What IELTS Tutorials does

IELTS Tutorials is an online test-preparation platform targeting non-native English speakers who need IELTS scores for university admission, professional registration, or immigration to English-speaking countries. Operated by Let's Upskills Pty. Ltd. (an Australian proprietary company, ABN 72 604 908 974) under the Aussizz Group, the company has dual operating bases in Melbourne, Australia and Ahmedabad, India. The platform's primary use cases are IELTS Academic preparation for university applicants and IELTS General Training preparation for immigration candidates, with a stated focus on India and Australia while serving learners globally.

The platform's core product surface centers on two offerings: 20+ AI-scored mock tests delivered through a cloud-based e-learning portal (ieltstutorials.online) with Test Analytics for performance tracking, and live interactive online group coaching sessions led by IDP-certified tutors. The coaching product bundles 6-week recorded session access, two expert-led practice test evaluations, screen-sharing, and curated study materials (vocabulary banks, writing assessment criteria, sample questions, writing correction). Native iOS and Android mobile apps (App Store and Google Play) extend the experience to on-the-go learners and support in-app bookings. Adjacent offerings include NAATI CCL Coaching for Australian migration credentials, an IELTS Score Calculator, and a Book-a-Test service routing users to British Council or IDP test centers across 1,600+ locations in 140 countries.

Commercially, the business runs on a hybrid model: a freemium front end (free practice tests used for acquisition) with paid online coaching subscriptions and in-app mobile purchases as the monetization layer. Payments are processed via PayUBiz (INR, India) and Stripe (AUD for Australia, USD globally). Customer acquisition is driven by content marketing (IELTS tips and guides blog), organic social across Facebook, YouTube, Instagram, LinkedIn, Twitter, and Telegram, and cross-promotion through the wider Aussizz Group's immigration and education services network. The company reports over 153,711 test takers on the platform and claims 97% of students reach their target scores, though the company does not disclose revenue, funding, or headcount beyond '1-10' employees, and pricing for coaching is handled behind a booking flow rather than published online.

Name

IELTS Tutorials

Legal name

Let's Upskills Pty. Ltd.

Website

https://ieltstutorials.online

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

IELTS Tutorials is an online platform offering AI-scored mock tests, live IDP-certified online coaching, and mobile apps for IELTS exam preparation, targeting non-native English speakers pursuing study, work, or immigration abroad with primary focus on India and Australia.

Ownership category

akta.pro rank

Product category

Online Test Preparation

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Exam Preparation Language Programs (IELTS/TOEFL/DELE/DALF/HSK, etc.) (EDAIAEAD)

akta.pro secondary industry

Language Proficiency Exam Prep (CEFR, TOEFL, IELTS, Duolingo English Test, PTE) (EDANACAD)

Keywords

• IELTS exam preparation
• Online test prep
• English language coaching
• E-learning platform
• Language proficiency training

Headquarters

HQ city

Ahmedabad

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Online Coaching: Paid group coaching sessions with live classes, video recordings access, practice test evaluations, and curated study materials. Revenue generated through course/subscription fees.
2. Practice Tests: Free access to 20+ practice tests; premium features available through in-app purchases. Revenue from test access subscriptions.
3. Mobile App Purchases: In-app purchases processed through Google Play and Apple App Store for additional preparation materials and features.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

IELTS Tutorials is an online e-learning platform that helps non-native English speakers prepare for the IELTS exam through AI-scored practice tests, live interactive online coaching led by IDP-certified tutors, and supplementary study materials covering the four IELTS modules (Listening, Reading, Writing, Speaking). It serves over 153,711 test takers globally with focus on India and Australia, and is delivered via a cloud-based web platform and dedicated iOS/Android mobile applications.

Product overview

IELTS Tutorials is an e-learning platform operated by Aussizz Group, offering a comprehensive suite of IELTS exam preparation products and services. The core offerings include Online Group Coaching (live interactive classes with IDP-certified tutors) and IELTS Practice Tests (20+ AI-scored mock tests with Test Analytics). The platform also provides module-specific resources including Sample Questions, Writing Assessment Criteria, Writing Correction Service, Vocabulary Bank, and an IELTS Score Calculator. The Mobile Application extends access to preparation materials and online coaching booking via iOS and Android devices. Additionally, NAATI CCL Coaching is offered as a specialized add-on module. All products are delivered through a cloud-based web platform and mobile app, with payments processed via PayUBiz (India) and Stripe (Australia/other countries).

