ReGuest
ReGuest S.p.A. is a publicly listed Italian hospitality technology company (Vienna Stock Exchange, ticker REGU) that provides a cloud-based hotel CRM with unified omnichannel guest communication, digital marketing automation, business intelligence, and hospitality-specialized AI agents (CRIS, Data Agent, Content Agent), serving 3,860+ hotel customers across DACH and Italy.
- Company typePublic
- Founded2014
- HeadquartersMerano, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ReGuest does
ReGuest S.p.A. (also doing business as REGUEST AG and Re:Guest) is a publicly listed (Vienna Stock Exchange Direct Market Plus MTF, ticker REGU, ISIN IT0005618803) Italian hospitality technology company headquartered in Merano, South Tyrol, with secondary offices in Bolzano and Rugby (UK). Founded in 2014, the company builds a cloud-based hotel CRM platform that unifies guest communication across WhatsApp, email, Facebook, Instagram, and website messenger into a single inbox, layered with digital marketing automation, business intelligence, a guest-facing app, and a suite of hospitality-specialized AI capabilities branded as ReGuest Intelligence (with named agents CRIS/Guest Agent, Data Agent, and Content Agent). The platform is sold primarily through a direct sales motion with a "Book a Demo" CTA and through a partner program of implementation partners and resellers, priced from €55/month for the base CRM with custom enterprise pricing for larger deployments.
ReGuest reported €6.66 million in 2025 revenue (up 26.75% year-over-year) and €525,666 in after-tax earnings, serving 3,860+ hotel customers primarily across the DACH region and Italy. The customer base is skewed toward leisure, resort, and spa properties, with secondary segments in business hotels, multi-property groups, and campings. Named customers are predominantly luxury and upper-mid-market European hotels (e.g., Hotel Hohenwart, Stanglwirt, Sunstar Hotels, Forestis, My Arbor). The business model is recurring SaaS subscription, augmented by digital marketing services, with deep integrations to Property Management Systems and booking engines through a marketplace.
Since its December 2024 IPO, ReGuest has pursued an aggressive buy-and-build strategy, completing six DACH-region investments and acquisitions (Zeppelin Hotel Tech, opensmjle, Indicate Data, orderando, plus a 30% stake in Servecloud AG) and in March 2026 making its first major international expansion with the acquisition of UK-based digital marketing agencies UP Hotel Agency Ltd and Adao Ltd. The company is positioning the integrated portfolio as a "Commercial Operating System" (ComOS) for the European hospitality industry, and in May 2026 launched a crowdinvesting campaign via Conda GmbH targeting up to €5,000,000 to fund further growth.
ReGuest firmographics
Firmographics- Name
- ReGuest
- Legal name
- ReGuest S.p.A.
- Website
- https://reguest.io
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReGuest S.p.A. is a publicly listed Italian hospitality technology company (Vienna Stock Exchange, ticker REGU) that provides a cloud-based hotel CRM with unified omnichannel guest communication, digital marketing automation, business intelligence, and hospitality-specialized AI agents (CRIS, Data Agent, Content Agent), serving 3,860+ hotel customers across DACH and Italy.
- Ownership category
- akta.pro rank
ReGuest industry classification
Industry- Product category
- Hospitality CRM Software
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industries
- Marketing Automation & Campaign Management CRM (HDAEAFAB), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE)
Keywords
Where ReGuest is headquartered
LocationHeadquarters
- HQ city
- Merano
- HQ country
- Italy
- HQ region
- Europe
Offices3 records
Markets served
ReGuest business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription (CRM & Communication Platform): Subscription-based SaaS model providing hotel CRM, guest communication, and digital marketing tools on a monthly subscription basis starting from €55/month
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Base CRM subscription starting at €55/month |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
ReGuest product offering
Product offeringCore offering
ReGuest sells a cloud-based hospitality CRM platform (ReGuest CRM) that unifies guest communication across WhatsApp, email, Facebook, Instagram, and website messenger, and bundles AI-powered sales, marketing, and guest-experience capabilities. The offering includes the ReGuest Intelligence AI platform plus autonomous AI agents (CRIS Guest Agent, Data Agent, Content Agent), ReGuest Marketing for digital marketing and SEO, ReGuest Guest App for in-stay concierge and upselling, and ReGuest BI for analytics. It is sold primarily as a SaaS subscription (starting at €55/month) to hotels, campsites, and multi-property groups across the DACH region, Italy, and the UK.
Product overview
ReGuest is an intelligent hospitality platform providing a unified CRM with intelligent guest communication for sales and marketing. The core product is ReGuest CRM, supported by AI-powered capabilities through ReGuest Intelligence and specialized AI agents (CRIS, Data Agent, Content Agent). The platform offers digital marketing (ReGuest Marketing), guest experience solutions (ReGuest Guest App), and business intelligence (ReGuest BI). Key modules include Sales Cycle, Marketing Cycle, Guest Communication, Offers, Auto Offer, Upseller, Sales Campaigns, Sales Automation, and MICE. Communication channels span WhatsApp, Facebook & Instagram, Website Messenger Widget, and E-Mail. The system integrates with Property Management Systems and offers a marketplace for third-party applications. Pricing starts from €55/month.
Differentiator
Problem solved
Functional benefit
Brands
- ReGuest CRM: Hotel CRM with intelligent guest communication for sales and marketing
- ReGuest Marketing
- ReGuest Guest App
- ReGuest BI
- ReGuest Intelligence
- CRIS (Guest Agent)
- ReGuest Agents
Products and services
- ReGuest CRM Centralized hotel CRM that manages all guest communication in a single system for sales and 1-to-1 personalized marketing across the entire guest journey; sold to hotels of all sizes via monthly subscription.
- ReGuest Intelligence AI platform purpose-built for the hospitality industry that autonomously identifies and exploits commercial opportunities for hotels, including offer generation, upselling, and sales predictions.
- CRIS (Guest Agent) Multilingual AI chatbot for hotels that handles guest communication 24/7, automates responses, and manages interactions across channels.
- Data Agent Autonomous AI agent that performs hospitality data processing and value-creating analytical operations.
- Content Agent Autonomous AI agent that generates digital marketing content for hotels and promotional materials.
- ReGuest Marketing Digital marketing system for hotel website content, SEO automation, and online marketing performance management.
- ReGuest Guest App Digital guest map and concierge app that delivers the in-stay experience and enables targeted upselling such as ordering drinks, massages, and bike rentals.
- ReGuest BI Analytics and reporting tool that aggregates data from multiple hotel systems to support data-driven decisions and operational clarity.
Quantifiable outcome
- 26.75% revenue increase in 2025 year-over-year
- +2 more outcomes
Companies that use ReGuest
Customer profileNamed customers25 records
Segments4 records
Ideal customer profiles3 records
ReGuest technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability7 records
Feature12 records
ReGuest partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UP Hotel Agency LtdcoreUK-based digital marketing agency acquired 100% by ReGuest on March 3, 2026. Specializes exclusively in hotel and hospitality marketing providing website development, SEO, and paid search services. Transaction included sister company Adao Ltd. David Ohandjanian, founder and CEO, continues as Country Manager UK. Represents ReGuest's first major international expansion beyond DACH region.
- Adao LtdminorSister company to UP Hotel Agency, also based in Rugby, UK. Full-service digital marketing agency serving sectors including education and manufacturing, acquired alongside UP Hotel Agency.
- Servecloud AGcoreSwiss hotel technology company in which ReGuest acquired 30% stake. Provides centralized platform enabling hotels to manage digital infrastructure including CRM, websites, booking systems, and payments without system migrations. Partnership aims to help Servecloud double customer base within two years while expanding ReGuest's presence in Switzerland, UK, and Middle East. Forms part of ReGuest's Commercial Operating System (ComOS) strategy.
- Zeppelin Hotel TechcorePart of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem alongside opensmjle, Indicate Data, orderando, and Servecloud.
- opensmjlecorePart of ReGuest's buy-and-build strategy. 57% of shares contributed by investor Daniel Zelling for capital increase. Forms part of integrated hotel technology ecosystem.
- Indicate DatacorePart of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem.
- orderandocorePart of ReGuest's buy-and-build strategy. Hotel technology company investment forming integrated hotel technology ecosystem.
