What Followit does

Followit AB is a privately held Swedish company headquartered in Lindesberg that designs, manufactures, and sells GPS and satellite positioning hardware for tracking animals, vehicles, equipment, and people. The company operates four product families anchored by trademarks Tellus GPS, Contact Security, Lafayette GPS, and Pellego, serving the hunting community (dog trackers such as Lafayette GPS C40 and Mini 4G), livestock owners (Pellego 4 LTE collars with mortality alerts and geofencing), the transport and security industry (Contact GPS 4 Security and the Teltonika FMM920 4G/LTE vehicle/asset tracker), and private individuals (anti-theft and personal safety devices). Adjacent categories include SMART+ hunting radio packages in 31 MHz and 155 MHz bands and an HL-series headlamp line spanning 1200-5000 lumens, plus accessories such as QI wireless chargers and replacement collars.

Name

Followit

Legal name

Followit AB

Website

https://followit.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Followit AB is a Swedish manufacturer and DTC retailer of GPS trackers, hunting radios, and headlamps, serving hunters, livestock owners, transport/security operators, and private individuals across global markets via its own webshop.

Ownership category

akta.pro rank

Product category

GPS Tracking Equipment

NAICS

Support Activities for Animal Production (115210), Security Systems Services (56162), Pet and Pet Supplies Retailers (459910)

SIC

Computer Communications Equipment (3576), Fishing, Hunting And Trapping (900)

akta.pro primary industry

Livestock Monitoring & Wearables (Activity, Rumination, Health Sensors) (AFAAAIAG)

akta.pro secondary industries

Asset Tracking, RTLS & Equipment Monitoring (Facilities) (HSAPAPAJ), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL), High-Value Asset & Cargo Security Tracking (Anti-Theft, Geofencing, Seals/Locks) (TLAEAMAI), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE)

Keywords

• GPS tracking devices
• Livestock monitoring solutions
• Hunting dog GPS
• Vehicle security tracking
• Asset telematics services

Headquarters

HQ city

Lindesberg

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales: One-time sales of GPS trackers, hunting radios, headlamps, and accessories through the company webshop. Products include Pellego livestock trackers, Lafayette hunting dog GPS units, Contact Security devices, hunting radios, and headlamps.
2. Subscription/Recurring Telematics Services: Annual or monthly subscription fees for data/telematics services including SIM connectivity, data traffic, and mapping services. Pellego subscription is 720 SEK/year after first year (includes 20 SMS/month), GPS tracking devices have 89 SEK/month subscription.
3. Alarm Monitoring Services: Monthly fees for connecting security devices to alarm central. Contact GPS 4 Security can be connected to alarm center for 79 SEK/month.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Followit develops, manufactures, and sells GPS tracking hardware (livestock collars, hunting-dog trackers, vehicle/asset anti-theft devices) paired with subscription-based telematics services (SIM, data, mapping, alarm-central monitoring) via its own e-commerce webshop and the Followit GEO platform. The portfolio also includes SMART+ hunting radios and HL-series high-performance headlamps for outdoor users. Customers include individual hunters, farmers and herders, transport/security operators, and private individuals protecting valuable property.

Product overview

Followit AB is a Swedish GPS and satellite positioning company offering a portfolio of tracking solutions across three main segments: wildlife/livestock tracking (Pellego, Tellus GPS), hunting dog GPS (Lafayette GPS C40, Lafayette GPS Mini 4G), and security/vehicle tracking (Contact Security, Teltonika). The company also sells hunting radios (SMART+ series in 31MHz and 155MHz) and professional headlamps (HL series from 1200-5000 lumens). Products are managed through the Followit GEO web platform for livestock and security devices, while Lafayette GPS devices use a dedicated mobile app. The product ecosystem includes branded accessories, wireless chargers, and subscription-based data services.

