Absolute Fire Protection

What Absolute Fire Protection does

Absolute Fire Protection Co. Inc. is a privately held, authorized E-ONE fire apparatus dealer founded in 1946 and incorporated in New Jersey in 1968, headquartered in South Plainfield, NJ. The company has held the exclusive E-ONE dealership for 14 northern/central New Jersey counties and New York City since 1983, selling custom and pre-configured fire apparatus — pumpers, aerials, tankers, rescues, ARFF (Aircraft Rescue Fire Fighting) vehicles, industrial pumpers, and the Vector fully electric fire truck — to municipal and volunteer fire departments. Operations are supported by a 6,000 sq. ft. indoor service facility, 3 mobile service vans, 8 dedicated field sales representatives, and a multi-brand parts inventory covering Hale, Waterous, Darley, Cummins, Whelen, and Federal Signal, among others.

The business operates three revenue streams: one-time sales of new E-ONE apparatus (with lead times typically 6+ months for custom builds, shorter for Metro Series and Select Series pre-configured units); professional services including preventative maintenance, pump and aerial testing, A/C repair, and 24-hour emergency service; and parts sales to multi-brand fleets. Pricing is quote-based and not publicly disclosed; procurement is facilitated through Sourcewell and HGAC cooperative purchasing contracts. Customers are exclusively government fire departments, with 12+ named departments across the territory (e.g., Meadowlands/NJSEA, Kearny, Haledon, Jackson FD4, Monroe Twp). Service technicians hold ASE, EVT, and NFPA standards certifications. The company is owned by three equal partners — Tony Amoroso (President), Frank Wrublevski (Secretary), and Sal Giannotta (VP) — each with 36+ years of tenure. No external institutional capital, parent company, or subsidiaries are present.

Name

Absolute Fire Protection

Legal name

Absolute Fire Protection Co. Inc.

Website

https://absolutefire.com

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

11–50 employees

Short description

Absolute Fire Protection is a privately held, authorized E-ONE fire apparatus dealer founded in 1946, serving municipal and volunteer fire departments across 14 northern/central New Jersey counties and New York City with new apparatus sales, certified service, and parts.

Ownership category

akta.pro rank

Headquarters

HQ city

South Plainfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fire Apparatus Sales: Sales of new E-ONE fire trucks including pumpers, aerials, tankers, rescues, and specialty vehicles (ARFF, industrial) to fire departments and government entities. Custom specification and ordering process with extended lead times typically 6+ months.
2. Service and Repair: Full-service repair shop providing preventive maintenance, warranty repairs, and emergency service for fire apparatus. Includes mobile service vans for on-site repairs at fire stations. 24-hour emergency service availability.
3. Parts Sales: Extensive parts inventory for E-ONE apparatus and all major fire equipment brands including Hale, Waterous, Darley, Cummins, Whelen, Federal Signal. Parts available for pickup or drop shipped.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Absolute Fire Protection is the authorized E-ONE fire apparatus dealer for 14 northern/central New Jersey counties and New York City, selling custom fire trucks (pumpers, aerials, tankers, rescues, ARFF, industrial, and the Vector electric fire truck) to municipal and volunteer fire departments. The company additionally provides full-service repair, preventative maintenance, 24-hour emergency service via mobile vans, and multi-brand parts supply (E-ONE, Hale, Waterous, Cummins, Whelen, Federal Signal, and others) backed by EVT/ASE certified technicians and cooperative purchasing contract access (Sourcewell, HGAC).

Product overview

Absolute Fire Protection is an E-ONE fire apparatus dealer serving Northern/Central New Jersey and NYC since 1983. The company offers a comprehensive portfolio of fire apparatus products including electric fire trucks (Vector), emergency pumpers (eMax, Typhoon, Cyclone, VM8), aerial apparatus (HR 100 Quint, Aerial Ladders, HP-100 Platform, Aerial Platform), tankers, rescues, ARFF vehicles, and industrial pumpers. They also provide pre-configured programs like the Metro Series and Select Series to reduce lead times. Beyond sales, they offer full-service maintenance and repair capabilities, 24-hour emergency service, parts supply, and cooperative purchasing contract options. The product lineup is centered around E-ONE's core platforms with various customization options for fire departments.