- WEB.ITWORKminorPartner success story showing collaboration on hotel performance marketing. Partnership combines ReGuest's CRM and communication tools with WEB.ITWORK's marketing expertise for hotel revenue generation.
Scale indicators11 records
Recent moves7 records
Expansion highlights7 records
ReGuest competitors and assessment
Company assessmentEmerging players
- Canary Technologies: Canary Technologies provides AI-powered hotel guest messaging, mobile check-in, and digital concierge tools; emerging competitor in the same AI-driven guest communication and hospitality CRM space.
- HotelKit: HotelKit provides a hotel operations and guest experience platform with communication and task management features; overlaps with ReGuest's Guest App and Guest Communication modules for digital concierge workflows.
- Akia (by Actabl): Akia offers guest messaging and staff communication for hotels via SMS, WhatsApp, and web chat, with AI chatbots; partial overlap with ReGuest's Omnichannel Inbox and CRIS AI chatbot capabilities.
Direct peers
- Cendyn: Cendyn provides hotel CRM, marketing, and revenue management solutions, including guest data platforms and direct-booking campaigns; a direct peer in hospitality-focused CRM and digital marketing.
- TrustYou: TrustYou provides guest feedback, reputation management, and guest survey tools for hotels, with integrations similar to ReGuest's Customer Alliance partnership; comparable guest data and engagement use cases.
- SHR Group: SHR Group offers hotel CRM, distribution, and AI-driven guest engagement solutions, including Sila (AI guest assistant) that competes directly with ReGuest Intelligence and CRIS chatbot in hospitality messaging.
- Revinate: Revinate is a leading hotel CRM and guest communication platform serving hotels worldwide with email marketing, guest feedback, and automated messaging — directly competing with ReGuest CRM in the same hospitality CRM and direct-booking channel.
- Hotelchamp: Hotelchamp is a hotel CRM and direct-booking optimization platform targeted at hotels seeking to reduce OTA dependency — directly comparable to ReGuest's value proposition on direct-booking conversion.
Broad incumbents
- Mews: Mews is a major cloud-based PMS for hospitality with an expanding ecosystem including guest experience and integrations; broader incumbent that integrates with ReGuest but also competes for hotel technology wallet share.
- Cloudbeds: Cloudbeds offers an all-in-one hospitality platform combining PMS, booking engine, and channel manager with growing guest communication features, competing for hotel technology consolidation budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
ReGuest social profiles
Digital presenceReGuest financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReGuest leadership team
Management profileNumber of profiles
Profiles3 records
ReGuest subsidiaries and ownership
Company hierarchySubsidiaries3 records
ReGuest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReGuest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReGuest
What does ReGuest do?
ReGuest sells a cloud-based hospitality CRM platform (ReGuest CRM) that unifies guest communication across WhatsApp, email, Facebook, Instagram, and website messenger, and bundles AI-powered sales, marketing, and guest-experience capabilities. The offering includes the ReGuest Intelligence AI platform plus autonomous AI agents (CRIS Guest Agent, Data Agent, Content Agent), ReGuest Marketing for digital marketing and SEO, ReGuest Guest App for in-stay concierge and upselling, and ReGuest BI for analytics. It is sold primarily as a SaaS subscription (starting at €55/month) to hotels, campsites, and multi-property groups across the DACH region, Italy, and the UK.
Is ReGuest a public or private company?
ReGuest is a public company. It is classified as public and is currently operating.
When was ReGuest founded?
ReGuest was founded in 2014. It employs 11 to 50 people.
Where is ReGuest based?
ReGuest is headquartered in Merano, Italy, in the Europe region.
How does ReGuest make money?
One revenue line is on record: saaS Subscription (CRM & Communication Platform).
Who are ReGuest's main competitors?
Emerging players on record are Canary Technologies, HotelKit and Akia (by Actabl). Direct peers are Cendyn, TrustYou, SHR Group, Revinate and Hotelchamp. Broad incumbents are Mews and Cloudbeds.
Does ReGuest have an API?
No public API is recorded for ReGuest.
What industry is ReGuest in?
ReGuest's product category is Hospitality CRM Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541810 and its SIC code is 7372.