Broadway

What Broadway does

Broadway is an independent cinema and arts centre operating from a single four-screen venue at 14-18 Broad Street in Nottingham's Cultural Quarter, United Kingdom. Trading as Nottingham Media Centre Ltd (Company No. 2315936, registered charity No. 700880), the organisation was established in 1990 and maintains a wholly-owned trading subsidiary, NMC Commercial Limited, for commercial operations. Its core product is film exhibition across mainstream, independent, international, and classic restoration programming, supplemented by event cinema (National Theatre Live, Met Opera, La Scala), curated festivals and seasons, educational Create & Learn courses, venue hire, and a Café Bar.

The venue is differentiated by accessibility infrastructure: all four screens are wheelchair accessible, with hearing loops (Screens 1 and 2), infra-red hearing support across all screens, audio description headsets, captioned and subtitled screenings, Relaxed Screenings for neurodivergent audiences, Parent & Baby screenings, and Silver Screen matinées for seniors. The site holds AccessAble certification and is supported by funding relationships with the British Film Institute and Arts Council England.

Commercially, Broadway monetises through per-ticket transactions (£7-£20 across concessions and event cinema), annual memberships (£48 standard, £100 Supporter), a £28 limited-edition Discovery Membership, Café Bar sales (90% vegan beers and wines), venue hire, seat dedications, and charitable donations. Underlying operations run on Spektrix (ticketing/CRM), Opayo and Zonal (payments), Dotdigital (email), Meta Pixel (retargeting), and Typeform (surveys). The audience is fragmented across film enthusiasts, families, students, seniors, new parents, and disabled/neurodiverse viewers, served exclusively within Nottingham with no evidence of geographic expansion plans.

Name

Broadway

Legal name

Nottingham Media Centre Ltd

Website

https://broadway.org.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

51–100 employees

Short description

Broadway is a Nottingham-based registered charity and four-screen independent cinema and arts centre (operating since 1990), offering curated film, event cinema, accessibility-led screenings, educational courses, and venue hire to a diverse Midlands audience under the legal entity Nottingham Media Centre Ltd.

Ownership category

akta.pro rank

Product category

Independent Cinema Exhibition

NAICS

Motion Picture Theaters (except Drive-Ins) (512131), Motion Picture and Video Exhibition (51213)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Independent & Art-house Cinemas (MPADAKAB)

akta.pro secondary industry

Theater, Musicals & Performing Arts (THAJAFAB)

Keywords

• Independent cinema exhibition
• Event cinema screenings
• Film education courses
• Cinema venue hire
• Accessible film programming

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Cinema Ticket Sales: Revenue from standard film screenings, event cinema (National Theatre Live, Met Opera), and special screenings across four screens. Members receive discounted tickets at £8 vs £12 full price.
2. Membership Program: Annual membership at £48 providing ticket discounts, free initial tickets, café bar discounts, and other benefits. Supporter tier at £100 includes donation element.
3. Café Bar Sales: Food and beverage sales including meals, drinks, and refreshments. Members receive 20% off food. 90% of beers and wines are vegan.
4. Venue Hire: Private screenings, conferences, meetings, parties and celebrations available for hire. Discounts available for members.
5. Seat Dedication: Plaque dedication program for commemorating loved ones or special occasions, placed on seats in Screens 1, 2 and 3 for the lifetime of the seat.
6. Donations and Fundraising: Charitable donations supporting Broadway's mission to inspire creativity and lifelong love of film. One-off, monthly, and annual donation options available.
7. Data Sharing with Funders: Anonymous aggregated performance data shared with British Film Institute and Arts Council England for reporting purposes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Broadway is a four-screen independent cinema and arts centre in Nottingham operating since 1990. It curates and screens independent, world, classic, and mainstream films; event cinema broadcasts (National Theatre Live, Met Opera); and offers educational film courses, community-focused screenings (Silver Screen, Family Film Club, Parent & Baby, Relaxed), a café bar, and venue hire for private events.

