Realities Centre

What Realities Centre does

Realities Centre is a London-based private company founded in 2017 that operates a multi-service hub for the UK's extended reality (XR) ecosystem. It positions itself as 'THE UK's leading VR & AR centre' and delivers an interconnected portfolio of services spanning a Training Academy (covering Unity Certification, HoloLens and Magic Leap development, 3DS Max, Maya, and Revit), a Consulting practice for AR/VR/MR strategy and use-case discovery, end-to-end XR Development using Unity and Unreal engines across platforms including Oculus Rift, HTC Vive, Mobile VR, Microsoft HoloLens and Magic Leap, a dedicated Mixed Reality Studio available for per-project hire, and a tiered Memberships & Coworking proposition (Light, Unlimited at £280/month, Power Parents at £175/month, Residents at £420/month, and Studio from £550/month). The company also operates an Events programme of hackathons, pitch nights, conferences, and game jams that doubles as a community and lead-generation engine.

The centre is co-located as the anchor XR tenant at Huckletree West in White City, London, and is led by co-founders Dr John Holder (CEO) and Thomas Gere, with Kevin Joyce as a co-founder and advisor. The advisory board draws on legal (Penningtons Manches), strategic partnerships, and operations expertise, while the broader ecosystem includes partnerships with HTC Vive-X, HP, Improbable, Alibaba Cloud, Digital Catapult, UKTI London Partners, Immerse UK, Tech London Advocates AR/VR, and R-Lab. The company explicitly describes itself as technology-agnostic and welcomes adjacent fields including AI, IoT, and wearables.

The business model blends recurring subscription revenue (workspace memberships at five tiers) with project-based professional services (consulting, XR development, bespoke enterprise training) and transactional revenue (MR Studio per-project hire, event ticketing and sponsorships). Customers fall into four primary segments: XR startups and entrepreneurs (incubation, mentorship, equipment access), corporations and enterprises (training, product visualisation, marketing), freelancers and remote workers (flexible workspace), and individual learners (certification and skill development). No external venture capital funding, parent entity, or named enterprise customers are disclosed, and the team size is reported at 1-10 employees.

Name

Realities Centre

Legal name

Realities Centre

Website

https://realitiescentre.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Realities Centre is a London-based XR hub founded in 2017, offering workspace memberships, consulting, development, a Mixed Reality Studio, and an Academy serving XR startups, enterprises, freelancers, and individual learners across the UK.

Ownership category

akta.pro rank

Product category

Extended Reality (XR) Development & Consulting Services

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)

akta.pro secondary industries

Digital Labs, Simulations & Virtual Practicals (Non-XR) (EDAFACAF), Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)

Keywords

• Extended reality development
• AR/VR consulting services
• XR training academy
• Mixed reality studio
• XR coworking workspace

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Workspace Memberships & Coworking: Monthly and flexible membership plans providing access to hotdesking, dedicated desks, private studio spaces, VR rooms, meeting rooms, and the Mixed Reality Studio. Revenue is generated through recurring monthly fees across tiered plans (Light, Unlimited, Power Parents, Residents, Studio).
2. Consulting Services: Discovery-phase consultancy engagements guiding clients through AR/VR/MR strategy, use-case narrowing, and customised immersive experience development. Revenue generated through project-based professional services.
3. XR Development & Rapid Prototyping: End-to-end development of VR, AR, MR and 360-degree video solutions for corporate training, product development, and marketing campaigns. Includes consultancy-led collaboration from concept through delivery, distribution, and maintenance.
4. MR Studio Per-Project Hire: Mixed Reality Studio available for hire on a per-project basis for clients seeking to shoot and develop MR content for platforms such as Microsoft HoloLens and Magic Leap.
5. Training Academy: Revenue generated through public workshops and short courses (including Unity Certification, HoloLens Development, Magic Leap Development, 3DS Max, Maya, Revit) as well as bespoke enterprise training workshops delivered on-site or at the centre.
6. Events & Sponsorships: Revenue from hosting and organizing industry events including hackathons, corporate workshops, pitch nights, conferences, game jams, and XR industry updates. Events serve both community engagement and direct revenue generation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Realities Centre operates a UK-based XR (Extended Reality) hub that delivers end-to-end services spanning AR, VR, MR, and 360-degree video. The company sells workspace memberships, training courses, consulting engagements, and custom development projects, supported by an on-site Mixed Reality production studio and a community events programme.

