What The Perrin & Rowe does

Perrin & Rowe is a British luxury kitchen and bathroom brassware brand operating under the House of Rohl portfolio, which also encompasses Shaws (fireclay kitchen sinks, established 1897) and Victoria + Albert Baths (quarrycast baths and basins). The brand manufactures premium taps, mixers, sinks, shower systems, and bathroom fixtures organized into nine distinct kitchen collections (Southbank, Armstrong, Juliet, Langbourn, Phoenician, Ionian, Etruscan, Provence, and others) and five bathroom collections (Deco, Georgian, Langbourn, Armstrong, Traditional), with premium finishes including polished chrome, satin brass, nickel, pewter, and bronze. Core manufacturing emphasizes traditional craftsmanship techniques, period-appropriate detailing, and durable construction methods serving the luxury residential and hospitality markets.

The brand operates a showroom-based go-to-market model exclusively through authorized kitchen and bathroom showrooms, supplemented by a dedicated professional specification channel supporting architects, interior designers, and project specifiers. Products are sold to high-end residential homeowners and luxury hospitality projects (including installations at Six Senses Ibiza and Saltmoore) across six global regions: UK and Ireland, Europe, Asia/MENA/India, Australasia, South Africa, and North America. Pricing is quote-based and not publicly disclosed, reflecting the luxury positioning and custom specification nature of purchases, with after-sales support including spare parts, warranty registration, and technical documentation.

Revenue is concentrated in premium hardware sales through the showroom network and professional specification channels. The brand is privately held under House of Rohl, which is associated with Fortune Brands as the parent corporate entity. No direct revenue figures, headcount data, or financial disclosures are publicly available. Marketing efforts center on brand heritage storytelling, inspiration content showcasing international residential and hospitality projects, email newsletters, and social media engagement through the House of Rohl Instagram presence featuring design influencer collaborations.

Name

The Perrin & Rowe

Legal name

Perrin & Rowe

Website

https://perrinandrowe.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Perrin & Rowe is a British luxury kitchen and bathroom brassware brand under the House of Rohl portfolio, manufacturing premium taps, mixers, sinks, and bathroom fixtures with traditional craftsmanship. The brand serves high-end residential and hospitality customers globally through authorized showrooms and professional specifier channels across six regions.

Ownership category

akta.pro rank

Product category

Luxury Kitchen and Bathroom Brassware

akta.pro primary industry

Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)

akta.pro secondary industries

Plumbing Fixtures & Faucets Showrooms (CRAIAFAC), Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD), Sinks & Water Filtration/Dispensers Showrooms (CRAIAFAE)

Keywords

• Luxury kitchen brassware
• Bathroom fixtures
• Premium taps mixers
• Kitchen sinks baths
• Shower systems

Headquarters

HQ city

Rainham

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations

Revenue model

1. Luxury Brassware Sales: Revenue generated through the sale of premium kitchen and bathroom taps, mixers, accessories, and related fixtures. Products are sold through authorized showrooms and dealers as one-time purchases for residential and commercial installations.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Perrin & Rowe manufactures and sells luxury British kitchen and bathroom brassware, including taps, mixers, sinks, baths, basins, and shower systems across multiple curated design collections (Southbank, Armstrong, Juliet, Langbourn, Phoenician, Ionian, Etruscan, Provence for kitchens; Georgian, Deco, Langbourn, Armstrong, Traditional for bathrooms). Products are sold through a global network of authorized showrooms and professional specification channels, with premium finishes including polished chrome, satin brass, nickel, pewter, and bronze. The brand operates as part of the House of Rohl portfolio alongside Shaws (fireclay sinks) and Victoria + Albert Baths.

Product overview

The Perrin & Rowe is a luxury kitchen and bathroom brassware brand under the House of Rohl portfolio, which also includes Shaws (fireclay kitchen sinks) and Victoria + Albert Baths (freestanding baths and basins). The product portfolio encompasses kitchen taps and mixers, kitchen sinks, bathroom baths, basins, taps, mixers, and shower systems, organized into distinct design collections such as Southbank (mid-century modern), Armstrong, Juliet, Langbourn, Phoenician, Ionian, Etruscan, and Provence for kitchens, and The Deco, The Georgian, The Langbourn, The Armstrong, and The Traditional for bathrooms. The brand also offers accessory products including basket wastes, strainers, soap dispensers, furniture handles, and bathroom accessories such as mirrors, towel rails, and shelves. Additional featured collections include Victoria + Albert's Lussari (freestanding and built-in baths) and Kerid (Nordic-inspired soaking tub). All products are supported by spare parts, care and maintenance guidance, installation support, and warranty services.

