New Media Group
New Media Group is a Toronto-based, founder-led digital advertising agency founded in 2019 that manages paid media campaigns and email/SMS marketing for fashion, art, and celebrity ecommerce brands worldwide across Meta, Snapchat, TikTok, Pinterest, and Google platforms.
- Company typePrivate
- Founded2019
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What New Media Group does
New Media Group Inc. is a Toronto-based, founder-led digital advertising agency founded in 2019 by eight partners that specializes in paid media management and email/SMS marketing for fashion, art, and celebrity ecommerce brands. The company operates as a managed-services provider, not a software vendor, delivering hands-on campaign management across Meta (Facebook/Instagram), Snapchat, TikTok, Pinterest, and Google Shopping/SEM, with email and SMS automation delivered through the Klaviyo platform. Core service lines are Instagram/Facebook Advertising, Email/SMS Marketing, emerging-platform advertising (Snapchat/TikTok/Pinterest), Google Shopping/Search Engine Marketing, and a bundled Growth Consulting tier that requires a minimum $15,000/month client investment in paid media.
The business monetizes primarily through agency management fees on top of client paid-media spend, supplemented by email/SMS retainers and bundled Growth Consulting engagements. The go-to-market motion is direct outreach and consultation-led enterprise sales targeting fashion, streetwear, art brands, and celebrity merchandise companies worldwide, with notable long-duration clients including RIPNDIP (7+ years, multi-8 figures in client advertising revenue), Sly Stallone Shop (5+ years), NRML Canada (4+ years), and Godmachine (4+ years). The company has worked with 100+ brands and claims $100,000,000+ in cumulative client advertising revenue generated since 2019, though this figure represents client-side media spend managed rather than New Media Group's own revenue. Geographic reach is marketed as global, with client activity spanning the USA, Canada, the UK, France, Japan, and China, though all operations are run from a single Toronto headquarters. Headcount is reported in the 11-50 range, with the eight founding partners (Blair Oelke, Maxwell Abrahams, Jack Wagner, Jordan Lionel, Sam Bennett, Nicolas Bran, Yasir Khan, Ruach Padhal) forming the leadership core; there is no disclosed external funding, parent company, or institutional investment.
New Media Group firmographics
Firmographics- Name
- New Media Group
- Legal name
- New Media Group Inc.
- Website
- https://newmediagroup.co
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- New Media Group is a Toronto-based, founder-led digital advertising agency founded in 2019 that manages paid media campaigns and email/SMS marketing for fashion, art, and celebrity ecommerce brands worldwide across Meta, Snapchat, TikTok, Pinterest, and Google platforms.
- Ownership category
- akta.pro rank
New Media Group industry classification
Industry- Product category
- Digital Advertising and Marketing Agency Services
- NAICS
- Media Buying Agencies (54183), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Paid Social Media Buying (BPAFABAD)
- akta.pro secondary industry
- Paid Social Media Buying (MPAAABAD)
Keywords
Where New Media Group is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
New Media Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Paid Media Management: Management of paid advertising campaigns across Facebook, Instagram, Snapchat, TikTok, Pinterest, and Google platforms. Revenue appears to be generated through fees for advertising management services, with evidence of revenue-share arrangements with some clients (e.g., NRML Canada started on revenue-share basis).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Growth Consulting bundled service |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
New Media Group product offering
Product offeringCore offering
New Media Group is a Toronto-based digital advertising agency that buys and manages paid media across Meta, Snapchat, TikTok, Pinterest, and Google on behalf of fashion, art, and celebrity ecommerce brands. The firm also runs email and SMS marketing programs and bundles a Growth Consulting service that combines paid media management with strategic advisory. Engagements are structured as ongoing managed-service relationships, with Growth Consulting requiring a minimum of $15,000/month in paid media investment.
