Benefits Analysis Corporation

What Benefits Analysis Corporation does

Benefits Analysis Corporation is a privately held, family-owned insurance brokerage founded in 1972 in Troy, Ohio, by John J. Dugan. The firm operates as an independent broker earning commissions from carrier appointments with major insurers including Anthem Blue Cross and Blue Shield, United Healthcare, Medical Mutual of Ohio, Aetna, Humana, and CIGNA. It serves small (2–50), medium (51–99), and large (100+) employer groups, individual consumers seeking ACA, short-term, or non-Obamacare coverage, and Medicare beneficiaries seeking supplements, Advantage plans, or Part D prescription coverage. Geographic service territory spans Ohio (including Dayton-area counties plus Columbus, Sidney, and Portsmouth) and Kentucky (including Louisville, Lexington, and Jefferson County), with a subsidiary brand, Stocksdale Insurance, extending its Central Ohio reach under a 2023 partnership.

The core product portfolio spans group and individual health insurance, Medicare plans, group dental, vision, life and disability, plus compliance services such as ERISA wrap documents, Section 125/POP plans, 1094/1095 reporting, and COBRA administration provided at no additional cost to clients. Underlying technology is intentionally lean: the firm relies on third-party platforms including Formfire for employee-benefits enrollment and quoting and HealthSherpa for anonymous individual-market quotes, rather than proprietary systems. A distinct capability is a reference-based pricing strategy for self-funded employer plans that reimburses hospitals at Medicare rates, with stated savings of up to 50% on inpatient hospital claims.

Revenue is generated through insurance brokerage commissions from new sales and renewals across group, individual, Medicare, and ancillary lines, with no disclosed pricing model beyond industry-average benchmarks. The go-to-market is broker-led, with licensed brokers conducting employee meetings, managing Medicare-eligible populations, and working directly with HR managers and business owners during renewal cycles; the selling broker is also the servicing broker, a deliberate choice that creates continuity and switching friction. The firm employs approximately six licensed brokers plus two account managers, all averaged at over 25 years of employee-benefits experience, and is led by Brian Dugan (President) and Michael Dugan (V.P. of Sales).

Name

Benefits Analysis Corporation

Legal name

Benefits Analysis Corporation

Website

https://benefitsanalysis.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Benefits Analysis Corporation is a privately held, family-owned insurance brokerage founded in 1972 in Troy, Ohio, that earns commissions placing group health, individual, Medicare, dental, vision, and life products for employers and individuals across Ohio and Kentucky.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Employee Benefits Brokerage & Consulting (FSAEADAC)

akta.pro secondary industry

Eligibility, Enrollment & Benefits Administration (HLAEALAH)

Keywords

• Health insurance brokerage
• Employee benefits consulting
• Group health insurance
• Medicare supplemental plans
• Insurance compliance services

Headquarters

HQ city

Troy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Insurance Brokerage Commissions: The company acts as an independent insurance broker/agent earning commissions from insurance carriers for placing group health, individual health, Medicare, dental, vision, and life/disability insurance policies. Revenue comes from both new sales and renewal commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Benefits Analysis Corporation is an independent insurance brokerage that places group health, individual health, Medicare, dental, vision, life, and disability insurance policies with major carriers on behalf of Ohio and Kentucky employers, individuals, and Medicare-eligible seniors. Licensed brokers provide strategic counsel, ongoing account servicing, cost-control strategies such as reference-based pricing, and free compliance document production for clients.

Product overview

Benefits Analysis Corporation is an insurance brokerage firm offering a comprehensive portfolio of health insurance and employee benefits products. The core offerings include Group Health Insurance (with self-funding, level-funding, MEWA, and ACA plan options), Individual Health Insurance (ACA/Obamacare, short-term, and ministry-sharing plans), and Medicare Plans (supplement, Advantage, and Part D). The portfolio extends to ancillary benefits including Group Dental Insurance, Group Vision Insurance, Group Life and Disability Insurance, and Individual Dental and Vision Insurance. The company also provides Compliance Services for ERISA, Section 125, COBRA, and ACA reporting. A proprietary online platform through Formfire enables enrollment and quoting. The subsidiary brand Stocksdale Insurance serves Central Ohio markets. The company operates as a broker relationship model where the selling broker services the account.