Differentiator

Problem solved

Functional benefit

Products and services

• Perrin & Rowe Kitchen Taps & Mixers Luxury kitchen brassware including instant hot taps, filtration taps, pull-down rinse taps, pot fillers, side rinse taps, and standard kitchen mixers designed for high-end residential kitchens.
• Perrin & Rowe Kitchen Sinks Premium kitchen sinks comprising apron-fronted double and single bowl sinks, inset and undermount sinks, and stainless steel sinks with associated accessories.
• Perrin & Rowe Basin & Bath Taps & Mixers Premium bathroom taps and mixers including deck-mounted basin taps, wall-mounted basin taps, bidet mixers, deck-mounted bath taps, wall-mounted bath taps, and freestanding bath fillers.
• Perrin & Rowe Bathroom Showers Luxury bathroom shower systems including shower sets, valves, diverters and outlets, rails and risers, handshowers and body sprays, and shower roses and arms.
• Southbank Kitchen Collection A mid-century modern kitchen brassware collection inspired by the 1951 Festival designers, featuring meticulously detailed pieces that reference iconic period designs.
• Armstrong Kitchen Collection A luxury kitchen brassware collection featuring distinctive design characteristics for high-end kitchen installations.
• Juliet Kitchen Collection A luxury kitchen brassware collection designed for premium residential kitchen projects.
• Langbourn Kitchen Collection A luxury kitchen brassware collection offering design sophistication for discerning homeowners.
• Phoenician Kitchen Collection A luxury kitchen brassware collection featuring distinctive design elements for premium kitchen spaces.
• Ionian Kitchen Collection A luxury kitchen brassware collection designed for high-end residential kitchen installations.
• Etruscan Kitchen Collection A luxury kitchen brassware collection offering classic design elements for premium kitchen projects.
• Provence Kitchen Collection A luxury kitchen brassware collection inspired by Provencal design aesthetics for sophisticated kitchen spaces.
• The Deco Bathroom Collection An Art Deco-inspired bathroom collection featuring period-appropriate design details for luxury bathroom interiors.
• The Georgian Bathroom Collection A Georgian-style bathroom collection with classical design elements for traditional luxury bathroom installations.
• The Langbourn Bathroom Collection A luxury bathroom collection offering sophisticated design for discerning homeowners.
• The Armstrong Bathroom Collection A luxury bathroom collection with distinctive design characteristics for premium bathroom spaces.
• The Traditional Bathroom Collection A traditional-style bathroom collection featuring classic design elements for timeless luxury bathroom interiors.

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Shaws of DarwencoreStrategic or Co-development PartnerShaws of Darwen is a heritage British sink manufacturer (since 1897) part of the House of Rohl portfolio alongside Perrin & Rowe. Both brands share the House of Rohl platform for distribution and brand storytelling.
• Victoria + Albert BathscoreStrategic or Co-development PartnerVictoria + Albert Baths is a luxury bath and basin manufacturer known for their Quarrycast material, part of the House of Rohl portfolio. The brand is partnered with Perrin & Rowe for complete bathroom solutions and shares the House of Rohl distribution network.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Kohler: Diversified global kitchen and bath brand with a luxury tier (Kohler Luxury) targeting premium residential and hospitality. Overlaps in kitchen taps, baths, and brassware categories but operates across broader price points.
• Brizo (Delta Faucet): Premium-focused brand within Delta Faucet Company offering luxury kitchen and bath fixtures. Competes in showrooms and design centers with broader parent-company resources.
• Rohl (House of Rohl US): Original US luxury plumbing brand that shares the House of Rohl umbrella. Sister brand in the same portfolio offering comparable premium kitchen and bath fixtures with broader product breadth.

Direct peers

• Waterworks: American luxury kitchen and bath brand offering premium fittings, fixtures, and accessories. Comparable in premium positioning and showroom-based distribution model in the North American market.
• Vola: Danish luxury brassware brand known for iconic minimalist designs and premium kitchen/bath taps. Competes in the same high-end specification channel with a strong design-led identity.
• THG Paris: French luxury bathroom fittings manufacturer offering premium taps, mixers, and accessories. Targets the same high-end residential and hospitality specification market with a strong design heritage narrative.
• Hansgrohe (Axor): Axor is Hansgrohe's luxury designer-brassware brand, offering premium kitchen and bathroom taps, mixers, and showers for upscale residential and hospitality. Directly competes with Perrin & Rowe in the luxury specification segment.
• Dornbracht: German luxury kitchen and bathroom brassware manufacturer targeting high-end residential and hospitality projects through designer/specifier channels. Directly comparable in premium positioning, traditional craftsmanship, and specification-driven sales model.
• Samuel Heath: British luxury brassware manufacturer producing premium bathroom and kitchen fittings with traditional craftsmanship. Most direct UK-based comparable in heritage positioning and product range.

Emerging players

• Watermark Fixtures: US-based luxury plumbing fittings manufacturer offering premium brassware with customizable finishes. Comparable boutique-style positioning targeting designers and high-end residential.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/houseofrohl.uk
• Xx.com/PerrinandRowe
• LinkedInlinkedin.com/company/perrin-and-rowe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Perrin & Rowe