Planted
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Planted firmographics
Firmographics- Name
- Planted
- Legal name
- Grow Radicle Inc.
- Website
- https://plantedgrowing.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Planted industry classification
Industry- Product category
- Home Gardening Supplies
- NAICS
- Nursery, Garden Center, and Farm Supply Retailers (444240), Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)
- akta.pro secondary industry
- Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens) (AFAGAHAC)
Keywords
Where Planted is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Planted business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Infrastructure, Personnel, Technology or R&D
Revenue model
- Seedling Sales: One-time purchase model for individual seedlings and bundles. Products include vegetables, herbs, flowers sold as 3-packs in 4-inch pots or 12-packs for bundles. Prices range from $9.95 to $44.95 depending on product type.
- Canopy Greenhouse Sales: Sale of protective greenhouse structures. Canopy is a modular, expandable growing environment with climate control. Four sizes available with customizable colors. Starting price at $2,875.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Seedling 3-Packs |
| Unit Pricing | Pay-as-you-go | Seedling Bundles (12 plants) |
| Unit Pricing | Pay-as-you-go | Specialty Bundles (12 plants) |
| Unit Pricing | Pay-as-you-go | Canopy Greenhouse |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels4 records
Planted product offering
Product offeringCore offering
Planted operates a direct-to-consumer e-commerce business selling 100% certified organic, non-GMO seedlings (vegetables, herbs, fruits, and flowers) delivered directly to customers' doors via UPS two-day shipping. The company also sells the Canopy greenhouse system, a modular, expandable protected growing environment with climate control available in four sizes starting at $2,875. Seedlings are sourced exclusively from small, family-owned partner farms.
Product overview
Planted operates as an e-commerce platform selling 100% certified organic, non-GMO seedlings for home gardening, delivered directly to customers' doors. The core product offering consists of individual seedlings across vegetables, fruits, herbs, and flowers sold as 3-packs or bundles. Additionally, Planted offers the Canopy greenhouse system—a premium protected growing environment available in four modular sizes (Canopy 15, 30, 60, and 60+) starting at $2,875. Seedling products include the Culinary Herb Bundle, Plant-Based Wellness Bundle, and Floral Cutting Garden. All products are sourced from partner farms and shipped primarily within the Northeast and select Midwest regions via UPS two-day delivery.
Differentiator
Problem solved
Functional benefit
Brands
- Canopy: A protected environment greenhouse system for year-round growing, available in four modular sizes (15 SF, 30 SF, 60 SF, and 60+ SF) with customizable frame and base colors. Starting at $2,875.
Products and services
- Canopy Greenhouse System
Companies that use Planted
Customer profileSegments2 records
Ideal customer profiles2 records
Planted technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Planted partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Wyllie Fox FarmcoreSmall, family-owned farm located 30 miles northwest of Syracuse, NY. Has specialized in growing certified organic seedlings since 2012, offering over 200 varieties of vegetables, herbs, and flowers. Collaborated with Planted to select the best and healthiest seedlings to ship directly to customers. Planted is open to additional farm partners.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Planted competitors and assessment
Company assessmentDirect peers
- Gardyn: Gardyn sells smart indoor hydroponic growing systems with subscription plant pods for year-round home produce. They are an EMERGING_PLAYER–DIRECT_PEER for Planted's Canopy hardware thesis, with stronger tech/AI positioning but overlapping premium urban-gardener customer.
- True Leaf Market: True Leaf Market sells vegetable, herb, flower, and microgreen seeds direct to home gardeners and small growers. Their online, organic-leaning catalog overlaps with Planted's seedling assortment and customer base.
- Botanical Interests: Botanical Interests is a family-owned seed company selling organic and heirloom vegetable, herb, and flower seeds direct to home gardeners. Their mission-driven, organic-led positioning and DTC channel closely mirror Planted's seedling business model.
- Burpee: Burpee is a leading direct-to-consumer mail-order seed and seedling company in the US, selling vegetable, herb, and flower varieties to home gardeners. It is the most direct comparable to Planted's core seedling e-commerce offering, though Burpee's catalog and brand scale are far larger.
- Baker Creek Heirloom Seeds: Baker Creek sells heirloom and open-pollinated seeds via direct mail order and online, with a curated organic/non-GMO-leaning brand similar to Planted. They are highly comparable on customer base (home gardeners) and organic/specialty positioning.
- AeroGarden: AeroGarden sells countertop indoor hydroponic gardens with seed pod kits for home herb/vegetable growing. They overlap with Planted's Canopy product line as a hardware-based home-grow solution, though at a lower price point and indoor/lighting-focused configuration.
- Lettuce Grow: Lettuce Grow sells hydroponic Farmstand kits and seedling subscriptions for home food growing. They overlap with Planted on DTC home-grow hardware (similar to Canopy) and on a seedling recurring-delivery model that Planted does not yet offer.
- Gardener's Supply Company: Gardener's Supply is a direct-to-consumer retailer of garden supplies, tools, and growing products including raised beds and protection solutions. They overlap with Planted on home-gardener e-commerce and on hardware-adjacent categories like the Canopy product.
Broad incumbents
- Home Depot Garden Center: Home Depot operates the largest US retail garden centers selling plants, seedlings, soils, and gardening supplies. They are a broad incumbent alternative for home gardeners that Planted competes against on convenience and certified-organic positioning rather than price.
- Miracle-Gro / Scotts: Scotts Miracle-Gro is the dominant US consumer gardening brand (soils, fertilizers, seeds, tools). They are a broad incumbent across the home gardening category Planted addresses, with distribution and brand spend orders of magnitude larger.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Planted social profiles
Digital presencePlanted financial estimates
Financial estimateRevenue estimate
Valuation estimate
Planted leadership team
Management profileNumber of profiles
Profiles1 record
Planted funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Planted M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Planted
What does Planted do?
Planted operates a direct-to-consumer e-commerce business selling 100% certified organic, non-GMO seedlings (vegetables, herbs, fruits, and flowers) delivered directly to customers' doors via UPS two-day shipping. The company also sells the Canopy greenhouse system, a modular, expandable protected growing environment with climate control available in four sizes starting at $2,875. Seedlings are sourced exclusively from small, family-owned partner farms.
Is Planted a public or private company?
Planted is a private company. It is classified as unknown and is currently operating.
When was Planted founded?
Planted was founded in 2020. It employs 1 to 10 people.
Where is Planted based?
Planted is headquartered in New York, United States, in the North America region.
How does Planted make money?
Two revenue lines are on record. Seedling Sales are the primary driver. The others are canopy Greenhouse Sales.
Who are Planted's main competitors?
Direct peers on record are Gardyn, True Leaf Market, Botanical Interests, Burpee, Baker Creek Heirloom Seeds, AeroGarden, Lettuce Grow and Gardener's Supply Company. Broad incumbents are Home Depot Garden Center and Miracle-Gro / Scotts.
Does Planted have an API?
No public API is recorded for Planted.
What industry is Planted in?
Planted's product category is Home Gardening Supplies. Its primary akta.pro industry code is CRAIAIAB, Plants, Seeds & Nursery Retail (Garden Centers), with a secondary code of AFAGAHAC, Greenhouse Herb & Microgreens Production (Culinary Herbs, Microgreens). Its NAICS code is 444240 and its SIC code is 5200.