BeYAH Fitness Global Services

What BeYAH Fitness Global Services does

BeYAH Fitness Global Services is a private, founder-led online education and content business that sells self-paced digital courses and blog content focused on holistic nutrition, fitness, and wellness. Founded by Beatrice Sargin, the company brands itself around the Weston A. Price dietary framework combined with fitness routines, dance, and motivational practice. Its primary market is Nigeria, with content and storefront branding ("Best Online Holistic Nutrition In Nigeria") indicating Nigerian market focus, though the company also positions globally. The product catalog comprises roughly eighteen courses spanning diet programs (Carb Cycling for Weight Loss, Bulletproof Keto Diet, Vegan Warrior, Gluten-Free Lifestyle, Healthy Eating Guide), fitness programs (Bulk Like The Hulk, Fit In 15, Future of Fitness, Fat Burn Secrets), mental wellness courses (Anti-Anxiety Formula, Brain Health, Calm Mind Healthy Body), and niche offerings (Cupping Therapy, Ultimate Anti-Aging).

The underlying technology is a standard WordPress content site (beyahfitness.com) with a separate course storefront at courses.beyahfitness.com, integrated with Paystack for Nigerian Naira payment processing and MailChimp for email capture. The platform supports both USD and NGN pricing to facilitate cross-currency sales, and the company distributes a free lead-magnet course ("Ten Seconds Stress Tactics") via MailChimp to drive newsletter signups. There are no proprietary technology assets, no mobile apps, no AI features, and no disclosed APIs or developer tooling.

Revenue is generated primarily through one-time course purchases (individual digital products covering video lectures, written materials, and exercises), supplemented by a freemium funnel in which free blog content and a complimentary stress-management course are used as lead magnets to convert readers into paying students. The customer base is composed of individual health-conscious consumers rather than enterprise or institutional buyers, with stated segmentation across wellness seekers, Nigerian/African health enthusiasts, and individuals pursuing stress/anxiety management. No subscription tier, no B2B contracts, and no disclosed pricing for individual courses are present in the source material.

Name

BeYAH Fitness Global Services

Legal name

BeYAH Fitness

Website

https://beyahfitness.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

BeYAH Fitness Global Services is a founder-led, Nigeria-focused online education company that sells self-paced digital courses and blog content on holistic nutrition, fitness, and wellness, built on a WordPress storefront with Paystack and MailChimp integrations targeting individual health-conscious consumers.

Ownership category

akta.pro rank

Product category

Online Health and Wellness Education

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Online/Remote Personal Training & Programming (HSADAAAM)

Keywords

• Online nutrition courses
• Holistic wellness education
• Fitness training programs
• Weight loss coaching
• Mental health courses

Headquarters

HQ city

Warri

HQ country

Nigeria

HQ region

Africa

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Online Course Sales: Self-paced online courses covering fitness, nutrition, and wellness topics sold as digital products. Courses include video lectures, written materials, and practical exercises. Revenue generated through one-time course purchases via integrated payment system.
2. Educational Content & Lead Generation: Free blog content and educational resources (e.g., Ten Seconds Stress Tactics free course, articles on nutrition and fitness) attract and educate potential customers, driving conversions to paid course offerings.
3. Email List/Newsletter Revenue Potential: MailChimp-based email collection system building subscriber list for future marketing and course promotions. Contact: mailchi.mp/a4270e40e01d for free course signup.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

BeYAH Fitness Global Services sells self-paced online courses covering holistic nutrition, fitness programs, mental wellness, weight loss diets, anti-aging, and specialized health topics. Courses are delivered through a WordPress-based e-commerce platform with Paystack payment integration and multi-currency support (USD and Nigerian Naira), targeting health-conscious consumers primarily in Nigeria and the broader African market.

