Mantorp Park

What Mantorp Park does

Mantorp Park, operated by Mantorp Park Motorbana AB, is a privately held Swedish motorsport venue located in Mantorp, Östergötland, between Mjölby and Linköping. Founded in 1969 as Sweden's first permanent racing track with international standard, the facility spans a 3,106-meter multi-configuration track (Grand Prix loop combining the 1,868-meter Paris Circuit and 1,278-meter Mjölby Circuit), a drag racing strip, a drift arena, an off-road course, an ice/slip course (halkbana), pit areas, grandstands with approximately 8,000 seats, a 16-camera surveillance system, and modern conference facilities. The venue hosts a year-round calendar of motorsport events and experiences, including the Meguiar's Drag Festival, Japdays, Mantorp Classic Days, Gatebil festivals, Grande Finale, and Vårracet, alongside structured driving education programs (Track School Racing, Drift School, Racing School culminating in Formula 3 licensing, Safety Driving, and ice driving courses) and open Track Day and Test Day sessions.

The business operates a diversified revenue model spanning event ticket sales (transacted primarily through the Tickster platform), track and facility rentals to clubs, teams, associations, and private individuals, corporate conference and customer activity bookings, driving schools and courses, an on-site restaurant and catering service, camping and cabin accommodation, and gift cards. Customers span five primary segments: motorsport enthusiasts, families (children enter free at most events), corporate clients booking conferences and customer activities, driving experience seekers, and corporate fleet drivers seeking safety and fuel-economy training. The venue monetizes through a tiered per-event and per-participant pricing structure (e.g., 100–2,495 SEK for event tickets, 1,595–1,895 SEK for Track Days, 2,995–16,995 SEK for driving schools), with multi-day passes, VIP packages, and grandstand seating as upsell mechanisms.

The company's competitive positioning rests on its six-decade brand heritage as Sweden's national motorsport arena, its multi-discipline facility footprint that would be expensive and time-consuming to replicate, and an extensive partnership network including Motonet (main sponsor), Porsche, Meguiar's, Gatebil, Volvo (safety training vehicles), and regional hotel operators. Operational scale is demonstrated by events drawing 17,300 visitors (Meguiar's Drag Festival 2025) and 11,000+ visitors (Barnens Motordag 2025), with year-round activity across spectator events, driving courses, and corporate bookings.

Name

Mantorp Park

Legal name

Mantorp Park Motorbana AB

Website

https://mantorppark.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Mantorp Park is Sweden's first permanent international-standard motorsport venue (founded 1969) in Mantorp, Östergötland, hosting drag racing, classic car, and touring car events, driving schools, track rentals, and corporate experiences for enthusiasts, families, and businesses.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Event Services

NAICS

Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Other Spectator Sports (711219)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Motorsports Tracks & Racing Facilities (MPAKAEAC)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Race Promoters & Event Organizers (Race Weekend Operations) (MPAKAGAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports & Racing Experiences (THAJAFAF), Professional Tour & Circuit Operators (MPAKADAA)

Keywords

• Motorsport venue
• Racing events
• Driving courses
• Track rental
• Corporate hospitality

Headquarters

HQ city

Mantorp

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Ticket Sales: Primary revenue stream from ticket sales for major events including Meguiar's Drag Festival, Japdays, Mantorp Classic Days, Gatebil festivals, Grande Finale, Vårracet, and other motorsport events. Tickets sold via Tickster platform with various price points ranging from basic entrance to VIP packages.
2. Track Rental: Revenue from renting the facility to clubs, teams, associations, companies, and private individuals for test days, track days, customer activities, product launches, and corporate events. Includes Grand Prix track, Rom-kurvan, terrain track, pit areas, and conference facilities.
3. Restaurant and Catering Services: On-site restaurant serving traditional Swedish home cooking, salad buffet, and snacks during high season. Lunch buffet on weekdays 11:30-14:00, breakfast from 08:00, plus catering services for events and corporate bookings.
4. Driving Schools and Courses: Revenue from Racing School, Drift School, Track School Racing, Safety Driving, and Ice Driving (halkbana) courses. Includes tiered pricing for different skill levels and course formats.
5. Accommodation Services: Camping facilities (with/without electricity), cabin rentals, and partnerships with nearby hotels offering discounted rates for event attendees.
6. Gift Cards: Gift cards sold for courses and events, valid for 12 months from purchase date.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Mantorp Park operates Sweden's first permanent international-standard racing circuit (since 1969), hosting major motorsport events (Meguiar's Drag Festival, Japdays, Mantorp Classic Days, Grande Finale, Vårracet, SWK:s Grillkväll, Gatebil festivals), structured driving education programs (Track School Racing, Drift School, Racing School, Safety Driving, Halkbana ice driving), open-track sessions (Track Day, Test Day), corporate facility rental, conference facilities, on-site restaurant, and camping/cabin accommodation. The venue serves both consumer motorsport enthusiasts and corporate clients through event-driven ticket sales, course enrollment, and direct B2B bookings.

