What FOUNDRY does

FOUNDRY (legal entity: FOUNDRY Group AG, registered in Küsnacht, Switzerland) is a full-service brand consultancy operating since 2015 with offices in Berlin, Zurich, and New York. The firm delivers brand strategy, corporate identity, content production, social media, and performance marketing through an integrated 'Service Hubs' model comprising four modules — Strategy & Positioning, Branding & Corporate Identity, Social Media & Performance, and Content & Campaigning — governed by a proprietary Return on Creativity™ framework that links brand-building activity to measurable performance outcomes. A specialized Startup Toolkit package addresses early-stage clients.

The agency serves scale-ups and legacy brands across Germany, Switzerland, and the United States, with a customer roster spanning enterprise accounts (Sennheiser, Axpo, Volkswagen, Franklin Templeton, SWISS International Air Lines, Bumble, PŸUR, LifeStyles Healthcare, Lime) and growth-stage ventures (Alpian, Perplexity, Planted, Startpage, LIQID). Revenue is generated through project-based professional services engagements and recurring retainer arrangements under a quote-based fee model; pricing is not publicly disclosed. Foundry has no proprietary software platform; AI tools are used within production workflows, including biometric-driven audio installations and AI-assisted campaign development, supported by a mid-six-figure annual AI budget.

The firm is founder-led by Sacha Moser (Founder & Creative Partner) and privately held with no disclosed parent company or institutional investors. Foundry has accumulated 250+ industry awards, including six consecutive years as the highest and most awarded agency at the German Brand Awards, alongside recognition from Cannes Lions, ADC of Europe, New York Festivals, Epica, and the German Design Awards. Trademarks are registered in Switzerland and at the EUIPO.

Name

FOUNDRY

Legal name

FOUNDRY Group AG

Website

https://foundry.berlin

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

FOUNDRY is a full-service, founder-led brand consultancy operating across Berlin, Zurich, and New York that delivers integrated brand strategy, corporate identity, content, and performance marketing through four 'Service Hubs' to scale-ups and legacy brands in DACH and the United States.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services — Brand Strategy & Branding: Project-based consulting engagements covering brand strategy, positioning, corporate identity, and messaging. Delivered as scoped engagements with defined deliverables, invoiced upon completion or at milestones.
2. Creative & Performance Marketing Services: Content creation, campaign execution, social media management, media buying, and performance marketing services. Revenue is generated through project fees, retainer arrangements, and media production costs passed through to clients.
3. Service Hub Retainers: Ongoing retainer arrangements for clients accessing integrated service hubs (Strategy & Positioning, Branding & Corporate Identity, Social Media & Performance, Content & Campaigning) on a continuous basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

FOUNDRY is a full-service brand consultancy delivering brand strategy, corporate identity design, content creation, and performance marketing through four integrated service hubs (Strategy & Positioning, Branding & Corporate Identity, Social Media & Performance, and Content & Campaigning). The agency combines long-term brand building with measurable performance outcomes using a proprietary Return on Creativity™ methodology, serving scale-ups and legacy enterprises across Germany, Switzerland, and the United States via project-based engagements and ongoing retainers.

Product overview

FOUNDRY is a full-service brand consultancy operating a platform of four integrated service modules called 'Hubs': Strategy & Positioning, Branding & Corporate Identity, Social Media & Performance, and Content & Campaigning. The Hubs work together to deliver 'Return on Creativity™' - combining performance marketing with long-term brand building. The agency also offers a specialized Startup Toolkit package for early-stage companies. Services span market research, brand strategy, identity design, digital experiences, media campaigns, content production (video, photography, animation), and campaign execution across Germany, Switzerland, and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy & Positioning Hub Strategic consulting service that analyzes markets and evaluates businesses to identify key opportunities and challenges. Develops actionable growth strategies for brand optimisation, market expansion, and product or service innovation for enterprise and mid-market clients.
• Branding & Corporate Identity Hub Brand building service that uncovers brand essence and translates insights into compelling brand strategy. Encompasses brand identity, messaging, digital experiences, and campaigns for scale-ups, legacy brands, and enterprise clients.
• Social Media & Performance Hub Data-driven social media and performance marketing service using advanced analytics to understand target audiences and develop targeted media campaigns in real-time for B2B and B2C clients.
• Content & Campaigning Hub Creative campaign development service combining performance marketing with long-term brand building. Develops integrated cross-channel campaigns and produces multimedia content including video, photography, animation, and social content for scale-ups and enterprises.
• Startup Toolkit A curated suite of essential branding, creative, and digital services designed for startups and scale-ups to launch quickly and grow efficiently, addressing rapid market entry positioning and distinctive brand presence.

