True Impact Football

What True Impact Football does

True Impact Football is a Colorado Springs-based nonprofit that provides free football coaching education and resources to under-resourced high school, middle school, and youth football programs across the United States. The organization targets coaches in low-income urban and rural communities who lack the budget, professional development access, and peer networks available to better-funded programs, and frames its impact through the downstream benefits that well-trained coaches deliver to student athletes.

The core product is a bundled service offering that combines coaching education (delivered via the Glazier Clinics network of in-person clinics and the Glazier Drive digital training platform), player personal development resources, and fundraising methods training. Through its flagship content partnership with Glazier Clinics, True Impact provides access to the Glazier Academies Series, including the Head Coach Academy and Assistant Coach Academy, plus a curated network of NCAA and NFL coaches. The organization does not own or develop technology products itself; the website is a Squarespace-hosted marketing and donation site, and digital delivery is routed through partner platforms.

True Impact operates on a donation-based nonprofit revenue model, receiving funding from individual donors, corporate sponsors, and foundation grants. The NFL Foundation serves as a flagship funding partner, while approximately 14 NFL franchises (Vikings, Bears, Packers, Colts, Chargers, 49ers, Titans, Lions, Eagles, Texans, Rams, Patriots, Steelers, Bills, Panthers) function as regional GTM partners, each identifying and sponsoring around 10 under-resourced programs in their local market. The organization has set explicit impact targets of supporting 5,000 programs, equipping 50,000 coaches, and positively affecting 250,000 players, against a currently visible footprint of roughly ~140 sponsored programs across partner markets.

Name

True Impact Football

Legal name

True Impact Football

Website

https://trueimpactfootball.org

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

True Impact Football is a Colorado Springs nonprofit that provides free football coaching education and resources to under-resourced high school, middle school, and youth football programs nationwide, delivered through partnerships with Glazier Clinics and the NFL Foundation plus 14 NFL franchise community programs.

Ownership category

akta.pro rank

Product category

Sports Nonprofit Athletic Coaching Education

NAICS

Sports and Recreation Instruction (611620), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK), Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN)

Keywords

• Nonprofit coaching education
• Youth football programs
• Football coach training
• Sports nonprofit initiatives
• Community athletic support

Headquarters

HQ city

Colorado Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Donations and Charitable Contributions: True Impact Football is a nonprofit organization that relies entirely on donor support to fund its mission of providing free coaching resources to under-resourced football programs. Revenue comes from individual donors, corporate sponsors, and foundation grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

True Impact Football is a nonprofit that provides free football coaching education, player personal development resources, and fundraising methods training to under-resourced high school, middle school, and youth football programs serving low-income communities. Through its partnership with Glazier Clinics, the organization delivers access to Glazier's nationwide coaching clinics, the Glazier Drive digital training platform, and the Glazier Academies Series, along with a network of NCAA and NFL coaches.

Product overview

True Impact Football is a nonprofit organization that operates as a single unified program rather than a platform-plus-modules architecture. The core offering combines football coaching education, player personal development resources, and fundraising methods training—all provided at no cost to under-resourced coaches. Through a partnership with Glazier Clinics, the organization provides access to the Glazier Drive digital training platform, Glazier football coaching clinics nationwide, and the Glazier Academies Series including Head Coach Academy and Assistant Coach Academy. The product portfolio centers on connecting under-resourced football programs with professional coaching resources and a network of NCAA and NFL coaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Football Coaching Education Provides world-class football coaching education, including access to Glazier football coaching clinics nationwide, the Glazier Academies Series (Head Coach Academy and Assistant Coach Academy), and a network of NCAA and NFL coaches to under-resourced football coaches in low-income communities.
• Player Personal Development Resources Provides resources focused on player personal development and character building to help coaches develop student athletes both on and off the field, addressing life skills, motivation, and academic focus.
• Fundraising Methods Program Teaches effective fundraising methods to help under-resourced football programs sustain and grow their operations in the face of budget cuts and limited resources.
• Glazier Drive Digital Training Platform Access Provides unlimited access to the Glazier Drive digital training platform, an online coaching education resource offered to under-resourced football coaches through the Glazier Clinics partnership.

Quantifiable outcome

• Goal of positively impacting 250,000 football players through equipped coaches
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core.

