Cherith Simmons Learning and Development
Cherith Simmons Learning and Development is a UK-based training provider delivering 18 government-funded tech, AI, cyber, and leadership apprenticeship programs to eligible residents and UK employers via the Apprenticeship Levy scheme.
- Company typePrivate
- Founded1989
- HeadquartersAddlestone, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Cherith Simmons Learning and Development does
Cherith Simmons Learning and Development is a UK-based, privately-held training provider headquartered in Addlestone, founded in 1989 and operating with 11-50 employees. The company delivers a portfolio of 18 apprenticeship programs spanning technology disciplines — AI Data Specialist, AI Level 4, Cyber Security, Data Engineer, DevOps, Software Developer, Software Tester, Game Programmer, Business Analyst — and leadership/management tracks including Team Leader, Operations Manager, and Senior Leader apprenticeships, alongside adjacent verticals such as Hospitality, Property Maintenance, and Water Treatment Technician. All training is delivered at no cost to eligible UK residents, funded by the UK Government under the apprenticeships scheme, with employer access to funding via the Apprenticeship Levy.
The core delivery model is an online learning platform supplemented by career-guidance tools such as the Career Path Finder interactive tool. The company operates a hybrid go-to-market: a direct-to-consumer channel for individual learners self-enrolling through the website, and a sales-led B2B channel engaging UK employers to upskill workforces through apprenticeship programs. Marketing is primarily content-led via SEO-optimized program pages, blog content, and employer-facing landing pages.
The revenue model is government-funded rather than fee-based: training is free at the point of use for eligible UK residents, with revenue flowing from government funding bodies and indirectly from employers redeeming Apprenticeship Levy funds. A strategic partnership with SimpliLearn, a global digital skills provider, extends the company's certification and content offering in cloud, data science, AI, and cybersecurity without requiring full in-house curriculum build-out. Ownership is founder-led (Cherith Simmons) with no disclosed institutional investors, parent company, or funding rounds.
Cherith Simmons Learning and Development firmographics
Firmographics- Name
- Cherith Simmons Learning and Development
- Legal name
- Cherith Simmons Learning & Development
- Website
- https://cherithsimmons.co.uk
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Cherith Simmons Learning and Development is a UK-based training provider delivering 18 government-funded tech, AI, cyber, and leadership apprenticeship programs to eligible residents and UK employers via the Apprenticeship Levy scheme.
- Ownership category
- akta.pro rank
Cherith Simmons Learning and Development industry classification
Industry- Product category
- Vocational Training and Apprenticeship Services
- NAICS
- Apprenticeship Training (611513), Computer Training (611420)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Internship/Apprenticeship Matching & Work-Based Learning Platforms (EDAFAMAL)
Keywords
Where Cherith Simmons Learning and Development is headquartered
LocationHeadquarters
- HQ city
- Addlestone
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Cherith Simmons Learning and Development business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Government-Funded Apprenticeship Training: Training is 100% free for eligible UK residents, funded by the UK Government under the apprenticeships program. Revenue is received from government funding bodies rather than direct student fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free training for eligible individuals |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Cherith Simmons Learning and Development product offering
Product offeringCore offering
Cherith Simmons Learning and Development is a UK-based training provider delivering government-funded apprenticeship programs in technology and AI disciplines. The company offers a portfolio of apprenticeship pathways covering AI, data, cyber security, software development, DevOps, and business/leadership roles, delivered online to eligible UK residents at no cost under the UK Government apprenticeship scheme. It also partners with UK employers to deliver workforce upskilling and apprenticeship levy-funded training.
Product overview
Cherith Simmons Learning and Development is a UK-based training provider offering a portfolio of government-funded technology and AI apprenticeships. The organization provides a single, unified platform for vocational training across 18 distinct apprenticeship programs, ranging from entry-level digital skills to advanced professional qualifications. The product portfolio includes specialized tech apprenticeships (AI Data Specialist, AI Level 4, Cyber Security, Data Engineer, DevOps, Software Developer, Software Tester, Game Programmer) alongside professional management programs (Business Analyst, Operations Manager, Senior Leader, Team Leader). Supporting services include a Career Path Finder tool, employer training facilitation, and apprenticeship levy funding guidance. All training is delivered at no cost to eligible UK residents, funded by the UK Government under the apprenticeships scheme.
