HelloBiz

What HelloBiz does

HelloBiz (주)헬로비즈) is a Seoul-based AI agentic platform studio founded in 2016 that designs, develops, and operates a portfolio of more than 30 live digital platforms across 11 industry domains — including AI/SaaS, O2O commerce, public welfare, IoT hardware, C2C matching, marketplaces, EdTech, proptech, and ESG. The company employs 1-10 people led by CEO Song Woo-jin (Kyle Song, 25 years of cross-industry platform experience) alongside CTO Kevin and functional leads covering AI platform, strategy, engineering, design, and mobile development. Headquartered at Seoul Square, HelloBiz is privately held, bootstrapped, and operates as a separate legal entity from HelloBiz Center.

The company's technical core centers on a multi-agent orchestration architecture — most visibly in its 2025 FocusFlow AI Sales Agent Platform, which deploys six distinct agents (Noah, Lina, Jay, Kyle, Mark, Brian) collaborating through a human-approval workflow for daily sales intelligence. Underlying technology spans a validated production stack (Next.js, NestJS, React Native, Claude, OpenAI, LangGraph, pgvector, LlamaIndex) augmented with a hybrid LLM pattern combining large-scale models for precision decisions and local LLMs for repetitive classification to control operating costs. HelloBiz also builds full-stack IoT products (Hearton smart light, Bloom smart plant pot, Airam air quality monitor, GreenIT Emergency safety platform) covering MCU firmware, BLE protocol, MQTT cloud, and consumer apps.

HelloBiz monetizes through three parallel go-to-market motions: (1) enterprise AX (AI Transformation) consulting delivered via a structured 4-phase engagement (Diagnose → Design → Deliver → Adopt) targeting C-level executives and operations leaders in Korean enterprises and government; (2) self-serve SaaS subscriptions including FocusFlow (AI sales intelligence for 1-person businesses), Cube AI (interior estimate platform for New York contractors), WithInsight (LMS), and Pocketgo (vehicle subscription); and (3) direct consumer distribution via Coupang marketplace for IoT hardware (Hearton). Named enterprise clients include Gwangmyeong City government, GreenIT Korea, and Smartline, with international operations in the United States and Japan.

Name

HelloBiz

Legal name

(주)헬로비즈

Website

https://hellobiz.kr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

HelloBiz is a Seoul-based AI agentic platform studio (founded 2016, 1-10 employees) that designs, builds, and operates 30+ live digital platforms across 11 industries, serving Korean enterprises via AX consulting, 1-person businesses via FocusFlow SaaS, and consumers via IoT hardware sold on Coupang.

Ownership category

akta.pro rank

Product category

AI Platform Development & IT Consulting

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• AI agent development
• AX consulting services
• Multi-sided platforms
• IoT product development
• Custom software studio

Headquarters

HQ city

Mapo

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. AI Agent Platform Development (Custom/Project-based): Custom AI agent platform design, development, and launch services for enterprise and government clients. AX Consulting (diagnose, design, deliver, adopt) combined with platform development. Long-cycle B2B projects with multi-phase engagement.
2. FocusFlow AI SaaS Subscription: AI sales intelligence platform targeting 1-person businesses and small teams. Agent-based daily briefing and campaign execution. Self-serve onboarding with 1-minute signup and no credit card required.
3. IoT Hardware Sales: 하톤(Hearton) IoT smart light stand sold through Coupang marketplace. Hardware device plus companion app. One-time hardware purchase revenue.
4. AX Consulting Retainer / Advisory: AI Transformation (AX) consulting — from readiness diagnosis through to operational handover. 4-phase structured engagement: Diagnose (2 weeks), Design (2 weeks), Deliver PoC (6 weeks), Adopt/operate (8+ weeks).
5. Subscription-based SaaS (B2B/B2C): Some platforms operate on subscription model — 큐브AI (Cube AI) for New York interior contractors has tiered SaaS plans. 포켓고 (Pocketgo) operates as a subscription vehicle rental service with 15-day payment cycles. 위드인사이트 (WithInsight) is a subscription-based LMS.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

HelloBiz is an AI agentic platform studio that designs, builds, and operates custom software platforms across multiple industries (AI/SaaS, O2O commerce, matching services, IoT, public welfare, education, ESG). It also delivers AX (AI Transformation) consulting engagements through a four-phase Diagnose→Design→Deliver→Adopt methodology, and sells its own IoT consumer hardware (Hearton smart light stand) and the FocusFlow AI Sales Agent SaaS product.

