Mediagroup98
Mediagroup98 is an Italian cooperative communications agency offering integrated event management, video production, 3D rendering, and digital communication services to Italian public administrations and private-sector clients across Modena, Parma, and Milan.
- Company typePrivate
- Founded1998
- HeadquartersModena, Italy
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Mediagroup98 does
Mediagroup98 is an Italian communications cooperative (società cooperativa) founded in 1998 and headquartered in Modena, with regional offices in Parma and Milan. The company operates across four integrated service lines: Live (in-person event management and production), Visual (3D scenography rendering and set design), Digital (web platforms, mobile apps, CRM, video/motion graphics production), and Analog (in-person communication strategy). Its proprietary digital event management platform integrates a mobile app for participant interaction, 3D rendering tools, 2K and 4K video production, motion graphics, Project Management, CRM, Groupware for collaborative working, and the SCUDATA Console for cybersecurity. The company primarily serves Italian public administrations — bidding on competitive tenders (gare pubbliche) under D. Lgs 50/2016 — alongside private-sector clients seeking integrated communication and certified event services. The revenue model is professional services plus project-based public-sector contracts, with selective recurring digital services; no public pricing exists, and a freelance research consultant contract has been disclosed at €20,000 gross annual compensation.
Mediagroup98 distinguishes itself through a dense multi-compliance certification stack: ISO 9001 (quality), ISO 45001 (occupational health and safety), ISO 20121 (sustainable event management), UNI/PdR 125 (Gender Equality, obtained in 2022 and reconfirmed through 2025), GDPR compliance, MOG ex D. Lgs 231/2001 with an active Organismo di Vigilanza, and a Rating di Legalità from AGCM. The cooperative is led by Presidentessa Maria Cristina Manfredini and Direttore Generale Benito Gaballo. Recent activity includes receipt of a €50,875.07 EU regional grant (2022-2023) for digital platform evolution, a €3,550 cybersecurity grant from CCIAA di Modena (2024), and implementation of the PLEIADI project under the European Asylum, Migration and Integration Fund (FAMI 2021-2027) for statistical research on migration in Emilia-Romagna. The company is privately held with no disclosed external equity investors, no M&A activity, and no public revenue figures.
Mediagroup98 firmographics
Firmographics- Name
- Mediagroup98
- Legal name
- Mediagroup98 soc. coop.
- Website
- https://mediagroup98.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mediagroup98 is an Italian cooperative communications agency offering integrated event management, video production, 3D rendering, and digital communication services to Italian public administrations and private-sector clients across Modena, Parma, and Milan.
- Ownership category
- akta.pro rank
Mediagroup98 industry classification
Industry- Product category
- Event Management and Communication Services
- NAICS
- Public Relations Agencies (541820), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Allied To Motion Picture Production (7819)
- akta.pro primary industry
- Event PR & Communications Support (BPAFADAO)
Keywords
Where Mediagroup98 is headquartered
LocationHeadquarters
- HQ city
- Modena
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
Mediagroup98 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Event Management and Production Services: Mediagroup98 generates revenue through the provision of live, visual, digital, and analog communication and event services. Services include event planning and production, 3D scenography rendering, video production (2K/4K), motion graphics, and event management for corporate and public sector clients.
- Communication and Digital Services: Revenue from web platform management, CRM-based new business services, groupware/collaboration tools, and digital content production including motion graphics and video.
- Public Sector Contracts: Mediagroup98 participates in public procurement tenders (gare pubbliche) and is awarded service contracts by public administrations, including event services and digital production for government entities.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Mediagroup98 product offering
Product offeringCore offering
Mediagroup98 is a communication and event management cooperative that provides integrated Live, Visual, Digital, and Analog communication services to Italian public administrations and private companies. Its core deliverable includes event planning and production, 3D scenography and set design, 2K/4K video production, 3D motion graphics, and a proprietary digital event management platform with participant interaction app and CRM. The cooperative differentiates through a multi-compliance framework spanning ISO 9001, ISO 45001, ISO 20121, UNI/PdR 125 Gender Equality, GDPR, and MOG under D. Lgs 231/2001.
Product overview
Mediagroup98 is a communication services cooperative offering integrated services across Live, Visual, Digital, and Analog channels. The core offering includes event management and production services supported by a proprietary digital event management platform with mobile app capabilities for participant engagement. Services span video production (2K and 4K), 3D motion graphics for digital scenographies, 3D rendering for event design, and broader digital communication/web services. The company operates as a multi-compliance enterprise with certified management systems for quality, workplace safety, and sustainable events.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Event Management Platform
- Live Communication Services
- Visual Communication Services
- Video Production Services
- 3D Motion Graphics Services
- Digital Communication Services
- Analog Communication Services
Quantifiable outcome
- Among the first companies in Italy to achieve Gender Equality certification (UNI/PdR 125)
- +1 more outcomes
Companies that use Mediagroup98
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Mediagroup98 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mediagroup98 partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- CCIAA di Modena (Camera di Commercio di Modena)minorCCIAA di Modena co-funded Mediagroup98's cybersecurity enhancement project under Bando Cooperazione 5.0 - 2024. Grant amount: €3,550.00 (CUP: I99D24000210003), covering 2024.