Differentiator

Problem solved

Functional benefit

Brands

• Stocksdale Insurance: Family owned and operated insurance company that has served Central Ohio since 1978, specializing in group health, group life, group dental, group vision, and Medicare services.

Products and services

• Group Health Insurance Comprehensive group health insurance brokerage for small, medium, and large businesses in Ohio and Kentucky, including self-funding, level-funding, MEWA, and ACA-compliant plan options delivered through licensed brokers.
• Individual Health Insurance Individual market health insurance brokerage for individuals and families, offering ACA/Obamacare, off-exchange, short-term medical, and ministry sharing/non-Obamacare plan options.
• Medicare Plans Medicare Supplement, Medicare Advantage (Part C), and Part D prescription drug plan brokerage delivered through AHIP-certified licensed brokers to seniors and Medicare-eligible clients.
• Group Dental Insurance Group dental insurance brokerage for employer groups in Ohio and Kentucky, available as stand-alone coverage or bundled with vision and offering PPO and HMO network options.
• Group Vision Insurance Group vision insurance brokerage for employer groups in Ohio and Kentucky, available stand-alone or bundled with dental and including VSP Vision and other carrier options.
• Group Life and Disability Insurance Group life and disability insurance brokerage for employers in Ohio and Kentucky, available as employer-paid or voluntary coverage to protect employees and the business.
• Compliance Services Stand-alone compliance support covering ERISA Wrap Documents, Form 5500 filing, employee handbooks, Section 125/POP plans, 1094/1095 ACA reporting, and COBRA administration, provided to clients at no additional cost.
• Individual Dental and Vision Insurance Individual dental and vision insurance brokerage providing supplemental PPO and HMO coverage options for individuals and families.
• Stocksdale Insurance Family-owned subsidiary brokerage line providing group health, group life, group dental, group vision, and Medicare services to Central Ohio companies since 1978.

Quantifiable outcome

• Reference-based pricing can save employers up to 50% on inpatient hospital claims for self-funded companies

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• RPS (Risk Placement Services): Regional wholesale and retail insurance distributor with Midwest operations offering group benefits and commercial lines. Comparable to BAC in regional distribution and benefits brokerage, though operating at a larger scale and broader product set.
• Hylant Group: Toledo, OH-headquartered regional insurance brokerage with deep Ohio and Midwest presence, offering employee benefits, commercial, and personal lines. Comparable to BAC in Ohio regional identity and benefits focus but materially larger and broader in scope.

Broad incumbents

• Hub International: North American insurance brokerage serving mid-market and large clients with commercial, personal, and employee benefits solutions. Comparable to BAC in employee benefits placement for growing employers, but operating at a far larger national scale.
• AssuredPartners: Large national insurance brokerage focused on middle-market commercial and employee benefits lines. Comparable to BAC in serving mid-market employer benefits needs, but at materially larger scale with acquisitive growth model.
• USI Insurance Services: Large national insurance brokerage serving middle-market and large employers with property/casualty, employee benefits, and personal lines. Comparable to BAC in independent brokerage positioning and group benefits offering, but operating at significantly greater scale.
• Brown & Brown, Inc. Large national insurance brokerage providing commercial, personal, and employee benefits solutions across the U.S. Comparable to BAC in independent brokerage model and benefits focus, but operating at a vastly larger publicly-traded scale.
• OneDigital: Large national benefits-focused brokerage and consulting firm serving employers of all sizes with health, wealth, and human capital solutions. Comparable to BAC in employee benefits focus but operates at a vastly larger scale and offers broader HR/benefits consulting.

Direct peers

• Conner Insurance: Ohio-based independent insurance agency offering group health, dental, life, and disability benefits for businesses. Comparable to BAC in size, regional Ohio focus, independent brokerage structure, and SMB group benefits emphasis.
• The James B. Oswald Company: Cleveland, OH-based independent insurance brokerage serving commercial and personal lines, including employee benefits. Closely comparable to BAC as a mid-sized Ohio regional brokerage with similar SMB group benefits focus and independent carrier appointments.
• The Hauser Group: Cincinnati-area independent insurance and benefits agency serving Ohio, Kentucky, and Indiana businesses with group health and employee benefits. Highly comparable to BAC's Ohio/Kentucky footprint, SMB focus, and full-service brokerage model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BenefitsAnalysisCorporation
• LinkedInlinkedin.com/company/benefits-analysis-corp

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Benefits Analysis Corporation