Product overview

HelloBiz is an AI Agentic Platform Studio that develops and operates a diverse portfolio of 30+ live platforms across 11 industry domains. The core offering consists of AI-powered agentic products (FocusFlow AI Sales Agent, AI Government Support Matching System), public sector platforms (iCooks meal management), O2O commerce services (KongOrder, GoodCount, TasteDeal), consumer IoT hardware (Hearton smart light), C2C matching platforms (Breeding, Narun, Tutoring, Kkuda, Finger, Yongha), marketplace and e-commerce platforms (Theren, Semo, Shuru Lab, EstateMap, Malang Hands, Zam, iTruck, Pocketgo, Garak Market), LMS education (WithInsight), international platforms (Cube AI New York, 2gaooe Japan), and ESG/sustainability services (Repla). HelloBiz also offers AX (AI Transformation) consulting and builds IoT fullstack products (Hearton, Bloom, Airam, GreenIT Emergency). The portfolio spans B2B SaaS, O2O, C2C matching, IoT, EdTech, and PropTech, all developed and operated by a single integrated team.

Differentiator

Problem solved

Functional benefit

Products and services

• FocusFlow AI Sales Agent Platform AI-powered B2B sales intelligence platform with a 6-agent system that autonomously prepares daily sales strategy, customer research, campaign execution plans, and morning briefing reports with a human-approval workflow; targeting solo entrepreneurs and small sales teams in insurance, real estate, education, pharma, automotive, trade, and freelance sales.
• AI Government Support Matching System (AI Grant Matching System) AI-powered government support project matching system for public sector teams, using hybrid LLM architecture to automatically collect, classify, summarize, and prioritize government grants based on company profile matching, with an operations dashboard tracking AI usage and workflow states.
• AX (AI Transformation) Consulting Structured AI transformation consulting delivered in four phases: Diagnose (2 weeks, readiness assessment across data, organization, infrastructure, use cases), Design (2 weeks, 12-month roadmap with KPIs and governance), Deliver (6 weeks, working PoC agent), and Adopt (8+ weeks, operational handover with MLOps). Targets C-level decision-makers and operational stakeholders.
• Hearton IoT Smart Light Stand IoT smart light stand for sleep and meditation routines featuring device firmware (MCU, BLE, MQTT), companion iOS/Android apps, MBTI-based color matching, 12-color segmented dimming, and sleep induction mode; sold on Coupang as a consumer hardware product.
• iCooks Meal Management Platform Nationwide meal management platform for childcare centers and social welfare meal programs, digitizing the full workflow from dietitian menu planning, nutrition and allergy auto-calculation, facility review and approval, education office statistics, and real-time safety announcements.
• KongOrder Pre-order and Pickup Platform Pre-order and pickup platform for small business cafes, operating a consumer app (iOS/Android) and store owner dashboard with real-time order processing, store-specific menu management, pickup notifications, Stripe payment integration, and WebSocket-based live order monitoring.
• Cube AI (Interior Estimate and Project Management) Estimate and project management platform for New York-based interior design businesses, featuring automated estimate generation, tiered SaaS pricing plans, construction phase management, material and labor cost structuring, customer proposal workflow, and team-based access control.
• GreenIT CRM (B2B Operations System) Industry-specific B2B CRM for GreenIT Korea covering the full operations workflow: customer management, material catalog and inventory, A/S ticketing and processing, field technician dispatch and routing, service scheduling, and a unified headquarters operations dashboard.
• GreenIT Emergency IoT Safety Platform IoT-based integrated safety platform for GreenIT Korea, featuring beacon-based real-time location tracking of on-site personnel, fire and earthquake emergency alerts, operator situation dashboard, and GS certification-aligned quality standards.
• Smartline Airam Indoor Air Quality IoT Indoor air quality monitoring IoT product and service for Smartline, featuring multi-sensor measurement (PM2.5, PM10, CO2, temperature, humidity, TVOC), BLE device pairing and registration, space-specific monitoring, threshold-based push alerts, trend charts, and school management dashboard with annual statistics.