- Fondo Europeo Asilo Migrazione e Integrazione (FAMI) 2021-2027coreMediagroup98 is implementing the PLEIADI project within the European Asylum, Migration and Integration Fund (FAMI) 2021-2027. The project involves statistical research and the preparation of monographic reports on migration phenomena in Emilia-Romagna.
- Regione Emilia RomagnacoreRegione Emilia Romagna co-funded Mediagroup98's digital transformation project 'Avanzamento nella digitalizzazione dei processi organizzativi, produttivi e di erogazione dei servizi dell'area Comunicazione, Eventi, Web&Movie di Mediagroup98' under the Bando per il sostegno della transizione digitale delle imprese dell'Emilia-Romagna. Grant amount: €50,875.07 (CUP: E95H22002040007), covering 2022-2023.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Mediagroup98 competitors and assessment
Company assessmentBroad incumbents
- DLV BBDO: Italian creative and PR/communication agency part of the BBDO network. Broad incumbent offering communication, PR, and event services to enterprise clients that overlap with Mediagroup98's private segment but at substantially larger scale.
- Publicis Italia: Italian subsidiary of global advertising and communications network Publicis Groupe. Serves as broad incumbent offering integrated communications, PR, and event capabilities to enterprise clients overlapping Mediagroup98's private segment.
- Havas Italia: Italian arm of global communications group Havas, providing advertising, PR, and integrated communication services. Broad incumbent with overlapping service portfolio (PR, events, content) competing for similar enterprise clients.
- WPP Italy: Italian operations of WPP, the global advertising and communications holding group. Broad incumbent with portfolio of PR, advertising, and event agencies that compete for the same enterprise communication budgets that Mediagroup98's private segment addresses.
Direct peers
- Live Communications: Italian agency focused on live events, MICE, and communication services for corporate and institutional clients. Directly comparable offering (live events plus integrated digital/analog communication) with similar target verticals.
- Filmmaster Events: Italian agency specialized in live events, corporate communication, and integrated event production for both public and private sector clients. Highly comparable service mix (live, visual, digital communication) and overlapping public-sector / corporate client base in Italy.
- Friends & Partners: Italian experiential and live communication agency delivering event management, brand activation, and content production. Directly comparable on live event production, integrated communication services, and Italian mid-market client focus.
- Ciaopeople: Italian media and content production group producing editorial content, events, and digital communication for brands and institutions. Overlaps with Mediagroup98's digital and analog communication plus video/motion graphics production capabilities.
- Gruppo Peroni Eventi: Italian full-service events and meeting agency offering event production, staging, and communication services to corporate and public clients. Comparable business model and target customer profile to Mediagroup98's Live and Visual service lines.
Emerging players
- Jakala: Italian martech and data-driven marketing firm expanding into integrated communication and customer engagement solutions. Adjacent emerging player intersecting with Mediagroup98's CRM and digital communication capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Mediagroup98 social profiles
Digital presenceMediagroup98 compliance and trust
Trust signalCompliance8 records
Mediagroup98 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mediagroup98 leadership team
Management profileNumber of profiles
Profiles5 records
Mediagroup98 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mediagroup98 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mediagroup98
What does Mediagroup98 do?
Mediagroup98 is a communication and event management cooperative that provides integrated Live, Visual, Digital, and Analog communication services to Italian public administrations and private companies. Its core deliverable includes event planning and production, 3D scenography and set design, 2K/4K video production, 3D motion graphics, and a proprietary digital event management platform with participant interaction app and CRM. The cooperative differentiates through a multi-compliance framework spanning ISO 9001, ISO 45001, ISO 20121, UNI/PdR 125 Gender Equality, GDPR, and MOG under D. Lgs 231/2001.
Is Mediagroup98 a public or private company?
Mediagroup98 is a private company. It is classified as management employee owned and is currently operating.
When was Mediagroup98 founded?
Mediagroup98 was founded in 1998. It employs 251 to 500 people.
Where is Mediagroup98 based?
Mediagroup98 is headquartered in Modena, Italy, in the Europe region.
How does Mediagroup98 make money?
Three revenue lines are on record. Event Management and Production Services are the primary driver. The others are communication and Digital Services and public Sector Contracts.
Who are Mediagroup98's main competitors?
Broad incumbents on record are DLV BBDO, Publicis Italia, Havas Italia and WPP Italy. Direct peers are Live Communications, Filmmaster Events, Friends & Partners, Ciaopeople and Gruppo Peroni Eventi. Jakala is listed as an emerging player.
Does Mediagroup98 have an API?
No public API is recorded for Mediagroup98.
What industry is Mediagroup98 in?
Mediagroup98's product category is Event Management and Communication Services. Its primary akta.pro industry code is BPAFADAO, Event PR & Communications Support. Its NAICS code is 541820 and its SIC code is 7819.