Māori IT

What Māori IT does

Māori IT is a New Zealand-based managed technology services provider founded in 2021 and headquartered in Wellington, with additional offices in Auckland, Christchurch, and Hamilton. The company operates four integrated service lines: Managed IT Services (IT consulting, network security, cloud, device management, procurement, and software licensing across Microsoft, Apple, and Android environments), Managed Print (multifunction devices and print management software from Kyocera, Konica Minolta, Brother, HP, Epson, and Lexmark under monthly subscription or lease), Boardroom Solutions (audio-visual systems, video conferencing, interactive displays, room scheduling, and digital signage), and Robotic Solutions (autonomous AI-driven cleaning, delivery, and collaborative robots sourced via an exclusive New Zealand distribution arrangement with sister-company Mode Robotics and partners including SoftBank Robotics, W+ AI, and GERMii). The platform is multi-vendor and vendor-agnostic on the print side, while the robotics line is built on a single exclusive channel.

Māori IT is structured as a 100% Kiwi and Māori-owned and operated company with formal iwi connections to Ngāti Tukorehe, Ngāti Porou, Ngāi Tahu, and Ngāti Kahungunu, and positions culturally aligned service as a core differentiator alongside technical capability. Revenue mechanics are primarily recurring: fixed monthly managed-service fees for IT and print, lease-based contracts for printers (from NZ$25 per week) and robotics, supplemented by hardware sales for boardroom AV and field-service technician support for installed equipment. The company targets a hybrid segmentation of small-to-medium businesses across New Zealand, Māori organisations, enterprise and government buyers, and retail/commercial facility operators — the last segment exemplified by a documented New World Taumarunui deployment of a Scrubber 50 cleaning robot.

Distribution is domestic and direct-led, combining field-sales teams in four cities with inside-sales, free assessments, callback requests, and a content-marketing engine built around an active blog and Instagram presence. Partner channels include the Amotai Māori supplier directory, Māori Tech Association, and Te Whariki Ao for community referral, alongside OEM authorisations for technology supply. The headcount band of 11-50 employees, four-city footprint, and absence of disclosed external funding are consistent with an early-to-growth-stage operator.

Name

Māori IT

Legal name

Māori IT

Website

https://maoriit.co.nz

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Māori IT is a 100% Kiwi and Māori-owned managed technology services provider in New Zealand, delivering managed IT, managed print, boardroom AV, and autonomous AI robotic solutions to SMBs, Māori organisations, retail facilities, and government clients across four cities.

Ownership category

akta.pro rank

Product category

Managed IT and Print Services

NAICS

Computer Facilities Management Services (541513), Office Machinery and Equipment Rental and Leasing (532420), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Computer & Office Equipment (3570), Services-Computer Rental & Leasing (7377)

akta.pro primary industry

IT Procurement, Lifecycle & Asset Management Services (BPAEABAL)

akta.pro secondary industries

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF), ITSM Managed Services (Run/Operate/Optimize) (BPAEAJAN), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG)

Keywords

• Managed IT services
• Managed print services
• Boardroom AV solutions
• Autonomous cleaning robots
• IT infrastructure support

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed IT Services: Recurring managed services revenue from IT support, network security, cloud solutions, and device management for organisations. Priced as a subscription/fixed-cost service.
2. Managed Print Services: Managed print services with equipment, consumables, and service costs bundled into a predictable monthly fee. Clients can also lease printers from $25 per week. Revenue is recurring in nature with flexibility as businesses scale.
3. Robotic Solutions (as-a-Service): Sale and leasing of autonomous AI robotic solutions including cleaning robots, cobots, and delivery robots. Offered as a fixed-cost leasing agreement covering sales and service, as seen in the New World case study. Revenue is recurring/leased with upfront or periodic payments.
4. Boardroom Solutions: Sale and installation of boardroom audio-visual technology including interactive displays, video conferencing systems, room scheduling, and meeting room technology. One-time sale plus possible ongoing service/support.
5. Service & Support: Ongoing service support for all technology solutions provided, including Field Service Technicians who provide onsite support for robotics, MFD printers/copiers and conferencing screens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Māori IT provides managed IT services, managed print services, boardroom audio-visual solutions, and autonomous AI robotic solutions to businesses across New Zealand. Services include IT consulting, network security, cloud solutions, device management, software licensing, multi-vendor print fleet management, video conferencing, and robotic automation (cleaning, delivery, and collaborative robots), delivered as recurring subscriptions, leases, or one-time hardware sales.

