What Headley Media does

Headley Media is a London-based, privately held B2B digital agency founded in 2010 that operates a content syndication platform serving enterprise and mid-market technology vendors. The company owns and operates seven technology content brands — IT Corporate, AI Corporate, Cybersecurity Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro — across a portfolio of more than 300 content library websites spanning 60 countries and 32 languages. Its core function is gated content syndication: client assets such as eBooks, whitepapers, case studies, and webinars are hosted on Headley's owned sites, and downloading professionals provide verified business contact details in exchange for access. Target audiences are senior technology decision-makers across IT, cybersecurity, AI, fintech, HR, marketing, sales, and electronics functions. Named customers include AWS, Dell, ServiceNow, Salesforce, Workday, Oracle, Adobe, HubSpot, Proofpoint, Sage, CyberArk, Malwarebytes, and Greenhouse Software, alongside B2B agencies such as Just Global, EssenceMediacom, 514 Media, and Threefold Media.

The underlying technology combines an owned content network with a proprietary audience profiling layer. Every hosted asset is tagged with topic keywords, and as readers download additional content, their profiles are progressively enriched to build first-party intent data; Headley Media validates this signal using Bombora's third-party intent co-op. Each lead is then passed through a dual AI and manual validation step before delivery. The platform supports eight configurable campaign types — Single Touch, Double Touch, Nurture Track, SoftBANT, Account-Based Marketing, Intent Data Targeting, Headley Display, and Audience Intelligence — which clients can combine through a campaign builder. All fulfillment is delivered in-house across the owned network, with no third-party publishers or resellers.

The business model is a fixed cost-per-lead (CPL) subscription with multi-year contracts, giving clients predictable per-lead economics and the company recurring revenue. The company is founder-led, with Gerry Rhoades-Brown as Managing Director and a public management team of fewer than ten named leaders, and reports a headcount of 11-50. The company also runs the 'B2B Marketers: Off The Record' podcast as a thought-leadership channel and holds a Cyber Essentials certification dated April 2026 from the UK Government, IASME Consortium, and NCSC.

Name

Headley Media

Legal name

Headley Media Ltd.

Website

https://headleymedia.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Headley Media is a London-based B2B digital agency operating 300+ technology content sites across 60 countries and 32 languages, delivering content syndication, ABM, and intent-targeted lead generation to enterprise technology vendors on a fixed cost-per-lead subscription model.

Ownership category

akta.pro rank

Product category

B2B Lead Generation / Content Syndication Services

NAICS

Media Representatives (541840)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Generation & Demand Generation (B2B/B2C) (BPAFAAAK)

Keywords

• B2B lead generation
• Content syndication services
• Account-based marketing
• Intent data targeting
• Demand generation agency

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Content Syndication Lead Generation: Headley Media generates revenue primarily through content syndication services. They host client content (eBooks, whitepapers, case studies, research reports, webinars) on their portfolio of technology content library websites. Leads are generated when professionals download content in exchange for their business contact details. Services are delivered on a pre-agreed fixed cost-per-lead (CPL) basis.
2. Lead Generation Campaign Services: Additional revenue streams include various campaign types: Single Touch (single content exposure), Double Touch (two content exposures), Nurture Track (multi-touch nurture sequences), SoftBANT (qualifying questions), Account-Based Marketing campaigns, Intent Data Targeting, and Audience Intelligence enhancements.
3. Headley Display Advertising: Display advertising campaigns that work alongside lead generation services to deliver a 360-degree approach to client campaigns, creating surround-sound messaging for target audiences.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Headley Media provides B2B technology lead generation through content syndication, hosting client assets such as eBooks, whitepapers, case studies, and webinars on its owned portfolio of more than 300 technology content library websites spanning seven vertical brands. Leads are generated when senior technology decision-makers opt in and download content, after which prospects are progressively profiled through first-party intent data and delivered as qualified, validated contacts on a fixed cost-per-lead (CPL) basis with full digital-footprint transparency.

Product overview

Headley Media is a B2B technology lead generation company operating a portfolio of seven content brands (IT Corporate, AI Corporate, Cybersecurity Corporate, FinTech Corporate, HRTech Corporate, MarTech Corporate, and Electronic Pro) across over 300 websites in 60 countries and 32 languages. The core offering centers on content syndication lead generation services—Single Touch, Double Touch, Nurture Track, and SoftBANT—which syndicate client content through gated downloads on owned content libraries to generate opt-in leads. These core services are enhanced by Account-Based Marketing (ABM), Intent Data Targeting, Headley Display advertising, and Audience Intelligence (profiling and qualifying questions). The company also produces a podcast called 'B2B Marketers: Off The Record.' All campaigns operate on a 100% digital methodology with fixed cost-per-lead (CPL) pricing, and leads undergo dual AI and manual validation before delivery.

