Metro Storage

Name

Metro Storage

Legal name

Metro Storage

Website

https://metrostorage.com.au

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Self Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industry

Storage Insurance (Self-Storage Unit Contents Coverage) (HSAKANAF)

Keywords

• Self storage services
• Storage unit rental
• Commercial storage solutions
• Household storage units
• Storage facility management

Headquarters

HQ city

Bondi

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Storage Unit Rental: Monthly rental of storage units ranging from small lockers to large commercial spaces. Payment plans available for short-term (one month) to long-term storage.
2. Merchandise Sales: Sale of packing supplies including boxes, mattress covers, furniture covers, packing tape, bubble wrap, and locks.
3. Storage Insurance: Insurance coverage offered to customers at $7.50 per month per $5,000 of cover through AON and QBE.
4. Click & Collect Service: Revenue from ParcelPoint partnership for accepting online delivery collections at facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Metro Storage is a self-storage operator that rents secure lock-up storage units on a monthly basis at two Sydney facilities (Bondi Junction and Canterbury). Units range from small personal lockers to large commercial spaces, serving households, businesses, students, and archive/document storage needs. The company also sells packaging merchandise, offers storage insurance through AON/QBE, and provides free move-in amenities including ute, trolley, and forklift use.

Product overview

Metro Storage is a 100% Australian owned self storage business operating across Sydney with facilities in Bondi Junction (Eastern Suburbs) and Canterbury (Inner West). The core offering is Self Storage Solutions, which includes Personal & Household Storage for individuals, Business & Commercial Storage for organizations, Student Storage with small lockers near universities, and Archive Storage for document retention. The company offers a range of storage unit sizes from small lockers to large commercial spaces. Add-on services include Merchandise & Packaging Supplies (boxes, bubble wrap, mattress covers), Storage Insurance (via AON/QBE), Click & Collect for packing supplies, ParcelPoint collection for online deliveries, Online Booking, Online Payment through Storman, Unit Size Estimator tool, Refer a Friend rewards program, and Free Ute Use for move-in. The product portfolio is structured as a unified storage service with supplementary digital and physical add-ons.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Solutions Core monthly rental of secure lock-up storage units ranging from small lockers to large commercial spaces at Bondi Junction and Canterbury facilities, available for personal, household, business, commercial, student, and archive storage purposes.
• Storage Insurance

Quantifiable outcome

• Insurance costs less than 25 cents a day ($7.50 per month per $5,000 of cover)

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• ParcelPointminorChannel Partner/ Reseller/ DistributorMetro Storage has partnered with ParcelPoint to provide Click & Collect for online purchases. Customers can select their local Metro Storage facility as a collection point for online shopping deliveries, with SMS notifications when deliveries arrive.
• AONcoreOthersInsurance broker providing storage insurance coverage for customers at $7.50 per month per $5,000 of cover (less than 25 cents a day). Insurance arranged through AON with QBE as underwriter.
• QBE InsurancecoreOthersInsurance underwriter for Metro Storage's customer insurance policy, covering fire, lightning, impact, explosion, aircraft, riots and strikes, malicious damage, storm and tempest, water damage, and burglary.
• Self Storage Association of Australasia (SSAA)coreStrategic or Co-development PartnerIndustry association membership. Metro Storage is a proud member of SSAA and abides by the Code of Ethics as outlined by the association.
• Recommended Removalists (Access Removals, Movemakers, Jim's Taxi Truck)minorGTM or Marketing PartnerMetro Storage recommends quality removalists to assist customers with moves. Three recommended partners: Access Removals (0420 908 290), Movemakers (0416 625 377), and Jim's Taxi Truck (0422 401 279).

Scale indicators3 records

Recent moves3 records

Direct peers

• National Storage: ASX-listed National Storage is Australia's largest self-storage operator with over 230 centres nationally. It directly competes with Metro Storage in the Sydney market across personal and business storage, but at vastly greater scale and with institutional capital behind it.
• Kennards Self Storage: Kennards is a long-established Australian family-owned self-storage chain with a national footprint of more than 80 centres. It competes head-to-head with Metro Storage in Sydney, offering similar personal and business storage unit sizes.
• Safeguard Self Storage: Safeguard operates multiple self-storage facilities across greater Sydney and competes directly with Metro Storage on personal and small-business storage. Similar product mix, target customer and geographic exposure make it a closely comparable independent operator.
• Storage King: Storage King is a national Australian self-storage franchise network offering personal and business storage in metro and regional locations. It directly overlaps Metro Storage's value proposition on flexible month-to-month terms and broad unit size ranges.
• iStore Self Storage: iStore Self Storage is an Australian self-storage chain with multiple NSW locations. It competes directly with Metro Storage in offering residential, commercial and student storage with comparable unit size mixes.
• BlueSky Self Storage: BlueSky Self Storage is an Australian self-storage operator with multiple Sydney locations, directly competing with Metro Storage on household and commercial storage. Its broader footprint in the same metro makes it a closely matched competitor.
• City Extra Storage: City Extra Storage is a Sydney-based self-storage operator offering personal and business storage solutions. It targets the same Sydney customer segments as Metro Storage and operates within the same metropolitan catchment, making it a direct competitor.
• Fort Knox Storage: Fort Knox Storage is an established Australian self-storage operator with a network of facilities across NSW, including Sydney. It offers directly comparable services to Metro Storage: personal, business and student storage with similar unit sizes.

Emerging players

• Spacer: Spacer is an Australian marketplace and digital platform that aggregates self-storage and parking space listings, including in Sydney. It is an emerging alternative channel that addresses the same personal and small-business storage demand as Metro Storage, though via a marketplace model rather than owned facilities.

Broad incumbents

• Shurgard Self Storage: Shurgard is a large European-listed self-storage operator that has expanded into Australia. As a broad incumbent with international scale and capital, it competes in the same self-storage category as Metro Storage but with a much wider footprint and deeper marketing budgets.

Market position

Strengths4 records

Weaknesses1 record

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/metrostorageau
• Facebookfacebook.com/metrostorage
• Instagraminstagram.com/yourmetrostorage
• LinkedInlinkedin.com/company/metro-storage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Metro Storage