KAYU Surfboards
KAYU Surfboards is a Bali-based manufacturer and retailer of handcrafted hollow balsa wood surfboards, blanks, and shaping workshops. It serves individual surfers, DIY shapers, and surf retailers via a Canggu showroom, 14-Bali consignment partners, and international wholesale.
- Company typePrivate
- Founded-
- HeadquartersKabupaten, Indonesia
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What KAYU Surfboards does
KAYU Surfboards (legal entity PT. KAYU WOODEN SURFBOARDS) is a Bali-based manufacturer and retailer of handcrafted balsa wood surfboards. The company operates a manufacturing facility in the hills of Central/East Java, located near balsa plantations, and a retail showroom in Canggu, Bali (Jl. Pantai Berawa No.101, Tibubeneng, Kuta Utara). Its core products are shortboards, mid-lengths, and longboards built using hollow balsa wood construction with handcrafted shaping techniques; balsa wood is sourced from local Indonesian farmers with a 4-6 year growth cycle and a 3-month drying process. KAYU also sells pre-shaped balsa surfboard blanks wholesale to shapers and retailers, offers custom surfboard orders with full configurability (size, rail, rocker, fin setup, tail shape, artwork), and runs hands-on shaping workshops.
The business operates three go-to-market motions: direct-to-consumer sales through the Canggu showroom and online contact channels, wholesale distribution of blanks to surf shops internationally (including container-load orders), and a consignment program with 14 Bali-based retail partners spanning surfwear, swimwear, jewelry, and lifestyle stores. Pricing is quote-based for custom orders and upon inquiry for wholesale; no public price list is disclosed. KAYU supports its products with a lifetime guarantee against snapping and after-service support. Customer segments include individual surfers of all skill levels, DIY shapers and surfboard builders, and surf retailers/wholesalers. The company is privately held, bootstrapped, and founder-operated, with no disclosed external funding, no parent company, and 101-250 employees. It self-describes as the largest and finest manufacturer of balsa wood surfboard blanks on the international market.
KAYU Surfboards firmographics
Firmographics- Name
- KAYU Surfboards
- Legal name
- PT. KAYU WOODEN SURFBOARDS
- Website
- https://kayusurfboards.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- KAYU Surfboards is a Bali-based manufacturer and retailer of handcrafted hollow balsa wood surfboards, blanks, and shaping workshops. It serves individual surfers, DIY shapers, and surf retailers via a Canggu showroom, 14-Bali consignment partners, and international wholesale.
- Ownership category
- akta.pro rank
KAYU Surfboards industry classification
Industry- Product category
- Surfboard Manufacturing
- akta.pro primary industry
- Paddle Sports Retail (Kayak, Canoe, SUP, Paddles) (CRAMAIAD)
Keywords
Where KAYU Surfboards is headquartered
LocationHeadquarters
- HQ city
- Kabupaten
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
KAYU Surfboards business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales
Revenue model
- Finished Surfboard Sales: Direct sales of handcrafted balsa wood surfboards to consumers. Includes shortboards, mid-lengths, and longboards. Custom surfboard orders with full consultation and shaping workshop options.
- Surfboard Blank Wholesale: Wholesale and bulk sales of balsa surfboard blanks to retailers and surf shops. Container load orders available. Provides retailers with both finished boards and blanks for customers who want to shape their own.
- Consignment Model: Consignment partnerships with 14 Bali-based surfwear and lifestyle retailers who stock KAYU products in their stores.
- Surfboard Rental and Test Sessions: Test riding opportunities at Canggu store with rental contract and conditions. Provides customer acquisition touchpoint before purchase.
- Shaping Workshop Experiences:
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom surfboard orders - quote-based pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
KAYU Surfboards product offering
Product offeringCore offering
KAYU Surfboards designs, manufactures, and sells handcrafted hollow balsa wood surfboards and pre-shaped balsa surfboard blanks from its production facility in Central/East Java, Indonesia, with a retail showroom in Canggu, Bali. The company offers finished shortboards, mid-lengths, and longboards, fully customizable boards, wholesale blanks to retailers and shapers, shaping workshop experiences, and branded apparel.
Product overview
KAYU Surfboards is a Bali-based manufacturer and distributor of the highest quality balsa wood surfboard blanks and fully crafted surfboards. The company operates a factory in Central/East Java, Indonesia, with a surf shop and showroom in Canggu, Bali. Its core product portfolio centers on handcrafted balsa surfboards available in three board types (Shortboards, Mid-lengths, Longboards), with full customization options including size, railing, rocker, fin setup, tail shape, and artwork. The company also manufactures and sells pre-shaped balsa surfboard blanks for retailers and shapers, offers a shaping workshop experience, and provides branded merchandise (T-shirts, helmets). The company positions itself as the biggest and finest manufacturer of balsa wood surfboard blanks on the international market, emphasizing sustainability, local community involvement, and traditional craftsmanship.
Differentiator
Problem solved
Functional benefit
Products and services
- Balsa Surfboards
Quantifiable outcome
- Lifetime guarantee against snapping with after-service support
- +1 more outcomes
Companies that use KAYU Surfboards
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
KAYU Surfboards technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
KAYU Surfboards partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- AfatominorConsignment partner selling KAYU Surfboards products. Located at https://afato-surfwear.com. Part of the 14 consignment partners operating across Bali.