Product overview

Mantorp Park is a motorsport venue offering a unified platform of event experiences, driving courses, and hospitality services. The core products are its racing events (Meguiar's Drag Festival, Japdays, Mantorp Classic Days, Grande Finale, Vårracet, SWK:s Grillkväll) and structured driving education programs (Track School Racing Steps 1–3, Drift School, Racing School Steps 1–3, Safety Driving, Halkbana ice driving). Supporting services include Track Day and Test Day open track sessions, facility rental (bananuthyrning) for private and corporate events, conference facilities, an on-site restaurant, camping and cabin accommodation, and gift cards. The venue positions its events as the primary customer-facing product line, with driving courses and facility rentals as complementary revenue streams.

Differentiator

Problem solved

Functional benefit

Products and services

• Track Day Open track sessions for road-legal vehicles where participants drive their own cars on Mantorp Park's racing circuit, organized into four skill-based groups (A–D). No timing or competition; focus on enjoyment and driver development. Full day 1,595–1,895 SEK; half day 1,295 SEK; extra driver 400 SEK; one-time license 150 SEK; passenger ride 200 SEK. 2026 dates: April 8, April 25, May 13, May 28, June 16, July 2, Aug 7, Aug 21, Oct 2.
• Test Day Open track sessions for racing cars, vehicles with race logs, and other modified vehicles not road-approved, divided into four groups (A–D) for testing, pre-season preparation, and performance tuning. No timing or competition. Full day 1,695–1,995 SEK; half day 1,350 SEK; extra driver 400 SEK; one-time license 150 SEK; passenger ride 200 SEK. 2026 dates: Aug 10, Sept 7.
• Track School Racing Three-level coached track driving course (Step 1–3) led by experienced instructors, including professional racing drivers at Step 3. Participants use their own vehicles, progressing from beginner to advanced track driving techniques. Step 1: 2,995 SEK; Step 2: 3,995 SEK; Step 3: 4,995 SEK. Includes breakfast pastry, coffee, tea, lunch, and refreshments; helmet loan available. 2026 dates: Step 1 May 28, June 16, Aug 21; Step 2 April 25, July 2, Oct 2; Step 3 Oct 16.
• Safety Driving Active driving technique training focused on panic situations and real-world hazard handling. Includes Safety 1 (braking, avoidance maneuvers, slalom) and Safe Eco-Driving packages (combined fuel economy and safety). Uses latest-model Volvo vehicles. Custom packages available for larger groups.
• Drift School Beginner drifting course teaching the fundamentals of controlled sliding. Includes theory, technical walkthrough, three guided driving sessions on the Drift School track, and passenger rides with professional drift drivers. Course price 3,795 SEK. 2026 dates: April 17 and May 29.
• Racing School Formula car driving experience and advanced training (Steps 1–3) culminating in a Formula 3 license. Participants experience G-forces and speed in authentic formula vehicles. Includes theory, track walk, and coached driving sessions. Formula Step 1: 8,995 SEK; Formula Step 2+3: 16,995 SEK (after completing Step 1, leads to Formula 3 license). 2026 course days: May 24, Aug 2 (fully booked), Aug 23.
• Halkbana (Ice/Slip Course) Winter driving training on slippery surfaces simulating icy and wet road conditions. Includes Risk Education Part 2 for B-license holders, taught by instructor Per-Åke, covering vehicle control and hazard avoidance. Course fee 2,150 SEK per participant including VAT, includes course vehicle, light refreshments, coffee/tea/water, and pickup at Mantorp station if needed. Duration approximately 3.5 hours.
• Bananuthyrning (Track Rental) Rental of Mantorp Park's Grand Prix circuit (divisible into two separate loops), Paris Corner, off-road course, pit areas, garages, event tents, conference lounges, cabins, and restaurant/catering for private events, corporate activities, and product launches.
• Konferens (Conference Facilities) Modern meeting facilities at Mantorp Park with options to combine conferences with track driving experiences, car passenger rides, and catering. Suitable for corporate conferences, client events, and kickoffs.
• Kundaktiviteter (Customer Activities) Customized corporate client events including passenger rides in racing cars, test drives on the circuit, corporate events with professional drivers and instructors, complemented by lectures, product presentations, and conference facilities.
• Restaurang Mantorp Park

Quantifiable outcome

• ~28,000 visitors at major events; 17,300 at Meguiar's Drag Festival 2025
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

18 partnerships are on record, tiered core and minor.

