skills.lab
Skills.lab (Anton Paar SportsTec GmbH) manufactures premium hardware systems for football performance measurement and fan engagement, selling skills.lab Arena and skills.lab Cube to elite clubs, academies, federations, and global brands across approximately 15 countries.
- Company typePrivate
- Founded2016
- HeadquartersWundschuh, Austria
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What skills.lab does
Skills.lab (legal entity Anton Paar SportsTec GmbH) develops and manufactures premium hardware systems for football performance measurement and fan engagement. Founded in September 2016 and headquartered in Wundschuh, Austria, the company is a wholly-owned subsidiary of Anton Paar Group AG, a diversified measurement-technology conglomerate whose support provides it with capital, engineering synergies, and corporate infrastructure. Skills.lab sells two core product lines: skills.lab Arena, a precision performance measurement system used by elite football clubs and academies for data-driven scouting and player development; and skills.lab Cube, an interactive football experience system deployed at brand venues, stadiums, and tournaments to translate skill into fan-facing engagement. The company self-describes as the global leader in premium systems for measuring, developing, and showcasing football performance, combining immersive simulation, precise performance measurement, and engaging gameplay.
The company's technology stack integrates sensing, simulation, and gameplay to measure and compare technical and cognitive football skills, and customer deployments span elite European clubs (FC Bayern Munich, Borussia Dortmund, SL Benfica, Brighton & Hove Albion, TSG Hoffenheim, KKS Lech Poznań, Legia Training Center), federation-level engagements (FIFA, UEFA at EURO 2024), and emerging-market academies (Mahd Academy in Saudi Arabia). The input indicates deployment across approximately 15 countries and roughly 30 clubs and federations, with case-study customers also including FC Bayern World, FIFA Museum, and Red Bull Four 2 Score.
The company operates a B2B enterprise model with quote-based pricing for integrated hardware sold as one-time licenses, complemented by service, letting, and sale arrangements for sports and training equipment and facilities. Distribution relies on a direct enterprise sales team supported by demo and reference-site activities, plus the annual invitation-only Talent Development Summit in Graz that convenes decision-makers from across the customer base. Leadership rests with CEO Dr. Johannes Tändl, and headcount is reported at 11–50 employees.
skills.lab firmographics
Firmographics- Name
- skills.lab
- Legal name
- Anton Paar SportsTec GmbH
- Website
- https://skills-lab.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Skills.lab (Anton Paar SportsTec GmbH) manufactures premium hardware systems for football performance measurement and fan engagement, selling skills.lab Arena and skills.lab Cube to elite clubs, academies, federations, and global brands across approximately 15 countries.
- Ownership category
- akta.pro rank
skills.lab industry classification
Industry- Product category
- Football training and performance measurement systems
- NAICS
- Sporting and Athletic Goods Manufacturing (33992)
- SIC
- Sporting & Athletic Goods, Nec (3949)
- akta.pro primary industry
- Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK)
- akta.pro secondary industries
- Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis) (HSADAEAA), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)
Keywords
Where skills.lab is headquartered
LocationHeadquarters
- HQ city
- Wundschuh
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
skills.lab business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- Product Sales and Systems: Sale of premium football training systems including Arena and Cube products. Revenue is generated through the development, production, service, letting, and sale of sports and training equipment and facilities.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
skills.lab product offering
Product offeringCore offering
skills.lab develops, manufactures, and sells premium football training and performance measurement systems. Its core products are the skills.lab Arena, a precision system for measuring, comparing, and improving technical and cognitive football skills used in data-driven scouting and player development, and the skills.lab Cube, an interactive football experience system that turns venues such as stores, stadiums, and brand events into immersive football worlds for fan and customer engagement.
Product overview
skills.lab is the global leader in premium systems for measuring, developing, and showcasing football performance — uniting data with emotion. The company offers two core product lines: skills.lab Arena, a precision system for measuring, comparing, and improving technical and cognitive football skills used in data-driven scouting and player development; and skills.lab Cube, an interactive experience system that transforms spaces into immersive football worlds for fan engagement, brand activations, and sports education. Both products combine immersive simulation, precise performance measurement, and engaging gameplay, serving elite academies, professional clubs, international tournaments, and iconic brand destinations.