- Bali Indah JewelryminorConsignment partner. Located at https://www.instagram.com/bali_indah_jewellery. One of the 14 consignment partners in the KAYU distribution network.
- Bay of FireminorConsignment partner. Located at https://bayoffireswim.com. Part of the 14 consignment partners across Bali selling KAYU products.
- Beach StreetminorConsignment partner. Located at https://beach-street.asia. One of the retail partners in the KAYU consignment network.
- Chop ValueminorConsignment partner. Located at https://chopvalueindonesia.com. Part of the 14 consignment partners selling KAYU Surfboards products.
- ElationminorConsignment partner. Located at https://www.elationthelabel.com. Retail partner in the KAYU distribution network.
- Jungle SurfstoreminorConsignment partner. Located at https://www.jungle-surf.com. Part of the surf retail consignment network for KAYU products.
- KatewoodminorConsignment partner. Located at https://www.katewood.com. One of 14 retail partners in the KAYU consignment program.
- Lost Fish StudiominorConsignment partner. Located at https://www.instagram.com/lostfishstudio. Retail partner selling KAYU surfboards.
- Menikmati DistributionminorConsignment partner. Located at https://menikmatidistribution.com. Distribution partner in the KAYU retail network.
- See Sea BaliminorConsignment partner. Located at https://www.instagram.com/seeseabali. Bali-based retail partner for KAYU products.
- Sol CrememinorConsignment partner. Located at https://solcreme.co/products/zinc. Retail partner in the KAYU consignment network.
- Soul BoostersminorConsignment partner. Located at https://soulboosters.life. One of the 14 consignment partners selling KAYU Surfboards.
- Sun TimeminorConsignment partner. Located at https://www.instagram.com/baliwacks. Bali-based retail partner in the KAYU distribution network.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
KAYU Surfboards competitors and assessment
Company assessmentBroad incumbents
- Channel Islands Surfboards: One of the most iconic premium surfboard brands globally. Comparable on custom high-performance positioning and brand cachet in the surf market, though operates at much larger scale with foam construction.
- Rusty Surfboards: Long-established surfboard brand offering premium custom and stock boards. Comparable in targeting experienced surfers with performance boards, though using conventional construction at industrial scale.
- Bing Surfboards: Heritage surfboard brand (founded 1959) blending traditional craftsmanship with modern performance. Comparable in emphasizing craftsmanship and surf heritage, with overlap in custom/premium positioning.
- Pyzel Surfboards: Established premium custom surfboard brand built by a world-class shaper. Comparable on custom configurability and premium pricing, though constructed from conventional foam rather than wood.
Direct peers
- Firewire Surfboards: Performance surfboard brand emphasizing sustainable construction techniques (e.g., timber stringer, bio-resin). Targets the same eco-conscious, performance-minded surfer segment with overlapping sustainability narrative.
- Stewart Surfboards: California-based custom hollow wooden surfboard maker with decades of heritage. Direct competitor in the hollow wooden surfboard niche with comparable custom configurability and craftsmanship positioning.
- Grain Surfboards: Maine-based maker of handcrafted wooden surfboards from sustainable forestry. Highly comparable to KAYU in product category (wooden construction), sustainability positioning, and custom-build model.
- Walden Surfboards: Specialist in wooden and wood-composite surfboards using sustainable materials. Direct peer in the eco-conscious wooden surfboard niche with similar handcrafted positioning and sustainability messaging.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
KAYU Surfboards social profiles
Digital presenceKAYU Surfboards financial estimates
Financial estimateRevenue estimate
Valuation estimate
KAYU Surfboards leadership team
Management profileNumber of profiles
Profiles1 record
KAYU Surfboards funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KAYU Surfboards M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KAYU Surfboards
What does KAYU Surfboards do?
KAYU Surfboards designs, manufactures, and sells handcrafted hollow balsa wood surfboards and pre-shaped balsa surfboard blanks from its production facility in Central/East Java, Indonesia, with a retail showroom in Canggu, Bali. The company offers finished shortboards, mid-lengths, and longboards, fully customizable boards, wholesale blanks to retailers and shapers, shaping workshop experiences, and branded apparel.
Is KAYU Surfboards a public or private company?
KAYU Surfboards is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was KAYU Surfboards founded?
KAYU Surfboards was founded in -1. It employs 101 to 250 people.
Where is KAYU Surfboards based?
KAYU Surfboards is headquartered in Kabupaten, Indonesia, in the Asia region.
How does KAYU Surfboards make money?
Five revenue lines are on record. Finished Surfboard Sales are the primary driver. The others are surfboard Blank Wholesale, consignment Model, surfboard Rental and Test Sessions and shaping Workshop Experiences.
Who are KAYU Surfboards's main competitors?
Broad incumbents on record are Channel Islands Surfboards, Rusty Surfboards, Bing Surfboards and Pyzel Surfboards. Direct peers are Firewire Surfboards, Stewart Surfboards, Grain Surfboards and Walden Surfboards.
Does KAYU Surfboards have an API?
No public API is recorded for KAYU Surfboards.
What industry is KAYU Surfboards in?
KAYU Surfboards's product category is Surfboard Manufacturing. Its primary akta.pro industry code is CRAMAIAD, Paddle Sports Retail (Kayak, Canoe, SUP, Paddles).