Onboard Media
Onboard Media is a full-service multimedia agency that produces video, publishing, digital, advertising, and branding content for cruise lines, hospitality brands, and luxury goods clients, operating as a subsidiary of the LVMH-backed Global Travel Retail Holdings joint venture alongside sister company Starboard Cruise Services.
- Company typePrivate
- Founded1989
- HeadquartersMiami Beach, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Onboard Media does
Onboard Media is a full-service sales and marketing agency founded in 1989 and headquartered in Doral, Florida, that produces integrated multimedia content for the global travel, retail, and hospitality industry. The company's core offering spans six service lines: video production and photography, global advertising solutions, print and digital publishing (books, magazines, destination and F&B guides), digital media (digital signage/DOOH, app-integrated solutions, retail technology, customized mobile), sales promotion (live sales events, shopping consultations), and branding campaigns. Output is delivered as customized, project-based packages built around an in-house award-winning creative team recognized by the National Academy of Television Arts and Sciences (Emmy) and Telly Awards.
The business operates as a subsidiary of Global Travel Retail Holdings, LLC, a joint venture between Vacation Retail Holdings, LLC and LVMH, and is structurally reinforced by sister company Starboard Cruise Services, the world's leading vacation retailer at sea. This ownership and affiliation provides Onboard Media with privileged access to cruise ship retail distribution and the LVMH luxury brand portfolio, which it leverages to win enterprise engagements with cruise operators (Carnival Corporation, Princess Cruises), resort and gaming brands (Caesars Entertainment, Atlantis Paradise Island, Sugar Factory, Cabo Wabo), and luxury goods clients (Raymond Weil, Shae Fine Jewelry, Philip Stein).
Go-to-market is direct enterprise sales with custom, quote-based, multi-year contract pricing and no public tiering. The company serves four primary verticals—travel, retail, hospitality, and luxury brands—using a portfolio-based marketing approach anchored to its website and LinkedIn presence. Geographic reach spans Caribbean, Alaska, Bermuda, Mexico, Central America, Canada & New England, and Panama Canal itineraries, with content produced for global cruise and hospitality deployment. No financial metrics, funding history, or revenue figures are disclosed in the source material.
Onboard Media firmographics
Firmographics- Name
- Onboard Media
- Legal name
- Onboard Media
- Website
- https://onboardmedia.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Onboard Media is a full-service multimedia agency that produces video, publishing, digital, advertising, and branding content for cruise lines, hospitality brands, and luxury goods clients, operating as a subsidiary of the LVMH-backed Global Travel Retail Holdings joint venture alongside sister company Starboard Cruise Services.
- Ownership category
- akta.pro rank
Onboard Media industry classification
Industry- Product category
- Travel Media Services
- NAICS
- Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led) (THAHAIAI)
- akta.pro secondary industry
- Events-Integrated Corporate Travel (TMCs with Meetings/Groups) (THACAAAH)
Keywords
Where Onboard Media is headquartered
LocationHeadquarters
- HQ city
- Miami Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Onboard Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Multimedia Services Revenue: Full-service agency providing video production, advertising sales, publishing, digital media, sales promotion, and branding campaigns. Revenue derived from customized service packages tailored to each client's needs
- Content Licensing and Distribution: Creates and distributes branded content including magazines, books, videos, and digital publications for travel and hospitality partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Onboard Media product offering
Product offeringCore offering
Onboard Media is a full-service multimedia sales and marketing agency that creates customized video, print, digital, advertising, and branded content for enterprise clients in the global travel, retail, and hospitality industries. Its in-house teams deliver end-to-end solutions from concepting and scripting through production, post-production, and multi-platform distribution, including digital signage, retail technology, app-integrated, and mobile channels. The company operates as part of Global Travel Retail Holdings, LLC alongside sister company Starboard Cruise Services and partner LVMH.
Product overview
Onboard Media is a full-service sales and marketing agency specializing in innovative multimedia solutions for the global travel, retail, and hospitality industry. The company offers a portfolio of integrated services including Video Production and Photography, Global Advertising Solutions, Print and Digital Publishing, Digital Media (encompassing digital signage/DOOH, retail technology, and mobile solutions), Sales Promotion, and Branding Campaigns. These core services are delivered as customized solutions for partners, with the company reinforced by its relationship with sister company Starboard Cruise Services. The company operates under Global Travel Retail Holdings, LLC in partnership with Vacation Retail Holdings, LLC and LVMH.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Production and Photography Customized video and photography production packages for cruise lines, hotels, luxury brands, and entertainment clients; covers concepting, scripting, on-location shoots, post-production, on-camera talent, branded graphics, and product showcases.
- Global Advertising Solutions Advertising sales and campaign strategy leveraging brand and partner relationships across travel, retail, and luxury industries; provides regional and national sales expertise and revenue-driving strategy execution.
- Print and Digital Publishing Creation of print and digital publications including lifestyle magazines, commemorative books, destination guides, and food and beverage guides with a storytelling focus for travel and hospitality partners.
- Digital Media Customized content deployed across digital platforms including digital signage (DOOH), retail technology, app-integrated solutions, and customized mobile solutions to engage travel and hospitality customers.
- Sales Promotion Customized media and promotion programs including live sales events, shopping consultations, and promotions designed to influence buying behavior in cruise and travel retail environments.
- Branding Campaigns Integrated media elements communicating brand messages, including brand development, creative strategy, visual and editorial messaging, and custom collateral to support brand development for travel and hospitality clients.
Companies that use Onboard Media
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
Onboard Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Onboard Media partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship and core.
- Princess CruisesflagshipGlobal partnership to enhance port shopping services and guest experiences through personalized and storytelling-based programming. Onboard Media will provide destination advisors, personalized programming, and customized content integrated with the Princess MedallionPay ecosystem. Partnership aims to connect guests with local communities and support small businesses in port destinations, especially in Alaska.
- Starboard Cruise ServicescoreSister company and the world's leading vacation retailer at sea. Provides Onboard Media with leading-edge insights and access to prestigious luxury brands. Strategic alliance enables networking with world's largest luxury brands through Starboard Group network.
- Global Travel Retail Holdings, LLCflagshipIndustry leading travel and technology-centric joint venture in partnership with Vacation Retail Holdings, LLC and LVMH. Parent company providing strategic backing and access to luxury goods ecosystem.
- LVMHcoreGlobal luxury goods conglomerate partner in Global Travel Retail Holdings joint venture. Provides access to prestigious luxury brands within LVMH portfolio.
- Vacation Retail Holdings, LLCcorePartner in Global Travel Retail Holdings joint venture alongside LVMH.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Onboard Media competitors and assessment
Company assessmentDirect peers
- IMG: Global events, entertainment, and media company producing branded content, licensing, and live experiences. Comparable in delivering integrated media and event solutions to travel, hospitality, and luxury clients.
- Jack Morton Worldwide: Global brand experience agency producing events, video content, and integrated campaigns for enterprise clients. Directly comparable to Onboard Media's full-service creative model for travel and hospitality brands.
- MKG: Experiential marketing and creative agency producing events, video, and digital content for major consumer and hospitality brands. Closely aligned with Onboard Media's end-to-end creative service offering.
- Derse: Full-service experiential marketing agency building exhibits, events, and branded environments. Comparable integrated service model to Onboard Media's events, content, and branded experience work.
- George P. Johnson Experience Marketing: Experience marketing agency delivering events, content, and activations for global brands. Comparable scope and delivery model to Onboard Media's integrated content and branded event services.
- Sparks: Global experiential and trade marketing agency producing branded events, retail activations, and content for enterprise clients. Comparable in producing integrated multimedia experiences for consumer-facing brands.
- Octagon: Sports and lifestyle experiential marketing agency with global content, event, and sponsorship capabilities. Overlaps with Onboard Media in producing branded video, photography, and event content for premium clients.
- 160over90: Creative agency producing content, branding, and experiential campaigns for global brands. Comparable in delivering end-to-end creative services across content, digital, and brand experiences.
- The Marketing Arm: Omnicom-owned promotional and experiential marketing agency delivering shopper marketing, events, and content. Comparable to Onboard Media's sales promotion and branded content capabilities.
Broad incumbents
- TASTE (talent and experiences agency segment of Endeavor): Broader entertainment and experiential services conglomerate with content production, events, and licensing arms that overlap with Onboard Media's branded content and cruise/hospitality entertainment work at a larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Onboard Media social profiles
Digital presenceOnboard Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onboard Media leadership team
Management profileNumber of profiles
Onboard Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onboard Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onboard Media
What does Onboard Media do?
Onboard Media is a full-service multimedia sales and marketing agency that creates customized video, print, digital, advertising, and branded content for enterprise clients in the global travel, retail, and hospitality industries. Its in-house teams deliver end-to-end solutions from concepting and scripting through production, post-production, and multi-platform distribution, including digital signage, retail technology, app-integrated, and mobile channels. The company operates as part of Global Travel Retail Holdings, LLC alongside sister company Starboard Cruise Services and partner LVMH.
Is Onboard Media a public or private company?
Onboard Media is a private company. It is classified as corporate owned and is currently operating.
When was Onboard Media founded?
Onboard Media was founded in 1989. It employs 51 to 100 people.
Where is Onboard Media based?
Onboard Media is headquartered in Miami Beach, United States, in the North America region.
How does Onboard Media make money?
Two revenue lines are on record. Multimedia Services Revenue is the primary driver. The others are content Licensing and Distribution.
Who are Onboard Media's main competitors?
Direct peers on record are IMG, Jack Morton Worldwide, MKG, Derse, George P. Johnson Experience Marketing, Sparks, Octagon, 160over90 and The Marketing Arm. TASTE (talent and experiences agency segment of Endeavor) is listed as a broad incumbent.
Does Onboard Media have an API?
No public API is recorded for Onboard Media.
What industry is Onboard Media in?
Onboard Media's product category is Travel Media Services. Its primary akta.pro industry code is THAHAIAI, Corporate Hospitality, VIP Hosting & Client Entertainment (Internal-led), with a secondary code of THACAAAH, Events-Integrated Corporate Travel (TMCs with Meetings/Groups). Its NAICS code is 51211 and its SIC code is 7812.