars, a brewery shop, event spaces for hire, and restaurant services. A Spezialisten fan club offers exclusive products and member benefits. The company also sells branded merchandise including clothing and glassware.

Differentiator

Problem solved

Functional benefit

Brands

• Kloster Destille: Spirits brand producing distilled beverages under the monastery theme
• KlosterLimo
• KlosterGarten
• KlosterVital
• KlosterKüche
• Schwarzwald Michel
• Spezialisten-Club

Products and services

• Biere (Beers) Traditional German beers brewed in the Black Forest, including Pils, Helles, Spezial, and Schwarzwald Michel varieties, sold in bottles, cans, and on-tap for individual consumers.
• KlosterGarten - Saftschorle Fruit juice spritzers made from natural ingredients, part of the non-alcoholic beverage portfolio, sold to individual consumers seeking alcohol-free alternatives.
• KlosterLimo Lemonade and soft drink products under the Kloster branding, sold to individual consumers.
• KlosterDestille - Spirituosen Spirits produced in the monastery distillery, including brandies and liqueurs, sold to individual consumers.
• KlosterKüche Food products branded with monastery themes, including preserves and culinary items, sold to individual consumers.
• KlosterVital Health-oriented and functional beverages under the KlosterVital branding, sold to individual consumers.
• Kleidung (Clothing) Branded merchandise including apparel and accessories featuring the Alpirsbacher logo, sold to consumers and fans.
• Glas & Stein (Glassware and Stoneware) Glassware, mugs, and stoneware products for serving and collecting, sold as branded merchandise.
• Fanartikel (Fan Articles) Branded fan articles and promotional items for supporters of the brewery, sold to individual consumers.
• Spezialisten exklusiv (Club-Exclusive Products) Exclusive products available only to members of the Spezialisten Club fan membership.
• Museumsführungen (Museum Tours) Guided tours of the historic brewery facilities and museum, offered to visitors and tourists.
• Bierseminare (Beer Seminars) Educational beer tasting and brewing seminars for enthusiasts, offered at the brewery.
• Brauladen (Brewery Shop) On-site brewery shop offering products for direct purchase to visitors.
• Räume (Event Spaces) Event spaces and rooms available for hire for weddings, conferences, and celebrations at the brewery.
• Einkehren (Restaurant) Restaurant and dining services on the brewery premises for visitors.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase, usable across the brewery's products and experiences.
• Tickets (Events, Tours, Seminars) Tickets for events, tours, and seminars, sold to individual visitors.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Erdinger Weissbräu: Largest German wheat beer brewery and broad German brewing incumbent with national distribution, large marketing budget, and a flagship on-site visitor experience. Competes with Alpirsbacher in traditional German beer categories but at substantially larger scale.
• Paulaner Brauerei Gruppe: Major Munich-based German brewing group producing a wide portfolio of traditional beers and operating brewery restaurants and event venues. Overlaps with Alpirsbacher's traditional beer, hospitality, and experiential offerings but at national-incumbent scale.
• Krombacher Brauerei: One of Germany's largest breweries with national distribution and broad traditional beer portfolio, plus growing alcohol-free and beverage-adjacent lines. Competes with Alpirsbacher across retail and on-trade channels but with vastly greater scale and marketing investment.

Direct peers

• Klosterbrauerei Andechs: Bavarian monastery brewery (Klosterbrauerei) producing traditional German beers and operating a high-traffic on-site restaurant and visitor experience. Directly comparable monastic brewing heritage, experiential business model, and family-style independent ownership.
• Schneider Weisse (G. Schneider & Sohn): Independently-owned Bavarian brewery specializing in wheat beers with deep heritage, on-site hospitality, and family ownership structure. Comparable family-owned regional brewer with traditional methods and a strong visitor/gastronomy component.
• Stuttgarter Hofbräu: Regional brewery in Baden-Württemberg (same German state as Alpirsbacher) producing traditional German lagers and Pils with regional brand identity. Comparable mid-sized regional brewery competing for similar on-trade and retail customers in southern Germany.
• Badische Staatsbrauerei Rothaus: State-owned brewery located in the Black Forest region (same geographic home as Alpirsbacher), producing traditional German lagers and Pils with strong regional identity, on-site visitor experiences, and comparable mid-sized scale. Most direct regional peer.
• Weltenburger Klosterbrauerei: Bavarian monastery brewery producing traditional German beers with strong on-site hospitality and tourism, including restaurant and event spaces. Closely matches Alpirsbacher's combination of monastic brewing heritage, brewery tours, and visitor-focused revenue.
• Brauerei Clemens Härle: Small family-owned regional brewery in the Allgäu region of southern Germany producing traditional German beers with on-site restaurant and brewery shop. Comparable family-owned, single-site regional craft brewery with experiential offering.

Regional players

• Fürst Wallerstein Brauhaus: Small family-owned Bavarian brewery and castle-based hospitality business combining traditional brewing with on-site dining and event hosting. Comparable small-scale family-owned brewery with integrated hospitality/experience revenue model, though operating in a different German region.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInde.linkedin.com/company/alpirsbacher-klosterbr%C3%A4u-glauner-gmbh-&-co.-kg
• Facebookfacebook.com/alpirsbacherbier

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpirsbacher Klosterbräu