Quantifiable outcome

• 500% month-over-month user growth for Bumble in Germany following hyperlocal campaign
• +5 more outcomes

Named customers16 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature2 records

Partnerships

Ten partnerships are on record, tiered minor.

• Crown Coins (Graffiti Artists)minorOthersGraffiti artists network partner for creative campaigns, contributing street art and urban visual design expertise to brand activations.
• EGO (Private Detectives)minorOthersPrivate investigation specialists used for discrete research and competitive intelligence projects within brand strategy engagements.
• Planted (Vertical Garden Botanists)minorStrategic or Co-development PartnerPlanted, a vertical garden and botanicals specialist, is both a client and a partner network member, contributing sustainable and environmental design elements to brand campaigns.
• Marc-André ter Stegen (German National Football Team)minorGTM or Marketing PartnerGerman national team football player partnered with Foundry during the Perplexity Germany launch campaign, introducing sport-themed questions through social media during the European Championship to drive traffic to the platform.
• Niclas Füllkrug (German National Football Team)minorGTM or Marketing PartnerGerman national team footballer collaborated on the Perplexity Germany launch, amplifying the campaign through social media during the European Championship.
• De'Aaron Fox (NBA)minorGTM or Marketing PartnerNBA player collaborated on continued social media campaign for Perplexity following the initial launch, extending reach to basketball audiences.
• Zach LaVine (NBA)minorGTM or Marketing PartnerNBA player collaborated on Perplexity social media campaign extending the launch into US basketball audiences.
• Tim Raue (Michelin-Star Chef)minorGTM or Marketing PartnerTwo-Michelin-star chef Tim Raue joined the Planted campaign movement inspired by Foundry's 'Better Than' plant-based meat campaign, adding Planted dishes to his restaurant's vegan menu.
• Rafael Neugart (Influencer)minorGTM or Marketing PartnerInfluencer and content creator partnered with Foundry for the Startpage 'Search History Auction' campaign, auctioning his personal search history on eBay to demonstrate the value of online privacy.
• Turnleaf ConsultingminorStrategic or Co-development PartnerStrategic consulting partner that refers clients to Foundry for brand transformation and rebranding engagements. Currently collaborating on the rebranding of one of Germany's largest telecommunications companies.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency known for integrated brand, digital, and content work with German enterprise clients. Comparable to Foundry on boutique independent positioning, integrated service model, and DACH award track record.
• Scholz & Friends: Hamburg-based independent creative agency group with German and international offices offering brand strategy, advertising, and digital services. Comparable to Foundry on independent ownership, DACH enterprise client base, and integrated brand-led model.
• Jung von Matt: Hamburg-headquartered independent creative agency group with strong award reputation in Germany and Switzerland. Comparable to Foundry on independent ownership, award-led credibility (Cannes Lions, ADC), and full-service brand and digital offerings.
• Serviceplan Group: Germany's largest independent, owner-managed agency group, headquartered in Munich with full-service brand, digital, and performance capabilities across DACH. Most directly comparable to Foundry on integrated 'one-stop agency' positioning, DACH enterprise client base, and multi-office footprint.
• Grabarz & Partner: Hamburg-based independent creative agency focused on brand communication, campaigns, and digital. Comparable to Foundry on independent ownership, integrated creative offering, and DACH enterprise client work.
• Thjnk: Hamburg-headquartered creative agency group with offices in Germany, Switzerland, and elsewhere offering strategy, branding, and digital. Comparable to Foundry on independent positioning, DACH-Swiss enterprise base, and integrated brand and digital services.
• Antoni (advertising agency): Berlin-based creative agency within the Serviceplan Group, known for high-profile brand campaigns. Comparable to Foundry on Berlin presence, DACH enterprise clients, and integrated brand strategy plus performance marketing scope.
• Kolle Rebbe: Hamburg-based creative agency with strong brand, digital, and content capabilities, now part of Grey. Comparable to Foundry on independent-style integrated brand work and DACH enterprise clients.

Emerging players

• Mother London: Independent creative agency network with strong creative reputation, offering brand strategy, advertising, and digital work globally. Comparable to Foundry on independent ownership culture, integrated creative services, and award-driven credibility.
• Anomaly: Independent creative agency with offices in New York, Los Angeles, London, Berlin, and Toronto offering integrated brand, advertising, and product innovation. Comparable to Foundry on independent owner-operator model, multi-office footprint, and integrated brand-plus-performance positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foundryinc
• LinkedInlinkedin.com/company/foundry-berlin-gmbh
• Instagraminstagram.com/foundry.berlin/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FOUNDRY