What LMC does

LMC (legal entity: lmc.communication GmbH, with operating subsidiary lmc.production GmbH) is a Stuttgart-based live marketing and event management company founded in 2002 by Oliver and Sonja Langjahr. The firm delivers full-service brand experiences for premium automotive OEMs and selected industrial clients, spanning event conception and execution, retail activations, guest and accreditation management, driving experiences, and event logistics. Operationally, LMC runs a 550 sqm headquarters in Stuttgart and a 2,500 sqm warehouse and logistics center in Tamm, with a specialized team of 20+ project managers, concept developers, designers, strategists, and logistics staff.

Core technology is built around three proprietary web-based platforms: LMC.Event Hub (database-backed participant and interaction management with API integrations to customer CRM, marketing, and BI systems), LMC.GUESTSTAR (TISAX-certified, penetration-tested guest management software with mailing, document management, live dashboards, and badge printing), and LMC.Stockmanager (warehouse management with integrated webshop for inventory and distribution). These platforms are complemented by a dealer-facing booking portal (retail-formats.l-mc.com). LMC holds TISAX Assessment Level 3 and SAQ 4.1 sustainability certifications, both required or strongly preferred within the automotive supply chain.

Revenue is generated primarily through professional-services, project-based engagements with enterprise clients, supplemented by managed-services recurring revenue from proprietary software deployment. The customer base is concentrated in the Volkswagen Group ecosystem (Audi, Porsche, Volkswagen, ŠKODA, SEAT/CUPRA, Mercedes-AMG), with selected industrial accounts including Bosch, Samsung, DEKRA, and Festool. GTM is direct enterprise field sales supported by long-tenured account relationships, with no disclosed pricing, no external funding, and no parent company. The company is founder-owned, bootstrapped, and privately held.

Name

LMC

Legal name

lmc.communication GmbH

Website

https://lmc-communication.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

LMC is a Stuttgart-based live marketing agency serving premium automotive OEMs (Audi, Porsche, VW, ŠKODA, Mercedes-AMG, SEAT/CUPRA) and industrial clients with full-service event management, proprietary guest-management software, and integrated logistics across global markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Stuttgart

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Event Services: Full-service event management including project management, execution, crew handling, staffing, and on-site support for brand experiences, press events, roadshows, and corporate events.
2. Retail Event Services: Planning, organization, and implementation of retail events, pop-up stores, and experience hubs including logistics, warehousing, and dealer communication.
3. Guest Management & Software: Digital participant management including software development, hosting, and support services for guest management, accreditation, and event operations.
4. Logistics Services: Event logistics, transport logistics, promotional material logistics, warehousing, and distribution services including 2,500 sqm of warehouse space.
5. Driving Experience Services: Conception, planning, and implementation of driving events, test drive experiences, and product launch trainings for automotive brands.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

LMC is a Stuttgart-based full-service live marketing agency that plans, produces, and executes brand experiences, press and corporate events, retail activations, driving experiences, and associated logistics for global automotive and industrial brands. Its offering bundles strategy, concept, personnel, production, warehousing, and on-site execution with proprietary digital platforms for guest management, participant orchestration, and warehouse operations, TISAX Level 3 certified for automotive-grade information security.

Product overview

LMC is a live marketing company offering an integrated suite of event management services built around proprietary software platforms. The core product portfolio consists of LMC.GUESTSTAR (digital guest management companion with mailing, document management, badge printing, and check-in/out capabilities) and LMC Event Hub (web-based participant management platform supporting invitations, personalization, live check-in, voting, and chat). These platforms are complemented by LMC.Stockmanager (warehouse management with web shop) and the retail-formats.l-mc.com booking portal. All solutions are supported by TISAX certification and offer API integrations with customer CRM, marketing, and BI systems. Services span Event, Guest, Retail, Digital, Drive, and Logistics disciplines for global automotive brands.