Differentiator

Problem solved

Functional benefit

Brands

• IT Corporate: Technology publication focused on IT decision-makers and professionals
• AI Corporate
• Cybersecurity Corporate
• FinTech Corporate
• HRTech Corporate
• MarTech Corporate
• Electronic Pro

Products and services

• Single Touch Lead Generation A content syndication lead generation campaign in which prospects are exposed to one piece of client content before being delivered as contacts, targeting senior technology decision-makers via Headley Media's owned content library websites.
• Double Touch Lead Generation A content syndication campaign where leads are exposed to two pieces of client content before delivery, reinforcing message resonance before prospects are passed to the client.
• Nurture Track Lead Generation A multi-touch content syndication campaign that provides leads with multiple content exposures to keep the brand relevant throughout the buying process before delivery.
• SoftBANT Lead Generation A lead generation campaign that uses BANT-style questions (Budget, Authority, Need, Timeframe) to qualify prospects and understand their buying positions before delivery.
• Account-Based Marketing (ABM) A marketing service that targets a specific list of named companies with tailored campaigns designed for individual accounts, enabling personalized content syndication at scale.
• Intent Data Targeting A service that leverages digital buying signals and Bombora third-party intent data to identify prospects actively researching topics relevant to client solutions, enhancing lead generation by targeting active buying cycles.
• Headley Display A B2B display advertising service that runs alongside lead generation campaigns to deliver surround-sound messaging across Headley Media's owned content properties.
• Audience Intelligence Enhancements Enhancement service offering profiling and qualifying questions to better understand prospects and generate more targeted, higher-quality leads within content syndication campaigns.
• Build Your Own Campaign A customizable campaign builder allowing clients to select and combine Headley Media's lead generation services and enhancements to design bespoke campaigns.
• IT Corporate Content Brand One of seven vertical content brands operated by Headley Media, providing B2B lead generation across IT sectors and connecting IT vendors with senior IT decision-makers globally.
• AI Corporate Content Brand A vertical content brand focused on artificial intelligence that connects AI vendors with senior decision-makers researching AI solutions.
• Cybersecurity Corporate Content Brand A vertical content brand spanning cybersecurity decision-makers across 60 countries, used by cybersecurity technology vendors for lead generation campaigns.
• FinTech Corporate Content Brand A vertical content brand connecting vendors with senior finance and technology professionals researching financial technology solutions.
• HRTech Corporate Content Brand A vertical content brand connecting vendors with HR and business leaders researching technology for employee engagement, compliance, and management.
• MarTech Corporate Content Brand A vertical content brand reaching senior marketing, sales, and technology professionals for marketing technology vendors.
• Electronic Pro Content Brand A vertical content brand targeting electronics engineers, design engineers, R&D professionals, and technical management across aerospace, automotive, military, and other electronics industries.
• B2B Marketers: Off The Record Podcast A sponsored podcast series providing honest, practical conversations about what is working in B2B marketing with senior marketer guests.

Quantifiable outcome

• Fixed CPL model enables clients to know exactly how many leads their budget will provide before campaigns begin, allowing for confident budgeting.
• +1 more outcomes

Named customers17 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• BomboracoreTechnology or IntegrationHeadley Media validates and enhances their first-party intent data using Bombora's third-party intent data. Bombora uses a data co-op of digital B2B publishers to ensure all data collection is compliant and transparent. It also anonymizes its data for user privacy, so the data delivered is associated with businesses, not individuals.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• 6sense: AI-driven B2B revenue intelligence and intent-data platform with ABM activation capabilities. Comparable to Headley on the intent-driven demand generation motion targeted at enterprise tech buyers.
• TechTarget: The largest B2B technology content syndication and intent-data company, operating vertical-specific technology media properties (e.g., SearchNetworking, SearchSecurity). Directly comparable to Headley's model of using owned vertical content sites to capture and syndicate opt-in leads to enterprise tech vendors.
• Integrate: B2B demand generation operations platform managing lead capture, routing, and syndication at enterprise scale. Comparable to Headley on multi-channel demand-gen campaign execution and lead pipeline management for tech marketers.
• Madison Logic: B2B account-based marketing and content syndication provider combining intent data, ABM activation, and global content syndication. Comparable to Headley's bundled ABM + intent + content syndication offering for enterprise tech clients.
• NetLine Corporation: B2B content syndication platform that runs a large network of publisher-owned content hubs and operates on a fixed cost-per-lead model. Closely comparable to Headley's CPL-priced content syndication business serving enterprise technology marketers.
• Demandbase: ABM platform with strong intent-data capabilities and content syndication integrations, serving B2B enterprise technology marketers. Overlaps with Headley on ABM campaign design and intent-driven lead generation.

Broad incumbents

• ZoomInfo: Large B2B data, intent, and go-to-market platform serving enterprise sales and marketing teams. Adjacent to Headley's data and intent offerings as a much broader incumbent with deeper data assets and a public-company balance sheet.
• Foundry (IDG): B2B technology media and marketing services company (including the former IDG, CIO, Computerworld, and Macworld brands). Comparable to Headley on owned technology-media inventory used for audience development and lead generation, but at significantly larger scale.

Emerging players

• Aberdeen (Foundry): B2B technology research and intent-data firm (now part of Foundry/IDG) providing intent signals and audience insights to tech marketers. Comparable to Headley's intent-data and audience intelligence offerings within the B2B technology vertical.
• Triblio (Demandbase): Account-based marketing and content syndication platform (now part of Demandbase) targeting enterprise tech marketers. Comparable to Headley on ABM campaign execution and intent-driven activation, with overlap in the mid-market segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/headleymedia

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Headley Media