Plant Pops
Plant Pops is a UK-based, founder-led plant-based snack brand selling popped lotus seed bites, chickpea puffs, and sorghum supergrain rounds directly to consumers via Shopify and through independent UK retailers, targeting health-conscious, vegan and gluten-free snackers.
- Company typePrivate
- Founded2019
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Plant Pops does
Plant Pops, trading under Popped Snacks Ltd, is a UK-based direct-to-consumer and wholesale plant-based snack company founded in 2019 by Anushi Desai and Ashley Shakibai. The company produces crunchy snacks using three core ingredient platforms: popped lotus seeds (makhana) sourced from farmers in Bihar, India and processed via traditional roasting methods; chickpea puffs made from chickpeas, rice and tapioca; and puffed supergrain rounds made from sorghum flour. The portfolio comprises 13 SKUs across flavours including Himalayan Salt, Smoked Chilli, Peanut Butter, Salt & Vinegar, Tandoori Masala, Salt & Pepper, Spicy Tomato, Cheese, Sour Cream & Onion, and Peri Peri, packaged in 20g snack packs and 70-80g sharing packs.
The business operates a dual-channel go-to-market model: direct e-commerce via a Shopify storefront with a 'Build Your Own Box' customisation feature, gift cards, and a 'Crunch Club' email loyalty programme; and wholesale distribution to UK independent and specialist retailers via four named wholesalers (Continental Nutrition, The Health Store, Creme D'Or, FFA) plus direct wholesale accounts. Products are priced between £5.55 and £8.25 per multi-pack with volume discounts of up to 25% and free UK shipping on orders over £20. International shipping is not yet available but the company has signalled it is working on it.
Plant Pops positions on the convergence of vegan, gluten-free, low-calorie snacking (under 99 calories per bag, 50% less fat than crisps) and authentic Indian-inspired flavours, with a portion of Lotus Seed Bites profits supporting the Action Village India charity in the Bihar farming communities that supply its core ingredient. The company remains privately held, founder-led, bootstrapped, and operates with 1-10 employees from its headquarters in London Colney.
Plant Pops firmographics
Firmographics- Name
- Plant Pops
- Legal name
- Popped Snacks Ltd
- Website
- https://plantpopssnacks.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Plant Pops is a UK-based, founder-led plant-based snack brand selling popped lotus seed bites, chickpea puffs, and sorghum supergrain rounds directly to consumers via Shopify and through independent UK retailers, targeting health-conscious, vegan and gluten-free snackers.
- Ownership category
- akta.pro rank
Plant Pops industry classification
Industry- Product category
- Plant-based snack foods
- NAICS
- Grain and Oilseed Milling (3112)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Nuts, Seeds & Trail Mix Snacks (CRADABAF)
- akta.pro secondary industry
- Potato & Vegetable Chips Manufacturing (AFAKAIAA)
Keywords
Where Plant Pops is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Plant Pops business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: Plant Pops sells directly to consumers through their Shopify-powered online store, offering individual products, multi-packs, and customizable 'Build Your Own Box' options. Revenue is generated through one-time product purchases with tiered pricing discounts for larger quantities.
- Wholesale Distribution: Plant Pops supplies their snack products to independent and specialist retailers across the UK through wholesale partnerships, generating revenue through bulk product sales to stockists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Lotus Seed Bites - Peanut Butter 6 Pack at £7.20, 12 Pack at £13.20, 24 Pack at £21.60 |
| Unit Pricing | Pay-as-you-go | Lotus Seed Bites - Himalayan Salt Sharing Pack: 3 Pack £8.25, 6 Pack £15.60, 12 Pack £30.00 |
| Unit Pricing | Pay-as-you-go | Chickpea Puffs - Salt & Pepper Sharing Pack 3 Pack £5.55, 6 Pack £10.80, 12 Pack £17.40 |
| Unit Pricing | Pay-as-you-go | Supergrain Rounds - Sour Cream & Onion Sharing Pack 3 Pack £5.70, 6 Pack £10.50, 12 Pack £18.00 |
| One time/ perpetual license | Pay-as-you-go | Gift Cards available at £10, £25, £50, £100 denominations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Plant Pops product offering
Product offeringCore offering
Plant Pops manufactures and sells plant-based crunchy snack foods in the UK under three core product lines: popped lotus seed bites (makhana), chickpea puffs, and puffed sorghum rounds. Products are sold directly to UK consumers via a Shopify online store and through wholesale channels to independent and specialist retailers, with the lotus seeds directly sourced from farmers in Bihar, North India.
Product overview
Plant Pops is a UK-based plant-based snack company founded by Anushi, offering crunchy snacks made from unique ingredients not commonly found in Western markets. The core product portfolio consists of three main product lines: Lotus Seed Bites (popped lotus seeds in 5 flavours including Himalayan Salt, Smoked Chilli, Peanut Butter, Salt & Vinegar, and Tandoori Masala), Chickpea Puffs (in 3 flavours: Salt & Pepper, Spicy Tomato, and Cheese), and Supergrain Rounds (Sour Cream & Onion and Peri Peri). Products are offered in snack packs (20g) and sharing packs (70-80g). The company also provides a Build Your Own Box customisation feature allowing mixed selections across all ranges, plus Gift Cards. Plant Pops emphasises vegan, gluten-free, natural ingredients with no artificial preservatives, targeting health-conscious snackers in the UK market. The company partners with Action Village India to support Bihar-based lotus seed farmers.
Differentiator
Problem solved
Functional benefit
Products and services
- Lotus Seed Bites Popped lotus seed (makhana) snacks available in multiple savoury and sweet flavours including Himalayan Salt, Smoked Chilli, Peanut Butter, Salt & Vinegar, and Tandoori Masala, offered in 20g snack packs and 70g sharing packs for UK consumers seeking crunchy, low-calorie, vegan and gluten-free snack alternatives.
