skills.lab

Football training and performance measurement systemsskills-lab.com

Skills.lab (Anton Paar SportsTec GmbH) manufactures premium hardware systems for football performance measurement and fan engagement, selling skills.lab Arena and skills.lab Cube to elite clubs, academies, federations, and global brands across approximately 15 countries.

Company typePrivate
Founded2016
HeadquartersWundschuh, Austria
Headcount11–50
GTM typeB2B
OfferingHardware or Manufacturing

What skills.lab does

Skills.lab (legal entity Anton Paar SportsTec GmbH) develops and manufactures premium hardware systems for football performance measurement and fan engagement. Founded in September 2016 and headquartered in Wundschuh, Austria, the company is a wholly-owned subsidiary of Anton Paar Group AG, a diversified measurement-technology conglomerate whose support provides it with capital, engineering synergies, and corporate infrastructure. Skills.lab sells two core product lines: skills.lab Arena, a precision performance measurement system used by elite football clubs and academies for data-driven scouting and player development; and skills.lab Cube, an interactive football experience system deployed at brand venues, stadiums, and tournaments to translate skill into fan-facing engagement. The company self-describes as the global leader in premium systems for measuring, developing, and showcasing football performance, combining immersive simulation, precise performance measurement, and engaging gameplay.

The company's technology stack integrates sensing, simulation, and gameplay to measure and compare technical and cognitive football skills, and customer deployments span elite European clubs (FC Bayern Munich, Borussia Dortmund, SL Benfica, Brighton & Hove Albion, TSG Hoffenheim, KKS Lech Poznań, Legia Training Center), federation-level engagements (FIFA, UEFA at EURO 2024), and emerging-market academies (Mahd Academy in Saudi Arabia). The input indicates deployment across approximately 15 countries and roughly 30 clubs and federations, with case-study customers also including FC Bayern World, FIFA Museum, and Red Bull Four 2 Score.

The company operates a B2B enterprise model with quote-based pricing for integrated hardware sold as one-time licenses, complemented by service, letting, and sale arrangements for sports and training equipment and facilities. Distribution relies on a direct enterprise sales team supported by demo and reference-site activities, plus the annual invitation-only Talent Development Summit in Graz that convenes decision-makers from across the customer base. Leadership rests with CEO Dr. Johannes Tändl, and headcount is reported at 11–50 employees.

skills.lab firmographics

Firmographics

Name: skills.lab
Legal name: Anton Paar SportsTec GmbH
Website: https://skills-lab.com
Company type: Private
Founded year: 2016
Operating status: Operating
Headcount range: 11–50 employees
Short description: Skills.lab (Anton Paar SportsTec GmbH) manufactures premium hardware systems for football performance measurement and fan engagement, selling skills.lab Arena and skills.lab Cube to elite clubs, academies, federations, and global brands across approximately 15 countries.
Ownership category
akta.pro rank

skills.lab industry classification

Industry

Product category: Football training and performance measurement systems
NAICS: Sporting and Athletic Goods Manufacturing (33992)
SIC: Sporting & Athletic Goods, Nec (3949)
akta.pro industry: PRIMARYHSADAEAK
Athlete Testing & Combine Prep (metrics, scouting prep)
Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance
SECONDARYHSADAEAA
Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis)
Home & Personal Services/Fitness, Wellness & Personal Training/Sports Coaching & Athletic Performance
SECONDARYCRAMAEAL
Team Sports Training Aids & Coaching Equipment Retail
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Team Sports Equipment Retail

Keywords

Football training systems
Performance measurement equipment
Sports technology hardware
Talent development systems
Fan engagement experiences

Where skills.lab is headquartered

Location

Headquarters

HQ city: Wundschuh
HQ country: Austria
HQ region: Europe

Offices1 record

Markets served

skills.lab business model

Business model

GTM type: B2B
Offering type: Hardware or Manufacturing
Cost components: Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

Product Sales and Systems: Sale of premium football training systems including Arena and Cube products. Revenue is generated through the development, production, service, letting, and sale of sports and training equipment and facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

skills.lab product offering

Product offering

Core offering

skills.lab develops, manufactures, and sells premium football training and performance measurement systems. Its core products are the skills.lab Arena, a precision system for measuring, comparing, and improving technical and cognitive football skills used in data-driven scouting and player development, and the skills.lab Cube, an interactive football experience system that turns venues such as stores, stadiums, and brand events into immersive football worlds for fan and customer engagement.

