What Hurricane does

Hurricane (legally registered as S.A. Haq) is an Indonesian automotive aftermarket manufacturer founded in 1994, headquartered in North Jakarta, that designs and sells voltage-stabilizer hardware under the 'Hurricane XCS / XCSR' brand alongside complementary vehicle accessories. Its flagship technology, the Xtreme Charging System (XCS), is a German-engineered voltage stabilization device claimed to stabilize a vehicle's electrical system, optimize combustion, and reduce fuel consumption by 10-25% with a five-minute installation and no vehicle modification. The portfolio comprises five XCS variants for cars (engine capacities from 1000cc to 3000cc+, priced from roughly RP. 2.6 million to RP. 15.75 million), four XCSR variants for motorcycles (100cc to 250cc+, priced from roughly RP. 550,000 to RP. 3.85 million), a Diamond Polyurethane Spring Buffer for suspension enhancement, and a reusable Hurricane Air Filter. Warranties range from 3 years on entry-level motorcycle units to 20 years on the top-tier XCS Competition.

The business runs on a one-time-purchase hardware model with no subscription component and no recurring revenue layer. Distribution is entirely domestic to Indonesia and routed through Tokopedia and Shopee marketplace storefronts, WhatsApp direct sales, the company website, and informal referrals from the authorized dealer networks (ATPM) of Toyota, Suzuki, Wuling, Mitsubishi, and Honda. Customer acquisition is driven primarily by automotive influencer endorsements — including Indonesian racing drivers, drifter personalities, and entertainment figures such as Fitra Eri, Aldi Taher, Akbar Rais, Roby Purba, and Lee Jong Hoon — amplified through Instagram, YouTube, and marketplace testimonial content. End customers are overwhelmingly individual Indonesian car and motorcycle owners, with only sporadic enterprise-level engagement.

Hurricane is privately held under founder ownership, has 251-500 employees, has never raised institutional funding, has no international footprint, and has not publicly disclosed revenue. Its competitive position rests on three decades of brand recognition in the Indonesian automotive electrical aftermarket, German-engineered technology provenance, and OEM/ATPM dealer endorsements that provide third-party credibility uncommon for an aftermarket accessory maker.

Name

Hurricane

Legal name

S.A. Haq

Website

https://hurricane.co.id

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

251–500 employees

Short description

Hurricane (S.A. Haq) is an Indonesian automotive aftermarket manufacturer, founded in 1994, that sells German-engineered voltage stabilizers (XCS for cars, XCSR for motorcycles) and complementary accessories to individual vehicle owners across Indonesia via e-commerce and dealer referrals.

Ownership category

akta.pro rank

Product category

Automotive Aftermarket Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Aftermarket Battery, Charging & Power Accessories Manufacturing (12V Batteries/Jump Starters/Chargers/Inverters) (IMACANAL)

akta.pro secondary industry

Powersports Electrical & Electronics Manufacturing (ECUs/BMS/Sensors/Wiring/Lighting) (IMACAEAL)

Keywords

• Automotive voltage stabilizers
• Vehicle electrical accessories
• Motorcycle performance parts
• Aftermarket car components
• Fuel efficiency devices

Headquarters

HQ city

Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Automotive Voltage Stabilizer Products (XCS & XCSR): Hurricane generates revenue through the direct sale of hardware products — voltage stabilizers for cars (XCS line) and motorcycles (XCSR line). Products are sold through e-commerce marketplaces (Tokopedia, Shopee), WhatsApp direct sales, and the company website. This is a one-time purchase revenue model with no recurring subscription component.
2. Automotive Accessory Products (Spring Buffer, Air Filter): Secondary revenue stream from complementary automotive accessories including Spring Buffer (suspension enhancement) and Air Filter. Sold through the same distribution channels as the core XCS/XCSR products.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hurricane manufactures and sells German-engineered automotive voltage stabilizers (XCS for cars, XCSR for motorcycles), a Diamond Polyurethane Spring Buffer for suspension enhancement, and a reusable performance Air Filter. Products are sold directly to Indonesian vehicle owners through Tokopedia, Shopee, WhatsApp consultation, and the hurricane.co.id website, with claims of up to 25% fuel savings and 5-minute installation.

Product overview

Hurricane offers automotive voltage stabilizer products under the XCS (for cars) and XCSR (for motorcycles) product lines, along with supporting automotive accessories. The XCS product line includes five variants (XCS 5, XCS 7, XCS Twin Turbo, XCS SuperFast, XCS Competition) differentiated by engine capacity compatibility (1000-2000+ CC) and power capacity (15-50 AH), with warranties ranging from 5-20 years. The XCSR product line includes four variants (Ver 2.0, Ver 3.0, Turbo, SuperFast) for motorcycles from 100cc to 250cc with warranties of 3-10 years. Additionally, Hurricane offers Spring Buffer (suspension enhancement) and Air Filter (engine air optimization) as complementary automotive accessories. All products are voltage stabilizers designed to optimize vehicle electrical systems, improve fuel efficiency up to 25%, and enhance engine performance.