Differentiator

Problem solved

Functional benefit

Products and services

• E-ONE Vector Fully Electric Fire Truck North American-style fully electric fire truck offered through the E-ONE product line for fire departments seeking electric-powered apparatus.
• E-ONE eMax Emergency Fire Trucks E-ONE eMax line of emergency fire trucks positioned around advanced performance and technology, sold to fire departments through Absolute Fire.
• E-ONE HR 100 Single Axle Quint
• E-ONE Custom Pumpers (Typhoon/Cyclone)
• E-ONE VM8 Mini Pumpers
• E-ONE Tankers
• E-ONE Custom Chassis
• E-ONE Aerial Ladders
• E-ONE Aerial Platform (HP-100)
• E-ONE Rescues
• E-ONE ARFF (Aircraft Rescue Fire Fighting)
• E-ONE Industrial Pumpers
• E-ONE ECOLOGIC Foam Testing System Patented environmentally responsible system for testing ARFF vehicle foam systems, sold as part of the E-ONE product line.
• Fire Apparatus Service & Repair
• Fire Apparatus Parts Supply
• Cooperative Purchasing Contracts (Sourcewell & HGAC) Approved-vendor access to cooperative purchasing contracts (Sourcewell, HGAC) that streamline government fire apparatus procurement for municipal and volunteer fire departments.

Quantifiable outcome

• 24-hour emergency service availability with live answering service
• +1 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Emergency One Inc. (E-ONE)coreChannel Partner/ Reseller/ Distributor · 1 January 1983Absolute Fire has been an E-ONE dealer since 1983, representing one of the largest fire apparatus manufacturers in the United States. E-ONE produces fire trucks including pumpers, aerials, tankers, rescues, industrial vehicles, and the Vector fully electric fire truck. Absolute serves as the exclusive dealer for 14 northern/central NJ counties plus NYC.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Pierce Manufacturing: Largest US fire apparatus manufacturer (owned by Oshkosh). Competes with E-ONE for dealer relationships and end-customer bids; relevant peer for understanding Absolute Fire's competitive set even though it operates at the OEM level.
• KME (Kovatch Mobile Equipment): Fire apparatus manufacturer (REV Group subsidiary) selling custom pumpers, aerials, and tankers. Competing OEM whose dealer network overlaps with E-ONE's in adjacent US regions.
• Sutphen Corporation: Family-owned custom fire apparatus manufacturer competing with E-ONE in the municipal fire truck market. Relevant OEM peer that competes for the same municipal bid pool.
• REV Group (E-ONE parent): Public manufacturer of specialty vehicles including E-ONE, KME, Ferrara, Spartan, and others. Direct counterparty and OEM partner of Absolute Fire; broader incumbent setting commercial terms for the dealer network.
• Siddons-Martin Emergency Group: Multi-OEM fire apparatus dealer representing Pierce, E-ONE, KME, and others across Texas and the Southwest. Larger, multi-brand peer that competes with Absolute Fire's exclusive single-OEM model in adjacent regional markets.

Direct peers

• Atlantic Emergency Solutions: Authorized E-ONE dealer covering the Mid-Atlantic region (Virginia, North Carolina, DC). Same E-ONE dealership model and customer base of municipal fire departments, providing a direct geographic peer with comparable scale.
• Ten-8 Fire & Safety: Fire apparatus and emergency vehicle dealer operating across the southeastern US with sales, service, and parts. Comparable dealer business model and customer base of municipal fire departments.
• Brindlee Mountain Fire Apparatus: Used and refurbished fire apparatus dealer and broker serving fire departments nationwide. Adjacent peer offering an alternative sourcing path that competes with new apparatus sales for budget-constrained municipal buyers.
• Firematic Supply Company: Authorized E-ONE dealer serving parts of New York, Connecticut, and Massachusetts. Operates the same E-ONE dealership business model with sales, service, and parts, making it the closest direct peer in an adjacent E-ONE territory.
• Anchor-Richey Emergency Vehicle Services: Authorized E-ONE dealer operating across parts of the Mid-Atlantic/Southeast. Same dealership model, same OEM relationship, comparable service parts and new apparatus revenue mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Facebookfacebook.com/AbsoluteFireProtectionCoInc
• Instagraminstagram.com/absolutefirenj

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Absolute Fire Protection