• MotonetcoreGTM or Marketing Partner · 27 March 2026Finnish retail chain Motonet entered into a multi-year cooperation agreement with Mantorp Park as one of the facility's main sponsors. The partnership provides significant exposure through signage, events, and digital channels. Motonet operates stores across the Nordic region including a location in Linköping.
• PorschecoreStrategic or Co-development PartnerPorsche Sweden partnership providing premium brand association and sponsorship of racing events including Grande Finale which features Porsche Carrera Cup Scandinavia and Porsche Sprint Challenge Scandinavia.
• MeguiarscoreGTM or Marketing PartnerMeguiar's is title sponsor of the annual Meguiar's Drag Festival, Sweden's premier drag racing festival held since the 1970s.
• Vadstena KlosterhotelminorGTM or Marketing PartnerFour-star hotel in Vadstena offering 15% discount on accommodation for Mantorp Park visitors. Located 15 km from the venue, featuring spa facilities and medieval architecture dating to the 13th century.
• Mjölby StadshotellminorGTM or Marketing PartnerHistoric hotel in Mjölby (since 1873) with 73 rooms including single, double, and family rooms. Located 50m from train station, offers conference facilities. Partnership providing accommodation options for Mantorp Park visitors.
• Best Western and hotel LinköpingminorGTM or Marketing PartnerModern hotel in central Linköping opened 2021 with 151 rooms. Partnership providing accommodation options for Mantorp Park visitors. Features restaurant, bar, gym, and sauna.
• PreZerominorOthersWaste management and recycling services partner contributing to environmental sustainability efforts at the facility.
• GatebilcoreStrategic or Co-development PartnerNorwegian event organizer hosting Gatebil Summer Festival and Gatebil Season Finale at Mantorp Park - major annual events attracting participants from across Europe.
• L.BradorminorGTM or Marketing PartnerApparel and workwear partner with logo displayed on partners page.
• SweconminorGTM or Marketing PartnerConstruction equipment partner with logo displayed on partners page.
• AD (Auto Diesel)minorGTM or Marketing PartnerAuto parts retailer partner with logo displayed on partners page.
• TengtoolsminorGTM or Marketing PartnerProfessional hand tools brand partner.
• Fikratsson BilminorGTM or Marketing PartnerLocal car dealership partner with logo displayed on partners page.
• RejmesminorGTM or Marketing PartnerCar dealership group partner with logo displayed on partners page.
• BilsportminorGTM or Marketing PartnerMotorsport media partner (magazine/website) covering Swedish motorsport.
• StemaminorGTM or Marketing PartnerPartner with logo displayed on partners page.
• RP KontormöblerminorGTM or Marketing PartnerOffice furniture partner with logo displayed on partners page.
• Ledigajobb.seminorGTM or Marketing PartnerJob board partner for recruitment advertising.

Scale indicators8 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Kinnekulle Ring: Swedish road-racing circuit in Lidköping hosting club racing, track days, and driving schools — a direct domestic peer for motorsport venue operations.
• Sturup Raceway: Southern Swedish motorsport facility operating track days, racing events, and driving experiences — a directly comparable regional racetrack operator.
• Scandinavian Raceway (Anderstorp): Historic Swedish motorsport venue in Anderstorp that previously hosted F1 and today runs national racing, driving experiences, and corporate events — overlapping directly with Mantorp Park's product mix.
• Ring Knutstorp: Swedish permanent racing circuit in Skåne hosting similar categories of events — club racing, track days, driving schools, and corporate bookings — making it a directly comparable domestic racetrack operator.
• Gelleråsen Arena (Karlskoga): Swedish motorsport complex combining racing circuit, karting, and event facilities — comparable to Mantorp Park's mix of circuit events, hospitality, and corporate bookings.
• Tierp Arena: Swedish motorsport facility hosting drag racing, drifting, and event-driven motorsport weekends — overlapping directly with Mantorp Park's drag and event programming.
• Falkenbergs Motorbana: Swedish regional racing circuit offering track days, racing schools, and event rentals — comparable in scale and service mix to Mantorp Park.

Broad incumbents

• Nürburgring: Iconic German motorsport complex combining circuit, driving experiences, corporate events, and hospitality — a much larger incumbent in the same Europe-wide motorsport venue category.

Others

• Mantorp MK: Founded 1981 as the association organizing tests, competitions, and events at Mantorp Park. It is closely affiliated with the venue but operationally distinct, making it an ecosystem partner rather than a peer.
• Gatebil: Norwegian motorsport event organizer that produces two of Mantorp Park's flagship festivals (Gatebil Summer Festival and Season Finale). It is a major strategic partner rather than a competing venue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MantorpPark
• LinkedInlinkedin.com/company/mantorp-park-motorbana-ab

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mantorp Park