- Chickpea Puffs Puffed snacks made from chickpeas, rice, and tapioca seasoned with Salt & Pepper, Spicy Tomato, and Cheese flavours, packaged in 80g sharing packs for UK consumers seeking a high-protein, vegan, gluten-free alternative to traditional crisps.
- Supergrain Rounds Puffed snacks made from sorghum flour (80%) available in Sour Cream & Onion and Peri Peri flavours in 70g sharing packs, marketed to UK consumers as a vegan, gluten-free, ancient-grain snacking option.
- Build Your Own Box Custom bundle builder allowing UK customers to create personalised snack boxes by selecting any combination of flavours and products across the Lotus Seed Bites, Chickpea Puffs, and Supergrain Rounds ranges via the brand's Shopify online store.
- Plant Pops Gift Card Digital gift cards available in £10, £25, £50, and £100 denominations, redeemable against any products on the Plant Pops website including Build Your Own Box and all product ranges, targeted at gift purchasers and Plant Pops customers.
- All the Flavours Mixed Pack Pre-curated mixed bundle containing all three Lotus Seed Bites flavours (Himalayan Salt, Smoked Chilli, and Peanut Butter) in 20g snack packs, intended for UK customers wanting to try multiple flavours in a single purchase.
Companies that use Plant Pops
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Plant Pops technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Plant Pops partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Action Village IndiacorePlant Pops partners with Action Village India, a charity organization, to support farmers and families in Bihar, North India - the region where Plant Pops sources their lotus seeds. A portion of profits from every pack of Lotus Seed Bites sold goes to support these farming communities. This partnership ensures ethical sourcing while giving back to the communities that grow their key ingredient. The company states they are 'wholly committed to supporting their community' and couldn't do it without the farmers.
Scale indicators5 records
Recent moves5 records
Expansion highlights4 records
Plant Pops competitors and assessment
Company assessmentBroad incumbents
- Mr Organic: UK organic food brand spanning snacks and pantry items, sharing Plant Pops' plant-based/clean-label consumer segment and UK retail footprint at indie and mainstream grocers.
- Dang Foods: Better-for-you ethnic snack brand (Thai-inspired coconut chips and rice crackers) sharing Plant Pops' cultural-cuisine ingredient story and better-for-you snack positioning. Comparable in combining regional flavor narratives with health-led snack formats.
- Pip & Nut: UK better-for-you food brand with adjacent product categories (nut butters, snack packs) and overlapping consumer audiences in health-conscious UK grocery. Comparable on premium UK positioning, vegan-friendly range, and DTC-plus-retail distribution.
Direct peers
- Popchips: Popped (rather than fried) snack brand using a similar 'popped snack' technique to Plant Pops' lotus seed range. Comparable on process-driven differentiation and variety of savory flavors.
- Proper Snacks: UK popcorn and savoury snack brand focused on better-for-you, plant-based snacking sold through UK indie and mainstream retail. Direct peer in ingredient-led positioning, flavor strategy, and UK distribution channels.
- Rhythm 108: UK plant-based snack brand offering puff-style and filled snack products with an emphasis on clean ingredients and share packs. Direct peer in better-for-you UK snacking, sharing the share-pack format (70–80g) and DTC-plus-retail go-to-market.
- Eat Real: UK better-for-you snack brand producing vegetable straws, lentil chips, and similar pulse/cereal puff products. Closely comparable to Plant Pops across category (crunchy, savory, health-positioned snacks), UK retail distribution, and price-tier.
- Taali Foods: US popped lotus seed (makhana) snack brand that competes with Plant Pops on its hero ingredient. Direct overlap in core product format (popped makhana) and positioning toward better-for-you snacking.
- Graze: UK-based healthy snacking subscription and retailer brand with strong DTC heritage and broad supermarket distribution. Comparable on digital-first customer engagement, box-style variety, and healthy-snack positioning.
- Hippeas: UK/US plant-based snack brand built around chickpea puffs, the same core ingredient as one of Plant Pops' three product lines. Direct functional overlap in puffs format, flavor approach (Salt & Pepper, etc.), and health positioning (vegan, gluten-free, high protein).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Plant Pops social profiles
Digital presencePlant Pops financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plant Pops leadership team
Management profileNumber of profiles
Profiles2 records
Plant Pops funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plant Pops M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plant Pops
What does Plant Pops do?
Plant Pops manufactures and sells plant-based crunchy snack foods in the UK under three core product lines: popped lotus seed bites (makhana), chickpea puffs, and puffed sorghum rounds. Products are sold directly to UK consumers via a Shopify online store and through wholesale channels to independent and specialist retailers, with the lotus seeds directly sourced from farmers in Bihar, North India.
Is Plant Pops a public or private company?
Plant Pops is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plant Pops founded?
Plant Pops was founded in 2019. It employs 1 to 10 people.
Where is Plant Pops based?
Plant Pops is headquartered in London, United Kingdom, in the Europe region.
How does Plant Pops make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale Distribution.
Who are Plant Pops's main competitors?
Broad incumbents on record are Mr Organic, Dang Foods and Pip & Nut. Direct peers are Popchips, Proper Snacks, Rhythm 108, Eat Real, Taali Foods, Graze and Hippeas.
Does Plant Pops have an API?
No public API is recorded for Plant Pops.
What industry is Plant Pops in?
Plant Pops's product category is Plant-based snack foods. Its primary akta.pro industry code is CRADABAF, Nuts, Seeds & Trail Mix Snacks, with a secondary code of AFAKAIAA, Potato & Vegetable Chips Manufacturing. Its NAICS code is 3112 and its SIC code is 2000.