Differentiator
Problem solved
Functional benefit
Brands
- skills.lab Arena: Premium system for measuring, comparing, and improving technical and cognitive football skills.
- skills.lab Cube
Products and services
- skills.lab Arena
Quantifiable outcome
- Systems in use at elite academies, professional clubs, international tournaments, and iconic brand destinations worldwide
Companies that use skills.lab
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
skills.lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
skills.lab partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
skills.lab competitors and assessment
Company assessmentDirect peers
- Playermaker: Boot-mounted wearable tracker for football players delivering technical-performance metrics to academies and clubs. Competes with skills.lab Arena on player development analytics in elite and academy football.
- STATSports: Provider of GPS-based athlete performance tracking systems used by elite football academies and federations globally. Direct competitor to skills.lab Arena in elite football talent-development analytics and combine-prep-style measurement.
- Rezzil: VR-based football training and reaction platform used by professional players, clubs, and consumer channels. Comparable to skills.lab in the immersive-simulation + performance-measurement niche for elite football.
- Kinexon: Munich-based provider of real-time athlete tracking and performance analytics, including automated football training data capture. Closely comparable to skills.lab Arena in the elite-football measurement market, with overlap in customers such as Bayern Munich.
Broad incumbents
- Catapult Sports: Listed athlete-monitoring company (GPS/wearables and analytics) serving elite football, American football, and other team sports. Comparable to skills.lab Arena at the measurement layer, though Catapult focuses on wearable tracking rather than immersive simulation.
- Hawk-Eye Innovations (Sony): Sony-owned ball-tracking and officiating technology widely deployed across top football leagues. Adjacent to skills.lab in elite football tech stack, providing measurement-grade data used in broadcasts and increasingly in coaching workflows.
Emerging players
- SkillCorner: Broadcast-tracking football analytics provider serving clubs, federations, and media with performance data. Comparable as a football-specific measurement and data vendor for elite talent development.
- Veo Technologies: AI-enabled football capture and analysis platform adopted by academies and federations worldwide. Comparable to skills.lab in enabling football performance measurement, although at a lower-cost, camera-based tier.
- MiQ (Mixed-signal Imaging & Quantification): Holographic / volumetric multi-camera sports-training system for elite football academies enabling 3D skill assessment. Closely comparable to skills.lab Arena on the immersive-measurement proposition, though with a different sensor modality.
Regional players
- K-Sport: Italian manufacturer of technical football training equipment (rebounders, walls, training systems) used by clubs and academies. Comparable to skills.lab as a premium football-training-equipment supplier, though without the integrated measurement/immersive layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
skills.lab social profiles
Digital presenceskills.lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
skills.lab leadership team
Management profileNumber of profiles
Profiles1 record
skills.lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
skills.lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about skills.lab
What does skills.lab do?
skills.lab develops, manufactures, and sells premium football training and performance measurement systems. Its core products are the skills.lab Arena, a precision system for measuring, comparing, and improving technical and cognitive football skills used in data-driven scouting and player development, and the skills.lab Cube, an interactive football experience system that turns venues such as stores, stadiums, and brand events into immersive football worlds for fan and customer engagement.
Is skills.lab a public or private company?
skills.lab is a private company. It is classified as corporate owned and is currently operating.
When was skills.lab founded?
skills.lab was founded in 2016. It employs 11 to 50 people.
Where is skills.lab based?
skills.lab is headquartered in Wundschuh, Austria, in the Europe region.
How does skills.lab make money?
One revenue line is on record: product Sales and Systems.
Who are skills.lab's main competitors?
Direct peers on record are Playermaker, STATSports, Rezzil and Kinexon. Broad incumbents are Catapult Sports and Hawk-Eye Innovations (Sony). Emerging players are SkillCorner, Veo Technologies and MiQ (Mixed-signal Imaging & Quantification). K-Sport is listed as a regional player.
Does skills.lab have an API?
No public API is recorded for skills.lab.
What industry is skills.lab in?
skills.lab's product category is Football training and performance measurement systems. Its primary akta.pro industry code is HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep), with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 33992 and its SIC code is 3949.