Pop-Up Health

What Pop-Up Health does

Pop-Up Health is an Adelaide-headquartered, Australian in-home healthcare services provider operating across metropolitan South Australia as part of Lumia Care Group. Founded in 2009 and employing 501-1,000 staff, the company delivers a broad portfolio of nurse-led services spanning aged care (Support at Home, Home Care Packages Levels 1-4, Commonwealth Home Support Program), NDIS-registered disability and community nursing, Veterans Home Care, Hospital in the Home acute programs, private brokerage services, wound wellness, custodial nursing, school health centres, workplace and in-home flu and COVID vaccinations, and clinical staffing solutions. Underlying operations are supported by clinical governance systems and an Atlassian ServiceDesk-based workflow for incident and complaint management, with a dedicated Adelaide training academy functioning as a clinical workforce pipeline via university nursing placements.

The business is predominantly funded by Commonwealth and State programs — Support at Home/HCP/CHSP, NDIS, and the Department of Veterans' Affairs — supplemented by private fee-for-service brokerage revenue (24/7, no referral required) and contracted Hospital in the Home delivery with private health funds nib and HCF. Distribution runs through government referral pathways (My Aged Care, NDIS Commission), direct-to-consumer phone and website inquiry, a long-running Adelaide PHN COVID vaccination partnership through June 2026, and community health resource partnerships with Dementia Australia, Beyond Blue, Diabetes Australia, and Cancer Council SA. Customer evidence reflects high-volume, individual B2C relationships with aged care, disability, veteran, and post-acute cohorts rather than enterprise concentration.

Regulatory positioning is a defining feature: Pop-Up Health holds NDIS registration with a completed Stage 2 Certification audit for Community Nursing Services, is an approved Home Care Packages provider, holds HDAA Accreditation, ACCPA membership, and Ausmed Passport Approved Provider status, and operates under a Reconciliation Action Plan developed with Reconciliation Australia. These accreditations, combined with the company's embedding in government assessment pathways and private health fund networks, form the structural basis for its referral flow and competitive defensibility in the South Australian in-home healthcare market.

Name

Pop-Up Health

Legal name

Pop-Up Health

Website

https://popuphealth.com.au

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Pop-Up Health is an Adelaide-based in-home healthcare provider delivering nurse-led aged care, NDIS disability support, Hospital in the Home, wound care, vaccinations, and clinical staffing services across metropolitan South Australia as part of Lumia Care Group.

Ownership category

akta.pro rank

Product category

Home Healthcare Services

NAICS

Home Health Care Services (62161), Services for the Elderly and Persons with Disabilities (624120), Home Health Care Services (621610)

SIC

Services-Home Health Care Services (8082), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Home-Based Primary Care / Medical House Call Practices (HLAFAEAI)

akta.pro secondary industries

Care Transitions Management (Hospital/SNF-to-Home) (HSABAIAC), Remote Adherence Monitoring & Smart Dispenser Services (HSABALAI)

Keywords

• Home healthcare services
• Aged care support
• NDIS community nursing
• Hospital in the home
• Wound care nursing

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Government-Funded Aged Care: Revenue from Commonwealth-funded programs including Support at Home (formerly Home Care Packages), Commonwealth Home Support Program (CHSP), and Department of Veterans' Affairs programs. Government covers most care costs with income-tested client contributions.
2. NDIS Services: Registered NDIS provider delivering disability support services. Services billed according to NDIS plan management type (self-managed, plan-managed, or NDIA-managed).
3. Private and Brokerage Services: Fee-for-service private nursing and care services available without referral, operating 24/7. Includes short-term and long-term care options for patients with health requirements.
4. Hospital in the Home (HITH): Acute care services provided in partnership with public and private hospital systems. Services include IV antibiotic administration, wound care, and post-procedure support.
5. Staffing Solutions: Provides experienced nursing and aged care staff to healthcare businesses on a shift basis for short-term, regular, or urgent needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Pop-Up Health is an in-home healthcare services provider delivering nurse-led aged care, NDIS disability support, community nursing, and acute care programs across metropolitan Adelaide. Services include Support at Home, Home Care Packages, Commonwealth Home Support Program, NDIS Community Services, Hospital in the Home (HITH), wound wellness, custodial nursing, vaccinations, veteran home care, and healthcare staffing solutions.

Product overview

Pop-Up Health is a unified in-home healthcare services platform providing personalised, nurse-led care across metropolitan Adelaide. The company operates as part of Lumia Care Group and offers an integrated portfolio of government-funded and private care programs including: Support at Home (the primary aged care program), Home Care Packages (HCP), Commonwealth Home Support Program (CHSP), NDIS Community Services, Hospital in the Home (HITH), Brokerage and Private Services, and Veteran Home Care (VHC). Supplementary services include Wound Wellness Program, Custodial Nursing, School Health Centres, Flu/COVID Vaccinations, Nursing Clinical Placements, and Staffing Solutions. These modules work together to provide comprehensive coverage spanning aged care, disability support, acute clinical care, and community health services.