Differentiator
Problem solved
Functional benefit
Companies that use Cherith Simmons Learning and Development
Customer profileSegments2 records
Ideal customer profiles2 records
Cherith Simmons Learning and Development technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Cherith Simmons Learning and Development partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SimpliLearncoreSimpliLearn Partnership offering combined learning resources and certification programs. SimpliLearn is a global digital skills provider offering professional certification courses in areas such as cloud computing, data science, AI, and cybersecurity.
Recent moves4 records
Expansion highlights4 records
Cherith Simmons Learning and Development competitors and assessment
Company assessmentDirect peers
- Multiverse: UK-based apprenticeship provider focused on technology and data skills, offering programs in software engineering, data analytics, and AI — directly overlapping with Cherith Simmons' tech apprenticeship portfolio and competing for the same government funding.
- Firebrand Training: UK accelerated IT and cyber security training provider, offering programs in cyber security, software, and data — closely overlapping with Cherith Simmons' cyber security, software, and data apprenticeship offerings.
- Corndel: UK provider of leadership and management apprenticeships (Senior Leader, Team Leader, Operations Manager) directly overlapping with Cherith Simmons' management apprenticeship programs and competing for the same employer levy customers.
- Learning People: UK tech career training provider delivering programs in software development, cyber security, data, and IT — comparable to Cherith Simmons' tech apprenticeship catalog and similar career-changer learner demographic.
- Avado: UK professional apprenticeship and training provider offering government-funded programs including management and tech tracks, comparable in delivery model and employer/levy-funded revenue approach.
- Baltic Apprenticeships: UK apprenticeship provider delivering multi-sector apprenticeship programs to employers and learners, comparable in breadth of catalog and in leveraging government apprenticeship funding — a same-model competitor to Cherith Simmons.
- WhiteHat: UK tech apprenticeship provider delivering government-funded programs in software engineering, data, and digital — directly competing with Cherith Simmons for the same learner demographic and apprenticeship levy-funded employer accounts.
Broad incumbents
- BPP: Major UK professional education provider delivering apprenticeships, professional development, and degree programs — overlaps with Cherith Simmons on apprenticeship delivery and management qualifications, but at far greater scale and university-affiliated scale.
- QA (QA Ltd): One of the UK's largest training providers offering apprenticeships, professional certifications, and tech training across thousands of learners — overlapping with Cherith Simmons on tech and management apprenticeships but at much larger scale and across more disciplines.
- Kaplan UK: Large UK education and training provider offering apprenticeships and professional qualifications across multiple sectors — overlaps with Cherith Simmons on apprenticeship delivery but operates at significantly greater scale and brand recognition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Cherith Simmons Learning and Development social profiles
Digital presenceCherith Simmons Learning and Development financial estimates
Financial estimateRevenue estimate
Valuation estimate
Cherith Simmons Learning and Development leadership team
Management profileNumber of profiles
Profiles1 record
Cherith Simmons Learning and Development funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Cherith Simmons Learning and Development M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Cherith Simmons Learning and Development
What does Cherith Simmons Learning and Development do?
Cherith Simmons Learning and Development is a UK-based training provider delivering government-funded apprenticeship programs in technology and AI disciplines. The company offers a portfolio of apprenticeship pathways covering AI, data, cyber security, software development, DevOps, and business/leadership roles, delivered online to eligible UK residents at no cost under the UK Government apprenticeship scheme. It also partners with UK employers to deliver workforce upskilling and apprenticeship levy-funded training.
Is Cherith Simmons Learning and Development a public or private company?
Cherith Simmons Learning and Development is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Cherith Simmons Learning and Development founded?
Cherith Simmons Learning and Development was founded in 1989. It employs 11 to 50 people.
Where is Cherith Simmons Learning and Development based?
Cherith Simmons Learning and Development is headquartered in Addlestone, United Kingdom, in the Europe region.
How does Cherith Simmons Learning and Development make money?
One revenue line is on record: government-Funded Apprenticeship Training.
Who are Cherith Simmons Learning and Development's main competitors?
Direct peers on record are Multiverse, Firebrand Training, Corndel, Learning People, Avado, Baltic Apprenticeships and WhiteHat. Broad incumbents are BPP, QA (QA Ltd) and Kaplan UK.
Does Cherith Simmons Learning and Development have an API?
No public API is recorded for Cherith Simmons Learning and Development.
What industry is Cherith Simmons Learning and Development in?
Cherith Simmons Learning and Development's product category is Vocational Training and Apprenticeship Services. Its primary akta.pro industry code is EDAFAMAL, Internship/Apprenticeship Matching & Work-Based Learning Platforms. Its NAICS code is 611513 and its SIC code is 8200.