Product overview

Māori IT is a Kiwi and Māori-owned technology company offering four core service lines: Managed IT Services (IT support, network security, cloud solutions, device management, procurement), Managed Print (printer/copier solutions with brands like Kyocera, Konica Minolta, Brother, HP, Epson, Lexmark), Boardroom Solutions (audio-visual systems, video conferencing, interactive displays), and Robotic Solutions (autonomous AI cleaning and delivery robots). The company operates primarily in New Zealand with offices in Wellington, Auckland, Hamilton, and Christchurch, and was founded in 2021.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed IT Services Comprehensive IT support covering IT consulting, network security, cloud solutions, device management, ICT infrastructure procurement, software licensing, and endpoint security across Microsoft, Apple, and Android platforms, delivered as a recurring managed subscription for SMB and mid-market customers.
• Managed Print Services Managed print solutions covering printers, photocopiers, print management software (PaperCut, ABBYY FlexiCapture), and document workflows. Equipment, consumables, and service costs are bundled into a predictable monthly fee with lease options available from $25 per week across Kyocera, Konica Minolta, Brother, HP, Epson, and Lexmark devices.
• Boardroom Solutions Audio-visual and conferencing technology solutions for modern boardrooms, including state-of-the-art AV systems, video and voice conferencing, interactive displays, wireless collaboration tools, room automation, room scheduling, and digital signage integrated with Microsoft Teams and Logitech.
• Robotic Solutions (Robotics as-a-Service) Autonomous AI robotic solutions including cleaning robots, collaborative vacuum robots, food delivery robots, social robots, and warehouse robots, offered as fixed-cost leasing arrangements covering sale and service. Delivered under exclusive NZ distribution through sister company Mode Robotics.
• Kyocera TASKalfa 2554ci Color laser multifunction printer with advanced functionality and flexibility, sold under the Kyocera authorised partnership.
• Kyocera TASKalfa 5053ci Versatile color laser multifunction printer delivering monochrome and vivid color prints with professional finishing options.
• Kyocera TASKalfa 8353ci High-volume business A3 multifunction printer in the 9003i series, printing at 83 pages per minute monochrome and 70 pages per minute color.
• Scrubber 50 Autonomous cleaning robot for efficient cleaning of large spaces, featuring Lidar, 3D depth camera, ultrasonic sensors, automatic charging and water management via a docking station.
• Scrubber 75 Advanced autonomous cleaning robot designed for larger spaces, equipped with sensing capabilities and automatic dock/charge/refill cycles.
• ECOBOT Sweeper 111 Autonomous cleaning robot for urban environments featuring advanced navigation and a four-stage water filtering system.
• Whiz Collaborative Vacuum Robot Collaborative vacuum cleaning cobot powered by BrainOS intelligent self-driving technology, capable of memorizing complex navigation routes and reducing hazardous particles by an average of 53%.
• X1 Delivery Robot Autonomous food service delivery robot from Gausium and SoftBank Robotics for food running and bussing operations in hospitality environments.

