Axevalla Travbana

What Axevalla Travbana does

Axevalla Travbana is a Swedish harness racing (trotting) venue located in Axvall, Sweden, operated by the membership-based Västergötlands Travsällskap under the national Svensk Travsport federation. The company runs approximately 40 race days per year and anchors the annual StoChampionatshelgen (now branded Trippeltravet), a three-day festival hosting 39 races with 7 million SEK in prize money and drawing roughly 25,000 visitors, making it Sweden's second-largest trotting event after Elitloppet. Its core product is StoChampionatet, a classic race for 4-year-old fillies first run in 1969 with a 1.2 million SEK first prize.

The venue generates revenue across five streams: race day tickets, food and beverage (Restaurang Pay The Bill, Café Virana, Stallcaféet Gunghästen), corporate sponsorships and partner packages (Bronze/Silver/Gold tiers, företagslopp at 7,500 SEK, företagsheldag at 50,000 SEK), pari-mutuel betting commission via ATG on V75/V86/V64/V85 games, and paid experience products (start car rides at 50 SEK, tandem driving at 500-1,500 SEK, guided stable tours at 399 SEK). It also operates conference facilities with 500-seat capacity and the Axevalla Travskola trotting school, which provides license education and youth development programs.

Distribution is regional and primarily digital: ticketing and restaurant reservations run through tickster.com, while TV4 provides weekly broadcast coverage reaching the Swedish audience. The headcount is 11-50 employees, the entity is private and member-owned, and the operational footprint is limited to a single Axvall site serving the Västergötland region, Sweden's traditional heartland for trotting horse breeding.

Name

Axevalla Travbana

Legal name

Västergötlands Travsällskap

Website

https://axevalla.se

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Axevalla Travbana is a Swedish harness racing venue in Axvall operating ~40 race days per year and hosting StoChampionatet, the country's premier classic race for 4-year-old fillies, serving racing fans, corporate hospitality clients, and the regional Västergötland breeding community.

Ownership category

akta.pro rank

Product category

Horse Racing Venue & Entertainment

NAICS

Racetracks (711212), Spectator Sports (71121)

SIC

Services-Racing, Including Track Operation (7948), Services-Miscellaneous Amusement & Recreation (7990), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Racetrack & Race Meeting Operations (MPAEADAA)

akta.pro secondary industries

Pari-Mutuel Wagering Operators (Totalisators/Tote) (MPAEADAB), Racecourse Hospitality, Sponsorship & On-Track Experiences (MPAEADAM)

Keywords

• Harness racing venue
• Trotting race events
• Corporate hospitality racing
• Horse racing entertainment
• Trotting school education

Headquarters

HQ city

Axvall

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Race Day Tickets: Entry tickets sold for racing events and competitions, including special events like StoChampionatshelgen
2. Food and Beverage: Restaurant services including Pay The Bill, Café Virana, and Stallcaféet Gunghästen; catering for events and VIP packages
3. Corporate Sponsorships: Partner packages (Bronze, Silver, Gold), corporate races, digital exposure, billboard advertising, and VIP event hosting
4. Betting Commission: Take rate from pari-mutuel betting on horse races including V75, V86, V64, V85 racing
5. Experience Packages: Start car rides, group activities, tandem driving experiences, guided tours, and conference services

Pricing tiers

Distribution channels5 records

Marketing channels6 records

Core offering

Axevalla Travbana operates a harness racing (trotting) venue that hosts approximately 40 race days per year, anchored by the annual StoChampionatet classic race for 4-year-old fillies and the three-day Trippeltravet festival. The venue sells race day entry tickets, on-site restaurant dining, paid visitor experiences (start car rides, tandem driving, guided tours, group activities), corporate sponsorship and conference packages, billboard advertising, and operates the Axevalla Travskola trotting school. Pari-mutuel betting on V75/V86/V64/V85 races is facilitated via the national ATG/Svensk Travsport betting system.

Product overview

Axevalla Travbana operates as a harness racing venue and event destination in Axvall, Sweden. The core offering centers on StoChampionatet, Sweden's premier classic race for 4-year-old fillies, which anchors the annual Trippeltravet—a three-day racing festival attracting ~25,000 visitors. Beyond live racing (approximately 40 race days annually), the venue offers experiential products including start car rides, tandem driving, and group driving challenges, as well as corporate packages (corporate races, full race days, partner packages with Bronze/Silver/Gold tiers) and conference facilities. Supporting services include the Axevalla Trotting School for driver education, restaurants with track views, and guided stable tours.

