New York Lottery
New York Lottery is the state-operated lottery system under the New York State Gaming Commission, offering draw games (Mega Millions, Powerball, and New York-exclusive games) and scratch-off tickets through thousands of authorized retailers to New York State residents and visitors, contributing proceeds to public education.
- Company typePrivate
- Founded1967
- HeadquartersSchenectady, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
New York Lottery firmographics
Firmographics- Name
- New York Lottery
- Legal name
- New York Lottery
- Website
- https://nylottery.ny.gov
- Company type
- Private
- Founded year
- 1967
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- New York Lottery is the state-operated lottery system under the New York State Gaming Commission, offering draw games (Mega Millions, Powerball, and New York-exclusive games) and scratch-off tickets through thousands of authorized retailers to New York State residents and visitors, contributing proceeds to public education.
- Ownership category
- akta.pro rank
New York Lottery industry classification
Industry- Product category
- State Lottery Gaming
- NAICS
- Gambling Industries (7132)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Lottery Operators (Government & Private Licensed) (MPAEAFAA)
- akta.pro secondary industries
- Digital Lottery & iLottery Platforms (Web/App) (MPAEAFAD), Lottery Ticket & Instant Games (Scratch-Off) Publishing/Printing (MPAEAFAC)
Keywords
Where New York Lottery is headquartered
LocationHeadquarters
- HQ city
- Schenectady
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
New York Lottery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | Scratch-off tickets available at various price points: $1, $2, $3, $5, $10, $20, $30. Draw games have individual ticket prices. |
Distribution channels4 records
Marketing channels4 records
New York Lottery product offering
Product offeringCore offering
The New York Lottery operates a state-run lottery offering Draw Games (Mega Millions, Powerball, New York Lotto, Cash4Life, Take 5, Numbers, Win4, Quick Draw, Pick10) and Scratch-Off instant-win tickets priced from $1 to $30. Products are sold through thousands of authorized retailers across New York State, supplemented by an official website, iOS/Android apps, an Alexa skill, and subscription services for recurring draw-game entry. Proceeds contribute to New York State public education funding via Lottery Aid to Education.
Product overview
The New York Lottery operates as a comprehensive state-operated lottery system offering two primary product lines: Draw Games and Scratch-Off Games. Draw Games include multi-state offerings (Mega Millions, Powerball) and New York-exclusive games (LOTTO, Take 5, Numbers, Win4, Cash4Life, Quick Draw, Pick10). Scratch-Off Games provide instant-win tickets across various price points. The product portfolio is complemented by digital touchpoints including an official mobile app for iOS and Android, an Amazon Alexa voice skill, and the NYL+ loyalty program for second-chance entries. Additional services include Live Drawings broadcast across New York TV stations, a Ticket Check verification tool, Find a Retailer locator, and subscription services for recurring play.
Differentiator
Problem solved
Functional benefit
Brands
- NYL+ (New York Lottery+): Loyalty program allowing players to earn Plus Points for a second chance to win gift cards, cash, and other prizes
- Draw Games
- Scratch-Off Games
Products and services
- Draw Games Lottery draw games including multi-state games (Mega Millions, Powerball) and New York state-specific games (LOTTO, Take 5, Numbers, Win4, Cash4Life, Quick Draw, Pick10). Players select numbers and wait for live drawings to determine winners.
- Scratch-Off Games Instant-win lottery tickets available in various price points ($1, $2, $3, $5, $10, $20, $30) where players scratch off panels to reveal winning combinations immediately.
- New York Lottery Mobile App Official mobile application for iOS and Android that allows users to check winning numbers, find retailers, view promotions, and access lottery information on the go.
- Lottery Subscriptions Subscription service allowing players to automatically enter draws for Mega Millions, Powerball, Millionaire for Life, and LOTTO games for up to one year.
- NYL+ Loyalty Program Loyalty and rewards program that allows players to earn Plus Points for a second chance to win gift cards, cash, and other prizes through promotional entries.
- New York Lottery Alexa Skill Amazon Alexa voice assistant integration that allows users to interact with the New York Lottery using voice commands to check winning numbers and game information.
