Mental One
Mental One is a São Paulo-based mental health clinic founded in 2017, operating three premium-location clinics plus telehealth to deliver evidence-based psychotherapy, neuropsychological assessment, and corporate NR-1 compliance services to individuals, families, and enterprise clients.
- Company typePrivate
- Founded2017
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Mental One does
Mental One (legal name MENTAL ONE PLUS PSICOLOGIA LTDA) is a São Paulo-based private mental health clinic founded in 2017, operating three physical units in premium neighborhoods (Alto da Boa Vista, Pinheiros, Itaim Bibi) alongside an online telehealth channel. The clinic delivers evidence-based psychotherapy grounded in Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Behavior Analysis, and runs a specialized neuropsychological assessment nucleus covering cognitive evaluation for ADHD, autism, dementia, and learning disorders. Its customer base spans individual adults, children and adolescents, couples and families, and corporate clients requiring NR-1 workplace mental health compliance.
The company's core digital asset is the DASS-21 online screening platform, which uses an AI-powered virtual assistant named Aliny to guide users through a Depression, Anxiety, and Stress assessment and generate personalized reports; the platform is LGPD-compliant and functions as the top-of-funnel acquisition tool alongside an extensive SEO content footprint and WhatsApp booking. Supporting products include the Professional Profile Assessment (APP) for corporate HR use, parental guidance, career development, vocational orientation, and psychological reporting services.
Mental One's revenue model is professional services-based: per-session psychotherapy (typically 50 minutes, weekly cadence), multi-session neuropsychological assessments, corporate NR-1 compliance packages, and vocational services, billable through private pay or Careplus insurance. Go-to-market is sales-led, combining direct-to-consumer acquisition (SEO landing pages, content marketing, WhatsApp, the free DASS-21 screening) with B2B outreach to enterprises for workplace compliance. The company is founder-owned with no disclosed external funding, no M&A activity, and no reported leadership changes.
Mental One firmographics
Firmographics- Name
- Mental One
- Legal name
- MENTAL ONE PLUS PSICOLOGIA LTDA
- Website
- https://mentalone.com.br
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Mental One is a São Paulo-based mental health clinic founded in 2017, operating three premium-location clinics plus telehealth to deliver evidence-based psychotherapy, neuropsychological assessment, and corporate NR-1 compliance services to individuals, families, and enterprise clients.
- Ownership category
- akta.pro rank
Mental One industry classification
Industry- Product category
- Mental Health Services
- NAICS
- Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Mental Health Practitioners (except Physicians) (621330), Offices of Physicians, Mental Health Specialists (621112)
- SIC
- Services-Specialty Outpatient Facilities, Nec (8093), Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)
- akta.pro primary industry
- Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)
- akta.pro secondary industries
- Outpatient Mental Health & Counseling Clinics (HLAFABAC), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)
Keywords
Where Mental One is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Mental One business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Psychotherapy Services: Individual, couple, family, and group psychotherapy sessions offered to individuals of all ages, available in-person and online. Revenue generated through private pay and insurance billing (Careplus).
- Neuropsychological Assessment: Comprehensive neuropsychological testing services to evaluate cognitive functions including memory, attention, language, and executive functions. Used for diagnosis of ADHD, autism, dementia, and other neurological conditions.
- Corporate Mental Health Services: Enterprise solutions for NR-1 workplace mental health compliance, including APP (Professional Profile Assessment) for companies, and corporate wellness programs. Strategic partnerships with businesses for employee mental health support.
- Vocational and Career Services: Vocational guidance and career development services including professional profile assessment and career planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Individual Psychotherapy Session |
| One time/ perpetual license | Pay-as-you-go | Neuropsychological Assessment |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Mental One product offering
Product offeringCore offering
Mental One provides outpatient mental health services to individual patients and corporate clients in São Paulo, Brazil. Its core offerings are face-to-face and online psychotherapy sessions, neuropsychological assessments, and corporate Occupational Mental Health (Saúde Mental Ocupacional / NR-1) programs. Differentiated by evidence-based approaches—Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Applied Behavior Analysis (ABA)—supported by digital tools including a DASS-21 symptom-tracking platform and the Aliny AI assistant.
Product overview
Mental One is a psychology and mental health clinic offering a comprehensive portfolio of services centered around evidence-based therapeutic approaches. The core offering includes individual psychotherapy using Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Behavior Analysis (AC), alongside specialized neuropsychological assessments and child/adolescent therapy. The platform operates through a hybrid model with physical clinic locations in São Paulo (Alto da Boa Vista, Pinheiros, Itaim Bibi) and online tele-health services. Key digital products include the DASS-21 online stress assessment tool powered by AI virtual assistant Aliny, the Professional Profile Assessment (APP) for corporate clients, and various diagnostic documentation services. Services are offered in both individual and corporate segments, with the company also providing parental guidance, career development, and vocational counseling.
Differentiator
Problem solved
Functional benefit
Products and services
- Psychotherapy (individual sessions, online and in-person) One-on-one psychotherapy sessions for adults and adolescents, delivered face-to-face at Mental One's São Paulo clinics or via online channel, grounded in evidence-based approaches such as Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Applied Behavior Analysis (ABA). Designed for self-paying individual patients.
- Neuropsychological Assessment Comprehensive neuropsychological evaluation to support diagnosis, cognitive profiling, and clinical decision-making for individual patients across the lifespan. Available through Mental One's São Paulo clinics.