Differentiator

Problem solved

Functional benefit

Products and services

• StoChampionatet Sweden's premier classic trotting race for 4-year-old fillies, held annually at Axevalla Travbana with a first prize of 1,200,000 SEK. Includes qualifying heats and a final; considered the 'Derby' for female trotters. Alumni include Prix d'Amerique winners Queen L and Ina Scot.
• Trippeltravet (StoChampionatshelgen Weekend) Three-day harness racing festival held annually in July, combining Axevalla Maraton, Axevallalöpning, and the StoChampionatet final. Attracts approximately 25,000 visitors and runs 39 races with 7 million SEK in total prize money — Sweden's largest trotting event after Elitloppet.
• Tävlingsdagar (Race Days) Regular harness racing events throughout the year including lunch racing (Lunchtrav), evening racing (Kvällstrav), and major betting days (V75, V86, V64, V65). Approximately 40 race days per year at the Axevalla track.
• Startbiltur (Start Car Ride) Paid visitor experience riding in the starting car during autostart races; two passengers per race experience the start procedure close up. Age limit 16 years, 50 SEK per person.
• Gruppaktivitet (Group Pony Challenge) Team-building group activity where participants compete to master a pony through an obstacle course in the driving hall; winner drives a warmblood in tandem on the race track. Minimum 6 participants, 300 SEK per person, approximately 2 hours.
• Tandemkörning (Tandem Driving) Paid visitor experience driving a warmblood horse in a tandem cart, guided by an instructor through warm-up and onto the race track for a trial start. Priced 500 SEK standard, 1,000 SEK on V75 days, 1,500 SEK during StoChampionatet weekend, 800 SEK during Guldstoet.
• Guidad Tur (Guided Stable Tour Package) Guided evening tour of the stable area and racing facilities including backstage access, dinner at Restaurant Pay The Bill, racing program, and live race viewing. 399 SEK adults, 229 SEK youth 10–18 years, minimum 4 participants.
• Restaurang Pay The Bill On-site restaurant with views over the race track, offering warm-buffet and three-course dining packages during race days and major events (Friday 299 SEK, Saturday 749 SEK, Sunday 699 SEK per person).
• Café Virana On-site café at Axevalla Travbana serving race day visitors.
• Stallcaféet Gunghästen On-site stable-area café at Axevalla Travbana serving race day visitors.
• Konferensmöjligheter (Conference Facilities) Conference and meeting venues at Axevalla ranging from the main restaurant (up to 500 capacity) to smaller meeting rooms, all equipped with AV technology. Catering available and add-ons include group activities or tandem driving experiences.
• Partnerpaket (Partner Packages) Three-tiered corporate partnership packages (Bronze, Silver, Gold) offering track signage, corporate races, VIP dining, digital marketing, billboard placement, and exclusive experiences for sponsoring companies.
• Företagsheldag (Corporate Full Race Day) Full corporate race day package where all 8–11 evening races are named after the sponsoring company. Includes race naming, program cover theme, full-page ad, VIP conference facilities, 25 VIP dining seats, and annual passes for two. Priced 50,000 SEK (60,000 SEK on V64 race days) plus taxes.
• Företagslopp (Corporate Race) Single corporate race package including race naming rights, program advertisement, prize delivery in the winner's circle, complimentary tickets and programs, four VIP meal seats, and a winner's board. Priced 7,500 SEK plus taxes.
• Axevalla Travskola (Trotting School) Training facility offering harness racing license education, activities, and 'full week with horses' programs for aspiring drivers and horse professionals at Axevalla.
• Billboard Advertising (Reklamskyltning) Trackside billboard advertising with multi-year contracts: Curves 20,000 SEK/year, Finish straight 8,000 SEK/year, Around track 25,000 SEK/year, Road 49 facing 8,000 SEK/year, all plus taxes.
• Guldstoet Race for 3-year-old fillies entered in the StoChampionatet program. First prize 350,000 SEK over 2,140m autostart.

Quantifiable outcome

• StoChampionatshelgen attracts approximately 25,000 visitors over three days, making it the largest Swedish trotting event after Elitloppet
• +3 more outcomes

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Agria DjurförsäkringcoreGTM or Marketing PartnerMain sponsor and partner providing horse insurance services. Agria logo appears prominently on site with champion league listings and race sponsorships.
• Skara kommunminorGTM or Marketing PartnerMunicipality sponsor supporting local equestrian sports and regional tourism.
• Benders ABcoreGTM or Marketing PartnerMajor sponsor with youth stipendium (Karl-Erik Benders Ungdomsstipendium) awarded to two students annually at Axevalla Hästcentrum's gymnasium program with trotting focus.
• TV4coreGTM or Marketing PartnerTelevision broadcast partner providing weekly coverage of Swedish horse racing, reaching millions of viewers across Sweden.
• MVA FotominorOthersPhotography partner providing race photos and event documentation throughout the site.
• Svensk TravsportcoreStrategic or Co-development PartnerGoverning body for Swedish trotting sport providing racing infrastructure, betting systems (ATG), licensing, and sport administration.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Åbytravet: Major Swedish harness racing track in Mölndal. Competes for national race scheduling, V75/V86 race days, and regional sponsorship inventory.
• Solvalla: Solna-based harness racing venue that hosts Elitloppet, Sweden's largest trotting event. Direct competitor for trotting audience, sponsorship spend, and ATG betting pools.
• HalmstadTravet: Halmstad-based trotting venue. Comparable mid-size Swedish harness racing operation with similar event calendar and ATG betting integration.
• Bergsåker: Sundsvall-based trotting track operated by Sundsvalls Travsällskap. Comparable member-association structure and regional racing programming.
• Jägersro: Malmö-based dual-format racing venue offering both trotting and gallop racing. Comparable scale and diversified event programming.
• Mantorp Park: Mantorp-based motor and harness racing facility. Comparable Swedish regional racecourse with mixed-format programming.

Broad incumbents

• Woodbine Entertainment Group: Toronto-based operator of Woodbine Racetrack, one of North America's largest harness and thoroughbred venues. Comparable diversified venue operator with racing, F&B, and corporate hospitality.
• ATG (AB Trav och Galopp): Swedish state-licensed betting operator that runs all pari-mutuel wagering (V75, V86, V64) on Swedish trotting. Central counterparty and commission source for Axevalla's betting revenue.
• Svensk Travsport: National governing body for Swedish harness racing. Provides licensing, scheduling, and rules; an existing core partner of Axevalla and broader industry counterpart.

Regional players

• Hippodrome de Paris-Vincennes: Premier French trotting venue hosting Prix d'Amerique — the international benchmark referenced by Axevalla's StoChampionatet heritage. Comparable premium-classic-race positioning in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/axevallatravet
• Xx.com/axevallatravet
• Facebookfacebook.com/axevalla
• LinkedInlinkedin.com/company/axevalla-travbana

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Axevalla Travbana