Differentiator

Problem solved

Functional benefit

Products and services

• IELTS Online Group Coaching

Quantifiable outcome

• 97% of students guided to target scores
• +1 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability1 record

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Aussizz GroupcoreOthersParent company and licensor of IELTS Tutorials. Aussizz Group is an immigration and education services company providing overseas education, visa services, and language training. Let's Upskill Pty Ltd operates under the Aussizz Group umbrella.
• PTE TutorialsminorOthersRelated platform under the same network offering PTE (Pearson Test of English) preparation materials. Cross-promotional partner for language test preparation services.
• CCL TutorialsminorOthersNAATI CCL (Credentialed Communication Language) test preparation partner offering complementary credential services for Australian immigration.
• OccusearchminorOthersPartner platform for occupation and career search services, potentially integrated with immigration preparation services.
• Get My PolicyminorOthersInsurance policy comparison and services partner, potentially offering travel or health insurance for students going abroad.
• Professional Year AustraliaminorOthersProvider of Professional Year programs in Australia, a post-study work program that may be relevant for international students preparing for Australian immigration.
• PTE VoucherminorOthersProvider of PTE exam vouchers and discounts, extending the test preparation ecosystem for language certification beyond IELTS.
• British CouncilminorOthersCo-conductor of IELTS exams alongside IDP and Cambridge. IELTS Tutorials provides preparation materials; students register for actual exams through British Council or IDP.
• IDP EducationminorOthersCo-conductor of IELTS exams and official registration partner. IELTS Tutorials directs students to IDP for exam registration. IDP-certification mentioned for IELTS Tutorials tutors.
• Cambridge Assessment EnglishminorOthersCo-conductor of IELTS exams alongside British Council and IDP. Responsible for test development and quality standards.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• BestMyTest: BestMyTest provides online IELTS and TOEFL prep with adaptive practice tests, AI scoring, and tutor-led lessons — a comparable digital-only test prep platform targeting the same learner segment.
• Magoosh: Magoosh is an online test prep company offering IELTS, TOEFL, GRE, and GMAT prep via video lessons, practice questions, and AI-driven scoring — a direct digital peer in the standardized English test prep category.
• E2Language: E2Language is an online IELTS preparation platform offering live classes, AI-scored mock tests, and self-paced courses for Academic and General Training — directly overlapping IELTS Tutorials' product and target learner.
• IELTS Liz: IELTS Liz is a leading free IELTS preparation website offering lessons, sample answers, and YouTube-based instruction — competing directly for the same test-taker audience, primarily via free content.

Emerging players

• IELTS Advantage: IELTS Advantage offers IELTS preparation courses, writing corrections, and lesson materials with strong presence in the high-band (7.0+) learner segment — a niche but relevant digital prep competitor.
• PTE Tutorials: PTE Tutorials is a sister brand under the same Aussizz Group network offering PTE Academic preparation; it is a partial-overlap emerging player addressing the same student-learner base with an adjacent English proficiency test.

Broad incumbents

• British Council: British Council co-conducts IELTS and provides official preparation materials, practice tests, and Road to IELTS — an incumbent with the strongest official test-prep footprint globally.
• Kaplan International: Kaplan offers IELTS, TOEFL, and other English test preparation courses globally, both online and in physical classrooms — an established broad-portfolio incumbent in the same category.
• IDP Education: IDP is one of the three official IELTS co-conductors and also offers IELTS prep resources and test booking globally; its brand and test-owner position make it a structural incumbent competitor.

Others

• Duolingo English Test: Duolingo English Test is a competing AI-delivered English proficiency assessment accepted by thousands of institutions; as a test-format substitute, it represents an indirect but material alternative to IELTS for the same learner outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/IeltsTutorials
• YouTubeyoutube.com/channel/UClDuint417AzRLAJ2PaDTmQ
• Facebookfacebook.com/ieltstutorials.online
• LinkedInlinkedin.com/company/ieltstutorials
• Instagraminstagram.com/ielts.tutorials

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IELTS Tutorials