Differentiator

Problem solved

Functional benefit

Brands

• LMC.GUESTSTAR: Digital companion for innovative guest and experience management software
• LMC.Stockmanager
• LMC.Retailshop

Products and services

• Brand Experience & Event Services End-to-end planning and execution of press events, corporate events, brand activations, roadshows, and product launches for global automotive and industrial brands, including consulting, concept, planning, production, crew handling, staffing, and on-site support.
• Driving Experience Services Conception, planning, and implementation of driving events, test drive experiences, and product launch trainings for automotive brands, including for ŠKODA, Volkswagen, Porsche, and SEAT/CUPRA.
• Retail Experience Services Planning, organization, and implementation of retail events, pop-up stores, and experience hubs including consulting, concept/strategy, personnel services, logistics, warehousing, and dealer communication for automotive OEM clients such as Mercedes-AMG and SEAT/CUPRA.
• Event & Promotional Logistics Services Event logistics, transport logistics, promotional material logistics, warehousing, fleet operations, and distribution services operating out of LMC's 2,500 sqm warehouse and logistics center in Tamm, including retail and roadshow truck logistics for clients such as Festool and SEAT/CUPRA.
• LMC.GUESTSTAR Guest Management Software Web-based, database-supported platform providing finely granular mailing, secure document management, live dashboard, content management, badge printing, and check-in/check-out logs for guest and experience management across events of any scale.
• LMC Event Hub Platform Participant and interaction management platform that orchestrates all touchpoints from invitation and personalization to live check-in, voting, chat functions, and real-time evaluations, integrating via API into existing customer systems.
• LMC.Stockmanager (Warehouse & Web Shop) Inventory and warehouse management system with integrated web shop used to manage equipment storage, order fulfillment, and logistics coordination for retail and event operations.
• Dealer Booking Systems & Retail Booking Portal Digital booking systems that enable automotive dealer networks to book retail event packages online, supporting dealer communication and standardized retail event execution at scale.

Quantifiable outcome

• Managed 80,000+ guests at Audi Family Festival 2023 with digital registration and QR code tracking
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Studio OuchhhminorStrategic or Co-development Partner · 1 January 2021Collaborated with Studio Ouchhh for Audi OMR Festival project 'Unseen Universe' - an AI-generated digital artwork that used live visitor data from wristband chips to create constantly changing real-time digital art. Studio Ouchhh provided artificial intelligence technology to process visitor movement, interaction, and experience data.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jack Morton Worldwide: Global brand experience agency (IPG-owned) creating events, exhibits, and brand activations for major consumer and B2B brands. Directly comparable to LMC in event-driven live marketing services for premium enterprises, though at materially larger scale and global footprint.
• MCI Group: Global meetings, events, and association management company with a strong European presence. Comparable to LMC in convention and corporate event organization, though with broader geographic reach and association/congress management specialization.
• George P. Johnson Experience Marketing: Large US-headquartered brand experience agency known for automotive and technology event programs, including press launches and dealer activations. Closely aligned with LMC's automotive live marketing focus and enterprise sales motion.
• Sparks (a Golin company): Brand experience agency within IPG/Golin building live events, exhibits, and immersive brand experiences for global enterprises. Directly comparable to LMC in experiential marketing services for premium brands across technology, automotive, and consumer verticals.
• Milla & Partner: German brand experience and live communication agency based in Stuttgart/Munich, delivering integrated brand environments, events, and exhibitions for premium clients. Highly comparable to LMC in geography, customer profile (premium German brands), and full-service live marketing model.

Broad incumbents

• Scholz & Friends: Major German creative agency with live marketing and brand experience practices serving automotive and consumer brands. Comparable to LMC in serving premium German clients with integrated creative and event work, though at a broader agency scale.
• Jung von Matt: Major German independent creative agency group with significant live marketing and event capabilities, serving premium German and European brands. Overlaps with LMC's creative, brand experience, and live communication offerings but operates across the full marketing mix rather than events as a specialty.
• Cvent: US-listed event management software platform offering registration, attendee management, and event marketing technology to enterprise customers. Comparable to LMC.GUESTSTAR and LMC.Event Hub in event software functionality, though Cvent operates as a software vendor rather than a full-service agency.
• Serviceplan Group: Largest German independent owner-led agency group with full-service marketing, digital, and live communications capabilities. Comparable as a broader incumbent offering live marketing within a wider portfolio of services, often competing for the same premium German clients as LMC.

Emerging players

• Bizzabo: Event experience platform providing registration, engagement, and analytics software for B2B events and conferences. Comparable to LMC's proprietary Event Hub platform in event technology functionality, though positioned as a standalone software vendor competing with parts of LMC's digital offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LMC