Olive Spa

What Olive Spa does

Olive Spa is a Greek natural cosmetics manufacturer and brand owner headquartered in Heraklion, Crete, founded in 2007 and operating as a private company under owner Ioannis Koumpanakis. The company produces a 218-SKU portfolio spanning facial care, body care, hair care, after-sun, soaps, natural oils, and fragrances, organized into six branded sub-collections: the original Olive Spa line, Santo Volcano Spa (30 products built on Santorini volcanic water), Aloe Vera (22 vegan products), Spirulina (14-15 vegan products), Eleavie (17-18 olive-tree-inspired vegan products), Unique Scents (24 fragrances), and the Greek Mythology Collection (24 fragrances expanding into 42 products across body mists, home diffusers, and soaps). Core technology centers on Ecocert-approved natural formulations using terroir-sourced inputs (organic Cretan olive oil, Santorini volcanic water, Cretan aloe vera, spirulina, bougainvillea), with patented actives such as Detoxi-Look in the Spirulina line.

The company makes money through direct-to-consumer e-commerce at olivespa.gr (localized in English, Greek, German, and French, with Klarna pay-in-3 and free EU shipping over €90), Amazon marketplace sales, a B2B partner program for retailers and distributors, and physical retail points concentrated in Greek tourist areas. Pricing is unit-based, ranging from approximately €3.50 for soaps to €52.80 for premium facial creams, with bundle offers and a free-product incentive over €100. Customer evidence shows organic international demand from at least seven countries (Germany, France, USA, Spain, Latvia, UK, Estonia), and the company has accumulated 2025 trade recognition including the Greek Exports Award and multiple Wellness and Aesthetic Awards.

Olive Spa is owner-operated with 11-50 employees, no disclosed external funding, and no parent company. The technology stack is conventional e-commerce (WordPress/WooCommerce, Mailchimp, reCAPTCHA, OnWebChat) with no proprietary AI capabilities. The single-proprietor model and absence of institutional capital limit scaling velocity but also reduce capital-structure risk. The investment-relevant thesis centers on a differentiated Greek terroir story, a broad multi-channel distribution footprint, and a growing portfolio of vegan and fragrance sub-brands offset by limited financial transparency and constrained organizational scale.

Name

Olive Spa

Legal name

Olive Spa (IOANNIS KOUMPANAKIS)

Website

https://olivespa.gr

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Olive Spa is a Greek natural cosmetics manufacturer based in Heraklion, Crete, producing 218+ SKUs across facial, body, hair, and fragrance categories under six branded sub-collections, sold direct-to-consumer via its own e-commerce site, Amazon, and a B2B partner program to consumers and small retailers in Europe and beyond.

Ownership category

akta.pro rank

Product category

Natural Cosmetics

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Natural cosmetics
• Olive oil skincare
• Mediterranean beauty products
• Vegan personal care
• Greek fragrance lines

Headquarters

HQ city

Heraklion

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer sales of natural cosmetics including facial care, body care, hair care, after sun, oils, perfumes, and soaps through owned website and Amazon marketplace.
2. B2B / Wholesale: Business-to-business sales through partner program targeting retailers and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Olive Spa is a Greek natural cosmetics manufacturer and brand based in Crete that produces and sells skincare, body care, hair care, after-sun, soaps, natural oils, and perfume products formulated with organic olive oil, volcanic water from Santorini, aloe vera, spirulina, and botanical extracts. The company sells primarily direct-to-consumer through its own multi-language e-commerce site, with additional distribution via Amazon and a B2B wholesale partner program.

Product overview

Olive Spa is a Greek natural cosmetics company based in Crete offering a diversified portfolio of skincare, hair care, and body care products. The core offering includes six branded sub-lines: the Olive Spa core collection featuring olive oil-based products; Santo Volcano Spa (30 products) utilizing volcanic water from Santorini; Aloe Vera (22 products) and Spirulina (14-15 products) vegan lines; Eleavie (17-18 products) as the newer vegan collection; and the Greek Mythology Collection featuring 24 fragrances inspired by ancient Greek gods. These are complemented by standalone product categories including facial care, body care, hair care, after-sun, natural oils, soaps, and perfumes. The company emphasizes natural ingredients sourced from Crete including organic olive oil, aloe vera, spirulina, volcanic water, and botanical extracts.

Differentiator

Problem solved

Functional benefit

Brands

• Santo Volcano Spa: Luxury cosmetic line based on Volcanic Water, organic Olive oil and natural oils and extracts. Features 30 products for skin and hair care.
• Aloe Vera
• Spirulina
• Eleavie
• Unique Scents
• Greek Mythology Collection

Products and services

• Natural Oils

Named customers8 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• AmazoncoreChannel Partner/ Reseller/ DistributorOlive Spa maintains an Amazon store presence for expanded marketplace distribution, allowing customers to purchase products through the Amazon platform alongside the direct e-commerce website.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aesop: Premium natural-ingredient skincare, body care, and fragrance brand. Comparable on the botanical, ingredient-story-led positioning and curated physical retail plus digital commerce model — though at a higher price tier than Olive Spa.
• Weleda: Established natural cosmetics and personal care company using biodynamic and botanical ingredients. Comparable on the natural/clean ingredient positioning and broad skin/body care portfolio; competes with Olive Spa across the same retail channels.
• Natura &Co (Natura): Global natural and sustainable beauty group with direct-selling and retail networks. Comparable on plant-based, sustainability-led brand values and broad skincare portfolio; operates at far larger scale than Olive Spa.
• Dr. Hauschka: Premium natural cosmetics brand with a holistic skincare, body care, and wellness range rooted in plant-based formulations. Comparable to Olive Spa's clean, ingredient-led positioning and international D2C-plus-spa-channel distribution.
• L'Occitane en Provence: Global natural beauty company built around Provençal Mediterranean ingredients. Comparable on the 'regional botanical origin' value proposition and broad soap/skincare portfolio, but operates at vastly larger scale with listed multinational retail.

Direct peers

• Melvita: French natural and organic beauty brand founded on botanical ingredients (including olive oil products) with a multi-category skincare, body care, and soap portfolio. Comparable D2C-led international model to Olive Spa.
• Apivita: Greek natural cosmetics brand founded in 1979 with bee-based and Mediterranean botanical formulations. Highly comparable to Olive Spa on Greek terroir heritage, natural ingredient emphasis, and multi-line skincare/soap portfolio.
• Olivella: Olive oil-based skincare and soap brand with a focused single-hero-ingredient portfolio. Direct overlap with Olive Spa's olive-oil-driven soap and body care lines, particularly within natural specialty retail.
• Korres: Greek natural cosmetics company founded in Athens in 1996 using Greek botanicals. Direct analogue to Olive Spa's Greek-origin natural skincare positioning, with a comparable multi-category portfolio (face, body, hair) and global D2C plus retail distribution.

Emerging players

• Derma E: Natural and vegan skincare brand sold through specialty retail and online channels. Overlaps with Olive Spa on the natural/vegan positioning and broad facial/body care portfolio at similar price points.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCFomDBLZAP2PypdNE7jTGpQ
• Facebookfacebook.com/Olivespa.gr
• LinkedInlinkedin.com/company/olive-spa
• Instagraminstagram.com/olivespa_official
• TikToktiktok.com/@olivespa_official
• Xx.com/olivespacrete

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olive Spa