Product overview

Broadway is an independent cinema and arts centre in Nottingham offering a multi-screen cinema experience with diverse programming including mainstream, independent, and international films. The venue operates across four screens and provides supplementary services including event cinema (National Theatre Live, Met Opera), educational courses and workshops (Create and Learn), and venue hire. Accessibility-focused offerings include Parent & Baby Screenings, Relaxed Screenings for neurodivergent audiences, and Silver Screen senior matinees. Broadway monetizes through standard and discounted tickets, annual membership programs (Broadway Membership at £48/year, Broadway Supporter at £100/year), venue hire, and a Café Bar. Online booking is facilitated through Spektrix ticketing system with Opayo and Zonal payment processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Cinema Screenings
• Event Cinema Live and pre-recorded broadcasts of theatre productions (National Theatre Live), opera (Met Opera), and special event presentations shown in cinema. Priced at £20 full and £18 for Broadway Members and Concessions.
• Family Film Club Weekly Saturday family matinées with Pay What You Feel pricing at £2/£4/£6/£8/£10 for children and adults alike, designed to remove cost barriers for families.
• Parent & Baby Screenings Monthly baby-friendly screenings with low lighting, reduced volume, no adverts, and capped capacity. Tickets £6 for parents/carers and free for babies under one year. Free tea or filter coffee included at the Café Bar.
• Relaxed Screenings Fortnightly evening screenings adapted for people with additional needs such as autism and neurodivergent conditions. Features low lights, reduced volume, captions when available, and freedom to move around or take breaks.
• Silver Screen Matinées Weekly Thursday matinées programmed for senior customers, with all tickets at £7 including tea, coffee, and biscuits. Open to all ages.
• Create and Learn Courses Educational courses and workshops covering film history, filmmaking techniques, and cinematic analysis. Includes weekly film courses and one-day workshops led by experts. Available to the public and discounted for students and members.
• Broadway Membership Annual membership at £48 per year providing two free cinema tickets on sign-up, £4 off standard tickets, 20% off café bar food, 2-for-1 on selected films, no online booking fees, and discounts on event cinema and courses.
• Broadway Supporter Enhanced annual membership at £100 per year providing all standard membership benefits plus a £52 donation to support Broadway's future operations.
• Venue Hire Rental of Broadway's cinema screens and event spaces for conferences, meetings, private screenings, parties, and celebrations. Discounts available for members. Bookings handled through [email protected].
• Café Bar On-site food and drink service including meals, drinks, and refreshments with a vegan-forward offering (90% of beers and wines are vegan). Members receive 20% off food from the Café Bar menu.
• Seat Dedication Plaque dedication programme allowing customers to commemorate loved ones or special occasions on cinema seats in Screens 1, 2, and 3 for the lifetime of the seat.

Quantifiable outcome

• Venue capacity for diverse audience needs including wheelchair accessibility, audio description, and relaxed screenings
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• British Film Institute (BFI)coreOthersAnonymous and aggregated performance data shared with BFI for funding reporting purposes. BFI funding supports Broadway's operations and cultural programming.
• Arts Council EnglandcoreOthersAnonymous performance data shared with Arts Council England for funding and cultural development reporting.
• DotdigitalcoreTechnology or IntegrationEmail marketing platform used for newsletter delivery and secure data sharing with Meta for Custom Audiences. Acts as Broadway's primary email marketing provider.
• Meta Platforms Ireland LimitedcoreTechnology or IntegrationFacebook and Instagram advertising platform. Uses Meta Pixel for retargeting and Custom Audiences for marketing communications. International data transfers covered by UK-US Data Bridge.
• Spektrix LimitedcoreTechnology or IntegrationTicketing, membership, and CRM system powering Broadway's box office operations, online booking, and membership management.
• OpayocoreTechnology or IntegrationPayment processing for online and telephone transactions.
• AccessAblecoreStrategic or Co-development PartnerAccessibility certification and detailed access guides provider. Broadway achieved AccessAble certification providing comprehensive accessibility information for visitors.
• Near NowminorStrategic or Co-development PartnerStudio for art, technology and design at Broadway, supporting creative technology projects and young people's artistic careers.
• Digital Cinema MediaminorOthersProvider of advertising content shown before film screenings in the majority of Broadway's film programme.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Watershed (Bristol): Independent cinema and arts/cultural centre in Bristol operating across multiple screens with a focus on independent, world, and classic film plus creative technology and learning programmes. Closest direct comparable to Broadway as a regional independent cinema-arts charity with educational and community outreach activities.
• Tyneside Cinema: Historic independent cinema in Newcastle operating as a registered charity with multiple screens, educational programmes, and festival programming. Closely aligned model as a charitable independent cinema in a major UK regional city with strong community and heritage positioning.
• Picturehouse Cinemas: UK chain of boutique independent cinemas showing curated mainstream, independent, foreign-language, and event cinema (NT Live, Met Opera, Royal Opera House). Direct competitor in independent cinema exhibition with shared event-cinema product mix, though operates multiple sites versus Broadway's single venue.
• Everyman Cinemas: Premium boutique UK cinema chain with auditoria converted to luxury seating, strong food and beverage offer, and curated independent/mainstream programming. Comparable single-site cinema experience model though more commercially positioned and without Broadway's charitable/community mission.
• Showroom Cinema (Sheffield): Independent, charity-supported multi-screen cinema in Sheffield with curated independent and world film programming, café bar, and community/learning engagement. Highly comparable operational profile to Broadway as a regional UK independent cinema-arts venue.
• Curzon Cinemas: UK independent cinema operator with multiple sites focused on independent, world, and classic cinema plus event cinema and curated seasons. Directly comparable in audience positioning, programming strategy, and use of café bar / membership as engagement levers.
• HOME (Manchester): Five-screen independent cinema combined with contemporary theatre galleries and arts programming in Manchester. Directly comparable mid-sized UK cinema-arts hybrid venue with similar event cinema, festival, and community engagement programming.

Emerging players

• BFI Southbank: BFI-operated cinema on London's South Bank specialising in repertory, world, and independent film with festivals, courses, and BFI membership programmes. Comparable mission-driven cinematic cultural institution and BFI partner/funder context for Broadway, though larger, London-based, and integrated with BFI's national film role.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCDkWhIUK7s6VOH-WxOecybw/videos
• Facebookfacebook.com/broadwaycinema
• Instagraminstagram.com/broadwaycinema
• Xx.com/broadwaycinema

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Broadway