Companies that use New York Lottery
Customer profileSegments1 record
Ideal customer profiles1 record
New York Lottery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
New York Lottery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
New York Lottery competitors and assessment
Company assessmentDirect peers
- California State Lottery: Operates draw games and scratch-offs in the most populous U.S. state with a similar education/public-beneficiary funding model. Closely comparable in scale, product breadth, and retail distribution to the New York Lottery.
- Illinois Lottery: Operates draw games, scratch-offs, and an internet-based ticket purchasing channel for state residents. Directly comparable in product portfolio and in mixing retail with digital sales channels.
- Texas Lottery: One of the largest U.S. state lotteries, operating draw games, scratch-offs, and multi-state jackpots under a similar government-run model. Directly comparable in product mix, distribution, and beneficiary structure to the New York Lottery.
- Ohio Lottery: Mid-sized state lottery with traditional draw games, scratch-offs, and KENO-style products. Comparable in product mix and retail distribution model to the New York Lottery.
- Florida Lottery: Major state lottery offering scratch-offs and multi-state draw games with mandated contributions to public education. Comparable in size, product structure, and beneficiary mandate to the New York Lottery.
- Massachusetts Lottery: Northeast U.S. state lottery operating draw games, instant tickets, and KENO with a similarly diverse product portfolio. Comparable in product mix and consumer base to the New York Lottery.
- Michigan Lottery: State lottery with a strong iLottery digital channel in addition to retail draw games and scratch-offs. Comparable to the New York Lottery in offering both physical and digital purchase pathways within a single state.
- Pennsylvania Lottery: State lottery with traditional draw games, scratch-offs, and an expanding iLottery digital channel. Comparable in product breadth and in operating a state-run lottery that includes both retail and online sales.
- Georgia Lottery: State-operated lottery funding the HOPE Scholarship program, offering draw games and scratch-offs. Comparable in operating model, beneficiary structure, and core product categories to the New York Lottery.
Emerging players
- Jackpocket: Digital lottery courier that purchases tickets on behalf of players via mobile app, operating in multiple U.S. states. Comparable to the New York Lottery in enabling digital access to lottery products, though as a private courier rather than a state operator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
New York Lottery social profiles
Digital presenceNew York Lottery financial estimates
Financial estimateRevenue estimate
Valuation estimate
New York Lottery leadership team
Management profileNumber of profiles
Profiles3 records
New York Lottery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
New York Lottery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about New York Lottery
What does New York Lottery do?
The New York Lottery operates a state-run lottery offering Draw Games (Mega Millions, Powerball, New York Lotto, Cash4Life, Take 5, Numbers, Win4, Quick Draw, Pick10) and Scratch-Off instant-win tickets priced from $1 to $30. Products are sold through thousands of authorized retailers across New York State, supplemented by an official website, iOS/Android apps, an Alexa skill, and subscription services for recurring draw-game entry. Proceeds contribute to New York State public education funding via Lottery Aid to Education.
Is New York Lottery a public or private company?
New York Lottery is a private company. It is classified as state government owned and is currently operating.
When was New York Lottery founded?
New York Lottery was founded in 1967. It employs 1,001 to 5,000 people.
Where is New York Lottery based?
New York Lottery is headquartered in Schenectady, United States, in the North America region.
Who are New York Lottery's main competitors?
Direct peers on record are California State Lottery, Illinois Lottery, Texas Lottery, Ohio Lottery, Florida Lottery, Massachusetts Lottery, Michigan Lottery, Pennsylvania Lottery and Georgia Lottery. Jackpocket is listed as an emerging player.
Does New York Lottery have an API?
No public API is recorded for New York Lottery.
What industry is New York Lottery in?
New York Lottery's product category is State Lottery Gaming. Its primary akta.pro industry code is MPAEAFAA, Lottery Operators (Government & Private Licensed), with a secondary code of MPAEAFAD, Digital Lottery & iLottery Platforms (Web/App). Its NAICS code is 7132 and its SIC code is 7990.