Product overview

Realities Centre operates as a hub for the extended reality (XR) ecosystem, providing a portfolio of interconnected services. The core offerings include: Academy (VR/AR/MR training and education), Events (hackathons, conferences, workshops, and networking), Memberships Coworking (workspace with VR equipment), Consulting (strategy and project guidance), Development (rapid prototyping and XR application development), and MR Studio (mixed reality production facilities). These services are designed to support the full lifecycle of XR projects from ideation through delivery, with a focus on corporate training, product development, and marketing applications across sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• XR Training Academy Structured training courses and workshops covering VR, AR, MR, and 360 video technologies, including Unity Certification, HoloLens Development, Magic Leap Development, Unreal Development, and 3D design tools (3DS Max, Maya, Revit). Open to public learners, members, and enterprise clients seeking bespoke on-site training.
• XR Events Programme Industry events including hackathons, corporate workshops, pitch nights, conferences, game jams, XR industry updates, and group demos designed to connect the immersive technology community.
• Workspace Memberships & Coworking Subscription-based workspace memberships offering tiered hotdesking (Light, Unlimited, Power Parents) and resident (Residents, Studio) plans with access to VR equipment, Mixed Reality studio, meeting rooms, and member events.
• XR Consulting Services Discovery-phase consultancy engagements guiding businesses through AR/VR/MR strategy, use-case identification, project planning, scope definition, and content production for corporate training, product development, and marketing applications.
• XR Development & Rapid Prototyping End-to-end development of VR, AR, MR, and 360-degree video solutions using Unity and Unreal engines, supporting platforms including Oculus Rift, HTC Vive, Mobile VR, Microsoft HoloLens, and Magic Leap, with content up to 8K resolution and live 4K 360 broadcasts.
• Mixed Reality Studio (MR Studio) A fully featured Mixed Reality production studio with dedicated equipment and specialist facilities for shooting and developing MR content for Microsoft HoloLens, Magic Leap, and other platforms, available for hire on a per-project basis.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• VRARA Miami / Immerse Global NetworkminorGTM or Marketing Partner · 5 December 2022Realities Centre is a proud media partner for the VRARA Miami Annual Conference and Immerse Global Summit held 5-7 December 2022 in Miami, Florida. The partnership supports cross-border XR community building and event promotion.
• Huckletree WestcoreStrategic or Co-development PartnerHuckletree West is a technology-focused co-working space in White City, London, where Realities Centre is headquartered. The partnership provides Realities Centre with physical workspace infrastructure and access to Huckletree's curated network of startups, VCs, and technology ecosystem members. Realities Centre serves as the anchor XR/immersive tech tenant within Huckletree West.
• Pennington Manches LLPminorOthersPennington Manches LLP is a law firm with a Digital Business Group. James Klein, Corporate Partner and Head of San Francisco Office, serves as an advisor to Realities Centre. The firm likely provides legal advisory services to the centre and its ecosystem.
• UKTI London Partners / Immerse UKminorStrategic or Co-development PartnerUK Trade & Investment (UKTI) London Partners and Immerse UK are UK government-backed initiatives supporting the growth of immersive technology businesses. Listed as key partners supporting Realities Centre's mission to grow the AR/VR ecosystem.
• Tech London Advocates (TLA) AR/VRminorStrategic or Co-development PartnerTech London Advocates is a network of tech experts and advocates. The TLA AR/VR subgroup supports the XR ecosystem in London and is listed as a partner providing advocacy and network connections for Realities Centre.
• Digital CatapultminorStrategic or Co-development PartnerDigital Catapult is a UK innovation centre focused on accelerating adoption of advanced digital technologies including AR/VR. Listed as a partner supporting Realities Centre's ecosystem development.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Talespin: US-based immersive learning and XR training company focused on enterprise workforce development using VR/AR. Comparable as a B2B XR training and development services provider targeting corporate use cases like Realities Centre's enterprise training offering.
• XR Bootcamp: Online XR training and education company offering courses in VR, AR, and Unity/Unreal development. Closely comparable to Realities Centre's Academy service line for developer training and certification in XR technologies.
• PIXO Group: US-based XR enterprise solutions provider offering immersive training, development, and managed services. Comparable as a multi-service XR agency serving corporate enterprise customers with similar development and training capabilities.
• Innoactive: Enterprise XR platform and services company based in Munich, providing XR development, training solutions, and managed services to corporations. Directly comparable in combining XR development with enterprise training deployment.
• Interplay Learning: VR-based technical training platform for skilled trades and enterprise workforce. Comparable in monetising XR through structured training programs and certification, similar to Realities Centre's Academy offering.
• Strivr: US-based immersive training provider using VR for enterprise workforce training, with both a content library and bespoke development. Comparable to Realities Centre's corporate training and development services.
• Baltu Studios: XR content production and development studio providing VR/AR/MR solutions for enterprise training and marketing. Comparable as an XR development agency offering similar consulting and production services across enterprise use cases.
• RE'FLEKT: German XR solutions provider offering AR/VR/MR consulting, development, and enterprise training. Closely comparable to Realities Centre as a technology-agnostic XR agency with consulting and content production services for corporate clients.

Emerging players

• HoloLight: XR streaming and collaboration platform focused on enterprise AR/MR deployments. Comparable in targeting enterprise XR use cases with both technology and services, though HoloLight is more product-led and Realities Centre is more services-led.

Broad incumbents

• Unity Technologies: Major real-time 3D engine provider underpinning most VR/AR development. Realities Centre develops on Unity (and Unreal) and offers Unity Certification through its Academy, making Unity both an upstream technology partner and an adjacent incumbent in the broader XR tooling market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/RealitiesCentre
• LinkedInlinkedin.com/company/avr-centre
• Facebookfacebook.com/realitiescentre

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Realities Centre