What Adao does

Adao, legally Adao Ltd, is a UK-based full-service digital marketing agency headquartered in Rugby, England. According to its firmographic data, the company was founded in 2010 and operates with a headcount in the 11–50 employee range, positioning it as a small-to-mid-sized services business. Its stated service offering covers professional website design, development, and digital marketing, with documented sector specialisation in education and manufacturing, addressing needs such as digital presence, online visibility, brand visibility, and customer acquisition. There is no publicly disclosed pricing model, revenue figure, or productised offering; commercial mechanics appear to be project- or retainer-based digital marketing engagements typical of agencies in this size tier.

The company maintains a structural relationship with UP Hotel Agency Ltd, a sister company headquartered at the same Rugby location and focused exclusively on hotel and hospitality digital marketing (website development, SEO, paid search). Effective March 3, 2026, 100% of Adao Ltd — together with UP Hotel Agency Ltd — was acquired by ReGuest S.p.A., an Italian CRM platform serving hotels. The deal is described as ReGuest's first major international expansion beyond its prior five investments in the DACH region, with notarised completion planned for Q1 2026 and further details to follow finalisation. As a result of the transaction, Adao now operates as a wholly-owned subsidiary of ReGuest, with David Ohandjanian continuing as Director of the UK operations.

No proprietary technology, patents, AI/ML capabilities, named customers, awards, or compliance certifications are disclosed in the available data, and the firm's own website (adao.co.uk) was unavailable for indexing at the time of research. The combined ReGuest / Adao / UP Hotel Agency structure positions Adao as the non-hospitality (education and manufacturing) digital marketing arm within a hospitality-centric Italian platform group, with cross-sell and integration upside but also open questions about strategic fit between hospitality CRM software and unrelated vertical digital marketing services.

Name

Adao

Legal name

Adao Ltd

Website

https://adao.co.uk

Company type

Private

Founded year

2010

Operating status

Acquired

Headcount range

11–50 employees

Short description

Adao Ltd is a UK-based, full-service digital marketing agency headquartered in Rugby, founded in 2010 with 11–50 employees, serving education and manufacturing sector clients with website design, development, and broader digital marketing services. It operates as a wholly-owned subsidiary of Italian hospitality CRM platform ReGuest S.p.A. following acquisition in March 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Rugby

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Adao is a full-service digital marketing agency providing website design and development, SEO, paid search, and broader digital marketing strategy to clients in the education and manufacturing sectors. Following its March 2026 acquisition by Italian hospitality CRM platform ReGuest S.p.A., it operates as a wholly-owned subsidiary alongside its sister company UP Hotel Agency Ltd.

Product overview

Adao is a full-service digital marketing agency that serves sectors including education and manufacturing. It operates as a standalone brand alongside its sister company UP Hotel Agency within the ReGuest group, following ReGuest's acquisition of 100% of the company in March 2026. The agency provides digital marketing services as part of ReGuest's broader hospitality-focused platform strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Services
• Website Design and Development
• SEO Services
• Paid Search Services

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• ReGuest S.p.A.coreStrategic or Co-development Partner · 3 March 2026ReGuest S.p.A., an Italian CRM platform for hotels, acquired 100% of Adao Ltd as part of its first major international expansion. The acquisition, effective March 3, 2026, integrates Adao into the ReGuest group alongside its sister company UP Hotel Agency Ltd. The transaction is planned for completion in Q1 2026, with further details to be disclosed after finalization.
• UP Hotel Agency LtdcoreOthers · 3 March 2026Adao Ltd is the sister company of UP Hotel Agency Ltd, both headquartered in Rugby, UK. Both companies were acquired by ReGuest S.p.A. together in the same transaction. UP Hotel Agency specializes exclusively in hotel and hospitality marketing, providing website development, SEO, and paid search services.

Recent moves3 records

Expansion highlights4 records

Direct peers

• Net Affinity: Ireland-based digital marketing agency serving hotels and hospitality groups with website design, SEO, and paid media services. Direct overlap with Adao's hospitality offering via the UP Hotel Agency sister company and with ReGuest's customer base.
• Avvio: Hospitality technology and digital marketing provider offering booking engine, website design, and digital marketing services to hotels in Europe. Comparable to Adao/UP Hotel Agency on the intersection of digital marketing and hospitality technology that ReGuest's acquisition strategy is built around.
• Tambourine: US-based digital marketing agency specializing in the hotel and hospitality industry, with services spanning website development, SEO, paid media, and CRM. Comparable to Adao's full-service digital marketing positioning for hospitality clients.
• Blue Magnet Interactive: Chicago-based digital marketing agency focused exclusively on hotels and hospitality, offering website design, SEO, paid media, and social media. Comparable in scope and vertical specialization to the combined Adao/UP Hotel Agency hospitality offering.
• UP Hotel Agency Ltd: Sister company of Adao under the same Rugby, UK headquarters and now the same ReGuest S.p.A. parent. UP Hotel Agency specializes exclusively in hotel and hospitality digital marketing (website development, SEO, paid search), making it the closest operational peer and the natural comparison point for Adao's hospitality-segment capabilities.
• Bookassist: Hospitality digital technology and marketing company offering booking engine, website design, and digital marketing solutions to hotels across Europe. Directly comparable to the hospitality marketing capabilities Adao provides through its UP Hotel Agency sister.
• Fuel Travel: Digital marketing agency serving the hotel and resort industry with website design, SEO, paid media, and social media management. Comparable mid-sized agency competitor in the hospitality marketing niche that Adao targets via its UP Hotel Agency sister.
• Lounge Digital: UK-based digital marketing agency offering SEO, paid media, web development, and content marketing to a broad set of verticals. Comparable to Adao's full-service digital marketing positioning for UK SMEs in education, manufacturing, and similar sectors.

Others

• ReGuest S.p.A. Italian CRM platform for hotels that acquired 100% of Adao in March 2026. Listed as a peer (rather than competitor) given ReGuest is now Adao's parent company and the strategic context for evaluating Adao's forward opportunity set.

Broad incumbents

• Cendyn: Large global hospitality technology platform (formed via the merger of HEBS Digital and Cendyn) providing CRM, digital marketing, and media solutions to hotels worldwide. Comparable as a broad incumbent offering the same hotel digital marketing services Adao provides, but at significantly greater scale and geographic reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/officialADAO
• LinkedInlinkedin.com/company/adao-design

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adao