Differentiator

Problem solved

Functional benefit

Products and services

• Support at Home A government-subsidised aged care program that provides nurse-led care at home, including clinical nursing care, personal assistance, allied health services, transport, shopping, gardening, domestic assistance, home maintenance, and 24-hour care options for older Australians.
• Home Care Packages (HCP) A consumer-directed aged care program providing levels 1-4 of home care packages for older people to live independently at home, with tailored plans to maximise package value.
• Commonwealth Home Support Program (CHSP) Government-funded entry-level aged care for individuals who can mostly care for themselves but need assistance with day-to-day tasks.
• NDIS Community Services Registered NDIS provider offering community nursing services including medication administration, wound care, stoma care, and specialist wound reviews for participants across metropolitan Adelaide.
• Hospital in the Home (HITH) Acute care program providing flexible, person-centred care in patients' homes including IV antibiotic administration, wound care, catheter management, and post-procedure support, servicing both public and private hospital systems.
• Brokerage and Private Services Private pay services for short and long-term health requirements including nursing, personal care, medication management, catheter/continence care, diabetes management, gardening, home maintenance, and respite care.
• Veteran Home Care (VHC) In-home care program for veterans under the Veterans Home Care Program providing cleaning, personal care, garden maintenance, and in-home respite services.
• Flu Vaccinations Workplace flu immunisation clinics providing on-site vaccination services with specialist immunisation nurses, including vaccine and Australian Immunisation Register updates.
• COVID Vaccinations In-home and community-based COVID vaccination program for vulnerable populations in metro South Australia, administered by dedicated nurse vaccinators.
• Wound Wellness Program Specialist wound care program delivered by experienced nurse consultants in wound, ostomy, and continence to support recovery and care regime management.
• Custodial Nursing Registered nurses stationed within custodial complexes to assess and treat detainees and police officers as required.
• Staffing Solutions Healthcare staffing services providing acute nursing, aged care, and care support staff for hospitals, aged care facilities, disability residential facilities, and community care providers in metro South Australia.

Quantifiable outcome

• 3,000+ COVID vaccinations administered to vulnerable population in Adelaide

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Seven partnerships are on record, tiered core, flagship and minor.

• Adelaide PHNcoreStrategic or Co-development PartnerPartnership with Adelaide Primary Health Network for COVID vaccination program. Pop-Up Health has administered over 3,000 COVID vaccinations to vulnerable populations in Adelaide through this partnership, ensuring vulnerable people can access vaccinations at convenient times and locations. Program runs until 30th June 2026.
• nibcoreStrategic or Co-development PartnerHealthcare partner for Hospital in the Home program. nib's health management programs include healthcare at home options, with Pop-Up Health providing acute care services as part of this partnership.
• HCFcoreStrategic or Co-development PartnerHealthcare partner for Hospital in the Home program. HCF (Hospitals Contribution Fund) offers access to medical resources and treatment at home programs, with Pop-Up Health delivering services.
• Lumia Care GroupflagshipOthersPop-Up Health is part of Lumia Care Group, a fast-growing healthcare group expanding across Australia. This parent company relationship provides national capability while Pop-Up Health maintains local experience in South Australia.
• SALT PartnerminorGTM or Marketing PartnerListed as SALT Partner in directory, indicating partnership for community health resource sharing and referrals.
• Reconciliation AustraliacoreStrategic or Co-development PartnerCollaborative partnership for Reconciliation Action Plan (RAP) development. Pop-Up Health's Reflect RAP was developed in collaboration with Reconciliation Australia, demonstrating commitment to fostering reconciliation within the organisation and communities served.
• NDIS CommissioncoreOthersRegulatory oversight body for NDIS registered providers. Pop-Up Health has completed Stage 2 NDIS Certification audit for Community Nursing Services.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Silver Chain Group: One of Australia's largest home health and aged care providers, delivering in-home nursing, palliative care, and Hospital in the Home services nationally. Closest direct peer to Pop-Up Health's nurse-led in-home clinical model, with much greater geographic scale.
• ECH (Enabling Confidence at Home): South Australia-based not-for-profit offering home care, retirement living, and allied health services. Highly comparable to Pop-Up Health's Adelaide-focused home care and aged care service model.
• KinCare: National in-home care provider delivering Home Care Packages, NDIS, and private aged care services across Australia. Direct peer on government-funded in-home aged and disability care, but operates nationally rather than just Adelaide.
• Resthaven: South Australia-based aged care provider offering in-home support, residential care, and retirement living. Direct geographic competitor to Pop-Up Health in the Adelaide metro aged care market.
• Lumia Care Group: Direct parent of Pop-Up Health and a fast-growing national Australian in-home healthcare group offering aged care, NDIS, and community nursing services. Most comparable because it operates the same core service model across multiple states and provides the platform through which Pop-Up Health could scale.
• Helping Hand: South Australia-focused aged care provider delivering in-home support, residential care, and retirement living across the Adelaide region. Direct competitor in the same metro market for home care packages and aged care services.

Broad incumbents

• BlueCare (UnitingCare Queensland): Major Queensland-based aged and community care provider delivering in-home nursing, NDIS, and aged care services nationally. Comparable in scope of services, with greater scale and broader geographic footprint.
• Bolton Clarke: Major national aged care and home care provider (formerly RDNS), offering home care packages, community nursing, and residential aged care. Comparable because of overlapping in-home clinical and aged care services, but operates at far greater scale with residential facilities as well.
• Australian Unity: Large national mutual offering Home Care Packages, NDIS support, allied health, and retirement living. Comparable in home care and disability services but operates a much broader financial services and healthcare portfolio.

Emerging players

• Five Good Friends: Tech-enabled home care and NDIS provider using a platform/marketplace model to deliver in-home support. Comparable customer segments and services but a fundamentally different (technology-led) cost structure, making it an emerging threat to traditional providers like Pop-Up Health.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Pop-UpHealth
• Facebookfacebook.com/popuphealth
• Instagraminstagram.com/popup.health
• LinkedInlinkedin.com/company/pop-uphealth

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pop-Up Health