Product overview

skills.lab is the global leader in premium systems for measuring, developing, and showcasing football performance — uniting data with emotion. The company offers two core product lines: skills.lab Arena, a precision system for measuring, comparing, and improving technical and cognitive football skills used in data-driven scouting and player development; and skills.lab Cube, an interactive experience system that transforms spaces into immersive football worlds for fan engagement, brand activations, and sports education. Both products combine immersive simulation, precise performance measurement, and engaging gameplay, serving elite academies, professional clubs, international tournaments, and iconic brand destinations.

Differentiator

Problem solved

Functional benefit

Brands

skills.lab Arena: Premium system for measuring, comparing, and improving technical and cognitive football skills.
skills.lab Cube

Products and services

skills.lab Arena

Quantifiable outcome

Systems in use at elite academies, professional clubs, international tournaments, and iconic brand destinations worldwide

Companies that use skills.lab

Customer profile

Named customers10 records

Segments3 records

Ideal customer profiles3 records

skills.lab technology and API

Technology

Technology focussed Yes

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

skills.lab partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

skills.lab competitors and assessment

Company assessment

Direct peers

Playermaker: Boot-mounted wearable tracker for football players delivering technical-performance metrics to academies and clubs. Competes with skills.lab Arena on player development analytics in elite and academy football.
STATSports: Provider of GPS-based athlete performance tracking systems used by elite football academies and federations globally. Direct competitor to skills.lab Arena in elite football talent-development analytics and combine-prep-style measurement.
Rezzil: VR-based football training and reaction platform used by professional players, clubs, and consumer channels. Comparable to skills.lab in the immersive-simulation + performance-measurement niche for elite football.
Kinexon: Munich-based provider of real-time athlete tracking and performance analytics, including automated football training data capture. Closely comparable to skills.lab Arena in the elite-football measurement market, with overlap in customers such as Bayern Munich.

Broad incumbents

Catapult Sports: Listed athlete-monitoring company (GPS/wearables and analytics) serving elite football, American football, and other team sports. Comparable to skills.lab Arena at the measurement layer, though Catapult focuses on wearable tracking rather than immersive simulation.
Hawk-Eye Innovations (Sony): Sony-owned ball-tracking and officiating technology widely deployed across top football leagues. Adjacent to skills.lab in elite football tech stack, providing measurement-grade data used in broadcasts and increasingly in coaching workflows.

Emerging players

SkillCorner: Broadcast-tracking football analytics provider serving clubs, federations, and media with performance data. Comparable as a football-specific measurement and data vendor for elite talent development.
Veo Technologies: AI-enabled football capture and analysis platform adopted by academies and federations worldwide. Comparable to skills.lab in enabling football performance measurement, although at a lower-cost, camera-based tier.
MiQ (Mixed-signal Imaging & Quantification): Holographic / volumetric multi-camera sports-training system for elite football academies enabling 3D skill assessment. Closely comparable to skills.lab Arena on the immersive-measurement proposition, though with a different sensor modality.

Regional players

K-Sport: Italian manufacturer of technical football training equipment (rebounders, walls, training systems) used by clubs and academies. Comparable to skills.lab as a premium football-training-equipment supplier, though without the integrated measurement/immersive layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

skills.lab financial estimates

Financial estimate

Revenue estimate

Valuation estimate

skills.lab leadership team

Management profile

Number of profiles

Profiles1 record

skills.lab funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

skills.lab M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about skills.lab

What does skills.lab do?

Is skills.lab a public or private company?

skills.lab is a private company. It is classified as corporate owned and is currently operating.

When was skills.lab founded?

skills.lab was founded in 2016. It employs 11 to 50 people.

Where is skills.lab based?

skills.lab is headquartered in Wundschuh, Austria, in the Europe region.

How does skills.lab make money?

One revenue line is on record: product Sales and Systems.

Who are skills.lab's main competitors?

Direct peers on record are Playermaker, STATSports, Rezzil and Kinexon. Broad incumbents are Catapult Sports and Hawk-Eye Innovations (Sony). Emerging players are SkillCorner, Veo Technologies and MiQ (Mixed-signal Imaging & Quantification). K-Sport is listed as a regional player.

Does skills.lab have an API?

No public API is recorded for skills.lab.

What industry is skills.lab in?

skills.lab's product category is Football training and performance measurement systems. Its primary akta.pro industry code is HSADAEAK, Athlete Testing & Combine Prep (metrics, scouting prep), with a secondary code of HSADAEAA, Sport-Specific Skills Coaching (e.g., soccer, basketball, tennis). Its NAICS code is 33992 and its SIC code is 3949.