Product overview
New Media Group operates as a digital advertising agency offering a unified suite of paid media and email marketing services for fashion, art, and celebrity ecommerce brands. The core offering comprises five interconnected services: Instagram/Facebook Advertising (Meta platform management), Email/SMS Marketing (using Klaviyo), Snapchat/TikTok/Pinterest Advertising (emerging social platforms), Google Shopping/Search Engine Marketing, and Growth Consulting (a bundled premium tier). These services are designed to work together to manage the full customer acquisition funnel—from paid social and search to email retention—generating over $100,000,000 in client advertising revenue since 2019.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Social Media Management
Quantifiable outcome
- $100M+ USD in client advertising revenue generated (2019-Present)
- +6 more outcomes
Companies that use New Media Group
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
New Media Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
New Media Group partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
New Media Group competitors and assessment
Company assessmentDirect peers
- Instil: Instil is a paid media agency that serves ecommerce and DTC brands with Meta, Google, and TikTok advertising management. Comparable boutique-scale agency with similar service stack and ecommerce client base.
- SmartSites: SmartSites is a digital marketing agency offering paid media, SEO, and web design services to mid-market ecommerce and B2B clients. Comparable paid social + search offering for ecommerce brands, though typically serves broader verticals.
- Disruptive Advertising: Disruptive Advertising is a digital marketing agency specializing in paid media management across Meta, Google, and programmatic channels for ecommerce and B2B clients. Direct competitor in the paid media management space with similar revenue-focused positioning.
- Common Thread Collective: Common Thread Collective is an ecommerce growth agency focused on fashion and lifestyle brands, providing paid media, email, and creative services. Highly comparable to NMG given shared vertical focus on fashion ecommerce and emphasis on revenue-driven client engagements.
- LYFE Marketing: LYFE Marketing is a digital marketing agency providing social media advertising, email marketing, and SEO services to small and mid-sized ecommerce brands. Comparable in offering paid social + email management for ecommerce clients, though typically serves smaller accounts.
- Power Digital Marketing: Power Digital Marketing is a full-service digital marketing agency serving ecommerce and consumer brands with paid media, SEO, and lifecycle marketing. Similar service offering to NMG but at significantly larger scale with broader vertical coverage.
- Foundation Marketing: Foundation Marketing is a digital agency specializing in paid media and email marketing for ecommerce and DTC brands. Directly comparable to New Media Group in vertical focus on fashion/lifestyle ecommerce and full-funnel paid social + email service delivery model.
Broad incumbents
- Neil Patel Digital: Neil Patel Digital is a digital marketing agency offering paid media, SEO, and content marketing services. Comparable in providing paid advertising management for ecommerce clients but operates at larger scale with broader service portfolio.
- Adtaxi: Adtaxi is a digital marketing agency specializing in paid media, programmatic, and analytics. Part of the Journey Further network, it offers overlapping paid social and paid search capabilities but serves a broader client mix beyond ecommerce.
- Tinuiti: Tinuiti is a large independent performance marketing agency managing paid media, email, and SEO across all major platforms. Comparable service capabilities but operates at significantly larger scale and broader vertical reach than NMG's boutique focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
New Media Group social profiles
Digital presenceNew Media Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
New Media Group leadership team
Management profileNumber of profiles
Profiles8 records
New Media Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New Media Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New Media Group
What does New Media Group do?
New Media Group is a Toronto-based digital advertising agency that buys and manages paid media across Meta, Snapchat, TikTok, Pinterest, and Google on behalf of fashion, art, and celebrity ecommerce brands. The firm also runs email and SMS marketing programs and bundles a Growth Consulting service that combines paid media management with strategic advisory. Engagements are structured as ongoing managed-service relationships, with Growth Consulting requiring a minimum of $15,000/month in paid media investment.
Is New Media Group a public or private company?
New Media Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was New Media Group founded?
New Media Group was founded in 2019. It employs 11 to 50 people.
Where is New Media Group based?
New Media Group is headquartered in Toronto, Canada, in the North America region.
How does New Media Group make money?
One revenue line is on record: paid Media Management.
Who are New Media Group's main competitors?
Direct peers on record are Instil, SmartSites, Disruptive Advertising, Common Thread Collective, LYFE Marketing, Power Digital Marketing and Foundation Marketing. Broad incumbents are Neil Patel Digital, Adtaxi and Tinuiti.
Does New Media Group have an API?
No public API is recorded for New Media Group.
What industry is New Media Group in?
New Media Group's product category is Digital Advertising and Marketing Agency Services. Its primary akta.pro industry code is BPAFABAD, Paid Social Media Buying, with a secondary code of MPAAABAD, Paid Social Media Buying. Its NAICS code is 54183 and its SIC code is 7311.