Quantifiable outcome

• Cleaning robots reduce 2000sm space cleaning time from 8-16 hours (manual) to ~1 hour (robot), with only ~10 minutes needed to refill and reset
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• KyoceracoreTechnology or IntegrationMāori IT is an authorised Kyocera partner offering Kyocera multifunction devices (TASKalfa 2554ci, TASKalfa 5053ci, TASKalfa 8353ci) as part of their managed print solutions. Kyocera won the 2024 A3 Line of the Year and 2024-2026 Most Color Consistent A3 Brand awards from Keypoint Intelligence, which Māori IT promotes through their managed print service.
• Konica MinoltacoreTechnology or IntegrationMāori IT is the largest independent supplier of Konica Minolta multifunction devices and printers in New Zealand. They offer Konica Minolta's bizhub range including C227, C250i, C360i, and C558 models for managed print services.
• Mode RoboticscoreTechnology or IntegrationMode Robotics is the sister company through which Māori IT is the only authorised provider of autonomous robotic solutions in New Zealand. They partner with leading global providers of robotic solutions including Whiz (SoftBank Robotics), W+ AI, Autoxing, Armaguard Group/Linfox, and GERMii to deliver cutting-edge AI robotics technology to NZ businesses.
• W+ AIcoreTechnology or IntegrationW+ AI is a leading global provider of robotic solutions partnered with Māori IT/Mode Robotics to deliver autonomous AI robotic technology to the New Zealand market.
• SoftBank Robotics (Whiz)coreTechnology or IntegrationSoftBank Robotics' Whiz cobotic vacuum cleaner is distributed in New Zealand through Māori IT/Mode Robotics. Whiz uses BrainOS intelligent self-driving technology and reduces hazardous particles by an average of 53%.
• AmotaiminorGTM or Marketing PartnerAmotai is the Māori supplier directory. Māori IT's listing on the Amotai platform serves as a referral channel and validates their status as a verified Māori-owned business for procurement purposes.
• Māori Tech AssociationminorGTM or Marketing PartnerMāori IT is a member of the Māori Tech Association, a community of Māori technology businesses that provides networking, advocacy, and referral opportunities.
• Te Whariki AominorGTM or Marketing PartnerTe Whariki Ao is a partner/community organisation listed in Māori IT's client and partner logos, indicating a collaborative relationship within the Māori business ecosystem.
• Te Puni KōkiriminorGTM or Marketing PartnerTe Puni Kōkiri (Ministry for Māori Development) is listed in Māori IT's community partner logos, indicating a relationship as both a partner and client of the organisation.
• PaperCutcoreTechnology or IntegrationPaperCut is a print management software partner. Māori IT is an authorised PaperCut partner providing print management solutions as part of their managed print services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Datacom: One of NZ's largest managed IT services and cloud providers, serving SMB through enterprise and government. Directly comparable on managed IT, cloud and IT procurement, but with a much wider capability set and deeper bench than Māori IT.
• Spark NZ: New Zealand's largest telco and ICT services provider offering managed IT, cloud, security and print/AV integration across enterprise and government. Comparable as a broad incumbent competing for the same managed-services wallet in NZ, but at materially larger scale and with its own infrastructure footprint.
• Ricoh New Zealand: Global managed print and workplace solutions incumbent operating in NZ. Directly comparable on managed print services and office equipment leasing, but as a much larger global vendor-led player rather than an independent multi-brand operator like Māori IT.
• NTT New Zealand: Global IT services and managed infrastructure provider with a NZ presence. Comparable on managed IT, networking and cloud services, but operating at significantly larger scale and a more enterprise/government focus than Māori IT.

Direct peers

• Insomnia ICT: NZ managed IT services and cybersecurity provider with nationwide coverage and a similar SMB/mid-market focus. Comparable as a direct competitor for managed IT contracts and IT procurement deals across New Zealand.
• Layer3: NZ managed IT and security services provider serving SMB and mid-market with subscription-based IT support. Direct comparable on the managed IT side of Māori IT's business, including IT procurement and lifecycle services.
• The Instillery: NZ-based managed IT and cloud services provider targeting SMB and mid-market with a similar MSP-led, subscription-based model. Closely comparable in customer segment, service mix and go-to-market approach to Māori IT's core managed IT offering.
• Konica Minolta New Zealand: Managed print and office solutions provider — and a key OEM partner for Māori IT — competing in the same NZ managed print market. Comparable as a peer on print fleet management, MFP leasing and document workflow offerings.

Emerging players

• SoftBank Robotics: Global OEM of the Whiz cobotic vacuum and other commercial robots — Māori IT's upstream supplier through Mode Robotics. Comparable as the technology source for the robotic solutions line and a competitor in adjacent markets where SoftBank sells direct.

Others

• Mode Technology: Sister company of Māori IT, sharing addresses, contact infrastructure and the NZ exclusive robotics distribution (via Mode Robotics). Listed as an 'other' because it is a related-party affiliate rather than an independent competitor, but its overlapping footprint materially affects how Māori IT's market position should be interpreted.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/maori_it
• LinkedInlinkedin.com/company/maori-it

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Māori IT