Quantifiable outcome

• ~6 weeks from engagement start to first working AI agent
• +3 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability12 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• 광명시 제조기업 (Gwangmyeong City Manufacturing Enterprise)coreStrategic or Co-development Partner · 1 January 2026AI Government Support Project Matching System built for a manufacturing enterprise's public business support team in Gwangmyeong City. Custom hybrid LLM (large-scale + local) AI matching system for government grant opportunities. 'In Operation' status — active ongoing client.
• 큐브AI (Cube AI) — New York Interior BusinessescoreChannel Partner/ Reseller/ Distributor · 1 January 2024HelloBiz built 큐브AI for the New York interior contractor market. This platform targets US-based interior businesses with estimate automation, project management, and tiered SaaS plans. The platform is operated as a client project, with HelloBiz as the platform builder and New York contractors as the end customers.
• 나른 (Narun) — Mental Health Matching PlatformminorChannel Partner/ Reseller/ Distributor · 1 January 2023HelloBiz-built mental health matching platform connecting verified psychologists with clients. Features E2E encrypted video/voice consultation, privacy protection, and anonymous matching. Platform operated by HelloBiz as own service.
• 튜터링 (Tutoring) — English Conversation PlatformminorChannel Partner/ Reseller/ Distributor · 1 January 2022HelloBiz-built EdTech platform for native speaker 1:1 English tutoring matching with in-app video/voice, payment/settlement, tutor matching, and review flows. Platform operated by HelloBiz as own service.
• 스마트라인 (Smartline)coreTechnology or Integration · 1 January 2021HelloBiz built the Smartline Airam — an indoor air quality IoT monitoring product. HelloBiz designed and developed the entire system: IoT air quality sensor device, mobile app (iOS/Android), real-time monitoring dashboard, push notifications, trend charts, and school management interface. Smartline provides the hardware/sensor products, HelloBiz provides the software platform.
• 그린IT코리아 (GreenIT Korea)coreTechnology or Integration · 1 January 2021Long-standing client partner for multiple projects: GreenIT CRM (customer/materials/A/S/field technician management platform), GreenIT Emergency (IoT-based integrated emergency safety platform with beacon-based location tracking, GS certification-compliant), and IoT emergency management system. Multiple ongoing client engagements.

Scale indicators8 records

Recent moves3 records

Expansion highlights6 records

Direct peers

• Kore.ai: Enterprise AI agent platform company building conversational and agentic AI for sales, service, and HR. Directly comparable to FocusFlow's AI Sales Agent thesis and HelloBiz's multi-agent orchestration architecture.

Broad incumbents

• Moveworks: Enterprise AI agent platform for IT service management, HR, and sales operations. Comparable to HelloBiz's enterprise AI agent platform direction, particularly the AI Gov Match and AX consulting workflows.
• NHN: Korean IT services and platform company with cloud, AI, and enterprise platform offerings. Comparable as a Korean incumbent operating across multiple verticals (commerce, fintech, public sector) similar to HelloBiz's portfolio breadth.
• Samsung SDS: Korea's largest IT services and digital transformation company, offering AI consulting, system integration, and enterprise platforms. Comparable as a large Korean incumbent playing in the same AI transformation (AX) consulting space.
• LG CNS: Major Korean IT services and SI firm with AI transformation practice and enterprise platform development. Direct overlap with HelloBiz's AX consulting and B2B platform development offering.

Emerging players

• Globant: Global digital transformation and software development studio with AI-native services. Comparable as a hybrid consulting + product studio model, though at much larger scale than HelloBiz.
• ThoughtWorks: Global technology consultancy specializing in custom software delivery and platform engineering. Comparable to HelloBiz's 2-week sprint delivery cadence and domain workflow modeling approach.
• Cognigy: Enterprise conversational and agentic AI platform targeting customer service and sales automation. Comparable as a focused AI agent platform competing with FocusFlow in the agentic sales space.
• Aisera: Enterprise AI agent platform for sales, customer service, and operations. Direct competitor in the AI sales agent / agentic platform space alongside FocusFlow.

Regional players

• RIDI: Korean tech company operating multiple consumer platforms (Ridibooks, Ridi+) and content services. Comparable as a Korean platform studio operating multiple consumer-facing products, similar to HelloBiz's own-services portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HelloBiz