What Sound + Image does

Sound + Image (legal entity Sound & Image Design, Inc.) is a privately held residential technology integration firm headquartered at 7425 Brook Road in Richmond, Virginia. The company designs, sells, and installs custom smart home technology systems for luxury homeowners and trade professionals (builders, architects, interior designers) across the Richmond metropolitan area, including Henrico, Chesterfield, Goochland, and Hanover counties.

The core offering is built around certified dealer relationships with Control4 (since at least 2003) and Lutron, augmented by integrations with Hunter Douglas, Anthem Audio, James Loudspeakers, Coastal Source, Sony, and SunBrite TV. Service lines include whole-home smart home automation, dedicated home theaters with 4K projection and Dolby Atmos/DTS:X surround sound, multi-room audio-video distribution, intelligent lighting control, motorized shading, outdoor lighting, and outdoor entertainment systems. A network security and parental controls add-on is offered on top of the core stack.

The business operates a hybrid revenue model combining project-based installation revenue (one-time equipment and labor), hardware product sales (Control4, Lutron, Hunter Douglas, Coastal Source), and a recurring service membership program with four tiers (Essentials Plus, Priority, Proactive, Signature) offering 24/7 remote support with guaranteed response times from 10 to 60 minutes, prioritized scheduling, proactive system monitoring, and discounted labor. The go-to-market is consultative direct sales via free no-obligation consultations, supported by local SEO, blog content marketing, email newsletter, and trade professional referral channels. The company is privately held with no disclosed external funding and operates with 1-10 employees.

Name

Sound + Image

Legal name

Sound & Image Design, Inc.

Website

https://soundandimage.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Sound + Image is a privately held Richmond, Virginia-based home technology integrator that designs, installs, and services Control4-based smart home automation, home theaters, lighting, shading, and outdoor entertainment systems for luxury homeowners and trade professionals across the Richmond metro area.

Ownership category

akta.pro rank

Product category

Home Technology Integration Services

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Multiroom Audio/Video & Home Theater Control Integration (HSAHADAE)

akta.pro secondary industries

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK), Multiroom / Whole‑Home Audio Systems (CRACANAJ)

Keywords

• Smart home installation
• Home theater design
• Lighting control systems
• Motorized shading solutions
• Audio video integration

Headquarters

HQ city

Manakin Sabot

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Installation Services: Design and installation of custom home technology solutions including home theaters, smart home automation, audio/video systems, lighting control, and motorized shading. One-time project-based revenue from equipment and installation labor.
2. Service Membership Plans: Monthly and annual support membership plans offering 24/7 remote support, prioritized scheduling, on-site support, system monitoring, and service labor discounts. Monthly-to-month with no commitment required.
3. Product Sales: Sale of home technology equipment including Control4 systems, Lutron lighting, Hunter Douglas shades, outdoor audio systems, projectors, and entertainment equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sound + Image designs, sells, and installs custom residential technology systems for luxury homeowners and trade professionals in the Richmond, Virginia metro area. Offerings span home theater design and installation, multi-room audio/video distribution, smart home automation, lighting control, motorized shading, outdoor entertainment, outdoor lighting, and security surveillance, supported by tiered 24/7 service membership plans.

Product overview

Sound + Image is a residential technology integrator offering a comprehensive portfolio of home technology solutions centered around Control4 smart home automation. The core offering spans home theater design and installation, whole-house audio-video distribution, intelligent lighting control, motorized shading, outdoor lighting, and outdoor entertainment systems. The company operates on a solutions-and-services model rather than a single software product, with add-on service plans (Essentials Plus, Priority, Proactive, Signature) providing tiered 24/7 support, monitoring, and maintenance. Products integrate with Control4 OS 3, Lutron lighting and shading, Hunter Douglas window treatments, Anthem Audio receivers, James Loudspeakers architectural speakers, Coastal Source outdoor speakers and lighting, Sony projectors, SunBrite outdoor TVs, and surround sound formats Dolby Atmos and DTS:X.

Differentiator

Problem solved

Functional benefit

Products and services

• Smart Home Automation

Quantifiable outcome

• Remote support response times as quick as 10 minutes for Signature members
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Control4coreTechnology or IntegrationSound + Image is a certified Control4 dealer and installer, providing Control4 home automation systems that integrate thousands of smart home devices including lighting, climate, security, and entertainment under one unified platform. The company has been certified by Control4 since at least 2003.
• LutroncoreTechnology or IntegrationSound + Image is a Lutron dealer specializing in Lutron lighting control systems and motorized window treatments including Palladiom shades, roller shades, solar shades, cellular shades, and blackout options. Also offers Lutron Natural Light Optimization feature.
• Coastal SourcecoreTechnology or IntegrationSound + Image partners with Coastal Source for outdoor audio systems, speakers, and outdoor lighting fixtures including the Niche Series, EVO Lighting, Razor speakers, and Ketra Compatible outdoor fixtures designed for all-weather performance.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Savant Systems: Savant is a premium smart home platform competing with Control4 in the same luxury residential integration market, sold and installed through a certified dealer network that overlaps with Sound + Image's addressable customers.
• Best Buy (Magnolia): Magnolia is Best Buy's premium home theater and smart home installation division, offering whole-home audio, home theater design, and smart home services nationally — a much larger incumbent operating in the same end market but as part of a mass-market retailer.
• ADT: ADT is a national home security and smart home provider with professionally installed systems; it competes with Sound + Image in the security/smart home integration space, though ADT focuses on mass-market rather than luxury custom.
• Vivint Smart Home: Vivint is a national smart home platform and professional installer offering security, lighting, and home automation; it overlaps with Sound + Image in the residential smart home installation category but at much larger scale and with a different go-to-market.
• Crestron Electronics: Crestron is a leading smart home and commercial AV platform whose dealer network directly competes with Control4-certified integrators like Sound + Image for whole-home automation projects in the luxury segment.

Direct peers

• Audio Advice: Audio Advice is a high-end home theater, smart home, and A/V integrator with showrooms in the Carolinas and Virginia, offering Control4, Lutron, and custom installation services to luxury homeowners and trade professionals — nearly identical business model to Sound + Image.
• HomeTronics: HomeTronics is a regional custom electronics integrator offering home theater, whole-house audio, lighting control, and smart home automation to luxury homeowners — comparable in scale and service mix to Sound + Image.
• Pillar Audio Video: Pillar Audio Video is a regional luxury home theater, smart home, and A/V integrator offering custom installation, whole-house audio, and home automation in a comparable mid-Atlantic market — a like-for-like boutique competitor.

Others

• Lutron Electronics: Lutron is a core technology supplier and partner (lighting control, motorized shading) for Sound + Image; it is not a direct competitor, but its product ecosystem and shading platform are integral to the company's lighting and shading service line.
• Snap One (Control4): Snap One owns the Control4 platform that is central to Sound + Image's offering; while not a direct competitor, it is the platform supplier whose product roadmap, dealer economics, and competitive positioning are existential to the business.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sound + Image