Product overview

BeYAH Fitness is a holistic health and wellness company offering online educational courses and programs focused on nutrition, fitness, and overall wellbeing. The core offering centers on Holistic Nutrition philosophy incorporating Weston A. Price dietary principles, complemented by a comprehensive course library including fitness programs (Bulk Like The Hulk, Fit In 15, Future of Fitness), diet-specific courses (Carb Cycling for Weight Loss, Bulletproof Keto Diet, Vegan Warrior, Gluten-Free Lifestyle), mental wellness courses (Anti-Anxiety Formula, Brain Health, Calm Mind Healthy Body), and specialized health courses (Cupping Therapy, Fat Burn Secrets, Healthy Eating Guide, Ultimate Anti-Aging). All courses are delivered as self-paced online programs accessible worldwide through their courses platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Nutrition Program Holistic nutrition program for health-conscious consumers based on Weston A. Price dietary principles, integrating traditional 1900s eating practices with modern lifestyle nutrition guidance.
• Fitness Programs Fitness program offerings for individual consumers combining aerobic and anaerobic exercise routines with dance and motivational practices.
• Healthy Eating for Weight Loss Weight-loss-oriented healthy eating program for individual consumers, providing dietary guidance and nutritional strategies for sustainable weight management.
• Anti-Anxiety Formula Course Self-paced online course for individuals experiencing anxiety, teaching evidence-based holistic anxiety management through breathing, mindfulness, and cognitive techniques.
• Brain Health Course Self-paced online course for individual consumers covering cognitive function, memory, attention, focus, problem-solving, and emotional regulation for overall brain health.
• Vegan Warrior & Vegan Diet Course Self-paced online course for individual consumers teaching vegan diet principles and strategies, covering body, mind, and environmental benefits.
• Ultimate Anti-Aging Guide Course Self-paced online course for individual consumers covering skin aging phases, environmental factors, and lifestyle choices that affect aging in both men and women.
• Bulk Like The Hulk Self-paced online fitness program for individual consumers combining weight training, cardio, and nutrition guidance for muscle mass gain and increased strength.
• Carb Cycling for Weight Loss Self-paced online diet course for individual consumers teaching alternating high- and low-carbohydrate days to maximize fat loss while preserving muscle mass.
• Healthy Eating Course Self-paced online course for individual consumers covering food groups, healthy eating habits, food labels, and cooking techniques.
• Calm Mind Healthy Body Self-paced online wellness course for individual consumers teaching techniques for reducing stress and anxiety, promoting relaxation, and improving physical health.
• Bulletproof Keto Diet Self-paced online keto diet course for individual consumers, science-based, focused on sustainable weight loss, increased energy, and improved cognitive function.
• Fat Burn Secrets Course Self-paced online weight loss program for individual consumers combining diet and exercise strategies with expert guidance for sustainable lifestyle changes.
• Fit In 15 Self-paced online high-intensity interval training (HIIT) course for individual consumers offering convenient workouts for busy lifestyles.
• Future of Fitness Self-paced online course for individual consumers covering cutting-edge workout techniques, innovative training methods, and advanced fitness technologies.
• Gluten-Free Lifestyle Self-paced online course for individual consumers covering gluten intolerance, celiac disease biology, and gluten-free diet management, based on scientific research.
• Exploring Cupping Therapy Self-paced online course for individual consumers teaching traditional cupping therapy techniques for promoting blood flow, reducing inflammation, and relieving pain.
• Ten Seconds Stress Tactics (Free Course) Free self-paced stress relief course for individual consumers, offered as an anniversary gift and distributed via Mailchimp email signup; teaches quick stress management techniques.
• Healthy Eating Guide Self-paced online resource for individual consumers covering the science, principles, and benefits of good nutrition, with personalized guidance for adopting a healthy eating lifestyle.

Quantifiable outcome

• Reduced chronic disease risk through improved nutrition habits
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Noom: Large digital health platform with paid coaching programs for weight loss, nutrition, and behavior change. Overlaps with BeYAH's weight-loss and healthy-eating course portfolio but operates at significantly greater scale and brand awareness.
• MyFitnessPal: Large incumbent nutrition-tracking platform with adjacent paid coaching; comparable to BeYAH on the nutrition education and carb-cycling/diet course offerings, though anchored in tracking rather than course-based learning.
• Udemy: General marketplace for self-paced video courses across health, fitness, and wellness — structurally similar as a distribution channel for self-paced online courses sold directly to consumers, even though Udemy is broader and multi-vendor.

Direct peers

• Headspace: Meditation, mindfulness, and mental-wellness digital course and app subscription business; directly comparable to BeYAH's Anti-Anxiety Formula, Brain Health, and Calm Mind Healthy Body courses as a paid digital mental-wellness education product.
• BetterMe: Direct-to-consumer digital health and wellness platform offering holistic coaching across weight loss, nutrition, fitness, and mental wellness via app-based programs — directly comparable in product breadth, online-only delivery, and mass-market wellness positioning.
• Freeletics: Online fitness and bodyweight training program delivered digitally with nutrition guidance — comparable on the fitness-programming side (Bulk Like The Hulk, Fit In 15, Future of Fitness) as online training content sold D2C.
• Calm: Subscription digital platform for meditation, sleep, and anxiety courses — overlaps directly with BeYAH's stress-management and mindfulness offerings (Ten Seconds Stress Tactics, Anti-Anxiety Formula) in category and digital delivery model.

Emerging players

• Gaia: Subscription streaming platform for yoga, holistic healing, and alternative wellness — comparable niche overlap with BeYAH's Holistic Healing and Holistic Nutrition content as a paid digital platform serving holistic-wellness audiences.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookweb.facebook.com/beyahfitness
• Xx.com/beYAHFitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeYAH Fitness Global Services