Differentiator

Problem solved

Functional benefit

Brands

• XCS: Vehicle voltage stabilizer system for cars, available in multiple variants (Competition, SuperFast, Twin Turbo, 7, 5) for different engine capacities
• XCSR
• Spring Buffer
• Air Filter

Products and services

• Hurricane XCS (Xtreme Charging System) for Cars German-engineered voltage stabilizer for cars sold in five capacity-based variants (XCS 5 for 1000–1400 CC/15 AH, XCS 7 for 1300–1800 CC/20 AH, XCS Twin Turbo for 1500–2000 CC/30 AH, XCS SuperFast for 2000+ CC/45 AH, and XCS Competition for 2000+ CC/50 AH) with warranties of 5 to 20 years. Designed to stabilize the vehicle electrical system, optimize combustion, deliver claimed fuel savings of 10–25%, extend electronic component life, and install in approximately 5 minutes without modifying the vehicle or voiding its warranty. Targeted at Indonesian car owners across brands including Toyota, Suzuki, Wuling, Mitsubishi, and Honda.
• Hurricane XCSR (Xtreme Charging System) for Motorcycles Voltage stabilizer purpose-built for motorcycles in four variants (XCSR Ver 2.0 for 100cc–125cc, XCSR Ver 3.0 for 125cc–150cc injection/matic, XCSR Turbo for 150cc–250cc, and XCSR SuperFast for motorcycles above 200 CC adding 150 CCA), with warranties of 3 to 10 years. Stabilizes motorcycle electrical supply to the battery, improves ignition, extends battery life, brightens lights, and improves fuel efficiency for popular Indonesian motorcycle models such as Honda Beat, Genio, Fazzio, Fino, PCX, Yamaha Nmax and Xmax, and Honda CBR 150/250.
• Hurricane Spring Buffer Suspension enhancement product made from 100% Diamond Polyurethane material that reduces vibration, minimizes body roll, protects suspension components, and enhances ride comfort on damaged roads. Targeted at Indonesian car owners seeking improved stability and suspension longevity without invasive modifications.
• Hurricane Air Filter Washable and reusable performance air filter priced at IDR 1,249,000 with a lifetime warranty, designed to optimize airflow to the engine, improve acceleration responsiveness, and deliver claimed fuel savings of up to 15%. Targeted at Indonesian car owners seeking a reusable upgrade to stock air filtration.

Quantifiable outcome

• Fuel savings of 10-30% (claimed by company; customer testimonial reports 25% improvement from 1:8.4 to 1:10.5 fuel ratio)
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• Toyota Indonesia (ATPM)coreGTM or Marketing PartnerHurricane XCS is officially recommended by Toyota's authorized dealer network in Indonesia. Toyota Indonesia has featured Hurricane products through dealer channels and testimonial content, indicating a preferred customer referral relationship. The partnership provides third-party OEM credibility to Hurricane products.
• Suzuki Indonesia (ATPM)coreGTM or Marketing PartnerSuzuki's authorized dealer network in Indonesia recommends Hurricane XCS products to customers. Suzuki vehicles are prominently featured in Hurricane's compatibility guides and testimonial content, indicating a mutual marketing relationship.
• Wuling Indonesia (ATPM)coreGTM or Marketing PartnerWuling's authorized dealer network in Indonesia has endorsed Hurricane XCS. A Wuling Vice Director (Nugroho Suharlim) provided a public testimonial about Hurricane XCS, indicating a strong endorsement relationship.
• Mitsubishi Indonesia (ATPM)coreGTM or Marketing PartnerMitsubishi's authorized dealer network in Indonesia recommends Hurricane XCS products to customers. Mitsubishi vehicles (Xpander, Pajero Sport, Triton) are featured in Hurricane's compatibility guides.
• Honda Indonesia (ATPM)coreGTM or Marketing PartnerHonda's authorized dealer network in Indonesia recommends Hurricane XCS/XCSR products. Honda vehicles (PCX, CR-V, City, BR-V) are featured in product compatibility guides, and Honda motorcycles (Supra X, Beat, Genio, Fazzio, NMAX) are covered by XCSR product lines.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• NOCO: NOCO designs and manufactures battery chargers, jump starters, and portable power accessories for automotive and powersports applications. Directly comparable to Hurricane's XCS/XCSR product lines in the automotive aftermarket power accessories category.
• K&N Engineering: K&N Engineering is the leading global manufacturer of high-performance washable/reusable air filters for cars and motorcycles. Directly comparable to Hurricane's Air Filter product line in the reusable performance air filter category.
• Schumacher Electric: Schumacher Electric is a leading manufacturer of battery chargers, jump starters, and automotive power accessories. It is directly comparable to Hurricane as a provider of aftermarket automotive electrical/power management products.
• Yuasa Battery: Yuasa is a major global manufacturer of batteries for motorcycles, ATVs, and automotive applications. Related to Hurricane through motorcycle electrical components and powersports battery category.
• Antigravity Batteries: Antigravity Batteries specializes in lithium-ion batteries for motorcycles, cars, and powersports vehicles. Comparable to Hurricane in addressing vehicle electrical system optimization for motorcycles and cars.
• Voltronic Power Technology: Voltronic Power manufactures voltage stabilizers, UPS systems, and power protection equipment for various applications. It is a direct functional peer to Hurricane in voltage stabilization technology, though it serves broader industrial/IT markets rather than automotive.
• Green Filter USA: Green Filter manufactures high-performance reusable air filters for cars, trucks, and motorcycles. Direct product-level peer to Hurricane's Air Filter offering in the performance air filtration aftermarket.

Broad incumbents

• Denso: Denso is a major Tier-1 automotive component manufacturer producing electrical systems, filters, and engine components globally. Serves as a broad incumbent in the same automotive aftermarket categories Hurricane addresses.
• NGK Spark Plug: NGK is a global manufacturer of automotive ignition and electrical components including spark plugs, sensors, and battery-related components. Comparable as a broad incumbent in vehicle electrical/electronic systems that Hurricane's XCS/XCSR products address.
• Bosch Automotive Aftermarket: Bosch is a global leader in automotive components including electrical systems, batteries, filters, and sensors. A broad incumbent operating across all of Hurricane's product categories at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC17AlP7ncX0o
• Instagraminstagram.com/hurricanexcsofficial
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/pt-auto-performa-hurricane-indonesia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurricane