POLARIS

What POLARIS does

Polaris is a London-based, privately held B2B lead generation agency founded in 2009. The firm positions itself as a specialist partner for client lead generation programs and publicly identifies a long-running relationship with Sodexo, specifically supporting lead generation for Sodexo's venues & events division. The company operates with a small headcount of 11-50 employees and maintains its registered presence in the United Kingdom, with its web presence at polarisagency.com.

Operationally, Polaris is a services business: it delivers B2B lead generation outcomes (presumably target account identification, outreach, and appointment-setting) rather than selling a product or platform. The short company description frames the firm as managing "world class leaders b2b lead generation" for Sodexo's venues & events arm, which suggests a retainer-style engagement model serving enterprise clients in the hospitality, events, and venue-services vertical. No proprietary technology, software products, APIs, or platforms are disclosed in the available data, and the company's own website returned only a loader page rather than substantive content during research.

Commercially, Polaris appears to generate revenue through agency-style fees for lead generation services, but no pricing models, contract values, or revenue figures are disclosed. The only named client is Sodexo, and the firm has no disclosed funding rounds, no acquisitions, no leadership changes, no partnerships beyond Sodexo, no awards or certifications, and no app or product offerings. The overall data footprint is thin: the firm is identifiable as a small, niche UK B2B lead generation agency with one anchor enterprise client relationship, but virtually nothing beyond that is verifiable from the input.

Name

POLARIS

Website

https://polarisagency.com

Company type

Private

Founded year

2009

Headcount range

11–50 employees

Short description

Polaris is a London-based B2B lead generation agency founded in 2009 that partners with Sodexo to manage lead generation for its venues & events division.

Ownership category

akta.pro rank

Product category

B2B Lead Generation Services

akta.pro primary industry

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN)

Keywords

• B2B lead generation
• Marketing agency services
• Venues and events marketing
• Demand generation agency
• Sales pipeline services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Core offering

Polaris is a London-based B2B lead generation agency that partners with enterprise clients such as Sodexo to manage and source qualified leads for their venues and events business. The company operates as a specialist outsourced demand-generation partner rather than selling a software or packaged product.

Differentiator

Problem solved

Functional benefit

Products and services

• B2B Lead Generation for Venues and Events

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves1 record

Expansion highlights1 record

Direct peers

• SoPro: UK-based B2B lead generation agency using multi-channel outbound and content-led demand generation for enterprise clients; directly comparable in geography, service model, and customer profile to Polaris.
• Headley Media: UK-based B2B demand generation agency supporting events, publishing, and association clients; comparable in geography and event-adjacent lead-gen positioning.
• Cience: Outbound B2B sales and lead generation agency providing SDR-as-a-service and managed campaigns; comparable on service model and enterprise mid-market focus.
• Really B2B: B2B lead generation and appointment-setting agency focused on IT, tech, and professional services; closely comparable on core demand-gen service offering and target customer base.
• Belkins: B2B appointment-setting and lead generation agency specialising in outbound campaigns for SaaS and services firms; directly comparable service-line and delivery model.

Broad incumbents

• Cognism: Larger UK B2B sales intelligence and go-to-market platform providing data and prospecting tools that enable the same lead-generation outcomes Polaris delivers as a service.

Regional players

• Grizzly New Marketing: European B2B marketing and lead generation agency serving event and venue-adjacent clients; comparable on demand-gen services with a continental European client base.

Emerging players

• The B2B Marketing Lab: Boutique B2B marketing and lead-generation agency in the UK focused on tech and services clients; comparable in scale and demand-gen specialism.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Key highlights4 records

Customer concentration

• Xx.com/polarislondon
• Facebookfacebook.com/PolarisAgency

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about POLARIS