Differentiator

Problem solved

Functional benefit

Brands

• Pellego: GPS tracking devices for livestock monitoring
• Contact Security
• Tellus GPS System
• Lafayette GPS

Products and services

• Pellego 4 LTE/4G Lightweight, animal-friendly GPS collar for livestock (e.g., cattle, reindeer) using 2G/4G/LTE data transmission, rechargeable Li-ion battery, mortality indication (alert if animal is still for 2.5+ hours), geofencing, and 433 MHz radio peiling. Sold to farmers and herders.
• Lafayette GPS C40 High-capacity hunting dog GPS tracker with a 4000 mAh battery delivering up to 60 hours runtime at 3-second positioning intervals, wireless charging, smart positioning, VoLTE/CS voice calling, and IP67 rating. Targeted at individual hunters and hunting teams.
• Lafayette GPS Mini 4G Compact 120-gram waterproof GPS tracker for hunting dogs featuring wireless charging, unique bark counter that filters and identifies dog barks, command settings delivery within 30 seconds regardless of positioning interval, and 3-second positioning interval capability. Sold to individual hunters and hunting teams.
• Contact GPS 4 Security GPS security tracker for theft protection, vehicle logistics, fleet monitoring, and personal safety, with optional monthly subscription and integration with Tempest Security AB alarm central. Sold to transport/security operators and private individuals.
• Teltonika FMM920 4G/LTE Compact 4G/LTE GPS tracking device with IP54 rating, 10-30V DC power input with surge protection, 170 mAh backup battery, supporting GPS, GLONASS, GALILEO, BEIDOU, SBAS, QZSS, DGPS, and AGPS positioning. Targeted at vehicle and equipment tracking customers.
• HL Series High-Performance Headlamps Range of professional headlamps spanning 1200 to 5000 lumens (HL-12, HL-19, HL-23, HL-35, HL-50) with IP67 rating, magnetic charging, separate battery packs on higher-lumen models, and up to 150 hours runtime on the HL-12. Targeted at hunters, outdoor professionals, and hobby users.
• SMART+ Hunting Radio Packages Hunting two-way radio packages available in 31 MHz and 155 MHz frequencies, with and without Bluetooth, featuring IP68 waterproofing, active noise reduction, a 5-year warranty upon registration, and combination dual-frequency packages. Sold to hunters and hunting teams via the company webshop.
• Followit GEO Web Platform Web-based customer portal for viewing real-time positions, historical tracking data, configuring positioning schedules, managing geofences, and administering groups of GPS devices. Supports Tellus 2, Contact Security, and Pellego product lines and is offered with a mobile companion login at m.followit.se.

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Tempest Security ABcoreChannel Partner/ Reseller/ DistributorTempest Security AB provides emergency call center services for Followit's Contact Security customers. Security customers can be connected to Tempest Security's alarm central for professional monitoring and emergency response. Contact: +46 20 380 380.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Teltonika: Lithuanian manufacturer of GPS tracking devices whose FMM920 Followit resells; relevant as an upstream supplier and direct competitor in the OEM GPS tracker space Followit operates in.

Broad incumbents

• Garmin: Global consumer electronics giant whose Alpha and Astro series directly compete with Followit's Lafayette GPS hunting dog trackers; Garmin also offers livestock and fleet tracking products, making it the broadest comparable incumbent across Followit's three verticals.
• Geotab: Major fleet telematics provider offering GPS vehicle tracking and equipment monitoring subscriptions; directly comparable to Followit's transport/security business but focused on enterprise fleet customers.
• Samsara: US-listed enterprise IoT platform for fleet and asset tracking with subscription telematics; competes with Followit's Contact Security and Teltonika-based transport vertical but at a vastly larger enterprise scale.

Emerging players

• Catapult Sports: Provider of athlete and asset wearable GPS tracking technology; comparable to Followit's animal-worn GPS hardware and platform approach, though focused on elite sports rather than livestock/hunting.
• Findster Technologies: GPS pet tracker company offering subscription-free dog and cat trackers; competes with Followit's Lafayette line at the consumer end of the connected pet tracking market.

Direct peers

• Afimilk: Israeli provider of dairy farm and livestock monitoring solutions including activity, rumination, and heat-detection sensors; closely comparable to Followit's Pellego product line targeting livestock health and mortality monitoring.
• Tractive: Austrian-founded DTC leader in GPS pet trackers with a subscription-based model; competes most directly with Followit's hunting-dog and broader connected pet/livestock tracking value proposition, particularly in Europe.
• Allflex Livestock Intelligence (Merck Animal Health): Global market leader in livestock identification and monitoring (ear tags, activity sensors); directly comparable to Followit's Pellego livestock tracking collars and represents the dominant scale player in Followit's livestock vertical.

Regional players

• Tempest Security AB: Swedish security services provider that operates the alarm central integrated with Followit's Contact Security GPS trackers; comparable as a regional security/asset monitoring partner with overlapping customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/FollowitAB
• Facebookfacebook.com/FollowitAB
• LinkedInse.linkedin.com/company/followit-ab
• Instagraminstagram.com/followitab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Followit