107.7 WGNA

What 107.7 WGNA does

107.7 WGNA is a country music radio station licensed to Albany, New York, with studios at 1241 Kings Road in Schenectady, NY. It operates as a single station within Townsquare Media's Albany market cluster, broadcasting on the 107.7 FM frequency to the Capital Region under the legal entity Townsquare Media Albany, LLC. The station's product surface includes traditional over-the-air FM broadcasting, website-based live streaming (with up to 45-second delay), a dedicated iOS/Android mobile app with on-demand content and push notifications, and a branded merchandise store on Threadless. On-air programming is human-hosted and includes Brian & Chrissy In the Morning, Workdays w/ Jess, The Drive Home w/Matty Jeff, and the nationally-syndicated Taste of Country Nights with Evan Paul.

The station runs recurring contest and sweepstakes programs — including Win Cash (up to $30,000 grand prize), Summer Sizzle, Hall Pass Cash, and the Light Up the Capital Region holiday display contest — to drive listener engagement, app downloads, and sponsor activation. Distribution spans FM radio, web streaming, mobile apps, email newsletter, and active social channels (Facebook, X, YouTube). The station operates within the broader Townsquare Media ecosystem of 322 local terrestrial radio stations across 67 U.S. cities, plus Townsquare Interactive (digital marketing services for ~24,950 SMBs) and Townsquare IGNITE (programmatic ad technology).

Revenue is generated entirely through advertising and sponsorships, with no listener fees. The customer base is predominantly small and medium-sized businesses in the Capital Region — including local retailers, automotive dealers (Mohawk Honda), home services (The Christmas Guys), and national brands distributed via local partnerships (NY Lottery, Stewart's Shops). The station does not disclose revenue figures, has no funding rounds, and operates with a headcount range of 11-50 employees.

Name

107.7 WGNA

Legal name

Townsquare Media Albany, LLC

Website

https://wgna.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

107.7 WGNA is a country music radio station serving the Albany/Schenectady Capital Region of New York, operated by Townsquare Media Albany, LLC. It generates advertising and sponsorship revenue from local SMBs through FM broadcast, digital streaming, mobile apps, and contest-driven listener engagement.

Ownership category

akta.pro rank

Product category

Country Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

akta.pro secondary industries

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC), Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ)

Keywords

• Country radio broadcasting
• Local FM radio station
• Radio advertising sales
• Digital audio streaming
• Sweepstakes contest marketing

Headquarters

HQ city

Schenectady

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Sales: Traditional radio advertising including on-air spots, digital advertising on website and app, sponsorships of contests and events. The station serves local businesses in the Capital Region through featured business listings and targeted geographic advertising.
2. Contest Sponsorships: Brand sponsorships for station contests such as Win Cash, Summer Sizzle, and various concert-related promotions. Sponsors include local businesses and national brands like car dealerships, retailers, and event venues.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

107.7 WGNA is a country music FM radio station licensed to Albany, New York, broadcasting at 107.7 MHz to the Capital Region with 24/7 music programming, local news/weather/traffic, on-air personalities, and community engagement. Its core offering is free, ad-supported audio entertainment delivered over the air, supplemented by digital streaming, a mobile app, on-demand content, listener contests (Win Cash, Summer Sizzle, Light Up), and a branded merchandise store. Revenue is generated from advertising and event sponsorships sold to local businesses.

Product overview

107.7 WGNA is a country music radio station operated by Townsquare Media, broadcasting from Schenectady, NY to the Capital Region. The station offers traditional over-the-air radio programming alongside digital products including a mobile app for iOS and Android, website-based live streaming, and on-demand content access. The station runs periodic contest and sweepstakes programs (Win Cash, Light Up, Summer Sizzle) and features an online merchandise store. As part of Townsquare Media's portfolio of 322 local radio stations, WGNA's digital presence includes concert event listings and local business directory features.

Differentiator

Problem solved

Functional benefit

Products and services

• 107.7 WGNA Radio Broadcasting

Quantifiable outcome

• 10 code words per weekday for contest entry opportunities
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Townsquare MediacoreOthersParent company owning and operating 107.7 WGNA. Townsquare Media is a community-focused digital media, digital marketing solutions and radio company with 322 local terrestrial radio stations in 67 cities, Townsquare Interactive (digital marketing services for ~24,950 SMBs), and Townsquare IGNITE (programmatic advertising technology).
• The Christmas GuysminorGTM or Marketing PartnerProfessional Christmas light design and installation company serving as sponsor for Light Up the Capital Region holiday display contest. Provides contest prize sponsorship in exchange for marketing exposure.
• Washington County FairgroundsminorGTM or Marketing PartnerVenue partner for Holiday Lighted Nights drive-through Christmas light display event. Station promotes the event and sells vehicle passes through the partnership.
• NY LotteryminorGTM or Marketing PartnerNew York State Lottery partnership featuring Take 5 lottery ticket winner stories and local lottery news coverage on the station.
• Palace Theatre AlbanyminorGTM or Marketing PartnerConcert venue partner for Josh Turner 'This Country Music Thing Tour' appearance. Station provides ticket giveaways and promotional support for the event.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• iHeartMedia, Inc. Largest US radio broadcaster with stations in the Albany/Capital Region market (including WGY-AM, WRVE, and others). Competes head-to-head with WGNA for local advertisers and listeners in the same geography using the same over-the-air + digital streaming model.
• Townsquare Media, Inc. Parent company of 107.7 WGNA, operating 322 local terrestrial radio stations across 67 US cities, plus Townsquare Interactive (digital marketing for ~24,950 SMBs) and Townsquare IGNITE (programmatic ad tech). Directly comparable as the broader diversified radio holding company of which WGNA is a single station.
• Emmis Communications: US radio holding company operating local stations and related digital media properties. Comparable to WGNA in its local broadcast focus, advertiser-funded model, and multi-station portfolio approach.
• Cumulus Media: Major US radio group operating local stations including formats in the Albany/Capital Region market. Highly comparable to WGNA as a multi-station operator with similar on-air + digital ad revenue model and overlapping advertiser base.
• Beasley Media Group: US radio broadcaster operating local stations across multiple markets with a similar on-air + digital advertising business model. Comparable to WGNA as a multi-market incumbent radio operator targeting local SMB advertisers.
• Audacy, Inc. Major US radio company (formerly Entercom / CBS Radio) operating local stations and the Audacy digital streaming platform. Comparable to WGNA as a broad incumbent offering over-the-air broadcasting paired with streaming, podcasts, and digital ad sales.
• Cox Media Group: Diversified media company operating local radio stations and TV stations in multiple US markets. Comparable to WGNA in its local broadcast + digital advertising focus and SMB ad sales orientation.

Others

• Spotify: Global audio streaming platform that competes with WGNA for listener attention, particularly among younger Capital Region audiences, and increasingly for advertising dollars through its podcast and streaming ad business.

Regional players

• Pamal Broadcasting: Regional radio group operating stations in the Albany/Capital Region and Hudson Valley NY market. Directly comparable as a regional peer competing in the same geography with a similar local radio + digital ad sales model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/WGNAFM
• YouTubeyoutube.com/user/wgna
• Facebookfacebook.com/wgnafm
• LinkedInlinkedin.com/company/107.7-gna

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 107.7 WGNA