• Glazier ClinicscoreStrategic or Co-development PartnerGlazier Clinics provides football coaching education including coaching clinics nationwide, Glazier Drive digital training platform, and Glazier Academies Series (Head Coach Academy, Assistant Coach Academy). They are the primary content and resource provider, offering their training materials and networks to under-resourced coaches through True Impact Football at no cost.
• Minnesota VikingscoreGTM or Marketing PartnerVikings partnered with True Impact Football to support 10 under-served schools in Minnesota with resources for their football coaches. Joe Rush of the Vikings stated they are 'so thankful for our partnership with True Impact Football… creating these opportunities for coaches to get together and learn from each other.'
• Carolina PantherscoreGTM or Marketing PartnerPanthers partnered with True Impact Football identifying areas where coaches needed help and were under-funded. True Impact provided resources for free to schools in North Carolina. Elise DeLuca stated 'For us, partnering with True Impact Football was a no-brainer.'
• San Francisco 49erscoreGTM or Marketing Partner49ers PREP partnered with True Impact Football to equip 10 under-resourced football programs in California and Hawaii through the partnership.
• Los Angeles ChargerscoreGTM or Marketing PartnerChargers sponsored 10 local high school football programs in partnership with NFL Foundation and True Impact Football, providing both funding and training resources.
• Green Bay PackerscoreGTM or Marketing PartnerPackers partnered with True Impact Football to help equip 10 under-resourced football programs, providing coaching resources and support to schools in their region.
• Chicago BearscoreGTM or Marketing PartnerBears are proud to support 10 football programs in Illinois with True Impact Football and Glazier Clinics, providing both resources and coaching education access.
• Indianapolis ColtscoreGTM or Marketing PartnerColts provide funding and training resources to 10 Indiana football programs through True Impact Football. Programs like Seymour football and Tribe football program received Colts sponsorship.
• Tennessee TitanscoreGTM or Marketing PartnerTitans chose Fulton High School and nine other under-resourced high school football programs to participate in the True Impact Football program with NFL Foundation, gifting local schools coaching resources.
• Detroit LionscoreGTM or Marketing PartnerLions teamed up with True Impact Football to help provide educational coaching resources to high school football programs in Michigan, supporting under-resourced programs.
• Philadelphia EaglescoreGTM or Marketing PartnerEagles partnered with True Impact Football to help provide educational coaching resources to high school football programs in their area.
• Houston TexanscoreGTM or Marketing PartnerHouston Texans community program partnered with True Impact Football as part of their community outreach to support under-resourced football programs.
• Los Angeles RamscoreGTM or Marketing PartnerRams community program partnered with True Impact Football as part of their community outreach to support under-resourced football programs.
• New England PatriotscoreGTM or Marketing PartnerPatriots Foundation partnered with True Impact Football to support under-resourced football programs in their community.
• Pittsburgh SteelerscoreGTM or Marketing PartnerSteelers community program partnered with True Impact Football as part of youth football initiatives to support under-resourced programs.
• Buffalo BillscoreGTM or Marketing PartnerBills community program partnered with True Impact Football to support under-resourced football programs in their community.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Pop Warner Little Scholars: Youth football organization with a dual academic-and-athletic mission serving K-8 football players. Comparable as a national nonprofit operating football programs in under-resourced communities across the US with an education overlay.
• USA Football: National governing body for amateur football in the United States, focused on developing the sport at youth and high school levels. Directly comparable to True Impact Football's mission of supporting amateur football programs and coach development nationwide.
• American Youth Football: National youth football organization operating leagues and programs nationwide. Directly comparable as another US-based nonprofit supporting youth football participation in underserved areas with similar coach and program development focus.
• National Football Foundation: Nonprofit organization focused on amateur football, scholarships, and education. Shares the same donor-supported, amateur-football-development mission and beneficiary population as True Impact Football.
• Glazier Clinics: Football coaching education provider offering clinics and the Glazier Drive digital platform. While Glazier is True Impact's content partner, it operates a parallel paid coaching-education business serving the same football coach audience with overlapping curriculum.

Others

• National Alliance for Youth Sports: Nonprofit organization supporting youth sports administrators, coaches, and parents nationwide. Adjacent peer providing education and certification to youth sports coaches, with significant overlap in target audience and coach-development content.
• Positive Coaching Alliance: Nonprofit focused on developing positive youth sports coaches across multiple sports. Adjacent to True Impact Football as a national nonprofit providing coach education, though operating across all youth sports rather than football-only.
• American Football Coaches Association: Professional association for football coaches across all levels. Adjacent peer serving the football coaching community with educational and professional development resources, comparable to True Impact's coaching education focus area.

Broad incumbents

• NFL Foundation: The National Football League's charitable arm, supporting youth football and community programs at much larger scale. Although also a partner of True Impact, it is the broadest incumbent organization in this space and a major grant-making competitor for corporate philanthropic dollars.

Emerging players

• Football University: Football development organization running combines, camps, and showcases for high school players. Comparable as a niche organization targeting youth football development, though with a player-development rather than coach-development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about True Impact Football