- Occupational Mental Health / NR-1 Corporate Program Corporate-facing mental health program built around Brazil's NR-1 (Regulamentação NR-1) regulatory framework, including occupational risk inventories, monitoring, group therapy sessions, and ongoing workplace support. Targeted at Brazilian employers needing compliance with occupational mental health obligations; delivered as a contracted B2B engagement.
- Online Therapy / Telehealth Online psychotherapy sessions delivered remotely, mirroring the in-clinic therapeutic approach (CBT, DBT, ABA) and allowing individual patients to receive care without visiting a physical location.
Quantifiable outcome
- Free emotional health assessment available in 3-5 minutes
- +1 more outcomes
Companies that use Mental One
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles2 records
Mental One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Mental One partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor, core and flagship.
- AmchamminorAmcham (American Chamber of Commerce in Brazil) is a bilateral chamber of commerce. Mental One displays Amcham logo as a partner/client, suggesting corporate membership or business development relationship.
- Busca ClienteminorCustomer acquisition platform. Logo displayed as partner, suggesting referral or lead generation relationship.
- CarepluscoreMajor Brazilian health insurance provider. Mental One accepts Careplus insurance for psychotherapy and mental health services, serving as an in-network provider. Recognized as premium provider status.
- United Nations (ONU) - ONU 2030 Mais MulheresflagshipMental One is a partner of the UN in the ONU 2030 Mais Mulheres (UN 2030 More Women) project, demonstrating commitment to gender equality and women's empowerment in the workplace.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Mental One competitors and assessment
Company assessmentDirect peers
- Psicologia Viva: Brazilian online psychology clinic with broad therapist network and corporate B2B contracts. Comparable in offering individual, couple, and family therapy online with insurance partnerships.
- Zenklub: Brazilian online mental health platform offering B2B therapy benefits and individual online therapy sessions. Direct competitor to Mental One's online therapy and corporate NR-1 services, with a much larger nationwide digital footprint.
- Vittude (Conexa Vittude): Brazilian corporate mental health platform, now part of Conexa Saúde, providing online therapy to employees of large corporates. Directly competes with Mental One's corporate wellness and NR-1 offerings.
Emerging players
- Memed: Brazilian digital health platform focused on prescriptions and telehealth, increasingly expanding into mental health and corporate wellness. Adjacent peer with overlapping B2B health buyer relationships.
- Nilo Saúde: Brazilian mental health platform providing online therapy and psychiatric care, with a strong B2B employer channel. Directly comparable in online psychotherapy, medication management, and corporate sales motion.
- Amparo Saúde: Brazilian mental health startup focused on women's psychological care, offering online therapy with corporate partnerships. Comparable niche-mental-health positioning and digital-first B2B motion.
Broad incumbents
- Conexa Saúde: One of Brazil's largest telehealth platforms, offering online medical and mental health consultations across multiple specialties. Broader than Mental One but competes for the same corporate and individual online therapy demand.
- Dr. Consulta: Large Brazilian hybrid healthcare network offering in-person and online consultations across specialties including mental health. Operates multi-location clinics, similar in physical-omni-channel model though broader in scope.
Others
- Doctoralia (Docplanner): Brazilian health marketplace for booking appointments with doctors and psychologists. Not a direct service competitor but an important patient acquisition and discovery channel that affects how Mental One competes for online demand.
Regional players
- Clínica Gravital: Multi-specialty outpatient clinic in São Paulo offering mental health services alongside other specialties. Comparable in being a São Paulo-based physical clinic with insurance partnerships and a premium positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mental One social profiles
Digital presenceMental One compliance and trust
Trust signalCompliance1 record
Mental One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mental One leadership team
Management profileNumber of profiles
Mental One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mental One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mental One
What does Mental One do?
Mental One provides outpatient mental health services to individual patients and corporate clients in São Paulo, Brazil. Its core offerings are face-to-face and online psychotherapy sessions, neuropsychological assessments, and corporate Occupational Mental Health (Saúde Mental Ocupacional / NR-1) programs. Differentiated by evidence-based approaches—Cognitive Behavioral Therapy (CBT), Dialectical Behavior Therapy (DBT), and Applied Behavior Analysis (ABA)—supported by digital tools including a DASS-21 symptom-tracking platform and the Aliny AI assistant.
Is Mental One a public or private company?
Mental One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mental One founded?
Mental One was founded in 2017. It employs 11 to 50 people.
Where is Mental One based?
Mental One is headquartered in São Paulo, Brazil, in the Latin America region.
How does Mental One make money?
Four revenue lines are on record. Psychotherapy Services are the primary driver. The others are neuropsychological Assessment, corporate Mental Health Services and vocational and Career Services.
Who are Mental One's main competitors?
Direct peers on record are Psicologia Viva, Zenklub and Vittude (Conexa Vittude). Emerging players are Memed, Nilo Saúde and Amparo Saúde. Broad incumbents are Conexa Saúde and Dr. Consulta. Doctoralia (Docplanner) is listed as an others. Clínica Gravital is listed as a regional player.
Does Mental One have an API?
No public API is recorded for Mental One.
What industry is Mental One in?
Mental One's product category is Mental Health Services. Its primary akta.pro industry code is HLAFACAA, Outpatient Mental Health Clinics & Counseling Centers, with a secondary code of HLAFABAC, Outpatient Mental Health & Counseling Clinics. Its NAICS code is 621420 and its SIC code is 8093.